2. The magazine I am analysing is a music magazine called
„NME‟ which stands for the „New Musical Express’. It has 66
pages which includes advertisements and entertainment
news on music and also music tours.
3. How many advertisements are there in each of the publications?
Name of Advert Pages Taken Up
Halo Reach – Xbox Game 4 whole pages
Going the distance – ¼ page
soundtrack
„Too Soon‟ Album ¼ page
Denon CD Player & Amp 1 whole page
Music storage solutions – ¼ page
stationeries
Orange – mobile internet 1 whole page
NME – Radour tour ½ page
4. Features Pages Taken Up
Posters of Celebrities 8 whole pages
“We do things our way” 1 whole page
“I'm really shy” 2 whole pages
“The city is there for the 2 whole pages
taking “
“Ridicule is nothing to be 2 whole pages
scared of “
5. What types of adverts are there?
In NME music magazine there are many different adverts such as;
Video game releases, Music tours, Music Concerts
Pie charts that illustrate proportions of advertisements to other
contents
Adverts
Features
6. How much space (pages) is
devoted to:
The Editorial -
Letters pages -
Full Page Articles – Full page articles take up 24 pages of the magazine
7. What comments can you make about the potential spending
bracket (disposable income) of the reader ? What evidence
is there to suggest this ?
What demographics of the readership can be assumed
based on the data? What evidence is there to suggest this?
What type of person can be assumed to be reading t6his
publication? Does the advertising alone give us a clear
indication of who is reading?
What uses and gratifications are being fulfilled through the
features and articles?
