2. Draft 1 - Poster
• The direct address of the protagonist is conventional, used in
many film posters of the horror genre, such as Insidious.
• The shadow of the antagonist is behind the protagonist, and
using the rule of thirds, the audience’s attention will be
brought to it.
• The mise ene scene of the shot (pyjamas and teddy bear)
connote that the boy is vulnerable, emphasising the sinister
atmosphere of the poster.
3. Draft 2 - Poster
• The second poster draft is similar to the first, however
composition of the shot is different.
• The boy is closer to the camera, and again there is direct
address, this presents a menacing tone, and implies that the
boy is possessed (a similar concept to the poster of Insidious).
• The background features the bed, and the shadow of the
antagonist, presenting a similar sinister atmosphere to the
first draft.
4. Draft 3 - Poster
• The final poster draft is a medium close up of the boy in his
bed with his teddy connoting he is young, and potentially
vulnerable.
• Again there is direct address for reasons already mentioned.
• The background is a wood, with the antagonist lurking in the
distance. This unreal environment has connotations of the
supernatural, and also implies that the boy is in a nightmare.
• The wood connotes isolation and presents a conventional
location to the audience.
5. Draft 1 - Magazine Cover
• The image of the boy is a medium shot, that will be masked
out and put on a picture of the wood. The image as a whole
(wood and antagonist) will be masked out on the edges onto a
black solid (similar to a vignette) connoting entrapment.
• There will be direct address (protagonist), a conventional
feature of horror, and an uncanny gesture emphasising the
sinister atmosphere.
• The wood will not only prove as aesthetically pleasing, making
the cover more eye catching but it will also portray a feeling of
isolation.
6. Draft 2 - Magazine Cover
• There will be direct address again for mentioned reasons, and
the mise on scene will be similar to the posters, connoting
vulnerability.
• The shadow of the antagonist will be featured in the
background (similar to Paranormal 3 poster), and applying the
rule of thirds the antagonist will be placed in the top left
corner, bringing the audience’s attention to it.
• There image will be masked out to black (similar effect to
vignette) to connote entrapment, and compliment the colour
scheme of the text.
