Our Present – Variety of Services
Business & Market Planning, Brand Development,
Research, Communications, Sponsorships
Social Media, Web Development, E-mail, Mobile,
Analytics & Measurement
Broadcast, Print, Out-of-home, On-site, Online,
Our Present – Three Focused Channels
• Work ‘for’ a
• Support an agency
• Direct client work
• Act as ‘staff’
• Resourcing based
on client or project
• ‘Part-time’ of for a
• Project or retainer
• Utilize partner
network to staff up
• Liaise with outside
existing partners or
bring in new ones
• Offer something
they don’t have
• Project based and
• Act as Marketing
Atlantic Canada Cruise Association
Developed a new brand strategy, visual identity and creative platform
for Atlantic Canada to be used by the organization responsible for
promoting cruising to this region.
Developed a brand strategy, assisted in the design of a new visual
identity, and helped launch an online environment who’s primary
role is to promote golfing on the island of PEI.
Atlantic Canada Trails Association
Developed a potential marketing strategy for 2013 that targets an
untapped audience segment, links in with regional/provincial tourism
efforts, and sells ‘Trails of Atlantic Canada’. Awaiting approval.
Developed a social networking strategy that elevated the company’s
efforts in social media. Also spoke at their national meetings on the
topic of marketing and new media.
Developed a new ‘corporate’ message that introduced national tire
brand to Atlantic Canada in 2011. Campaign went national. Since 2012,
have been working for company at the national and regional level.
Developed multiple Holiday and seasonal advertising campaigns in
the Halifax market. Campaigns have included a mix of media,
promotional elements, and direct marketing.
Pinky’s Ice Cream Skoopmore
Developed an integrated brand platform and initiated a mix of
marketing and communications programs to further increase generate
awareness and drive sales.
Developed a new online student targeted initiative that used online
and social media advertising, along with email marketing, to grow a
strong database and sell product.
MOBIA Technology Innovations
Developed the company’s new name and corporate identity.
Conducted qualitative research and developed all elements within
identity package. Currently on Contract as Director of Marketing.
Brand Development and Management
Developed the original brand positioning. Also assisted in the creation
of the name and visual identity.
Assisted in the redevelopment of the Team Travel Center. Conducted
qualitative research, gave direction on the new design and outlined
Developed new brand strategy. Also designed and implemented a
multi-faceted advertising campaign that supported the 2012 and 2013
St. Francis Xavier University
Developed and implemented a multi-faceted advertising campaign
that supported the 2009/2010 recruitment year. Conducted qualitative
Andrew College (Georgia)
Developed new recruitment website and social media efforts that are
integral parts of the overall recruitment campaign.
University of Regina
Developed a comprehensive recruitment package (publications,
display material, videos and microsite) and initiated as well as
managed social media efforts.
Nova Scotia Liquor Corporation
Develop external and internal corporate communications. Produced
the Annual Report since 2007.
Developed a marketing plan and audience segmentation, as well as
directed the new look of the Propeller brand – consumer and channel
facing. Also developed and executed channel plan for 2011.