2. Q1 – Did you think the villain was shown
too much?
• Graham: No I thought the villain was shown just enough
to make you scared, but still be suspenseful.
• Jamie: I thought the amount of times the villain was
shown was fine, but I think it was on the screen for too
long.
• Evaluation: I agree with these observations and feel that
the ghost was on the screen for too long sometimes, and
it undermined the scariness slightly. Therefore this
element was not as successful as it could have been.
3. Q2 – Did you think the trailer was
suspenseful?
• Graham: Overall yes, the fact the boy was often in a
place of vulnerability made me wonder what would
happen next.
• Jamie: It was quite suspenseful, however sometimes I
wasn’t sure what was happening.
• Evaluation: I feel that Jamie is correct, as there is a lack
of clarity in some parts of the trailer which should have
been improved. I also agree that the boy looked
vulnerable throughout, and added to the suspense of the
trailer. I feel that the suspense was relatively successful
throughout, however the lack of clarity undermined it at
parts.
4. Q3 – Did the lack of gore effect the
product?
• Graham: No, personally I do not enjoy being disgusted by
gore, so I think it didn’t effect the product at all.
• Jamie: I don’t think the lack of gore effected it, as the fact
the ghost was included is enough to scare the audience.
• Evaluation:
• I think the fact that we decided not to add gore was
successful, as our focus group suggested that our
audience would not like it, which is evident.
6. Q4 - Did you like the red and black colour
scheme, and the minimal design?
• Graham: Yes, I thought the colours worked well together
and made it look like a horror. The minimal design was
good for the poster, but I think the magazine should be a
bit more clustered, so it would look more like a magazine.
• Jamie: I like the colour scheme, the dark colours look
scary, and the minimal design works well and also makes
it look scary.
• Evaluation:
The colour scheme was successful, as our audience liked
it and it helped them discover the horror genre, and make
the products look scary. Although I feel the minimal design
was only successful for the poster, and the magazine
should have had more adverts to make it look more like a
conventional magazine.
7. Q5 – Did you like the use of setting in the
poster?
• Graham: Yes, the woods and bed work well together, and
reveal some of the story as well.
• Jamie: I think they look good, and the fact that they are
both dark makes the poster look more intense.
• Evaluation: This decision to include two locations in the
poster has worked, and the audience feel it portrays an
element of intensity to the product, implying it was
successful.
8. Q6 - Did the antagonist in the background
strengthen the poster?
• Graham: Yes I think it did as it is needed to make the
poster scary and without it I think it would look dull.
• Jamie: I think it strengthens the poster, as it makes it look
more interesting and scary.
• Evaluation: I think this decision was successful, and
contributes to the intensity and spookiness of the
poster, which is what our audience feel.
10. Q7 – Did you like the colour scheme?
• Graham: Yes I thought the colours worked well
together, and clearly show the horror genre. Although it
doesn’t make it look like a magazine that much.
• Jamie: I thought the colours look good and make the
magazine look more scary.
• Evaluation:
• I think that the colours clearly show the horror
genre, which the audience recognises, but they don’t
show the fact that it is a magazine that well, which I agree
with. This suggests that perhaps this decision was not that
successful.
11. Q8 – Do you like the text?
• Graham: I think it looks for the adverts and the headline. I
think the paralysis title could be more clear, it doesn’t look
like a horror font that much.
• Jamie: I like the text, and think the texture on the
paralysis title looks nice.
• Evaluation: I think this decision for the agency fb font
was relatively successful. I agree with Graham, as there
should be more distinct font for the paralysis title.
12. Q9 – Was the fact that both characters
were in the magazine good or bad?
• Graham: I think they both need to be in the magazine to
show what is happened and show the genre, so I think it
is good.
• Jamie: I like both the characters in the magazine, it
makes it look more scary, and promotes the narrative a lot
better.
• Evaluation: I think this decision was successful, as the
audience said, it promotes the narrative and effectively
displays the genre.
