This document outlines plans for the Lilydale United Village (LUV) project at the 2004 Lilydale Show. The project aims to create a village environment bringing together local businesses and community. Key aspects include: stalls for businesses, workshops, activities like a treasure hunt, and promoting local shops. The project is organized by a team with experience in business, community projects and events. Sponsorship and funding will support the marketing strategy and project delivery. The timeline shows plans are well underway, and contingencies consider risks like weather. The project aims to foster ongoing connections between businesses and community.

1. ABN 68689778494
Lilydale United Village
24 Main St.
Lilydale 3140.
Phone: 03 9738 8504
Fax: 03 9738 8501
Email: linda@janeway.com.au
www.luv.org.au
1. Lilydale United Village
1.1 Our Vision
To provide an environment at the Lilydale show for local business to prosper and give back to community
providing a balance to create a village feeling with community values.
It is a project that invites community and business to learn and share with each other.
1.2 Development of LUV
This project will be developed by anyone in the community who wishes to support aligning community
values with the business community.
So far our team is made up of the people listed in Point 6 of this document.
The issues facing the 21st century are that business and community have lost sight of the importance of
being part of community. By engaging business people in this project is a way of bridging this gap.
1.3 Ethics and Values
It is imperative that businesses involved understand the important community values.
These values are:
 Abundance
 Unity
 Health and wellbeing
 Synergy
 Global ecological
awareness
 Progressive
 Creating a sustainable future for all
creatures.
 Willingness to change
 Community and business focused
 Fun
 Living and working with community
It would be valuable to create a steering committee to ensure that these values are upheld
during the implementation of this project.
1.4 Partnerships
This project is an initiative of the Shire of the Yarra Ranges. We have formed partnerships with
The Agriculture and Horticulture Society, the Lilydale Rotary club and Lilydale Chamber of
Commerce. We are looking forward to forming partnerships with our major sponsors.
1.5 Similar projects
Village Well are an organisation committed to bringing the Village feeling to particular localities
throughout the world. They have already had success in creating a Village feel in Flinders Lane,
Melbourne, Chadstone shopping Centre and are currently working on re-developing the Mt
Evelyn Main Street. It is our intention to leverage off what they have learnt by having an alliance
Gilbert Rochecouste from Village Well. Gilbert has been involved in this project as a mentour.

2. 1.6 Activities at the show:
A treasure hunt
This will involve the participants to visit stalls in our village, other stalls
at the show and shops surrounding the show. Each stall holder/shop
will create a game activity (to be decided by the stall holder. Each store
holder will be given a 300mm X300mm cardboard sign (See fig. 1) to
display in their tent to show their participation and support.
Major prizes will be given away twice daily for the
lucky entrance in the village treasure hunt and we
will have lots of music, games and free fun for
both parents and kids.
Businesses that have a stall in the Village will have
their name on the game board. The nominated
major business sponsor for this project will have
their name in the centre of this game board.
(see fig. 2.).
15,000 of this game board will be printed and
handed out to all families who attend the show.
25,000 people attended the show last year.
Sprookers on Main Street
The Main Street will be wired for sound with a Public Address system that will cover from
Anderson Street to the railway station on both sides of the road and into the show grounds.
Roving reporters will be talking to shop owners about what is on offer at their business. This is
designed to encourage visitors to the show to check out what the local shops have on offer and
to encourage local shoppers to visit the show and the LUV Community Village.
Learning program
Tents will be set up specifically as workshop spaces. Businesses, artists, Healers and local
community members will running workshops on how they or their business contributes to the
community. There will be various businesses, community services and learning tents where you
can watch or participate in good old fashion fun.
Aboriginal presence
Since the original village tribe was aboriginal, the aboriginal community is invited to play an
active part in this project. Activities will include: Story telling, Aboriginal art and native plants.
An opening ceremony will performed by the indigenous people of this land.
Music
Local artists are invited to share their music gifts and entertain the Village in an open mike
setting. Local artists will have the opportunity to:
1. Play your music and entertain a captive audience
2. Promote and sell your CD's.
Figure 1.
Figure 2.

3. Wineries
The Yarra Valley district hosts some of the finest wines of this country. We will be developing a
winery precinct, where the general public can enjoy wine tasting. The wineries also have an
opportunity to sell their wines and promote their winery.
2. Overview of marketing plan
2.1 Community project targeted at:
Learning Uniting Village is aimed at aligning business with community values
The shire of Yarra Ranges is the precinct in which this project is focusing on.
This Village intends to be fun and entertaining to engage children and families.
Any financial support will be used to create visual promotional material and merchandising. We
will also create a directory for businesses aligned with our vision so that this project can continue
and that the directory will be a way of community and businesses supporting each other beyond
the show.
2.2 Web Site:
The web page shown below is a draft of what will be available. This website is to also house the
directory of businesses after the show. It will have links to the major sponsors and community
groups. Earthlink.com.au has donated this website

