Half day open training event held in Toronto, Ontario

1. Candidate attraction
by Toronto Training and HR
December 2014
1

2. CONTENTS
3-4 Introduction
5-7 Improving the attractiveness of an employer
8-9 Posting vacancies online
10-11 Native apps
12-13 Mobile web
14-15 Attraction in high-tech industries
16-17 Attraction in banking and financial services
18-19 If you were designing the best organization in the world to work for…
20-21 The dream employer
22-23 Where traditional job descriptions fall down
24-27 Learning from Prince George…
28-29 Successful initiatives used in Sweden
30-31 The basic marketing cycle from the perspective of attraction
32-33 Where do organizations struggle with attraction?
34-35 Changing management approaches linked to attraction
36-37 Branding and attraction
38-39 Corporate social responsibility and attraction
40-41 Organizational characteristics and attraction
42-43 Reward and attraction
44-46 What are the best employers doing to attract fortysomethings?
47-49 What young people expect in 2015
50-51 Conclusion, summary and questions
2

3. Introduction
3

4. Introduction to Toronto Training
and HR
Toronto Training and HR is a specialist training and
human resources consultancy headed by Timothy Holden
10 years in banking
15 years in training and human resources
Freelance practitioner since 2006
The core services provided by Toronto Training and HR
are:
Training event design
Training event delivery
HR support with an emphasis on reducing
costs, saving time plus improving employee
engagement and morale
Services for job seekers
4

5. Improving the
attractiveness of an
employer
5

6. • Review job
descriptions and
selection criteria
• Review and
amend the hiring
processes and
systems
• Remove any bias
from selection
• Innovate the
recruitment reach
6
Improving the
attractiveness
of an employer
1 of 2

7. • Advertise
effectively
• Communicate
hiring policies and
procedures
• Analyze the
selection process
and the selection
team
• Hire internally
where possible
• Measure
attractiveness 7
Improving the
attractiveness
of an employer
2 of 2

8. Posting vacancies online
8

9. Where to post?
• Questions to ask
9
Posting
vacancies online

10. Native apps
10

11. • Definition
• Advantages
• Disadvantages
11
Native apps

12. Mobile web
12

13. • Definition
• Advantages
• Disadvantages
• Why go mobile web?
13
Mobile web

14. Attraction in high-tech
industries
14

15. What attracts people to
join?
• The job itself
• Opportunities for
growth and
development
• Reward and
recognition
• The values and
reputation of the
organization
• Colleagues
15
Attraction in
high-tech
industries

16. Attraction in banking and
financial services
16

17. What attracts people to
join?
• The job itself
• Opportunities for
growth and
development
• Reward and
recognition
• The values and
reputation of the
organization
• Colleagues
17
Attraction in
banking and
financial services

18. If you were designing the
best organization in the
world to work for…
18

19. • You can be yourself
• You’re told what’s really
going on
• Your strengths are
magnified
• The organization stands
for something meaningful
• Your daily work is
rewarding
• Stupid rules don’t exist
19
If you were
designing the
best
organization in
the world to
work for…

20. The dream employer
20

21. How close is your
organization to the ideal?
• Let me by myself
• Tell me what’s really going
on
• Discover and magnify my
strengths
• Make me proud I work
here
• Make my work meaningful
• Don’t hinder me with
stupid rules
21
The dream
employer

22. Where traditional job
descriptions fall down
22

23. • Describe the
minimum
qualifications
required
• Fails to focus on
what defines
success in the role
23
Where
traditional job
descriptions fall
down

24. Learning from Prince
George…
24

25. Challenges to overcome
• Lack of knowledge
• Perceptions
• Reward
25
Learning
from Prince
George…
1 of 3

26. • Focus on major urban
centres and pursue
immigrant talent
• Turn your employees into
recruiters
• Help the spouses of your
candidates get hired
• Use career fairs to your
advantage
• Offer and advertise
work-life balance
26
Learning
from Prince
George…
2 of 3

27. • Sell affordable housing (if
appropriate)
• Get to the campuses
• Take advantage of online
media
• Inform candidates about
the location
• Utilize resources available
federally, provincially and
from the municipality
27
Learning
from Prince
George…
3 of 3

28. Successful initiatives used
in Sweden
28

29. • Jonkoping
• Nykoping
• Sundsvall
• Nassjo
29
Successful
initiatives
used in
Sweden

30. The basic marketing cycle
from the perspective of
attraction
30

31. • Market research
• Product plan
• Sales communication
• Sales implementation
31
The basic
marketing
cycle from
the
perspective
of attraction

32. Where do organizations
struggle with attraction?
32

33. • Differentiation
• Employer branding
• Funding and co-operation
• Measures
33
Where do
organizations
struggle with
attraction?

34. Changing management
approaches linked to
attraction
34

35. • Dramatic changes
• Web-based collaboration
tools and networks
• New expectations of
young people
35
Changing
management
approaches
linked to
attraction

36. Branding and attraction
36

37. • Employer branding
• Place branding
37
Branding and
attraction

38. Corporate social
responsibility and
attraction
38

39. Signalling theory
• Organizational prestige
• Perceived value fit
• Expected treatment
39
Corporate
social
responsibility
and
attraction

40. Organizational
characteristics and
attraction
40

41. • Organizational size
• Level of
internationalization
• Pay mix
• Level of centralization
41
Organizational
characteristics
and attraction

42. Reward and attraction
42

43. • Goal
• Symbol
• General reinforcement
43
Reward and
attraction

44. What are the best
employers doing to attract
fortysomethings?
44

45. • Agriculture Financial
Services Corporation
(AFSC)
• Bank of Montreal
(BMO)
• Bombardier
• Business Development
Bank of Canada
• Cameco Corporation
• Canadian Security
Intelligence Service
45
What are the best
employers doing
to attract
fortysomethings?
1 of 2

46. • Dalhousie University
• EllisDon Corporation
• Enbridge Inc.
• HP Advanced Solutions
Inc.
• Manitoba Hydro
• SaskTel
• Union Gas Ltd.
• University of Toronto
46
What are the best
employers doing
to attract
fortysomethings?
2 of 2

47. What young people expect
in 2015
47

48. • All ideas compete on an
equal footing
• Contribution counts for
more than credentials
• Hierarchies are built
bottom-up
• Leaders serve rather than
preside
• Tasks are chosen, not
assigned
• Groups are self-defining
and self-organizing
48
What young
people
expect in
2015 1 of 2

49. • Resources get attracted,
not allocated
• Power comes from
sharing, not hoarding
• Mediocrity gets exposed
• Dissidents can join forces
• Users can veto most
policy decisions
• Intrinsic rewards matter
most
49
What young
people
expect in
2015 2 of 2

50. Conclusion, summary and
questions
50

51. Conclusion, summary and
questions
Conclusion
Summary
Videos
Questions
51