SlideShare a Scribd company logo
1 of 29
Ottawa County, OH
August 19, 2010
Mark Lange
Edward Lowe Foundation
State and regional
programs – 42 states
Michigan Headquarters
and Retreat Center
Operating Foundation
45 employees
Approach to 
Entrepreneurship
Entrepreneur Support
Organizations (ESO’s)
Second stage
Entrepreneurs
Peer Learning
PeerSpectives
Roundtables
Leadership Retreats Free Research
Web Site
Economic Gardening
Companies to Watch
Serving our Economy………
Entrepreneur
Self Employed Lifestyle Small Business
Early Stage Growth Second Stage Growth
Entrepreneur
BusBusiness Stage by Employment Size
A more complete view of 
small business & entrepreneurship
(32)
(42)
(11)
(9.5)
(5.5)(31)
(11)
(.4)
(.1)
Ottawa County, Ohio 1993 - 2008)
(58)
1212
13
1993-2000
2001-2008
The Philosophy of Economic Gardening 
Hun8ng versus Gardening 
The Technique of Economic Gardening 
Target – Timing ‐ Tools 
Core Strategy
–  Market/Industry
–  Marketing Leads
–  Management Team
–  Capital - referral
–  Labor – referral
–  Export assistance
–  Outsourcing
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1
Growth
Company
EG
Project
Management
New
Media
Geographic
Information
Systems
Strategy &
Management
Market
Research
Economic Gardening
Strategy and Research Team
Member Specialties
Now have capacity of three National Teams
Served 120 companies in Florida and created a Florida Team
Serving 35 companies in 10 county rural region of Coastal Georgia
Pilot program serving 5 companies in Sudbury, Canada
Contracted to serve 35 companies throughout Kansas starting 9/10
Serving companies for rural regions of north central Indiana
  Started in 1991, 12 employees $3 Million Rev
  Competitor Intelligence changed their bidding
process and repositioned the company.
  Web site revision to attract new market for
foreign customers.
  GIS water table map for depth of water table
  Plans to add 5-6 new positions in coming year
  Started in 1996, 26 employees
  Key issues – business development, lead
generation and personnel
  Market research identifies trade shows in new
markets – health care, law firms etc.
  SEO discovered how their customers used the
web site – needed better communication
  Sales force development – needed people with
different skills and temperament
  32 years in business – 22 employees
  Key issues – marketing strategy and increased
customer base
  Team made referrals to new market
opportunities
  SEO – web site upgrade and improved
customer communication
  Core strategy – market diversification
  25 years in business – 38 employees
  Key issues – competitor analysis, new market
identification, core strategy decisions
  Substantial changes to their online strategy
  Competitor analysis revealed significant gaps
and opportunities
  Market research identified trends they were not
prepared for
Central Florida
South Florida
FEGI
Florida Economic
Gardening Institute
University of Central
Florida
Orlando
North Florida
Jacksonville and
Tallahassee
Central Florida
Tampa,
Sarasota
South Florida
Naples, Ft Lauderdale,
Miami
GrowFL.com
120+ Companies since November 2009
300+ Jobs created
Your team did everything we
asked and I am very pleased
with the outcome…this has
given us a guide map which is
critical to us.”
Craig Reilly
Plus One Solutions
“I’d say we received a $25,000 value
for what the Economic Gardening
Team provided. That’s something we
never would have paid for or could
have justified on our own.”
Jon Rosenthal
CEO of Florikan, Sarasota
“It was amazing how fast
the team zeroed in on our
needs and then completed
the work.”
Ann Sabbag
Health Designs
“Since enrolling in the economic
gardening program – just this past
December – we have gained
clients in other regions of Florida,
Georgia, and even Maryland.”
Pam Butler
Aegis Business
Testimonials
“GrowFl has given me the
tools to take advantage of
this challenging economy
and continue to grow.”
Doug Brown
Florida Supplement
27
  Place is more important
than ever.
  Low cost labor and tax
incentives no longer the
key drivers
  Challenged to serve
businesses differently
  Export and Innovation
are key.
Mark Lange
Executive Director
Edward Lowe Foundation
Mark@lowe.org
edwardlowe.org
Youreconomy.org

