The document describes several stores from different categories: decoration shops, DIY stores, and fashion boutiques. It provides details about the layout, atmosphere, products, customers, and employee uniforms of each store. Some key aspects mentioned include the open door policies, classical music, and inviting atmospheres of the decoration shops compared to the large warehouse sizes and announcements at the DIY stores. The fashion boutiques discuss exposed mannequins, price ranges, and targeting of different customer demographics.

1. ASIGNMENT 2
“ARE YOU PAYING ATTENTION”
1. DECORATION
1.A. A LOJA DO GATO PRETO
A loja do gato preto is a decoration shop. The first impression of the store is nice. The central
part of the entry is drawn with an aluminum frame, separating her two storefronts nearby. The
door is always open during business hours and this gives a good sense of accessibility. The
typography of the letters is lowercase, which gives a feeling of closeness. The lighting is
achieved with spotlights aimed especially in parts of the store to highlight some products. The
soil is light gray reflecting warmth. There is no music in the store and the noise level is low, so
you only hear the people who are there. No definitive corporate colors except the black cat in
the logo. The store seems to be full of merchandise, both on the ground and on the shelves.
Payments are made by the front door. Sellers do not initiate contact unless we ask them.
Sellers have in uniform with a black apron. 100% are girls. There are coffee tables with
products and also some shelves, especially in the wall. Prices are only put tags. Customers are
of both sexes. Most are accompanied. You can not touch the products but this is not a
constraint for sale. There is an only way, that forces only give back to the store.

2. 1.B. ZARA HOME
Zara home is a decoration shop too. The first impression of the store is nice and also invites
the user to enter. The entrance is located in the center and two large glass windows on the
sides.The door is always open during business hours retail and this gives a good sense of
accessibility. The typography is in uppercase letters, and uses the word HOME although it is a
Spanish speaking country. Once inside the store, the lighting is achieved with spotlights
directed and white lighting tubes. Lighting is more uniform. The floor is dark beige, giving a
sense of sobriety. There's music in the store with very patticulares jazz songs and traditional
tenmas versions. The noise level is low. The corporate color is dark brown combined with
purple. The logo is the same store brand. The store is full of merchandise and very well
organized, combining central tables with shelves. Payments are made away from the
entrance. Ask vendors quickly and very friendly if the client needs something. Vendors in
uniform with a red wine colored apron. 100% are girls.Prices are only put labels and come in
several currencies. Customers are of both sexes, but especially women predominate. You can
touch the products and even the seller invites you to it. There are several ways you can choose
to see the store and they are separated by shelves. There are very good smell in the store due
to incense.

3. 2. BICOLAGE
2.A. LEROY MERLIN
From the distance, you can see a triangular shape that we can guess that this great dealer in
bricolage. Leroy Merlin is a large area specializing in bricolage both within, and outside of
buildings. The first impression of the store, a warehouse is very large with very high ceilings, as
they are often located in industrial buildings upgraded, inviting the user to enter. However this
does not detract from the store to transmit a sensation of warmth to a white flock floor, like
illumination. The entrance is located in the center and has no exterior windows. The door is
closed as it is sliding. Some products are exposed on the outside of the store. The typography
of the letters is capitalized, and the brand name is Anglo do. No yay music inside the store, but
if continuous announcements over loudspeakers. The corporate color is deep green combined
with a white base. The logo is the same store brand, preserving the input triangle resembling
the roof of a house. The store is full of merchandise and very well organized, mainly in central
and side shelves. Payments are made near the front door, in individual box stalls. The sellers
never ask unless directed to them and sometimes difficult to find. All vendors have uniforms
with green shirt. It distributes the work between men and women. Prices are on the labels
attached to the shelves and sometimes flashy posters hanging on. Customers are of both
sexes, but especially men predominate. You can even touch some products. Sales people do
live demonstrations of the use of them. There are several ways you can choose very spacious
to see the store and they are separated by shelves. Everything in general is very tidy.

4. 2.B. BRICODEPOT
Bricomart is another dealer in bricolage but with a different philosophy. It is a large area
specializing in bricolage but oriented professional segment, but also to the particular. The
whole concept of the store revolves around the low cost. The impression of the store, despite
having large dimensions and all products ordered on shelves, is that they can get better prices.
Accessibility is through doors that are normally open. There is a security guard at the entrance.
The stock does not convey a sense of warmth rough concrete floor and unpainted. The lighting
is poor. There are two doors, one input and one output. The store has no exterior windows.
Only if the client is open to a meter away. Some products are exposed on the outside of the
store. The typography of the letters was mayuscul. No yay music inside the store. The
corporate color is orange with blue base. The logo is the same store brand, with an inverted
triangle on the letter M. The store is full of merchandise and orderly, mainly in central and side
shelves. Payments are made near the front door, in individual box stalls. Vendors respond
kindly to people. All vendors are uniformed in blue uniforms and orange shirt. It distributes the
work between men and women. Prices are on the labels attached to the shelves and
sometimes flashy posters hanging on. Customers are predominantly male. You can play all the
products. Do not make use of them shows. There are several ways you can choose very
spacious to see the store and they are separated by shelves. There is a loading dock for lorries
and cars in the rear of the ship.

5. 3.A. ADOLFO DOMINGUEZ
Adolfo Dominguez is a surprising trade and which at all times is intended that the customer
has a real experience is a macrotienda compra.Se five floors and 2,000 square meters. Located
in a very central area, is set to become a benchmark of Spanish fashion. It offers a different
space and according to the changing times and consumer needs. The building houses all the
signature marks, including collections of pet designs, jewelery and furniture. The main novelty
is that features an art gallery where artists will accommodate that have not had the
opportunity to exhibit their work elsewhere. It's like a promising young shuttle. The gallery is
located in the bare brick staircase that runs the five plants where the paintings and sculptures
take center stage in this space. The macrotienda holds a very special place for music, including
concerts of bands and artists that are starting. In addition the firm holds workshops to learn
ikebana, Japanese flower-art, yoga classes, lectures on ecology, etc.. Another of the
peculiarities of the new space is the cafe that has great views of Madrid and a special light, and
which offers vegetarian food, according to the diet that follows the project sponsor.

6. MANGO trade is mainly dedicated to female fashion, although recent shifts to men's fashion.
The premises visited this on a downtown street and has no superiones levels, although the
chain began standing in malls. It has two large symmetrical windows and fire announcing
mannequins fashion collections. The concept of this store fashion revolves around the upper
middle segment. The prices shown in other currencies and are not cheap. The store making an
impression by his well-ordered product exposure and not too crowded. The products are
distributed circular tables and shelves of dimensions accessible. The doors are open
continuously so as to facilitate access to the store. There is a security guard at the entrance. He
perceives a sense of warmth and modernity, with a clear parquet floor. The lighting is very well
achieved by matching the color of the walls and floor. The typography is in uppercase letters.
There is music inside the store that encourages buying. The corporate color is black. The logo is
the same store brand. Payments are made at the checkout. Vendors ask if you need anything,
but do not insist. All vendors are uniform gray suit or white shirt. The work is mainly done by
women. Customers are predominantly ladies aged between 30 and 40 years. You can try on
different products. There is only one way to go the store.