An assignment for my class for my second lecture "ARE YOU PAYING ATTENTION?".

1. Payingattention Assignment
In this assignment I am going to give you the result of my down field to the stores, so I am going to
write all the information in paragraphs for each one.
1-
This store is about foodstuff. This store took my attention to get in and get the information that I
want by the sign of the storeand the big sign of the discount of the foodstuff. I came there morning
and the door was open and it made me feel comfortable and welcoming to be in. The sign lettering
is quite big and it is in Arabic font.
The color of scheme of the store is beige and red and it is telling me that come and see what I have
because it is the only store in this place choosing a good sign to get the attention. The store has two
floors and it gives a good feeling for the customers that they can get their things to by rather than go
to another place. In this store it is having a good high of the ceiling and it is about 9m and it gives
good feeling about how quite big it is and how it is can have lots of things. The environment is quiet
and there is no music playing. The store is crowed and organized of the foodstuff and having no
specific smell.

2. The cash register located near the door while to people sitting in the door to keep the security of
the store good and helping by surveillance cameras around the store. In this store I would like to
stay more than halve an hour to get information from. The environment does not influence the
perceived value of the merchandise and it is helping it to get more customers.
The salesperson does not take time to start contact with the customer, he waits for the customer to
start talking and he does not have a specific script to follow with each customer just waiting for the
customer to start talking or talk to him to know what mood heshe in to start contact with. The
employees age is 18-33 years old and the sales people are using the store products while they have
not a uniform. The sales people are matching the store image by treating and dealing with
customers.
In this store the first thing that noticed is nuts while I noticed that there is central display table with
featured products just a central display table for the discount things only. The items for sale are in
eye level of the customer, and the items arranged by the function. There are a lot of items in the
level of the eye of the customer such as soap, milk powder, cheese and lots of things. The items
which in the least accessible locations are canned juices and ice cream. The least expensive product
located in the end of the store while the most expensive product located in the middle of the store
and in front of the eye of the customer.The prices of the products are easy to find because it located
in the items itself.
The most of customers when they come to the store, they come someone else looks like family
diverse between men and women of all ages. The customers when they enter to the store, they
enter in different directions and they stay on average between 7 to 15 minutes of one customer and
they can touch the products and it is encouraged. The most of the customers came browse and they
are around 75% of people around the store "as I got that from the employees and the customers as
well". I noticed in this store, they are doing another thing to get benefit from which is an announce
for a private university.

3. 2-
This store did draw me in by the big sign and the number of the people who go to buy foodstuff
from. Once I came there it was open and that made me happy and feel that I am going to get what I
am looking for. The sign lettering is big enough to realize the store and it is written in Arabic and this
store is about foodstuff.
The color of the store is white and it does not affect me that big effect because it is full of foodstuff
till the ceiling and it has only one floor. The ceiling is high a bit and it is around 3ms and halve and it
does not give any feeling. The store brightly lit is good and you can see what you want clearly.The
environment is quite noise and that because of the cars and people who go from in front of the
store, in terms of no music playing in the store.The store is worm and that because it is crowed and
organized. As it is a store of foodstuff, so it does not have any special smell and the cash register is
located close to the store to get money and makes it in a good secure. The environment is helping
the store to get more customers and telling people where is it exactly and I would not stay more
than 20 minutes there but people made me to stay more than 30 minutes because they were a lot.
The sales person does not take long time to start contact with customer, just once the customer
starts talk he starts. The sale person does not have a script to follow while talking with the customer
and it depended on the customer's mood. The employees are 3 and they are between 20 and 27
years old and they do not have a uniform.
The big bags of rice and sugar are the first thing that I noticed in this store and there is no a central
display table with featured products. this store does not have items "for sale" and the merchandises
arranged by price in terms of having no free samples.The products at the eye level are biscuit, soap,
cheese and other products and the main item in the least accessible locations is the powder soap.
The most expensive things in this store you can find the in the right of cash register and in front of his
eyes, while the least expensive things are in the last place in the store. The price is not easy to find,
the customers have to ask for the price and there are no items near the cash register.
The most customer come to this store alone and staying in average between 3 and 8 minutes and
these customers in different ages and different sex. Customers enter to the store in morning till
midnight and walking in same path. The customer can touch the products. In this store you fell that,
they are in mission.

