This document summarizes an open air market: - It is located on the street and consists of stalls that may close early if it rains. - Personnel are outgoing and friendly, but do not focus on their public image. - Customers tend to be older people without cars, those working evenings, or unemployed like housewives. - Logistics, services, and cleaning are managed by the local council, while police monitor the trade zone.

1. Before you enter the store
It is an online store located in internet.
It engages in the sale of money.
Doors are numerous such as a smartphone, a laptop, a desktop, a tablet or a SmartTV.
The way to access the store is: https://home.ingdirect.com/ or on call.
Before entering the store you need two things, owning one of the gateways or doors have discussed
above and data rate for internet access. It costs money to enter the store.
Country Flag: Brand Color:
Country color; Soccer team:

2. Environment
It’s virtual.
Personnel
We cater phone
Very friendly Ton
They know exactly what they are talking
They give good advice
Customers
People whose age is less than 55 years who are familiar with the technology.
Other Observations
They are very clever, they save a lot of money in infrastructure, no store, no ATMs, simply use the
data network bank like any other bank without maintaining the infrastructure and ATMs.

3. Before you enter the store
It's a big and beautiful building without windows. No insideNo eleven windows so no windows so once
inside you have no record of the time in you.
There are many enter / exit doors without frame. The doors are transparent air conditioning when you
enter the store you feel cold in summer and in winter you feel hot.
The poster is great hanged on the wall.
Company owners are able to convince the municipalities to bring public transport lines to its malls (bus,
rail and metro) malls.
There is a big parking if you go by car. It is free if you buy something.
At nights are very bright.
Country Flag: Brand Color:
Environment
Clear gray with green letters are the predominant colours.
The ceilings are very high.
To access each upper floor you go all over the building to get to the escalators that rise up and make
you see compulsorily all exhibitors.
This divided by zones:
Supermarket Area
• product offerings constantly hear
• The cash registers are in row
• Security. There is a security guard for every 15 boxes and 1 more in access.
• The wind chill is cool.
Shopping Area (area of clothing, shoes, accessories etc...)
• sounds a sweet melody.

4. • Cash registers are distributed around the room camouflaged among the exhibitors.
• Security. There camouflaged personnel guarding buyer.
• The wind chill is nice.
In the “delicatessen” area you can touch the odor.
Common
The safe did not see the money in each box travels encapsulated by an air line to no where.
The floor shines like a mirror
Personnel
Vendors serve you soon.
Everyone will release the same speech
Make distinctions between different consumers, depending on the look.
There are employees of all ages, just make a distinction in the areas of products for women, lingerie,
makeup, cosmetics there are always women vendors.
Single women in uniform but casual type can perfectly go outside without changing clothes, men wear
suits and ties in different shades and colors.
The look is exemplary and they charge commission for sales numbers, every time they open the cash
register enter their employee number.
Products
The first product you see are always entering the cosmetics, colognes and jewelry.
The products are positioned brands in small islands formed by counters and shelves, expensive
products are locked up and the price is visible
Above each island there in the bill with the brand.

5. The products on offer are in another building, called outlet, never cheap products mixed with normal
unless it becomes happy week off which all have the same discount.
The seller knows that takes commission if a sale but never insists on going to the cash registers, is
clear who buys and who does not.
Customers
Most consumers are not going alone, tend to go with the family here is not typical shopping with
friends.
The average age is usually 45, there are very few people young in such sites.
One hour is the average length of stay and the products can touch and try.
I would say in the supermarket the average people who buy will be around 95% however in another
area the average is 38%, the rest is wandering or just browsing
Other Observations
Always try to build the buildings near major highways and if possible purchase of land for anyone build
long around and take away the visibility of your commercial building.
Also if installed in a new neighborhood for local small buy anyone put small shops and make them
competitive.

7. Before you enter the store
Sold chance and deception
No doors
The infrastructure required is a cardboard box makes expisitor, three small bowls and a ball
Environment
On the street
Many people focus all arround

8. Personnel
The staff:
1. The main impostor. (already know him)
2. The hook
3. Pickpockets
Customers
Curious people
Low cultural level
Tourists
Other Observations
Security goes against them
This type of shopping is tax-free company

9. Before you enter the store
It's a big and beautiful building without windows. No insideNo eleven windows so no windows so once
inside you have no record of the time in you.
Only one Entry door and only one Checkout door.
The poster is great hanged on the wall.
There is a big parking if you go by car. It is free
Country Flag: Brand Color:
Environment
Blue with yellow letters are the predominant colours. You can feel the patriotism
It is divided into two areas:
The exhibition area.
The entire store is a display. All products are mounted and exposed ,can try them all.

10. The self-service area.
All products are clearly labeled, stored and dismantled ready to take them home in kit form
One picture is better than one thousand of words
But the maze has shortcuts

11. Personnel
Vendors are only for questions not to sell.
Are very dynamic.
There are enough.
In the exhibition area no cash registers.
His uniform is identified with the brand.
The checkout line is just like the boxes in supermarkets.
Customers
buyers never alone, need opinions about what they buy
Older people do not go to this store to buy, first because it is a self (weighing furniture) are
mounting kit and no employees who speak them and sell them 80% of people who visit the store
buying something.

12. Other Observations
They offer the possibility to eat at an affordable price.The children only pay 1.5 $.
This store underground economy generates around. Many carriers offering unlicensed to carry
heavy and large purchases home

13. Before you enter the store
Is booming outlet type stores or factory type.
What is sold in these establishments are previous seasons or items with defects
All brands are listed on a large and great shopping center.
Environment
Like any other mall
Personnel
Like any other mall
Customers
People who do not care about fashion and gives the same as the items are out of season if cheaper.
Other Observations
Have to spend much time to find some bargain.

14. Before you enter the store
It is advisable to have your own shopping cart
Close your pockets !!!!!!
Environment
Is located in the street
Are stalls
When it rains the closing time is advanced
Trade zone is usually monitored by local police

15. Personnel
Are very outgoing and friendly
Not care about their image to the public
Customers
Older people (retirees)
People who do not have their own car
People working in the evening or just not employed (housewives)
Other Observations
The logistics of the market is at your own council.
Control services, security and cleaning