Edward Lowe Presentation

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Edward Lowe Presentation

  1. 1. Ottawa County, OH August 19, 2010 Mark Lange Edward Lowe Foundation
  2. 2. State and regional programs – 42 states Michigan Headquarters and Retreat Center Operating Foundation 45 employees
  3. 3. Approach to Entrepreneurship Entrepreneur Support Organizations (ESO’s) Second stage Entrepreneurs Peer Learning
  4. 4. PeerSpectives Roundtables Leadership Retreats Free Research Web Site Economic Gardening Companies to Watch
  5. 5. Serving our Economy………
  6. 6. Entrepreneur Self Employed Lifestyle Small Business Early Stage Growth Second Stage Growth Entrepreneur
  7. 7. BusBusiness Stage by Employment Size A more complete view of small business & entrepreneurship
  8. 8. (32) (42) (11) (9.5) (5.5)(31) (11) (.4) (.1) Ottawa County, Ohio 1993 - 2008) (58)
  9. 9. 1212
  10. 10. 13
  11. 11. 1993-2000 2001-2008
  12. 12. The Philosophy of Economic Gardening  Hun8ng versus Gardening 
  13. 13. The Technique of Economic Gardening  Target – Timing ‐ Tools 
  14. 14. Core Strategy –  Market/Industry –  Marketing Leads –  Management Team –  Capital - referral –  Labor – referral –  Export assistance –  Outsourcing 0 10 20 30 40 50 60 70 80 90 100 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1
  15. 15. Growth Company EG Project Management New Media Geographic Information Systems Strategy & Management Market Research Economic Gardening Strategy and Research Team Member Specialties
  16. 16. Now have capacity of three National Teams Served 120 companies in Florida and created a Florida Team Serving 35 companies in 10 county rural region of Coastal Georgia Pilot program serving 5 companies in Sudbury, Canada Contracted to serve 35 companies throughout Kansas starting 9/10 Serving companies for rural regions of north central Indiana
  17. 17.   Started in 1991, 12 employees $3 Million Rev   Competitor Intelligence changed their bidding process and repositioned the company.   Web site revision to attract new market for foreign customers.   GIS water table map for depth of water table   Plans to add 5-6 new positions in coming year
  18. 18.   Started in 1996, 26 employees   Key issues – business development, lead generation and personnel   Market research identifies trade shows in new markets – health care, law firms etc.   SEO discovered how their customers used the web site – needed better communication   Sales force development – needed people with different skills and temperament
  19. 19.   32 years in business – 22 employees   Key issues – marketing strategy and increased customer base   Team made referrals to new market opportunities   SEO – web site upgrade and improved customer communication   Core strategy – market diversification
  20. 20.   25 years in business – 38 employees   Key issues – competitor analysis, new market identification, core strategy decisions   Substantial changes to their online strategy   Competitor analysis revealed significant gaps and opportunities   Market research identified trends they were not prepared for
  21. 21. Central Florida South Florida FEGI Florida Economic Gardening Institute University of Central Florida Orlando North Florida Jacksonville and Tallahassee Central Florida Tampa, Sarasota South Florida Naples, Ft Lauderdale, Miami GrowFL.com 120+ Companies since November 2009 300+ Jobs created
  22. 22. Your team did everything we asked and I am very pleased with the outcome…this has given us a guide map which is critical to us.” Craig Reilly Plus One Solutions “I’d say we received a $25,000 value for what the Economic Gardening Team provided. That’s something we never would have paid for or could have justified on our own.” Jon Rosenthal CEO of Florikan, Sarasota “It was amazing how fast the team zeroed in on our needs and then completed the work.” Ann Sabbag Health Designs “Since enrolling in the economic gardening program – just this past December – we have gained clients in other regions of Florida, Georgia, and even Maryland.” Pam Butler Aegis Business Testimonials “GrowFl has given me the tools to take advantage of this challenging economy and continue to grow.” Doug Brown Florida Supplement 27
  23. 23.   Place is more important than ever.   Low cost labor and tax incentives no longer the key drivers   Challenged to serve businesses differently   Export and Innovation are key.
  24. 24. Mark Lange Executive Director Edward Lowe Foundation Mark@lowe.org edwardlowe.org Youreconomy.org

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