A simple and hopefully fun presentation unravelling the crazy world of Employer Branding for Talent Teams across the Globe.

2. …a snapshot for Talent Teams
….Unraveling the
Employer Brand

3. Business ‘IS’….People

4. Business is……People

5. Your employees are your best
asset. Happy employees
make for happy customers
Richard Branson
Business is……People

6. Business is nothing without its
PEOPLE. It is the Team who
helps the entrepreneur drive
the vision forward
Peter Jones
Business is……People

7. The way you see them is the
way you treat them and the
way you treat them is the
way they often become
Zig Ziglar
Business is……People

8. Effective Employer Branding needs HR
people to start thinking like Marketers….
You are simply Marketing to a different
audience….
…Talent

9. But What is Employer Branding?

10. “Employer Branding is a logical process
through which Employers strive for one
main goal: to have a strong appeal on
their future and current ideal Employees”
Source: Universum

11. It’s not about being a one hit wonder

12. It’s about being a Legendary Team

13. It’s all about shifting from good..
……to FIRST CLASS

14. Fad or the Future?

15. Fad or Future?

16. Where does Employer Branding
sit in an Organisation?

17. Where does EB sit in an Organisation?
Source: Employer Branding Review

18. Employer Branding…
Why Bother?

19. Maybe because…

20. The next Talent generation
want more than simply $$$

21. Innovation in one of the most important
attributes for the Students globally, and the
interest in working for innovative Companies
has increased over the last two years
Students globally are choosing
Employers that they mainly associate
with innovation
The first word that come to the Student’s
mind when thinking about the most
attractive Employer of the world, Google, is
also innovation, followed by creativity
Source: Universum

22. Attribute Rank
Professional training and
development
1
Good reference for future career 2
A friendly work environment 3
High future earnings 4
Market success 5
A creative and dynamic work
environment
6
Recognizing performance
(meritocracy)
7
Leaders who will support my
development
8
Respect for its people 9
Challenging work 10
Top Attractive Attributes 2012
Asian weighted average
The Asian average includes the preferences of students in China, Hong Kong, India, Japan and Singapore.
The Global average includes the prefernces of students of the 12 biggest economies.
The Nordic average includes the preferences of students in Sweden, Norway, Denmark and Finland
Attribute Rank
Professional training and
development
1
A creative and dynamic work
environment
2
Leaders who will support my
development
3
Respect for its people 4
Good reference for future career 5
Secure employment 6
A friendly work environment 7
High future earnings 8
Challenging work 9
Market success 10
Top Attractive Attributes 2012
Global weighted average
Attribute Rank
Leaders who will support my
development
1
A creative and dynamic work
environment
2
Good reference for future career 3
Professional training and
development
4
Challenging work 5
Variety of assignments 6
High future earnings 7
Opportunities for international
travel/relocation
8
A friendly work environment 9
Competitive base salary 10
Top Attractive Attributes 2012
Nordic weighted average
And the view Globally is the same

23. Wondering where to start?
5. Comms
Strategy

24. Create the Beat…

25. Candidate Experience
referrals
Social Media
Advertisements
Website
Awards
Internal Communications On-Boarding
Corporate Social Responsibility
assessment centres
One Voice…..Many Channels

26. Consistency is key….

27. The Talent Revolution…

28. The Talent Revolution
From this……

29. To this….”Viral Video Resume Wows potential Employers”. Forbes

30. Employee Review Websites

31. Tomorrows world…..
….changing the way you recruit

32. The Future……Some Facts!!
200 million LinkedIn Members
LinkedIn Members in MENAmillion5
2 New LinkedIn Members Every SECOND
By end of 2013, there will be more mobile devices on earth than there are people
84% cannot last one day without a mobile phone
50% of Americans sleep with their mobiles next to them
20% of people check their phones more than once every 10 minutes
Global mobile data grew 70% just in 2012
use a mobile Job Search App% of Job Seekers77

33. Humanising Talent Acquisition

35. Time to Start thinking Creatively….
Contact Mary @ mmmmmmm@fff.com or on 0529 088448