J. Richy Miranda-Cortese is an international media and entertainment executive with over 30 years of experience in marketing, management, promotion, production, broadcasting, and content licensing. He has a track record of success spearheading negotiations, developing innovative initiatives, launching new ventures, and producing high-profile events. Miranda-Cortese's areas of expertise include broadcast content development, new media, marketing, talent development, strategic planning, and operations management. He holds graduate degrees in mass media communications and seeks to continue advising and consulting on opportunities at the intersection of entertainment and technology.

1. J. RICHY MIRANDA-CORTESE
PO Box 190878 ▪ San Juan, PR 00919
(787) 505-3049 ▪ Email: mirandacortesesphere@gmail.com
INTERNATIONAL MEDIA AND ENTERTAINMENT EXECUTIVE
MARKETING ▪ MANAGEMENT ▪ PROMOTION ▪ PRODUCTION ▪ BROADCASTING ▪ CONTENT LICENSING
High-performance leader with 30+ years of professional experience creating, planning, and executing value-based propositions
that propel revenue/profit growth. Visionary and strategist with extreme savvy in establishing strong negotiating position, market
share growth, communicating competitive value, and exploiting new business opportunities. Exceptional executive-leadership
skills with talent of establishing and communicating vision, developing strategy, executing tactical plans, and motivating and
empowering teams and individuals to achieve remarkable, sustainable results. An effective change agent with a high level of
integrity. Outstanding creative talents. Fully bilingual (English-Spanish) verbal and written. Computer proficient.
Success in Marketing, Programming and Operations Leadership
Increasing Audience/Capitalizing on Emerging Opportunities
Content Development
REPRESENTATIVE SUCCESS STORIES
▪ Successfully planned and directed complex negotiations for merger and acquisition of various record labels that further
became one of the strongest labels in the United States (Hispanic market).
▪ Spearheaded the movement of Spanish speaking talent to the US crossover market.
▪ Designed and developed innovative high-performance French and Spanish Lesson Plans; led development and
marketing for the USA, and created Talent Live Performance Tours to promoted initiative.
▪ Launched 1st English Speaking TV station operating in Puerto Rico from stage one to full operation, creating a new
marketplace for English Speaking context in a Spanish speaking market.
▪ Developed, operated and market the 1st LED Video Display Score Boards in Puerto Rico, opening a whole new market
for advertisement.
▪ Conceived, created, and directed production of high-profile events, sales & marketing strategies, promotion campaigns
including TV licensing for “Ricky Martin Europa Live”, First Ever UFC event in Puerto Rico, 1st Major League Baseball
Games in Puerto Rico: Orioles vs. Dodgers, San Juan Jazz Festival, Professional Boxing Events (38), El Gran Combo
25 Anniversary, San Juan Bill Fish Tournament, Palmas del Mar Regatta, among others.
▪ UFC Presentation in Puerto Rico made the government create a law that would allow the event, creating a new
industry nonexistent at the time.
Areas of Expertise:
▪ Broadcast Content Development ▪ New &
Emerging Media ▪ B2B & B2C Marketing ▪ New
Product Launch/Serving & Positioning ▪ Product
Acquisition ▪ Talent Development ▪ Planning,
Strategy & Execution ▪ Media Relations ▪ Artists
Crossover ▪ Market & Research Planning
▪ Negotiation/ Closing Skills ▪ Radio & TV
Promotions ▪ Sports & Entertainment Events
Promotion ▪ Competitive Sales & Sales
Management ▪ Special Event Planning ▪ Branding,
PR and Recognition ▪ Financial/P&L Management
▪ Business Development ▪ Customer Acquisition,
Loyalty & Retention ▪ Strategic Alliances
▪ Corporate & Crisis Communications ▪ Hispanic
Market ▪ Advertising & Media Planning
Entertainment andMediaIndustry Experience
International Promotion Manager, Merger & Acquisition Director, Talent &
Lesson Plan Development, Programming and Promotion Director, News
Director, News Anchor, Assignment Editor, T.V. Show Host, Trade Outs
Manager, Sports & Entertainment Director, Venue Operator & Media
Consultant
Verifiable Highlights of Expertise:
▪ High level of industry contacts—National/International—Entertainment,
TV, radio.
▪ Building strategic alliances throughout media industry.
▪ Constant evolution of new concepts/markets opportunities.
▪ Evaluation, recruiting, and working with top-shelf talent.
▪ Establishing and maintaining of cutting-edge concepts.
▪ Created efficient operation of television station in Puerto Rico.
▪ Created niche marketing for LED Video Display in Puerto Rico.
▪ Achieved the live airing of events from Puerto Rico to international
markets.

