Be the first to like this
** VIEW IN FULL SCREEN FOR BEST EXPERIENCE **
HSBC is consistently voted one of the world's most powerful brands. They're storytelling through design is a Paragon of Brand Evolution. We assess their multi-channel marketing from a design perspective.
Learn more about how HSBC leverages design and story telling to connect with consumers.
According to Interbrand's 2013 feature on the multinational bank brand: "HSBC is [...] emphasizing its strong global roots and unrivaled network and expertise, specifically in emerging markets. Since coming out of the financial crisis comparatively unscathed, HSBC has focused on higher wealth-creating markets and a strategy of consolidation. The approach has proven successful as the brand posted robust profits throughout 2013."