The magazine analyzes is called Top of the Pops, a 55-page music magazine directed at females ages 12-17. It focuses on mainstream pop music charts and includes gossip, entertainment news, celebrity interviews, and posters. Over half the magazine consists of full page articles, while letters and editorials each take up around a page. The advertising includes movies, video games, makeup, and feminine products, suggesting the target readership has some disposable income for entertainment and personal items.

1. Top of the Pops Magazine

2.  The magazine I am analysing is called Top of the Pops
and it is a music magazine. It is based on the Top of
the Pops music show which focuses on mainstream
pop music and charts. It is mainly directed at females
between the ages of 12-17 years. It has 55 pages which
includes gossip and entertainment news.

3. How many advertisements are there
Adverts in each of the publications?
Features
 Tampax Compax Tampons
 “Your oops”
- 1 whole page - 1 whole page
- Toiletries  “Oops Shameful Celeb Slip Ups”
 Always Pantyliner - 2 whole pages
- 1 whole page  “Gossip2Go”
- Toiletries - 6 whole pages
 Miss Sporty mascara (with voucher)  “Boys Revealed”
- 2 whole pages
- 1 whole page
 “Dear Diary”
-Make-up
- 2 whole pages
 “Camp Rock 2”
 “Real Life”
- 1 whole page - 4 whole pages
- Movie release  “No Ordinary Girl” Selena Gomez interview
 The Sims - 2 whole pages
- 1 whole page  “Most wanted” Justin Bieber interview
- Video game release - 2 whole pages
 Mobile games and ringtones  Posters of celebrities and popstars
- 9 whole pages
- 1 whole page
- Mobile game releases

4. What types of adverts are there?
In the Top of the Pops magazine there are many different types of
adverts; they vary from video game releases, movie releases, make-up
and toiletry adverts
Pie chart to illustrate the
proportions of advertisment to
other content
Adverts
Features and
listings

5. What comments can you make about the potential spending bracket
(disposable income) of the reader? What evidence is there to suggest this?
After deep analysis of this magazine I have come to the conclusion that the majority of the
readers will fall under the D category of the JICNARS scale. I have come to this conclusion
because it is isn’t a very expensive magazine and it advertises simple necessities and high
street brands.
What demographics of the readership can be assumed based on data? What
evidence is there to suggest this?
What type of person can be assumed to be reading this publication? Does the
advertising alone give us a clear indication of who is reading?

6. How much space is devoted to:
 The Editorial
- The editorial takes up 1/3 of a page
 Letter Pages
- Letter pages take up 2/3 of a page
 Full page articles
- Full page articles take up 27 whole pages of the magazine