Proposal FMP

1. Proposal
1
Working Title:
New can of Bean$
Audience:
First of all the age for my target audience is from the ages of 16-19, which are teenagers. One of
my products that will appeal to this age is the merchandise as I plan to do clothing, and on the
clothing I will use darker colours like navy or black as they appeal a lot more compared to brighter
colours like yellow or pink. The gender of the main audience is largely male, being represented by
the 2/3rds that stated so on the survey with 1/3rd being female. This shows that the majority is
male however there still are a significant number of females in the target audience so it needs to
have a balance of interests for both genders and can’t be solely tailored to appeal to men. My
product can appeal to both men and women for example with my album cover. The cover of my
album cover will largely feature Bean (Harry) and either have his face from his neck upwards in a
large size and central, or an image of him stood up with his entire body in shot. Either way this
could appeal to women especially of the age the target audience is because it shows someone of
their own age who is healthy and could be attractive which would interest them if they were
heterosexual which is likely. This could also appeal to men because they will see someone of their
age and gender so they can relate more to him. It is likely that the sexuality that I will most be
appealing to is heterosexuality. My product will appeal to this group of people as an example, in
my track list the title of the song could be about a relationship as that is what the majority of music
is about or could be titled after a woman’s name. In terms of the NRS social grades, my product
would probably appeal to grades B- C2. This could be because an album may be considered as a
luxury, especially if it was a special edition album so people who have an income from a stable job
are usually in these social grades so they can afford these items like a special edition album or
even the merchandise. In my audience it is likely there is a range of different lifestyles and people
that fit into different aspects. For people who are “ belongers” they would like the idea of how the
album is branched out into merchandise as they are typically very brand loyal and would likely like
to support the artist. Conversely it also may appeal to people who fit in as “ achievers” in terms of
psychographics. This is because the album will be fairly simple with the name advertised quickly
and will focus on individuality, as it will be mainly centred around one person, being the artist as
well as showing a rich rapper lifestyle, giving connotations of their wealth and power. Equally, this
also appeals to people who follow the emulator lifestyle as they may be inspired by this lifestyle
that is portrayed on my album cover and they may want to buy the merchandise to impress people
and be like the achievers.
Rationale (approx. 100 words)
This year during the rotations I did a print project, in this project I focused on a magazine, a
website and a double page spread. The most important aspect of that was my magazine as this is
where I practised the most Photoshop skills , during this I learned more basic Photoshop skills and
also looked at some on tutorials. This will have an impact on my actual project as I learned about
where to place certain things to make it look professional for example I will place the title in the
same place as I did last time.

2. Proposal
2
Project Concept (approx. 200 words)
The concept for my project is print based and I will make a few products. These products are an
album cover, some merchandise, a track list and probably a poster too. The album cover will have
a picture of the artist and a picturesque background, I also know I want to make the merchandise a
dark colourers generally to appeal to the typically target audience of teenagers. In terms of my
track list and poster I am not as certain on the design although the poster will probably be brighter
compared to the other things to be eye catching, as for the track list that will be fairly simple and
have similar colour themes and styles to my album cover. The research I will be doing is both
primary and secondary. The primary research I will do will take part on survey monkey and on here
I will try get an understanding of what designs people are interested in. I will also conduct
interviews and ask peoples opinions on specific elements of album covers My secondary research
will be looking at existing products and analysing them and seeing what things make them
effective and seeing if I can try incorporate some of those techniques into my own work.
Evaluation (approx. 50 words)
The first evaluating I do is on a weekly PowerPoint where I discuss the process of what I worked
on including the strengths and weaknesses. The other evaluating is done by a final evaluation
slide where I do a more detailed evaluation of the actual products I had created and discuss my
strengths, weaknesses and opinions on it.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response  Initial plans
 Mind map
 Mood board
2 Product + Audience
Research
 Survey Monkey
 Interviews
 Existing product
research
 Bibliography
3 Production Experiments  Experiments
 Process
 Reflecting
4 Pre-Production and
Planning + proposal
 Health and safety
 Contingency
 Style sheet
 Layout plans
 Resources
 Proposal
5 Production  Tracklist
6 Production  Album Cover
7 Production  Merchandise
8 Production  Poster
9 Evaluation  Research
 Planning
 Time management
 Technical and
aesthetic qualities
 Peer feedback
 Audience appeal
10 Development +
Contingency
Improvements
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Lister, T (2018) Target Audience Research Survey (conducted on 13/04/18)
2. Gibson, T. (2018) Target Audience Interviews (conducted on 13/04/18)
3. Thirlway, W (2018) Target Audience Interviews (conducted on 13/04/18)
4. Drake (2015) If You’re Reading This It’s Too Late
5. Joey Bada$$ (2015) B4.DA.$$.
6. Rich The Kid (2018) The world is yours
7. Eminem (2017) Revival
8. Jay Z (1999) Continental Airlines Arena, East Rutherford NJ