BEST OF THE MIDWEST 2012Midwesterners pursue the good life by exploring amazingtravel destinations, savoring delicious food and celebrating their GROSS RATEShome, family and friends. For the best the Midwest has to offer,they turn to the premier authority, Midwest Living. FOUR COLOR Full page $42,350 2 /3 page $32,060In Best of the Midwest—Midwest Living magazine’s comprehensive annual travelresource—our editiors deliver more of the great information readers have come to trust, 1/2 page $26,510including top travel attractions, the finest eateries, and much more. Best of the Midwest 1/3 page $20,220also includes a comprehensive state-by-state travel guide that contains recommendationsyou can use throughout the Midwest. TRAVELER’S GUIDEBEST OF THE MIDWEST 2012 EDITORIAL LINEUP* 2 inch (black & white) $1,625■ Best New Places to Play, Eat, Stay ■ Our 30 Favorite B&Bs 4 inch (black & white) $2,795■ A Day in the Country ■ Ultimate Food Trails 4 inch (color) $3,235■ Time Warp Trips ■ Fantasy Islands Double (color) (2¼” x 8” or 4½” x 4”) $6,470 Triple (color) DISTRIBUTION: 140,000 (6¾” x 4”) $9,705 of the BOOK SIZE: 224 pages MIDWEST ® TRIM SIZE: 8 3∕8” x 10 7∕8” DATES F ROM T HE EDIT O R S O F M A G A ZINE ® SUPPLEMENT TO MIDWEST LIVING ® Plan your best best PAPER STOCK: Covers: 146#; Inside pages: 55# yet! vacation yet! Ad Close: January 24, 2012 Where to go l Where to eat Where to stay EXPANDED ONLINE CONTENT: State tRaVeL Best of the Midwest will be more interactive with On Sale: March 27, 2012 GuideS hot neW the magazine’s website, where readers will find pLaceS BeautifuL RiVeR dRiVeS recommendations in every category Off Sale: September 2012 cooL city GetaWayS 35 amazinG State paRkSREACH YOUR BEST PROSPECTSMidwest consumers are among the biggest spenders on travel, and at the core of this powerful market are the affluent readersof Midwest Living.** % COMP INDEX In the Past 12 Months: Midwest Living Midwest North East South West Taken 4+ Domestic Trips 143 106 87 96 110 Shopped while on Vacation 162 115 113 90 90 3+ HH Members on Domestic Trip 133 106 97 98 100*Note: Editorial line-up is subject to change. **Source: 2010 MRI Doublebase Base: Total AdultsFor more information, call your Midwest Living Account Manager orJodie Schafer, National Travel Manager, at 952.322.3124or firstname.lastname@example.org. To view the Midwest LivingOnline Media Kit, log on to midwestliving.com/mediakit.