4. 2.3 Attracting people in the project
Increasing involvement of the project will be obtained by continually talking with the larger
community and if it arouses passion for them, they are welcome to join our team.
2.4 Using media to promote our project
As this project involves the Lilydale show which already has its own momentum with the Media
(in our case - community radio and local newspapers). With this in mind, we will generate a new
edge in the promotion of this project, as it has not been done before at the show. Contact has
been made with radio stations; Triple M and 3AW. We are expecting to get interview with these
radio stations and our local ones. There have already been editorials in the local newspapers;
The Journal and the Leader.
2.5 Appropriation of the name of the project
Learning United Villages summarizes that this projects desire to re-connect communities to live
learn and grow together in harmony.
2.6 Funding
Income for this project will be generated from various sources
1. Shire of Yarra Ranges community grants
2. Income generated from the business stall holders.
Expected income from stall holder will be: $4,000
3. Sponsorship from local businesses who wish to support this project and create an
opportunity to piggy back off the marketing campaign. This can be achieved in the
following ways:
Major Sponsor
Sponsorship value $1000.00
Return on investment:
a. Business name and logo on centre or game board with 15000 distribution. (Appendix 1)
b. Web site inclusion with full page advertisement and links for12 months. (Appendix 2)
c. Signage at the village 1200x1200 colour sign as major sponsor
d. Two announcements per hour over PA system
e. Four interviews at place of business
f. LUV sign for shop front
g. Business promoted in the local papers as major sponsor with press release
h. Four inserts into show bags 15000 distribution.
i. Announcement of prize draws (twice a day)
j. Announcement over radio
Level One Sponsor
Sponsorship value $500.00
Return on investment:
a. Business name on game board with 15000 distribution.
b. Web site inclusion with half page advertisement and links for12 months
c. Signage at the village 600x600 colour sign as sponsor
d. Two announcements per hour over PA system
e. Two interviews at place of business
f. LUV sign for shop front
g. Business promoted in the local papers as sponsors
h. Three inserts into show bags 15,000 distribution.

5. Level Two Sponsor
Sponsorship Value $300.00
Return on Investment:
a. Web site inclusion with quarter page advertisement and links for12 months
b. Signage at the village on colour sign with logo as sponsor (Multi Board)
c. One announcement per hour over PA system
d. LUV sign for shop front
e. Two inserts into show bags 15000 distribution.
Level Three Sponsor
Sponsorship Value $100.00
Return on Investment:
a. Four announcements per day over PA system
b. Signage at the village as sponsor Black and white (Multi Board)
c. One insert into show bags 15000 distribution
d. Web site inclusion with business card size advertisement and links for12 months
3. Sponsors who have committed so far:
♦ The Mayor, David Hodget has granted this project: $ 4,000
♦ Expected income from stall holder will be: $ 4,000
♦ The Lilydale Chamber of Commerce has sponsored: $ 1,500
4. Key Benefits
4.1 Benefits to Businesses having stalls
 Increased exposure
- At the show and
- Marketing of the show
- Ongoing exposure on website and promotion of future events
 Low cost for stall
 Increased interaction with the larger community
 Opportunity to build relationships with local community
 Increased marketing
 Local newspapers have editorials about the LUV project and businesses involved
 Ongoing exposure through follow up advertising
4.2 Benefits to community
 Opportunity to learn from businesses how they contribute to creating a sustainable future
 Enjoy being part of we-awakening community spirit
 Free talks on all subjects pertaining to uniting community and business
 Finding out that local businesses have a very strong service capability
 Participation in a dynamic environment to bring community and business together, which
will enhance the group’s standing and service level

6. 5. Timelines
The actions already achieved is outlined below in grey with the actions still to be completed in colour:
Stage Who
Stalls Layout of where all stalls are RM
Go to Rotary meeting LJ C
Write letter for busineses written up for AHS RM C
Final of letter distributed to businesses C
Measure up Market st for area for stalls C
25 confirmed exhibitors by 8th Nov RG
Tents from Bunnings JJE
Book tressles from Lilydale International or Betta Party Hire RM
program for learning tents - written up by 8th Nov LJ
Website Richard to speak with Andrew re- domain name AM C
Set up website AM
Sponsorship Talk to leading local businesses RM
Speak with David Hodgett re - slush fund RM C
project plan for telstra sponsorship LJ
Editorial in Lead Newspaper RM C
Create logo (RM to follow up Brett) BD C
quote on printing for maps JJE
Radio coverage RG
Contact 98.1 re air time JJE
Games Site plan RM
Speak to relevant bsuinesses re prize JVH
Hamper- together RG
Show bags JJE
Stamps from Marion LJ
Approach Ron Upston & bike shops RM
Approach Approach Wharehouse for wheelbarrow RG
Game board printed (all info in by 8th Nov) BD
Artistic artistic workshops
network to music industry re performing LJ
Children Get a face painter at the show LJ
Village idiots Volenteers for costumes LJ & JJE
Admin ABN registration LJ C
Set up bank account LJ C
Budget to be set JVH
Signatures on bankl account JVH & RM
Purchase of tents RM
Training Agenda RM
Ideas from stall holders - training
Ideas from shops on Main street - training
Letter for training day JJE
Invoice for Shire for $4,000 JVH
Pick up cheque book RM
Deliver posters RG
September October November

