Connecting generations of management consultants

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Theo Hermsen MSc

Targeting younger generations of management consultants in your association

Marketing

Targeting younger generations
Connecting generations of management consultants
The dutch approach

Current situation in the Netherlands
From 1718 member in 2011 to 1302
members in 2016
From 26 members in 2011 to 45 members
in 2015, to 35 in 2016

Context: members of political parties in

Focus on the needs and energy of our young
members

Start: Engaging our current young members. Inviting them for a conversation about
the differences between generations with dr. Aart Bontekoning CMC

Next: 4 young members claimed and organized the “dag van de
orde”. We introduced the concept of #unusualgoodconversations

We want #unusualgoodconversations. We want: real contact, depth, the
freedom to create your own day, with your questions, needs and dilemmas.

Working together with de ROA: the dutch IMC for Consultancy Firms.
We invited all young members for a “leadersheep” course

Interactive workshops at universities and colleges with real life
cases

Lesson 1: What’s in it for me and for my career? The young member as a consumer

Young members
want to participate
on a project basis,
not as a member of
a board or
committee
Focus on
informal
networks
Lesson 2: Membership is “out”, personal networks is “in”

From informing
to engaging
From sitting and
listening to
experiencing
Lesson 3: From informing to engaging

1.Who are those young
people in our
profession? What
works? Ask them?
2.Create the right
circumstance to join
3.How much freedom and
mandate do we give to
our young members?
4.Start dialogies between
universities and IMC's.
The universities have
our future members
Lessons Eurohub Bonn 13 July 2016: It's not young or old, but young AND old!

1.What is your approach? What works with young
members in your IMC?
2.How do we connect the generations of management
consultants?
Discussion: What does this mean for your IMC?

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Connecting generations of management consultants

1. Targeting younger generations Connecting generations of management consultants The dutch approach

2. Current situation in the Netherlands From 1718 member in 2011 to 1302 members in 2016 From 26 members in 2011 to 45 members in 2015, to 35 in 2016

3. Context: members of political parties in

4. Context: members of unions

5. Focus on the needs and energy of our young members

6. Start: Engaging our current young members. Inviting them for a conversation about the differences between generations with dr. Aart Bontekoning CMC

7. Next: 4 young members claimed and organized the “dag van de orde”. We introduced the concept of #unusualgoodconversations

8. We want #unusualgoodconversations. We want: real contact, depth, the freedom to create your own day, with your questions, needs and dilemmas.

9. Working together with de ROA: the dutch IMC for Consultancy Firms. We invited all young members for a “leadersheep” course

10. Leadersheep 2

11. Leadersheep 3

12. Interactive workshops at universities and colleges with real life cases

13. Lessons learned

14. Lesson 1: What’s in it for me and for my career? The young member as a consumer

15. Young members want to participate on a project basis, not as a member of a board or committee Focus on informal networks Lesson 2: Membership is “out”, personal networks is “in”

16. From informing to engaging From sitting and listening to experiencing Lesson 3: From informing to engaging

17. Lesson 4: open, open, open

18. 1.Who are those young people in our profession? What works? Ask them? 2.Create the right circumstance to join 3.How much freedom and mandate do we give to our young members? 4.Start dialogies between universities and IMC's. The universities have our future members Lessons Eurohub Bonn 13 July 2016: It's not young or old, but young AND old!

19. 1.What is your approach? What works with young members in your IMC? 2.How do we connect the generations of management consultants? Discussion: What does this mean for your IMC?

Editor's Notes

What will be the position of big firms in the future? Clients: are young consultants working together with young clients? Our answer: no 'What' (the standards of our profession) stays the same, but 'how' we do this is changing

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