6 Stores Observed in the presentation

1. O
BSERVATIO
N
LAB
TEM 431: INNOVATION MANAGEMENT
PRESENTATION BY: TRAVIS STOOR

2. STORE
#1
DICK’S
SPORTING
GOODS

3. BEFORE ENTERING THE
STORE OBSERVATION
BEFORE THE ENTERING
STORE OBSERVATION
 The store draws me in
based on appearance and
store brand.
 The big white letters with
the stores name on the
green back ground that is
recognized on every store.
 Four different types of
balls from sports included
in the sign.
 The big glass doors are
closed in front.
 You can immediately see
items on sale through the
large glass windows.
 Outdoor sign and entry
way lights up at night.
 The biggest surprise is not
being able to find all
sports in the shoes section
for my daughter.

5. ENVIRONMENT ENVIRONMENT
 The color scheme is light
gray colors on the walls
where advertisements
stand out for each section
of the store.
 Very light brown wood
floor colors in each section
with light gray title
walkways, warm and
friendly feel.
 The ceiling is very high,
like 25-30’ with a very
well lit store. Bright and
colorful feel to the store.
 No music playing and the
stores is at a comfortable
temperature.
 Sports quotations and
posters are on the outer
walls of the store.

6. ENVIRONMENT ENVIRONMENT
 The check out registers
are located at the front of
the store that take you
through 90 degree isle
forcing you to look at
impulse items as you wait
to check out.
 The merchandise is
organized into sporting
categories that are not
crowded and well spaced
out.
 I personally could shop in
this store for hours if I
could afford it!
 I love the golf pro shop
section of the store with a
driving range that you
can try out the gold clubs.

8. PERSONNEL PERSONNEL
 I had no sales associate
approach me the entire
time I was in the store.
 10-12 sales associates on
the floor with 3-4 at a time
at the check out registers
serving at the time about
75 customers throughout
the store.
 Most employees looked to
be in their 20’s.
 Professional and
courteous toward the
customers.
 All dressed nice and
professional, some in
athletic clothing.

9. PRODUCTS PRODUCTS
 The main products that I
noticed just about
everywhere in the store is
Under Armor brand.
 Center of the store is
arranged with men on the
left and Women on the
right.
 Exercise equipment and
clothing is toward the
back of the store.
 Golfing section on the
right while hunting and
camping equipment on
the left including clothing.
 The camping section has
items hanging high on the
wall of various items that
takes an employee to get
them down.

12. STORE
#2
LOW
E’S

13. BEFORE THE ENTERING
STORE OBSERVATION
FRONT ENTRY
 The big white letters with
the stores name on the
blue back ground
trimmed in red.
 The lawn and garden has
many display out front of
the store to draw you in.
 Lawn tractors are out
front to grab attention.
 The big glass doors are
closed in front.

14. ENVIRONMENT ENVIRONMENT
 The floor plan is very
large and open.
 Very high ceilings
creating an open feel.
 Lighting hanging from the
celling with a well lit
environment.
 Sawing noises coming
from the lumbar section
making cuts for customer.
 Good temperature with
no music playing.
 Just want to be in the
store long enough to get
my project list.
 Contractor’s counter and
registers front of the store.
 The biggest surprise is the
lack of items in the garden
section in stock like
pavers or bricks.

17. PERSONNEL PERSONNEL
 The store had a greeter as
you entered the store
handing out the weekly
sales Ads.
 20-25 employees
throughout the store and
garden area with another
8-10 at the checkout
registers.
 The employee age is 30’s
on up to retirement age.
 The employees are
wearing a red Lowes vest.
 They are all dressed
professionally and a
friendly work staff.

18. PRODUCTS PRODUCTS
 The garden section is on
the right of the store with
all of the outdoor
equipment on this side of
the store.
 Plumbing is on the back
right of the store next to
Appliance sales.
 Flooring and cabinets are
in the front of the store.
 Lumbar is on the left side
of the store.
 Several of the isles have
products that are on a
upper shelf to high to
reach.
 Prices and sales tags are
locate by each item.
 Impulse items are by the
checkout registers.

19. CUSTOMERS CUSTOMERS
 Half of the customers look
to be shopping as a couple
mostly browsing.
 There are some that are
alone, most look like
contractors looking for
projects material and on a
mission.
 The garden area has do it
yourself project examples
that encourage touching
the products.
 Most men looked to be on
a mission to get the list of
items and leave with as
little time in the store as
possible.
 Flooring , Appliances, and
Cabinet section’s
encourage touching and
browsing different
selections.

21. STORE
#3
W
ALGREEN’S

22. BEFORE THE ENTERING
STORE OBSERVATION
FRONT ENTRY
 The Walgreen’s sign is on
two sides of the building
facing two different
streets.
 Large glass doors in the
front that are closed.
 Stores draws you in with:
 24 hour pharmacy
 1 hour photo
 Inviting entryway
 Entry sign is unique, it is
done in cursive letters.
The rest is in just block
letters.

23. ENVIRONMENT ENVIRONMENT
 The ceilings are about 12’
with a well lit area.
 The floors are a soft gray
area that give it a soft,
clean feel.
 The temperature of the
store is comfortable.
 The store is very crowded
with merchandise on all
of the isles.
 The cash register is
located near the front
door as you leave.
 The pharmacy is located
on the back left and the
photo shop is on the back
right.
 There is no music and
general noise from
employees and customers.

25. PERSONNEL PERSONNEL
 No sales personnel came
in contacts with me, most
was busy stocking
shelves.
 There seemed to be about
3 employees in the store, 1
at the cash register,
pharmacist, and one at the
photo shop to about 8
customers.
 The age varied from 20’s
to upper 50’s.
 The employees where
wearing a light grey vest
with the Walgreens
printed on it.
 I observed that the
employees match the
stores image pretty well.