More Related Content

Viewers also liked

Dr gildardo palma the european language portfolio.2docx
Dr gildardo palma the european language portfolio.2docxDr gildardo palma the european language portfolio.2docx
Dr gildardo palma the european language portfolio.2docxGildardo Palma Lara
 
EBSI Websites Business Development / Sales Overview
EBSI Websites Business Development / Sales OverviewEBSI Websites Business Development / Sales Overview
EBSI Websites Business Development / Sales Overviewguest45633
 
My Cv In Slides 06 02 09
My Cv In Slides 06 02 09My Cv In Slides 06 02 09
My Cv In Slides 06 02 09magarills
 
OCIC Business Plan
OCIC Business PlanOCIC Business Plan
OCIC Business Planjbgrant24
 
Intranet wiki - from theory to practice
Intranet wiki - from theory to practiceIntranet wiki - from theory to practice
Intranet wiki - from theory to practiceNiklas Sinander
 
Information management programme dos and don'ts
Information management programme dos and don'tsInformation management programme dos and don'ts
Information management programme dos and don'tsNiklas Sinander
 

Viewers also liked (7)

Intranet newsflash
Intranet newsflashIntranet newsflash
Intranet newsflash
 
Dr gildardo palma the european language portfolio.2docx
Dr gildardo palma the european language portfolio.2docxDr gildardo palma the european language portfolio.2docx
Dr gildardo palma the european language portfolio.2docx
 
EBSI Websites Business Development / Sales Overview
EBSI Websites Business Development / Sales OverviewEBSI Websites Business Development / Sales Overview
EBSI Websites Business Development / Sales Overview
 
My Cv In Slides 06 02 09
My Cv In Slides 06 02 09My Cv In Slides 06 02 09
My Cv In Slides 06 02 09
 
OCIC Business Plan
OCIC Business PlanOCIC Business Plan
OCIC Business Plan
 
Intranet wiki - from theory to practice
Intranet wiki - from theory to practiceIntranet wiki - from theory to practice
Intranet wiki - from theory to practice
 
Information management programme dos and don'ts
Information management programme dos and don'tsInformation management programme dos and don'ts
Information management programme dos and don'ts
 

Similar to Ottawa County, OH Economic Gardening Program Provides Strategic Support for Local Businesses

Atlas 7 Keys to High Performance Economic Development
Atlas 7 Keys to High Performance Economic DevelopmentAtlas 7 Keys to High Performance Economic Development
Atlas 7 Keys to High Performance Economic DevelopmentAtlas Integrated
 
Competing in Economic Development? Use Benchmarking
Competing in Economic Development? Use BenchmarkingCompeting in Economic Development? Use Benchmarking
Competing in Economic Development? Use BenchmarkingAtlas Integrated
 
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas TIP Strategies Economic Development Marketing and the Future of Jobs
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas Integrated
 
TC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla Esdorn
TC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla EsdornTC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla Esdorn
TC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla EsdornChristinaElezaj
 
Economic Development Metrics
Economic Development MetricsEconomic Development Metrics
Economic Development MetricsAtlas Integrated
 
Sharing Secrets of Successful Partnerships
Sharing Secrets of Successful PartnershipsSharing Secrets of Successful Partnerships
Sharing Secrets of Successful PartnershipsBecky Lopanec
 
A talent cenric approach to HR
A talent cenric approach to HRA talent cenric approach to HR
A talent cenric approach to HRAbtech Partnership
 
Building and sustaining competitive advantage
Building and sustaining competitive advantageBuilding and sustaining competitive advantage
Building and sustaining competitive advantageNyan Lin Thein
 
Grp 1 art 23 - emerg trend in od
Grp 1   art 23 - emerg trend in odGrp 1   art 23 - emerg trend in od
Grp 1 art 23 - emerg trend in odSheraz Ahmed
 
Improving Profitability Through Business-Led Sector Partnerships
Improving Profitability Through Business-Led Sector PartnershipsImproving Profitability Through Business-Led Sector Partnerships
Improving Profitability Through Business-Led Sector PartnershipsMichael Baker
 
Insights success august 2016 the 50 fastest growing consultant companies
Insights success august 2016 the 50 fastest growing consultant companiesInsights success august 2016 the 50 fastest growing consultant companies
Insights success august 2016 the 50 fastest growing consultant companiesMerry D'souza
 
