Content to the Rescue - Garrett Hampton

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Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing.

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Content to the Rescue - Garrett Hampton

  1. 1. Garrett@1859magazine.com | @BendHiker Garrett Hampton
  2. 2. Devices scaled proportionally deliver a great visual experience
  3. 3. I Like coffee I am drinking #coffee Here is a vintage picture of me drinking coffee What is the difference between a latte and a macchiato?
  4. 4. • Name • Where are you from? • What are you passionate about? • You shared. You listened. You asked questions.
  5. 5. Without great content these platforms are nothing.
  6. 6. Content • Imagery/video/copy • Go-to resource • Informative/educati onal Context • Relevancy (local vs global) • Brand POV + CTA • Timing (site, social, newsletter, events)
  7. 7. You posted great content … now what? Listen. Respond. Ask questions…

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