This document summarizes a webinar about landing page optimization for holiday campaigns. It provides tips for crafting effective landing pages, including matching messages to campaigns, always testing pages, creating a sense of urgency, including trust indicators, and using compelling calls to action. It also discusses post-conversion strategies like offering coupons or signups to keep leads engaged. The webinar is part of an ongoing series about holiday preparation and marketing crowdsourcing solutions.
49. Get another sale Coupon code - 50% off
while the lead is next purchase
warm!
trada.com
50. Get another sale Sign up for offers or a
while the lead is newsletter
warm!
trada.com
51. Get another sale Social: follow us for more
while the lead is offers and deals
warm!
trada.com
52.
53. Holiday Prep: Here Comes the Flood
Part 4 With Matt Hessler from Trada
Tuesday, October 25, 12:15 PM EST
Would you like to be signed up for our ongoing
webinar series, which includes the holiday prep
series? Just chat: “sign me up”!
trada.com
54.
55. THURSDAY, OCT 6, 12:15PM EASTERN
Crowd and Community
Management for SMB Marketers
Game mechanics wizards BigDoor will share insight into crowd incentive and community
management, as well as practical steps SMB marketers can take to manage a crowd of virtual
workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing
theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts
to meet both individual and group goals.
Bryan Estes,
Director of Biz Dev
BigDoor.com
Niel Robertson
CEO, Trada
56. THURSDAY, OCT 13, 12:15PM EASTERN
Crowdsourcing Content and
Distributing Across Channels
SMBs and larger companies struggle with creating enough/the right content, and with managing and
amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask
firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI,
and how to amplify your content to get the most value.
Mark Chatow Lukas Biewald,
VP of Marketing Chairman/Co-founder,
Servio.com CrowdFlower.com
57. THURSDAY, OCT 20, 12:15PM EASTERN
Right Brains On Demand:
Crowdsourcing Video
Putting together effective web videos to market brands and products is a challenge for SMB
marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the
crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs.
They'll weigh in on which companies should have a marketing video strategy, what type of content
gets results, and how to successfully use crowdsourcing to get what you want out of video
marketing - without the crippling cost of a creative agency or in-house video team.
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Anna Sawyer,
Marketing Manager,
Trada.com
59. You can build gorgeous, conversion-
optimized landing pages...
60.
61. Without the help of a designer or a
developer.
(there’s a MacBook air in there)
62. Here’s where we take two
minutes to tell you that you
can use Trada to manage all
your PPC and drive traffic to
your beautiful landing pages...
... and it doesn’t cost any more
than if you were to do search
marketing yourself.
trada.com
63. Trada has a large, global crowd of certified
paid search experts who do SEM for you.
trada.com
64. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com
65. and they already know how to
run successful search campaigns!
trada.com
66. It’s pay-for-performance.
There are NO fees:
no startup fees, no management fees.
You can get started right away.
trada.com
67. @oligardner @rickperreault
Time for questions!
For more information or to schedule a demo, email
dranda@trada.com
trada.com