Emplo creating a engaging work environment. Social Enterprise Network
Emplo creating a engaging work environment. Social Enterprise Network Emplo creating a engaging work environment. Social Enterprise Network
Emplo creating a engaging work environment. Social Enterprise Network Pawel Czech
 
MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...
MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...
MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...MHR Analytics
 
Personal Brand Equity Training Module
Personal Brand Equity Training ModulePersonal Brand Equity Training Module
Personal Brand Equity Training Modulechestertrybus
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificLinkedIn Talent Solutions
 
Why Marketers Need Data to Survive
Why Marketers Need Data to SurviveWhy Marketers Need Data to Survive
Why Marketers Need Data to SurviveLogiXML
 
Develop a Culture for Mission Driven Sales for CDFIs
Develop a Culture for Mission Driven Sales for CDFIsDevelop a Culture for Mission Driven Sales for CDFIs
Develop a Culture for Mission Driven Sales for CDFIsFriedman Associates
 
Deluxe Corp - Talent Community Manager
Deluxe Corp - Talent Community ManagerDeluxe Corp - Talent Community Manager
Deluxe Corp - Talent Community ManagerPaul DeBettignies
 

Similar to Ottawa County, OH Economic Gardening Program Provides Strategic Support for Local Businesses (20)

Atlas 7 Keys to High Performance Economic Development
Atlas 7 Keys to High Performance Economic DevelopmentAtlas 7 Keys to High Performance Economic Development
Atlas 7 Keys to High Performance Economic Development
 
Competing in Economic Development? Use Benchmarking
Competing in Economic Development? Use BenchmarkingCompeting in Economic Development? Use Benchmarking
Competing in Economic Development? Use Benchmarking
 
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas TIP Strategies Economic Development Marketing and the Future of Jobs
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs
 
TC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla Esdorn
TC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla EsdornTC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla Esdorn
TC19 LEAD Wednesday- Nick Brooks - Mike Jennings - Marla Esdorn
 
Economic Development Metrics
Economic Development MetricsEconomic Development Metrics
Economic Development Metrics
 
Sharing Secrets of Successful Partnerships
Sharing Secrets of Successful PartnershipsSharing Secrets of Successful Partnerships
Sharing Secrets of Successful Partnerships
 
A talent cenric approach to HR
A talent cenric approach to HRA talent cenric approach to HR
A talent cenric approach to HR
 
Building and sustaining competitive advantage
Building and sustaining competitive advantageBuilding and sustaining competitive advantage
Building and sustaining competitive advantage
 
Grp 1 art 23 - emerg trend in od
Grp 1   art 23 - emerg trend in odGrp 1   art 23 - emerg trend in od
Grp 1 art 23 - emerg trend in od
 
Improving Profitability Through Business-Led Sector Partnerships
Improving Profitability Through Business-Led Sector PartnershipsImproving Profitability Through Business-Led Sector Partnerships
Improving Profitability Through Business-Led Sector Partnerships
 
Insights success august 2016 the 50 fastest growing consultant companies
Insights success august 2016 the 50 fastest growing consultant companiesInsights success august 2016 the 50 fastest growing consultant companies
Insights success august 2016 the 50 fastest growing consultant companies
 
Emplo creating a engaging work environment. Social Enterprise Network
Emplo creating a engaging work environment. Social Enterprise Network Emplo creating a engaging work environment. Social Enterprise Network
Emplo creating a engaging work environment. Social Enterprise Network
 
Executives' Perceptions of Canada's Business Climate
Executives' Perceptions of Canada's Business ClimateExecutives' Perceptions of Canada's Business Climate
Executives' Perceptions of Canada's Business Climate
 
MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...
MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...
MHR Analytics Summit 2018 | Value Profiling: How to Identify the Real Challen...
 