2. J. RICHY MIRANDA-CORTÉSE PAGE 2
EXECUTIVE PERFORMANCE OVERVIEW
Venue & Media Consultant, MIRANDA-CORTESE & SPHERE, San Juan, PR ▪ 96-Present
▪ Launched entrepreneurial consulting venture specializing in content development for media broadcasting, production,
marketing of international content, mergers and acquisition, and operational efficiency. Outstanding experience in FCC
research, emerging trends and PPV licensing.
▪ Turned a non-profitable governmental venue operation into one of the best operating venues in Puerto Rico, generating
profit and revenues never expected. Managed first government venue operation, “Roberto Clemente Stadium” with
significant results being able to be accredited by MLB and others including the Caribbean Baseball Series.
▪ Advised government, broadcasters and others in reference to media, broadcasting, production, international content
marketing and acquisition.
▪ Conceived, developed, operated and marketed the first LED Video Display Score Boards in Puerto Rico.
▪ Designed, produced, and directed high-performance sales and marketing campaigns for national and international markets
for several events such as: “Ricky Martin Europa Live”, Marcos Witt, Día Nacional de la Salsa, Radio Vida Anniversaries,
Circo Latino Americano, Richy Ray and Bobby Cruz, Fifty Cent, The San Juan Beauty Show PR Largest Convention,
Dueña y Señora (telenovela), La Gran Balloon Parade, Dreamhouse Entertainment, among others.
▪ Orchestrate the first ever UFC event in Puerto Rico and out of the US, that made Government create new law allowing the
event presentation locally. The initiative led to the creation of a new industry nonexistent.
▪ Negotiated the First 24/7 Telenovela Content Television (Latele Novela Network).
Director, SPORTS & ENTERTAINMENT LTD, San Juan, PR ▪ 91-96
▪ Led sports events production and marketing, concert production, and marketing co-production of telenovelas including
marketing them to international markets. Took advantage of new trends, needs and niches in the television market.
▪ Specialized in content development and marketing licensing of content, and licensing of P.P.V. to carriers.
▪ Carried-out co-production of telenovelas between Venezuela and Puerto Rico including sales and marketing strategies to
penetrate international market: Corazón de Diamante and La Millonaria.
▪ Produced, sold and market international events for Latin America Sports Promotions, Hot Boxing Promotions, Professional
Boxing Events Production, the First Live Boxing Events to be televised from Puerto Rico to Telemundo, Univision, and
Galavision, and Sugar Ray Leonard Boxing Events, among others.
Programming and Promotions Department Director / Manager, WPRV-TV 13, Carolina, PR ▪ 86-91
▪ Recruited to plan and lead and aggressive turnaround and market repositioning of the station in Puerto Rico. Challenged to
identify the critical factors impacting operating, creative and financial performance, and introduce a new image, new
programming and new identify to foster profitable growth.
▪ Transitioned WPRV-TV from a virtual unknown into the First English Speaking TV station to operate in Puerto Rico.
▪ Network negotiation (ABC, CBS, NBC, Fox)
▪ Sports Content Licensing (NBA, MLB, NFL)
▪ Broadcasting and production equipment negotiation (Sony, Larcan),
▪ 5:00 PM News Edition Anchor.
▪ Transmitted the Calgary Winters Olympics and created a market for airing and marketing “The Winter Olympics Games” in
Puerto Rico with a team from Puerto Rico.
Talent & Lesson Plan Development, LYMAN CARTER LTD, Boston, MA ▪ 81-85
▪ Created, developed, and coordinated bilingual lesson plan program, incorporating music and lyrics for USA Students
learning Spanish and French as second language.
▪ Identified statewide market opportunity for the development and production of Talent Live Performance Tours, providing the
opportunity of artist to penetrate the USA and crossover in their native language.

3. J. RICHY MIRANDA-CORTÉSE PAGE 3
Executive Performance Overview continuation . . .
International Promotions Department Manager, ALHAMBRA RECORDS, Madrid, Miami and Puerto Rico ▪ 78-81
▪ Consistently promoted through a series of increasingly responsible positions from Promotions Manager, to Merger &
Acquisitions Director to International Promotions Manager with one of the top recording labels in the market.
▪ Responsible for search and development of new talent and markets spearheading the movement of Spanish speaking
talent to the US crossover market
▪ Lead the mergers and acquisitions of other labels and products in order to increase company value and decrease
competition; as results became one of the strongest record labels in the United States (Hispanic market).
▪ Accountable for the development, strategy and implementation of promotion, advertising, public relations and marketing of
all catalog inventories of recordings.
EDUCATION & PROFESSIONAL DEVELOPMENT
Master Degree – Mass Media Communications, NEW YORK UNIVERSITY, New York City, NY
Bachelor Degree – Communication & Advertising, UNIVERSITY OF THE SACRED HEART, San Juan, PR
▪ Mass Media Communication Hispanic Market ▪ New and Emerging Medias
Regularly attended courses, workshops, and seminars to keep current in the industry and to enhance personal growth.
PROFESSIONAL AFFILLIATIONS
NATPE - National Association of Television Program Executives
WOMEX - (short for World Music Expo)
MIDEM - (Marché International du Disque et de l'Edition Musicale)
MIPCOM - (TV and Entertainment Market)
SPORTEL – sports television platform
ROBERTO CLEMENTE FOUNDATION