1. 2015 Outcomes:
A&S Communications
Papsy Mileti, Director of Communications
December 2015

2. 57
54
45
32
30
2625
19
14
11101010 9 8 8 8 7 7 7 7 6 5 5 4 4 4 3 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1
0
10
20
30
40
50
60
SINCE JULY 2014
TOTAL = 459 PROJECTS
~27 per month
TOP 5 CUSTOMERS ~50%
Dean’s/Advising (57); ENG (54);
Advancement (45); PSY (32); MLL (26)
Service to A&S Units
2

3. By Project Type:
The most popular request made by
units is web related.
We aim to decrease requests
capable by web-liaisons to focus
resources on improving overall
SEO and navigation, for College
and Graduate Program sites.
What did it mean for Depts.?
 Visibility for new research,
programs, and accomplishments.
 Fresh web content
 A seamless user experience in
Website across units
 A professional, consistent A&S
visual identity in marketing
communications
Types of Services Provided
3

4. AUDIENCE: PUBLIC /
MEDIA
New/Migrated Websites
13
4

5. AUDIENCE: PUBLIC /
MEDIA
2015 Earned Media Coverage (through Nov.)
415+ # of Stories in News
98%
Positive
75%
Mentioned
A&S
Dept./Field
77%
External
(23% = stories in University
media = ~weekly presence
among University community )
5

6. AUDIENCE: PUBLIC /
MEDIA
2013 vs. 2014-2015 Mentions
(6 month comparisons Jun.-Dec.; except 2015 is through Nov*)
22
72
58*
0
10
20
30
40
50
60
70
80
2013 Jun-Dec 2014 Jun-Dec 2015 Jun-Nov
A&S Mention
A&S Mention
Expon. (A&S Mention)
~200% increase in mentions
consistent (QUALITY)
227%
increase
In clips
w/mention
Total clips:
147,152,151*
6

7. AUDIENCE: PUBLIC /
MEDIA
Notable Coverage with “College” Mentions
7

8. AUDIENCE: PUBLIC /
MEDIA
Notable Coverage with “College” Mentions
8

9. AUDIENCE: PUBLIC /
MEDIA
2015 Magazines
Enhancements:
+Targeted content
-Faculty Obits
-New Faculty
+Alumni Spotlights
+BREs
+Infographics story-telling
$15,000
~Gifts via BREs
AUDIENCE: ALUMNI,
DONORS
9

10. AUDIENCE: PUBLIC /
MEDIA
Web Traffic (non-dept.)
Installed
Analytics
#1= A&S Home Page
AUDIENCE: ALUMNI,
DONORS, PROSPECTIVE STUDENTS
AND FACULTY
10
UG pages > Grad Pages

11. AUDIENCE: PUBLIC /
MEDIA
Social Media
2015 Facebook Followers: 1,848+
2015 Twitter Followers: 605+
AUDIENCE:
ALUMNI, CURRENT STUDENTS
11

12. AUDIENCE: PUBLIC /
MEDIA
Highlights of Notable MarComm. Projects
 Integrated Marketing Strategy to Promote New MSMF Graduate Program:
Deliverables (Design and Copy)*
 Program site
 Landing Page for Leads*
 Leads form*
 Poster, 1-Pager*
 Paid Ads*
 PowerPoint*
 Grassroots & PR:
Press release, A&S site banner, e-blast, magazine
 Advertising (media planning)
 New MAIA Site & Slogan: Where Global Leaders Emerge (formerly a The world is Your Classroom)
 1st A&S Majors & Programs Viewbook: Endless Possibilities Start Here
Conceptualized Design, developed messaging and copy (currently being designed)
AUDIENCE: PROSPECTIVE
STUDENTS
12

13. Forthcoming in 2016:
 Launch of A&S Social Media Strategy
 (re-launch w/content strategy, calendar, reports, and new platforms)
 Masters in Libreal Arts: Marketing Assessment &
Strategy
 1st A&S Majors View book for Prospective Students
 Enhanced Media Coverage Reporting Tool & Faculty
Database (to increase quantity/quality )
13

14. Thank You
14