7. 6. Credentials of our organisation
6.1 Linda Jane
Linda Jane's experience has led her to be a business coach and life coach. Her experience has
shown her that business need to move toward a future of collaborative learning. Those
businesses in the 21st
century need to know self, customers and business. The best way of
achieving this depth of understanding is through community involvement.
Linda is responsible for making sure that all individuals involved are aligned with these values.
This will be done through the enrollment of businesses participating in the Lilydale show project.
 Having an indigenous presence at the show
 Gathering ideas from similar projects
 Organisation set up
 Project planning
6.2 Richard Manson
Richard Manson is a businessman in the Lilydale community and holds a distinguished place on
the Lilydale chamber of Commerce. Richard has established a strong network of people from
his reputation as a member of the Shire's Industrial and manufacturing arena.
Richard will be responsible for initiating contacts with the people who can support this project.
Some examples are:
 Speaking with the Mayor, David Hodgett, and obtaining some funding from the Shire
 Organising a Logo for our promotional material - LUV
 The sets up of a home page - web site.(see point above)
 Layout of where all stalls
6.3 John Van Holsteyn
John Van Holsteyn is the Procurement manager for Agfa-Gevaert Ltd. His experience in being
involved in community projects such as Rotary will be of great value to this project.
John will be responsible for working with Rotary Club of Lilydale to maximize how Rotary's
experience from being part of the Lilydale show in the past can benefit this project.
John will also be responsible for:
 Communicating with Rotary Club of Lilydale in relation to what they have done in at past
shows and whether they want to be involved in the 2004 show.
 Financial account management.
 Record keeping for the project
6.4 Julie Jordan-Ely
Together with formal training Julie has extensive experience in the Disability Student Support
Services within mainstream education systems throughout Australia and regularly acts as a
systemic advocate for children with chronic illnesses on both local and state government
steering policy and program committees. Further areas of professional experience include: co-
ordination of conferences and state-wide raffles and community health education and member of
the Leadership Team of Lilydale Chamber of Commerce & Industry.
 Arranging editorials in community radio and local newspapers
 Purchasing of tents for stall holders
 Organising training day

8. 6.5 Ray Grundy
Ray Grundy is part of the leadership team with the Lilydale Chamber of Commerce. He has an
ability to listen to others been without been judgmental and enjoys being part of community
projects from start to finish. He also enjoys helping others with reaching their goals and is not
afraid to try new things. Ray is good at communicating with others and likes being involved in
local sporting clubs. Ray has his own business in a retail outlet in sports memorabilia called
"Premiership posters and sports memorabilia" which has been going for over 2 years
 Enrolling businesses and community groups for to attend show
 Organise prizes
 Speaking with businesses wishing to have a stand at the show.
7. Contingency Plan:
7.1 Risk management
Weather conditions
Marquees will be provided for all stall holders to shield them from rain, or sunshine.
Public Liability
Kathy Mason from Agricultural and Horticultural Society (organisers of the show) has advised us
that the Lilydale Show is covered under a public liability insurance policy with Aon, Adelaide.
Each business will be required to sign an insurance indemnity declaration. Businesses that do not
have insurance indemnity may have to pay an insurance administration fee. Businesses can
discuss this directly with Show security.
7.2 Achieving change
This initiative has the potential to generate an interest in businesses and community working
together that will hopefully continue and grow to further this show and other festivals.
7.3 Dealing with resistance to change
By having open, honest communication with everyone participating, will enable us to address the
issues that people have regarding the transition of thinking towards a better future of unity.
7.4 Cultural Diversity.
All cultures are welcome at this event. We especially want the presence of the Indigenous culture
as they represent our heritage of how Villages once were in this region of indigenous country:
Wurundgeri.
7.5 Reporting
All resources used will be accounted for by the way of financial reports such as Profit & loss
statements and balance sheets, so that the supporting institutions are able to track how we are
utilizing the resources donated. The project plan will be continually updated to reflect what stages
the project is up to.
7.6 After the Lilydale Show
From the success of this gathering, it is predicted that the L.U.V. project would have gathered
enough momentum to continue at other festivals including the Lilydale Show 2005.
With a directory of businesses compiled from this project, this will create a database for this
project to continue for further learning Communities Festivals.
In December we will hold a planning day that will outline the success of this project and
determine what action needs to taken for the 2005 Lilydale show.