Advertisement about encouraging people to stay home in the pandemic

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DUC TRUNG PHAM
STUDENT ID: 127050185

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On March, Burger King has launched a new ad promoting its
delivery app and staying home during the coronavirus
pandemic shutdowns
Burger King has
waived its delivery
fee on orders over
$10 on its app to
boost app orders.

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Burger King is taking a stand to encourage
consumers to honor the CDC's social distancing
guidelines and stay-at-home orders in a playful
way that also salutes the healthcare
professionals who confront the pandemic daily.

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The ad plays up how easy it is to be a
"hero" in these times by staying on your
couch and ordering food delivery,
tweaking the chain's "Home of the
Whopper" tagline into "Stay Home of
the Whopper."

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Burger King has
an opportunity to
drive app
downloads at a
time when traffic
at its stores is
likely down due to
shutdowns.

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The ad also shows how the fast food company is helping out during the coronavirus,
by donating Whoppers to nurses and by waiving delivery fees.

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Taking a proactive stand can lead to positive brand association, at a
time when companies are seeing revenues drop.

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It can deliver positive
message to customers and
make them have a good
point of view to Burger King