1. GEORGIA NORTHEAST
MOUNTAINS
BY: JAQUELINE DIAZ, HELEN LE, KAMAH BIVINS
AND MEAGAN HEAD
TOURISM, RESEARCH AND SOLUTIONS

2. TABLE OF CONTENTS
CHAPTER I: CURRENT RESEARCH (2014)
SECTION I.I: DESCRIPTION OF AREA
SECTION I.II: DEMOGRAPHICS
SECTION I.III: CURRENT ATTRACTIONS
SECTION I.IV: CURRENT EVENTS AND
FESTIVALS
CHAPTER II: WHO VISITS AND THEIR
MEDIUMS OF TRANSPORTATION
SECTION II.I: AIRPORTS
SECTION II.II: RENTAL CARS
CHAPTER III:
SECTION III.I: SUCCESSES
SECTION III.III: SOLUTIONS
SECTION III.IV: CONCLUSION

3. INTRODUCTION: DESCRIPTION OF AREA
WELCOME TO MOTHER
NATURE’S PLAYGROUND!
The GA Northeast Mountains offers multiple
outdoor activities and family
adventure.Visitors come in contact with
nature by experiencing blue mountains,
sparkling rivers, thundering waterfalls and
green forests. Since its location is not so
urbanized or populated, the GA Northeast
Mountains welcomes its visitors with fresh air
and a peaceful environment where they can
relax and forget about their stressful
demanding life schedule.

4. DEMOGRAPHICS: PURPOSE OF VISIT(2014)
❖ Vacation: 29% of visitors
General vacation overnight: 5%
Getaway Weekend-overnight: 14%
Day Trip Vacation/Getaway: 11%
❖ Non-Vacation: 59% of visitors
Visit friend/relative: 30%
Special event: 7%
Medical/Health Care: 1%
Seminar,Class, Training(personal): 1%
Convention, Show, Conference: 0%
Other leisure/Personal: 21%
❖ Meetings: 5% of visitors
Seminar/Training: 3%
Other Group Meeting: 2%
Convention: 1%
❖ Transient: 6% of visitors
Sales/Purchasing: 1%
Inspect/Audit: 0%
Construction/Repair:2%
Government/Military: 0%
Client Service/Consulting: 1%
Other Business: 2%
TOTAL LEISURE:
90%
TOTAL BUSINESS:
10%

5. DEMOGRAPHICS: ACTIVITIES PERFORMED
BY VISITORS

6. DEMOGRAPHICS: EXPENDITURE
SUMMARY
❖ Avg. Per Person Per Day Spending :$80.20
❖ Transportation: Avg. ($)= $26.7o
❖ Food: Avg. ($)= $23
❖ Lodging: Avg. ($)= $29.80
❖ Shopping: Avg. ($)= $12.90

7. DEMOGRAPHICS: AGE GROUPS

8. Current Attractions: Foxfire Museum
❖Find cabins, tools, trades, crafts and a
look at the lifestyle of the all-but-vanished
pioneer culture of the Southern
Appalachian Mountains.
❖Experience the simple interior of a single
room 1820s log home that raised three
generations of ten children each.
❖Look over a 1790s “tar grinder” wagon,
the only one in the world documented
Trail of Tears.

9. Current Attractions: Brasstown Bald
❖Georgia’s highest mountain lays claim
to the most inspiring vistas in the
state.
❖Rises 4,784 feet above sea level and
offers breathtaking views of the
mountains in South and North
Carolina, Tennessee and nearly half
the state of Georgia.

10. Current Attractions: Tallulah Gorge State Park
❖One of the most spectacular canyons in
the eastern U.S., Tallulah Gorge is
two miles long and 1,000 feet deep.
❖Visitors can experience and enjoy the
waterfalls, hiking trails, rugged
terrain, rock climbing, kayaking and
gripping mountain history.

11. Current Attractions: Habersham Winery
❖Habersham Winery has been producing
award winning Georgia wines since
1983 and is one of Georgia’s oldest and
largest wineries.
❖Guests can see the winemaking process
from the tasting room through the
viewing windows.

12. Current Attractions: Chattahoochee National Forest
❖The Chattahoochee National Forest is a
great place to have fun and adventure
doing the things you love such as: hunting
and fishing hiking, biking, and
horseback riding swimming, canoeing
and kayaking nature study, photography
and viewing the great scenery.