26. PRODUCT PRODUCT
 The products are arranged
by function and type.
 Cold remedies and items
associated with the
pharmacy are near it’s
location.
 The products vary from all
types of products offered.
 Prices are easy to find and
located by each of the
items.
 The more expensive items
are located near eye level.
 The first items that I
noticed when I entered the
store was the magazine
rack
 There are a variety of
impulse items located at the
checkout register.
 The biggest surprise was
the variety of items sold in
this store.

27. CUSTOMERS CUSTOMERS
 At the time that I was in
the store most of the
customers were on the
older side.
 Most of the customers
was with someone,
mostly it liked like
couples.
 It looked like most of the
customers was there for
the pharmacy and tended
to walk in the same path.
 Some of the customers
was taking the items off of
the shelf and reading the
labels.
 Expensive cold medicine
is in a plastic case and
was not able to touch the
items.

28. STORE
#4
ICE
CREAM
PARLOR

29. BEFORE ENTERING THE
STORE OBSERVATION
ENVIRONMENT
 The Ice Cream parlor sign
is on a pink background
with white letters.
 The glass door is closed
and there are two large
glass windows in front
allowing to see into the
store.
 The dripping ice cream
sign make you want to go
in on a hot day.
 The color of the store is
mostly white on the
interior.
 The ceilings are about 8’
and the store is lit mostly
by the windows. Low
lighting.
 There is no music but the
small store is noise from
all of the people.
 The store is cool based on
ice cream.

30. FRONT OF PARLOR

31. ENVIRONMENT PERSONNEL
 The store has a small hint
of ice cream and a big
smell of fresh fudge.
 The cash register is at the
back next to where the ice
cream is served.
 There are tables if you
want to eat the ice cream
in the store or they can be
taken on the go.
 The store hollers right
away and says welcome.
 All customers looked to
be treated the exactly the
same.
 All of the employees are
early 20’s.
 The employees are
wearing tee shirts with
the store logo.

33. PRODUCTS CUSTOMERS
 The first product that I
noticed is the smell of the
fresh fudge.
 I first saw the fountain
drinks as you walk in.
 All of the various candy
and trinkets are on
shelves against the wall.
 Soda pop, fudge, candy,
and local tee shirts and
souvenirs.
 The customers are in
couples generally and some
singles. Groups of friends
also tend to walk in.
 Kids and young adults look
to be the age of most of the
customers.
 Most of the customers only
stay for 5-10 minutes and
then walking out with their
order.

34. CUSTOMERS
 The percent of customers
is about 30% that tend to
purchase other items from
what I observed.
 Most customers walk in
and head straight for the
ice cream server's.

35. STORE
#5
DAN’S
ACE
HARDW
ARE

36. BEFORE ENTERING THE
STORE OBSERVATION
ENVIRONMENT
 The sign is on brown
brick with bold white
letters.
 The glass doors are closed
with large glass windows
allowing you to see into
the store which draws
you in on items on sale.
 Clean and new looking
also makes it inviting.
 The color of the store is
mostly white on the
interior and ceiling.
 The floor is a light gray
color.
 The ceiling is 10’ and the
store is well lit from the
lighting.
 There is no music and
basically quite.

37. FRONT OF PARLOR

38. ENVIRONMENT PERSONNEL
 The store is slightly a little
warmer than it should be.
 The store smells like paint
from all of the shelves of
paint.
 The store isles are pretty
full of merchandise for a
small store.
 The cash register is
located at the front of the
store.
 The store employee at the
cash register welcomes
you right away and ask if
you need help.
 I only saw two employees
both in their 40’s.
 Both employees are
wearing red ace vest.
 The employees match the
store image well.

40. PRODUCTS CUSTOMERS
 The first product that I
noticed is the power tools
that are hanging on the
right just as you walk in.
 There is a central table up
front with several items on
sale.
 The products are arranged
by function throughout the
store.
 Camping coolers are up
high and out of reach.
 The customers are in
couples generally and some
singles.
 The age of the customers
are varying of all types.
 It looked like most
customers shopped well
past my observation, a few
were short and on a
mission.
 Everyone I saw made a
purchase.

42. STORE
#6
M
IKE’S
M
ARKET

43. BEFORE ENTERING THE
STORE OBSERVATION
ENVIRONMENT
 The sign is on brown
background, green sign
with white letters.
 Mike’s is in cursive
letters.
 The automatic glass doors
are closed.
 The apple on the sign tells
me that this is a food
market.
 There are no windows to
see inside the store.
 The color scheme of the
store has each section of
the store in a different
color up high to see.
 The ceiling is about 20’
with a very well lit store.
 There is no music and the
noise is coming from all of
the people in the store.
 Being that this is a food
market the temperature is
comfortable and cool.

45. ENVIRONMENT PERSONNEL
 The first thing that I saw
and smelled is the fresh
fruit that is located at the
front of the store.
 The cash registers are
located in the front of the
store.
 There is candy and
magazines for sale near
the registers.
 There was no one that
greeted a customer, the
employees seemed to be
very busy.
 I saw 6-7 employees with
about 40 customers.
 The employees where
wearing Mike’s Market
tee shirts and hats.
 The age of the employees
seemed to be young 20-
30’s.

47. PRODUCTS CUSTOMERS
 The first product that I
noticed is the potato chips
front and center by the
cash register.
 The products was
separated into categories
very well throughout the
store and color scheme.
 The prices of the products
are very easy to see for
each of the items other
than produce.
 The customers are in
couples generally and some
singles.
 The age of the customers
are varying of all types.
 Allot of the customers was
touching the products and
reading labels or expiration
dates.
 Everyone I saw purchased
products as couples or
individuals.