Join our moderated conversion as these experts discuss the critical aspects of commerce operations and fulfillment in Q4. Explore the essential components of successful connected commerce integration and gain valuable insights into streamlining your operations to enhance customer experiences, maximize efficiency, and drive growth.
Tinuiti’s Retail Operations expert will join Ecommerce fulfillment solution, ShipBob to share valuable insights into ecommerce operations and fulfillment procedures during the bustling holiday season.
2. Session 1
10am PT | 1pm ET
Be Where Your Audience Is: Using
Conversion- Driven Channels to Move Up
the Funnel
Session 2
11am PT | 2pm ET
Leveraging Measurement for Effective
Audience Targeting and Optimization
Session 3
12pm PT | 3pm ET
Q4 Success Secrets: The Essential
Elements of Operations and Fulfillment
in the Holiday Rush
Session 4
10am PT | 1pm ET
Bridging the Gap Between Engagement
and Post-Click Conversions
Session 5
11am PT | 2pm ET
Conquering Amazon in Q4: Winning
Strategies for Maximizing Search,
Display, and Sponsored Products
Session 6
12pm PT | 3pm ET
Optimize Holiday Conversions by
Leveraging First-Party Data Across
the Funnel
Wednesday, August 16, 2023 Wednesday, August 23, 2023
P A R T 1 P A R T 2
3. Q4 SUCCESS SECRETS
The Essential Elements
of Operations and
Fulfillment in the
Holiday Rush
4. Today’s Logistics
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Katherine Bishop
Marketing Coordinator
5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
7. Our Speakers
PHIL STOLT
Senior Vice President,
Commerce Strategy
JIM KRAJESKI
Vice President,
Commerce Strategy,
Hardlines
Margaret Glavey
Sr. Partner Manager
8. ShipBob is a global logistics platform that
fulfills ecommerce orders for DTC brands.
🏭40+ global fulfillment centers.
🔌Integration marketplace.
🛍B2B fulfillment & retail dropshipping.
🎁Custom packaging, gift notes and more.
🌎100% coverage for 2-day delivery.
🌲Carbon neutral fulfillment.
Warehouses available in:
10. What is your biggest concern going into
the holiday season?
● Economic conditions affecting consumer
spending
● Ensuring sufficient inventory
● Standing out in a crowded marketplace during
the holiday rush
● Ad campaign effectiveness
● Adapting to changing consumer behavior
POLL
11. What is your biggest challenge right now
in regards to operations and fulfillment?
● Balancing supply and demand to avoid stockouts or
overstock situations.
● Optimizing shipping processes for timely and
cost-effective delivery to customers.
● Ensuring that products meet quality standards before
reaching customers.
● Managing relationships with suppliers and vendors to
maintain a consistent supply chain.
POLL
12. Historical Analysis
2022
● Port timeliness
● Production
bottlenecks
● Inflation & price
increases
● Warehouse
space
12
2020
● COVID shut down
● Production outages
● Staffing shortages
● Essential item
prioritization & pivot
2021
● Shipping &
receiving delays
● Lack of ingredients
& raw materials
● Huge increase in
freight costs
● Container
shortages
13. Strategies to
Prepare for Q4
Key
Takeaways
Q4 Success Secrets: The Essential Elements of
Operations and Fulfillment in the Holiday Rush
Major Themes
& Challenges
14. Operational Tactics
To grow a successful brand
on Amazon in 2023
Optimize your inventory strategy.
Enhance the onsite experience.
Keep your brand identity consistent.
17. Strategies to
Prepare for Q4
Key
Takeaways
Q4 Success Secrets: The Essential Elements of
Operations and Fulfillment in the Holiday Rush
Major Themes
& Challenges
20. Strategies to
Prepare for Q4
Key
Takeaways
Q4 Success Secrets: The Essential Elements of
Operations and Fulfillment in the Holiday Rush
Major Themes
& Challenges
21. Holiday Success
Preparing for Q4
Strategies
● Offer products at limited-time pricing.
● Incentivize purchases by promoting a last day to offer free standard shipping.
● Push smaller promotions leading into Q4 to gain momentum.
● Focus your media efforts the funnel to drive new-to-brand shoppers and stand out in the holiday
noise.
● Start Early!
● Diversify your carrier mix.
● Diversify your fulfillment methods & locations.
● Establish receiving and shipping cutoff dates with operational partners..
● Ramp up inventory levels now.
Post-Q4 Expectations
● Keep promotions strong throughout December and keep smaller promos going after Christmas.
● Encourage loyalty and repeat purchase by satisfying customer expectations around fast and free
shipping.
22. Key Takeaways
1. Identify key deadlines and cutoff dates
with your operational partners.
2. Start planning for Q4 early! Establish
your operational processes and diversify
your fulfillment locations to get ahead of
any curve balls or delays.
3. Start building stock now to help avoid
delays during the holiday rush.
26. Session 1
10am PT | 1pm ET
Be Where Your Audience Is: Using
Conversion- Driven Channels to Move Up
the Funnel
Session 2
11am PT | 2pm ET
Leveraging Measurement for Effective
Audience Targeting and Optimization
Session 3
12pm PT | 3pm ET
Q4 Success Secrets: The Essential
Elements of Operations and Fulfillment
in the Holiday Rush
Session 4
10am PT | 1pm ET
Bridging the Gap Between Engagement
and Post-Click Conversions
Session 5
11am PT | 2pm ET
Conquering Amazon in Q4: Winning
Strategies for Maximizing Search,
Display, and Sponsored Products
Session 6
12pm PT | 3pm ET
Optimize Holiday Conversions by
Leveraging First-Party Data Across
the Funnel
Wednesday, August 16, 2023 Wednesday, August 23, 2023
P A R T 1 P A R T 2
