The document discusses the target audience for "Essential" magazine. The magazine is aimed at teens and adults between the ages of 16-23 years old, of both males and females. The audience is interested in learning about the history and background of R&B music, as well as how the genre grew. It also profiles Serena, a 16-year old female living in East London who enjoys writing music, playing piano, keeping up with celebrity gossip and trends in her spare time.

1. R ‘N’ B
& HIP HOP

3.  From the mood board you can
tell that the target audience for
‘Essential’ magazine is aimed
at teens to adults , both males
and females.
 They are interested in the
history of R&B and its
background and how it grew.
 As well as their personal
interest and what they enjoy
doing

4. Target Audience Profile
Audience Serena’s Story
 Both males and females  Serena is a 16 year old female
 Age 16-23 year olds who lives in East London with
 Genre/ Style: R&B Hip-hop
her two little sisters and her
mother. Serena is taking on the
AS levels such as Media and
Music. She enjoys writing
music and playing the piano.
Serena is someone who enjoys
listening to music in her spare
time and is always up to date
with the new celebrity gossip
and new trends.