Personal Brand Equity Training Module
Personal Brand Equity Training ModulePersonal Brand Equity Training Module
Personal Brand Equity Training Module
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Why Marketers Need Data to Survive
Why Marketers Need Data to SurviveWhy Marketers Need Data to Survive
Why Marketers Need Data to Survive
 
Insights success The 50 Fastest Growing consultant Company august 2016
Insights success The 50 Fastest Growing consultant Company  august 2016Insights success The 50 Fastest Growing consultant Company  august 2016
Insights success The 50 Fastest Growing consultant Company august 2016
 
Develop a Culture for Mission Driven Sales for CDFIs
Develop a Culture for Mission Driven Sales for CDFIsDevelop a Culture for Mission Driven Sales for CDFIs
Develop a Culture for Mission Driven Sales for CDFIs
 
Deluxe Corp - Talent Community Manager
Deluxe Corp - Talent Community ManagerDeluxe Corp - Talent Community Manager
Deluxe Corp - Talent Community Manager
 

Ottawa County, OH Economic Gardening Program Provides Strategic Support for Local Businesses

  • 1. Ottawa County, OH August 19, 2010 Mark Lange Edward Lowe Foundation
  • 2.
  • 3.
  • 4. State and regional programs – 42 states Michigan Headquarters and Retreat Center Operating Foundation 45 employees
  • 5. Approach to Entrepreneurship Entrepreneur Support Organizations (ESO’s) Second stage Entrepreneurs Peer Learning
  • 6. PeerSpectives Roundtables Leadership Retreats Free Research Web Site Economic Gardening Companies to Watch
  • 8. Entrepreneur Self Employed Lifestyle Small Business Early Stage Growth Second Stage Growth Entrepreneur
  • 9. BusBusiness Stage by Employment Size A more complete view of small business & entrepreneurship
  • 10.
  • 12. 1212
  • 13. 13
  • 16.
  • 17.
  • 19. Core Strategy –  Market/Industry –  Marketing Leads –  Management Team –  Capital - referral –  Labor – referral –  Export assistance –  Outsourcing 0 10 20 30 40 50 60 70 80 90 100 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1
  • 21. Now have capacity of three National Teams Served 120 companies in Florida and created a Florida Team Serving 35 companies in 10 county rural region of Coastal Georgia Pilot program serving 5 companies in Sudbury, Canada Contracted to serve 35 companies throughout Kansas starting 9/10 Serving companies for rural regions of north central Indiana
  • 22.   Started in 1991, 12 employees $3 Million Rev   Competitor Intelligence changed their bidding process and repositioned the company.   Web site revision to attract new market for foreign customers.   GIS water table map for depth of water table   Plans to add 5-6 new positions in coming year
  • 23.   Started in 1996, 26 employees   Key issues – business development, lead generation and personnel   Market research identifies trade shows in new markets – health care, law firms etc.   SEO discovered how their customers used the web site – needed better communication   Sales force development – needed people with different skills and temperament
  • 24.   32 years in business – 22 employees   Key issues – marketing strategy and increased customer base   Team made referrals to new market opportunities   SEO – web site upgrade and improved customer communication   Core strategy – market diversification
  • 25.   25 years in business – 38 employees   Key issues – competitor analysis, new market identification, core strategy decisions   Substantial changes to their online strategy   Competitor analysis revealed significant gaps and opportunities   Market research identified trends they were not prepared for
  • 26. Central Florida South Florida FEGI Florida Economic Gardening Institute University of Central Florida Orlando North Florida Jacksonville and Tallahassee Central Florida Tampa, Sarasota South Florida Naples, Ft Lauderdale, Miami GrowFL.com 120+ Companies since November 2009 300+ Jobs created
  • 27. Your team did everything we asked and I am very pleased with the outcome…this has given us a guide map which is critical to us.” Craig Reilly Plus One Solutions “I’d say we received a $25,000 value for what the Economic Gardening Team provided. That’s something we never would have paid for or could have justified on our own.” Jon Rosenthal CEO of Florikan, Sarasota “It was amazing how fast the team zeroed in on our needs and then completed the work.” Ann Sabbag Health Designs “Since enrolling in the economic gardening program – just this past December – we have gained clients in other regions of Florida, Georgia, and even Maryland.” Pam Butler Aegis Business Testimonials “GrowFl has given me the tools to take advantage of this challenging economy and continue to grow.” Doug Brown Florida Supplement 27
  • 28.   Place is more important than ever.   Low cost labor and tax incentives no longer the key drivers   Challenged to serve businesses differently   Export and Innovation are key.
  • 29. Mark Lange Executive Director Edward Lowe Foundation Mark@lowe.org edwardlowe.org Youreconomy.org