4. 3-
Noon Store, is about stationery toolsdrew me in because every day I see it, I see something new
added to the store. That made me feel that, this store will be big one in the future and it has a small 3
signs with Arabic font.
The color of the store from in is white and pink and that giving a good feeling about the store. This
store has one floor and it is actually not giving a good expression in the environment and for the
customer about the ability to get what they want. The ceiling is not high enough to give good feeling
that the store is full of the stationery tools. The store is quite brightly and can see the products in
terms of the environment is quiet and the owner playing music to get others attention to his store. The
store is cold because the wither itself is cold and does not give the store any smell. The security of the
store is not that a good one, while the cash register does not have a place as we can see in the
picture how small it is.
The sales person waiting for the customer to start talk to know what heshethey wants and also to
know how to deal with and in which way. The sale person is 28 years old and does not have a
uniform.
Kids toy and balls first thing that I noticed and does not have and list of the items are "for sale" and
the products arranged by function. The products in the eye level are some antiques and gifts are
expensive in the middle of the store. The cheapest toys of the kids are in the least accessible location
of the store as it is for the least expensive product in terms of the most expensive items are next to
the sale person.
The customers when they come to the store they come alone and most of them are kids from different
ages and gender. All the customer walk in the same path when they enter to the store and stay for
couple ofminutes because most of the customer come in mission and they are most welcome to touch
the products.

5. 4-
This store is about housewares and spices. It drew me in because of the items are out of the store in
two miters and it's making me feel that this store has lot's if things of the housewares in terms of have
no sign.
This store have no color because it is full of the products till the ceiling and it has just one floor. The
store is brightly good with light and giving a good expression for the customer to realize what they
want. The environment is loud and that because of the cars and people and it is near of a small
market while no music playing in the store. This store in side is crowed of the merchandisers and in
the other side is sparse and have a special smell because of the spices. The cash register located in
the left side of the store and that making the security visibility is very weak.
Once the customer get into the store the sales person start talking following one script and treat with
them in same way. The employees ages are 18,22 and both are males and have no uniform. The
sales persons are following the store image.
The first product in this store is a vegetable basket and does not have a central display table with
featured products or any items 'for sale'. The products are arranged randomly in the front of the store
as it is clear in the picture, but inside it is arranged by function. The products are in the eye level are

6. spices, cubs, and some Yemeni food items and the coal in the least accessible location. A good
quality of Yemeni spices are located on the middle and the right side of the store "as the cash register
located at" as it is the most expensive product as well, while the least expensive products are outside
of the store.
In this store the customer come with someone else to make a good decision about what they can
have, especially when they come to buy spices and they look like families. Here, the average of age
of the customers is 22 and above with both gender and they enter different paths. The customers stay
in this store in average 7-15 minutes and they are welcome to touch the products.
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5-
Alsaudy store for women wears it drew me in to see how is it by the three doors of the store and the
big sign which is about 3 1.20 miters, that is making me feel that is good to have a look.
This store is having one color which is white what is making the customer looking on the clothes and
having just one floor but it is big. The ceiling is quiet high giving the ability to stay more time to in in
terms of the music playing which is fit on the environment well. The store is warm enough and the
merchandisers are sparse. The cash register located next to the door making the visibility of the
security is good.
Here the sales person take time to start talking with customer because the store is full of things and
the sales persons have a good script to follow treating with customers and trying to deal with
customers differently. The sales persons are all males and between 17 and 30 years old. The sales
persons matching the store image in terms of they have no uniform.

7. As this store for clothes, so the first thing that I noticed is dress for adult women as it is in the picture
in terms of does not have any a central display table with featured products or anything 'for sale'
during me there. The products are arranged by price and they have a free samples. The products that
in least location and the least expensive are located in the last location of the store which is near the
fitting room, while the most expensive are in the right and the left sides of the store. The price is not
easy to find with yourself, the customers have to ask for it, in terms of there are no impulse items near
the cash register.
In this store the customer come with someone else to make a good decision about what they can
have and most of them look like friends. Women in this store is the only gender because this store is
only for women clothes. The customers can touch the products and that take time around 5-10
minutes and they come browsing the products.
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6-
This store is about computer stuff and the PlayStation games. This store gave me a bad feeling
about the ability to get all the accessories of the computer. The sign is small and cannot see it if you
come from the end of the road.
The color of this store is light pink and that gives the store a good view and it just with one floor. The
store is in good brightly lit. The environment is very quiet and the store is playing music to get others
attention. As the store is small and the wither is cold so it is affected on the sore and make it cold. All
the merchandisers are sparse and the cash register located in the right side of the store wish making
the security is a bit good.
In this store, the sales person start initiates contact with customer once heshe get in and following
one script by display what the store has. The sales persons treat differently with customers and their
ages are 17,22 years old, both are males. The sales persons matching the store image in terms of
they have no uniform.

8. The first thing that I noticed in this store is an animation movies. Strangely in this store, they do not
have a central display table with featured products or items 'for sale'. In this store the products are
arranged by price, in terms of there is no free samples or impulse items. The most expensive
products are in the level of the eye which is straight in front of face of the customers once they enter.
The least expensive products are located in both sides, right and left of the store, near the door. The
price in this store is not on the items when it in the customers hands, so they have to ask for it.
The most of the customers come alone, both gender come to it in average of ages 13 and above and
all are inter in same path. The customers did not take long time in here just around 10 minutes only
and most of the they on a mission.