13. FESTIVALS AND EVENTS
❖ September
➢ Chattahoochee Mountain Fair
■ A family tradition in the Northeast Georgia
Mountains since 1975. Features: Gospel Group
Remnant, B-Shoc, Etched in Blue, adult art and
photography contests, rodeos and dog shows.
➢ Oktoberfest
■ Helen’s Oktoberfest has beer, brats, bands, and
Lederhosen. German-style bands from around
the country and the world to play on stage.
❖ October
➢ Elberton 12 County Fair
■ Voted one of the 10 great places for the blue
ribbon county fairs, will feature: Torres family
➢ Georgia Mountain Fall Festival
■ Fall Festival with its mild temperatures and
beautiful scenery features: musical performances,
Arts & Craft vendors, educational demonstrations,
a flower show and the ever-popular Georgia’s
Official State Fiddlers' Convention.
➢ Georgia Apple Festival
■ There are over 300 vendors with handmade, hand-
crafted items, as well as many on-site
demonstrations of how selected types of crafts are
made. There is a parade and antique car show each
year.
❖ November
➢ Magical Nights of Lights (Lake Lanier Islands)

14. AIRPORTS Jackson County Airport is a
county-owned, public-use airport
located three nautical miles
northeast of Jefferson, in Jackson
County, Georgia.It has one
designated runway. The airport
had 9,550 aircraft operations, an
average of 26 per day.

15. RENTAL CARS
Available car rental locations: 40
The primary modes of transportation include air, car, bus,
train, van/small truck, and camper/RV. The distance
traveled (one-way) from home is categorized into short
distances (less than 250 miles), medium distances (251 to
500 miles; 501 to 1,000 miles), and long distances
(1,001 miles or more). This information is useful in
deciding on advertising vehicles and communication reach.

16. SUCCESSES
It does a great job having a variety of activities that target every
age group. For example: fishing for people on their 30s and 40s,
hiking, waterfalls and parks which everyone can enjoy, and a
couple of zoos and farms where kids interact with animals or do
hands on activities with nature.
Great with culinary and winery experiences
Northeast Georgia Mountains prevail in a diverse economic aspect
with both domestic and international markets. Their economic
drivers include the agricultural, automotive, industrial

17. SOLUTIONS
❖Add more attractions
❖Focus on digital marketing
❖More Festivals
❖Atlanta CityPass
❖The moving industry...

18. More attractions: Mountain Rollercoaster
Focusing to target families: more children= more expenses=more profit
Incorporate a rollercoaster like the Smoky Mountain Alpine Coaster from
Tennessee.

19. More attractions continued..
Add more amusement and water parks (only 1% of total attractions)
Example: Work to make waterfalls into water parks with diversity of slides and
activities, add more shopping centers ( Tanger Outlets and North Georgia Premium
Outlets are the only big ones).

20. Attention! AttentionIt is the 21st century and we need to
keep up with the demands from
consumers. This area needs to have
more social media catering to
appealing this area to its audience.
The marketing majors from the
University of North Georgia could
volunteer their time and working on
this platform.
All Access Mountain Pass-Provide
visitors with line- free and
discounted rates on your major
attractions. Allow visitors a stress-
free vacation with the top attraction
that have been hand picked in an
easy to use pass.

21. MORE FESTIVALS: HOLIDAY FESTIVALS
Christmas Festival: Provide a show of fireworks near the mountains, due to big
area to work with they can recreate the North Pole, perform a Santa Claus
musical/show, put up lights and Christmas trees everywhere!

22. FESTIVALS CONTINUED...
Festivals in the Summer, Fall, Winter, and Spring season should be promoted on
social media, popular websites, etc.
You can get guests excited on Facebook about the Northeast Georgia Mountains
and it’s festivals through pictures, contests and links to the website.
Trending hashtags on Instagram can raise awareness of the festivals and events
coming up.
Promoting current deals on Twitter can raise awareness, such as: weekend,
Spring break, Fourth of July, etc.

23. Fashion/ Film/ Photography
Move film productions from set design-
Hollywood to the real mountains of the
Northeastern Georgia.
Photoshoots and commercials can be shot in
this region at a lower rate.