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HOW DID I
ATTRACT/ADDRESS MY
AUDIENCE?




  By Jack Suddaby
Gangster stereotypes
   If I where to choose stereotypical roles, then it has
    more chance of gaining publicity and making
    money, so in this case, when you thinking of a
    large Gangster Boss you think, flashy suit, body
    guards, jewellery and guns.
   This has been shown by many examples, such as
    Snatch which made millions because of the use of
    stereotypes, and in some cases over exaggerated
    stereotypes to create a sense of comedy which
    could me incorporated into my film, if it where to
    be looked at further.
Advertisement
   The use of posters and viral marketing was
    used to promote the film as much as
    possible, if you are able to create an
    awareness of your film on a social networking
    site, it can become quickly advertised as long
    as people are interested, which in my
    case, they should be, as the target audience
    fits the social networking majority of
    people, that being young adults of 15 to 25
What’s the interest?
   If I chose a genre that wasn’t uses as frequently
    as other genres like Action Adventure, then I
    believed it would sell much more, because of the
    niche market, if there isn’t something current out
    there like your own, it will sell, just like most
    businesses, as long as the product itself is up to
    the standard. The evidence that Gangster sells is
    clear through Guy Richie films which have made
    massive successes. Often modern day dramas
    also all hold elements of gangster if they are
    situated around East London and the poverty
    stricken areas, which again can relate back to my
    film, not only this but my film also has relation to
    horror, which is extremely popular with teenagers.
What addressed the audience?
   The use of mise en scene and camera shots
    enabled a clear idea of what was
    happening, as well as it all fitting within the
    stereotypes of the genre, for which then it
    could sell much easier. The use of slow
    camera editing for one scene, then the cut edit
    to the next scene, of high tension and fast
    paced editing, created a very
    impacting, suspense like feel strait away.
    Because I used diachronic music the entire
    time, it gave a feel that you where actually
    there, heightening the tension for the viewer.
Examples..




Here is a shot of inside a car, this is a good close up
shot because it makes you feel as if you (the viewer)
are inside the car with the driver, and that you know
what is happening, however you actually do not
understand the plot at this stage, building up a lot of
suspense, increasing the audiences emotions.
Close up shot…




This is a powerful shot because of the mise en scene, you can see
the draw open, with the contents with the knife and the gun and the
compass, all to show the period of time this is meant to be set in, but
also to give the viewer an idea of what is going to happen, before the
other person in the actual film does, so it lures in the viewer much
more effectively, as you want to find out what the significance of the
gun.
Close up …




Here the gun is pointing almost directly at the viewer, which makes
you feel as if you are going to be shot, however because it is at a
slight angle you know he is aiming at somebody else, however you
still are unaware who, which again builds up the suspense factor. The
slight use of low angle shot makes this man look much more
dominant in comparison to the other characters.

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How did I attract/address my audience?

  • 1. HOW DID I ATTRACT/ADDRESS MY AUDIENCE? By Jack Suddaby
  • 2. Gangster stereotypes  If I where to choose stereotypical roles, then it has more chance of gaining publicity and making money, so in this case, when you thinking of a large Gangster Boss you think, flashy suit, body guards, jewellery and guns.  This has been shown by many examples, such as Snatch which made millions because of the use of stereotypes, and in some cases over exaggerated stereotypes to create a sense of comedy which could me incorporated into my film, if it where to be looked at further.
  • 3. Advertisement  The use of posters and viral marketing was used to promote the film as much as possible, if you are able to create an awareness of your film on a social networking site, it can become quickly advertised as long as people are interested, which in my case, they should be, as the target audience fits the social networking majority of people, that being young adults of 15 to 25
  • 4. What’s the interest?  If I chose a genre that wasn’t uses as frequently as other genres like Action Adventure, then I believed it would sell much more, because of the niche market, if there isn’t something current out there like your own, it will sell, just like most businesses, as long as the product itself is up to the standard. The evidence that Gangster sells is clear through Guy Richie films which have made massive successes. Often modern day dramas also all hold elements of gangster if they are situated around East London and the poverty stricken areas, which again can relate back to my film, not only this but my film also has relation to horror, which is extremely popular with teenagers.
  • 5. What addressed the audience?  The use of mise en scene and camera shots enabled a clear idea of what was happening, as well as it all fitting within the stereotypes of the genre, for which then it could sell much easier. The use of slow camera editing for one scene, then the cut edit to the next scene, of high tension and fast paced editing, created a very impacting, suspense like feel strait away. Because I used diachronic music the entire time, it gave a feel that you where actually there, heightening the tension for the viewer.
  • 6. Examples.. Here is a shot of inside a car, this is a good close up shot because it makes you feel as if you (the viewer) are inside the car with the driver, and that you know what is happening, however you actually do not understand the plot at this stage, building up a lot of suspense, increasing the audiences emotions.
  • 7. Close up shot… This is a powerful shot because of the mise en scene, you can see the draw open, with the contents with the knife and the gun and the compass, all to show the period of time this is meant to be set in, but also to give the viewer an idea of what is going to happen, before the other person in the actual film does, so it lures in the viewer much more effectively, as you want to find out what the significance of the gun.
  • 8. Close up … Here the gun is pointing almost directly at the viewer, which makes you feel as if you are going to be shot, however because it is at a slight angle you know he is aiming at somebody else, however you still are unaware who, which again builds up the suspense factor. The slight use of low angle shot makes this man look much more dominant in comparison to the other characters.