Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Corporate Social Responsibility June 2010


Published on

One day training course for HR pra

  • Be the first to comment

  • Be the first to like this

Corporate Social Responsibility June 2010

  1. 1. Corporate social responsibility-what’s it all about?<br />by Fluid <br />June 2010<br />
  2. 2. Page 2<br />Contents<br />3-4 Introduction to Fluid<br />5-6 The concept of Corporate Social Responsibility (CSR)<br />7-9Coaching<br />10-12 Incentives and motivation<br />13-14 Low-cost initiatives<br />15-16 Areas of CSR to get involved in<br />17-18 Believing in employers’ commitment <br />to CSR<br />19-20 Pay and benefits for CSR professionals<br />21-22 What should a CSR professional know?<br />23-24Benefiting from CSR<br />25-26 Case studies<br />27-28 Conclusion and questions<br />
  3. 3. Page 3<br />Introduction<br />
  4. 4. Page 4<br />Introduction to Fluid<br />Fluid Consulting Limited (Fluid) is a specialist human resources consultancy headed by Tim Holden MCIPD <br />10 years in banking<br />10 years in Human Resources consultancy<br />Fluid trading since 2006<br />The core services provided by Fluid are:<br /><ul><li>Retention
  5. 5. Selection</li></ul>- Attraction<br />- Remuneration & Reward <br />- Outplacement<br />- Training & HR consultancy<br />
  6. 6. Page 5<br />The concept of Corporate Social Responsibility (CSR)<br />
  7. 7. Page 6<br />The concept of Corporate Social Responsibility (CSR)<br />
  8. 8. Page 7<br />Coaching<br />
  9. 9. Page 8<br />Coaching 1 of 2 <br /><ul><li>Think about what would be a good match for your skills or organisational brand
  10. 10. Highlight win-win situations and promote the benefits of coaching and mentoring in the community to business leaders such as learning new skills, enhancing employer brand and improving employee wellbeing
  11. 11. Be true to your own values as a coach when choosing and working with clients-don’t be afraid to confront a client or to walk away</li></li></ul><li>Page 9<br />Coaching 2 of 2 <br /><ul><li>Make it explicit in contracts that you would like to consider the wider impact
  12. 12. Think about your carbon footprint as a coach-consider telephone and email coaching when appropriate
  13. 13. Offer discounted rates or free coaching to disadvantaged clients
  14. 14. Seek out leaders who can have a far-reaching impact as clients</li></li></ul><li>Page 10<br />Incentives and motivation<br />
  15. 15. Page 11<br />Incentives and motivation 1 of 2<br /><ul><li>HOW TO ACHIEVE EMPLOYEE BUY-IN
  16. 16. Employee recognition programmes
  17. 17. Accountability measures for senior management with responsibility clearly assigned
  18. 18. Performance incentives
  19. 19. Publish CSR report as tool for increasing internal awareness and buy-in</li></li></ul><li>Page 12<br />Incentives and motivation 2 of 2<br /><ul><li>HOW TO ACHIEVE EMPLOYEE BUY-IN
  20. 20. Awareness-raising programmes geared at employees understanding the organisation’s CSR strategy
  21. 21. Share success stories internally to motivate employees and celebrate small wins
  22. 22. Involve employees in developing vision and values</li></li></ul><li>Page 13<br />Low-cost initiatives<br />
  23. 23. Page 14<br />Low-cost initiatives<br /><ul><li>Ask a group of employees to draw up a CSR policy
  24. 24. Organise a screening of Al Gore’s An Inconvenient Truth
  25. 25. Have a lunchtime debate
  26. 26. Get a prominent environmentalist to write an article for the company magazine
  27. 27. Go for dinner at an organic restaurant
  28. 28. Get involved in local community projects or go FairTrade</li></li></ul><li>Page 15<br />Areas of CSR to get involved in<br />
  29. 29. Page 16<br />Areas of CSR to get involved in<br /><ul><li>Encourage employee engagement/volunteer activities in the local community
  30. 30. Encourage employee engagement/volunteer activities abroad
  31. 31. Run a recycling policy in the workplace
  32. 32. Offer green benefits such as transport
  33. 33. Offer an incentives programme reflecting corporate citizenship
  34. 34. Include CSR/environmental concerns in employee performance measures
  35. 35. Include CSR/environmental issues in induction</li></li></ul><li>Page 17<br />Believing in employers’ commitment to CSR<br />
  36. 36. Page 18<br />Believing in employers’ commitment to CSR<br /><ul><li>Organisations must be authentically committed to the sense of meaning they are trying to create
  37. 37. Senior managers must be active programme sponsors
  38. 38. Employees will emotionally commit only to the extent they feel able to be and express themselves
  39. 39. Identity and meaning can be internalised, but only through negotiation</li></li></ul><li>Page 19<br />Pay and benefits for CSR professionals<br />
  40. 40. Page 20<br />Pay and benefits for CSR professionals<br /><ul><li>Average wage between £40000 and £60000, earned by about 40% of respondents
  41. 41. About 20% take home between £60000 and £80000 and 4% earn £120000 or more</li></li></ul><li>Page 21<br />What should a CSR professional know?<br />
  42. 42. Page 22<br />What should a CSR professional know?<br /><ul><li>Understanding of CSR issues in areas such as reporting standards, stakeholder engagement and emerging issues
  43. 43. Understanding of a range of business functions (the CSR role has moved from an isolated function to an integrated one)
  44. 44. Understanding of niche areas, such as technical environmental subjects or supply chain management issues
  45. 45. The ability to influence and engage colleagues across the organisation: a senior CSR manager will be in contact with departmental heads
  46. 46. Crisis management skills, such as risk management and compliance </li></li></ul><li>Page 23<br />Benefiting from CSR<br />
  47. 47. Page 24<br />Benefiting from CSR<br /><ul><li>Find a project where your team can make a tangible impact
  48. 48. Partner with a company that can deliver a good project in a place where it matters, using the talents and skills of your employees
  49. 49. Integrate the project carefully with other activities and determine upfront how to present your project to the participants
  50. 50. Give plenty of opportunity for participants to share and talk about their experiences-this enables them to appreciate and process the event while helping spread excitement about CSR activities among other employees </li></li></ul><li>Page 25<br />Case studies<br />
  51. 51. Page 26<br />Case studies <br />
  52. 52. Page 27<br />Conclusion & Questions<br />
  53. 53. Page 28<br />Conclusion<br />Summary<br />Questions<br />