As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for the Holiday Season
1. 2022 Playbook for Q4
and Holiday Success
DAY 1 - WEDNESDAY, AUGUST 24TH
Trends & Good Tidings: How to Maximize the Holiday
Season with Google
10am PT | 1pm ET
May Your Data be Measurable and Right
10:35am PT | 1:35pm ET
Sleigh Your Affiliate Strategy: How to Strategize for Q4
11:10am PT | 2:10pm ET
Bah humbug! No inventory! — Getting Creative With
Email Marketing Content in the Age of Supply Chain
Snafus
11:45 am PT | 2:45 pm ET
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4
Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4
Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy,
Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET
3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
shortly after the session
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
6. Our Speakers
LAUREN WOOD
Team Strategist
KARLEY DAUDELL
Sr. Channel Account
Manager
JEREMIAH CHAMBERS
VP of Sales
ADAM RUSSACK
Director of Agency
Partnerships
7. DataHawk is an analytics, connections, and intelligence
software that empowers emerging, growing, and established
brands or agencies to increase sales by using various tools to
boost their organic and sponsored visibility on Amazon and
Walmart.
Brands and agencies worldwide rely on DataHawk to enhance
their Amazon and Walmart growth by facilitating data
connection, providing recommendations, and housing all the
analytics dashboards they need to make intelligent business
decisions.
Measure
1 Benchmark
2 Optimize
3
8. ShipBob is a global logistics platform that
fulfills ecommerce orders for DTC brands.
🏭30+ global fulfillment centers.
🔌Integration marketplace.
🛍B2B fulfillment & retail dropshipping.
🎁Custom packaging, gift notes and more.
🌎100% coverage for 2-day delivery.
🌲Carbon neutral fulfillment.
Warehouses available in:
ShipBob - Your trusted omnifulfillment partner.
9. Best in Class UGC Strategy
Know with confidence your biggest
growth opportunities with unparalleled
UGC insights
Optimize discovery and the user journey by amplifying
your best content on-site, on search, on social, and at retail
Improve user-experience and continually drive
conversion and revenue
Get the high-quality UGC you need
From PIE, sampling, sweepstakes, and more
11. What challenge are you most
concerned about for Q4?
● Inventory Planning
● Inflation and the cost of business
● Gaining visibility for my brand
● Something else - tell us in the chat!
POLL
16. 2022 Playbook for Q4
and Holiday Success
DAY 1 - WEDNESDAY, AUGUST 24TH
Trends & Good Tidings: How to Maximize the Holiday
Season with Google
10am PT | 1pm ET
May Your Data be Measurable and Right
10:35am PT | 1:35pm ET
Sleigh Your Affiliate Strategy: How to Strategize for Q4
11:10am PT | 2:10pm ET
Bah humbug! No inventory! — Getting Creative With
Email Marketing Content in the Age of Supply Chain
Snafus
11:45 am PT | 2:45 pm ET
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4
Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4
Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy,
Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET