Asia's Top Most Leading B-Schools in 2023.pdf

n the dynamic landscape of Asian
Ibusiness, where innovation and
strategy converge, the role of
education cannot be overstated. As the
global economic stage continues to
shift towards the East, the imperative
for excellence in business education
becomes more pronounced than ever.
Business education in Asia is not
merely a curriculum; it's a
transformative journey that shapes the
leaders of tomorrow. The prowess of
Asian B-Schools extends beyond
traditional boundaries, nurturing minds
to navigate complexities, fostering
entrepreneurial spirit, and instilling a
global perspective. As the world turns
its gaze towards the region, the
business education offered by these
institutions stands as a testament to
Asia's ascendancy in the global
economic arena.
This edition of The Knowledge Review,
"Asia's Top Most Leading B-Schools
in 2023," is dedicated to unraveling
the narrative of brilliance and
proficiency at the forefront of business
education in Asia.
In the pages that follow, the magazine
delves into the sanctuaries of
knowledge, where academia meets
innovation and theory converges with
practice. From cutting-edge research to
transformative teaching
methodologies, each institution
showcased in this edition represents a
beacon of quality education, sculpting
leaders poised to drive positive change.
So, embark with us on a journey
through the corridors of brilliance.
Whether you are a prospective student,
an industry professional, or an
academic enthusiast, the revelations
within these pages are sure to inspire,
inform, and ignite your passion for
business education. Discover the
unique stories, methodologies, and
success narratives that define Asia's
Top Most Leading B-Schools in 2023.
As you immerse yourself in the
narratives of academic eminence, let
these stories serve as a catalyst for
your own aspirations and ambitions.
The pursuit of knowledge is a lifelong
endeavor, and within these pages, you
will find the insights and inspiration to
propel your journey forward.
Happy reading!
- Maria Christopher
Mia ristoph
Briiance
Nurturing
in the Heart of Asia

November, 2023
Editor-in-Chief Mary D'souza
Managing Editor
Art & Design Head
Co-designer
David King
Raul Belin
Business Development Executive
Assist. Vice President
Sr Sales Manager
Phill Miller
Swapnali Vasaikar
Amy Wilson
Technical Consultants
Technical Head
David, Robert
Jacob Smile
Marketing Manager
Digital
Circulation Manager Eric Smith
Mark Clain
Contributing Editor
Maria Christopher
Anish David
sales@theknowledgereview.com
CORPORATE OFFICE
People
this
behind
edition

AVENTIS
Story
08
Table of

Adapting to Change
14
The Power of Purpose
30
How Mission-Driven Business Thrives
Embracing the Future:
Business Evolu on in the Digital Age
Exeed College
Quality Educa on through Digitaliza on
The Modern College of Business and Science
Encouraging Experien al Learning and Entrepreneurial Skills
University College of Bahrain
Guiding Entrepreneurs of the Future
Westford University College
A Safe Haven for Holis c Educa on
18
26
34
38

URL
Name of the School Description
Aventis Graduate
School Singapore
ucb.edu.bh
Aventis Graduate School has a strong academic
reputation, offering high-quality graduate
programs that are relevant and up-to-date with
industry demands.
Westford
University College
exeedcollege.com
mcbs.edu.om
Westford University College thrives on embracing
inclusivity by imparting blended educational
practices involving well endowed participation
from students and teachers.
The Modern College of Business and Science's
mission is to facilitate learning and growth in
knowledge, skills, innovation, and technical
know-how that will best serve the community in
the 21st century.
The mission of the University College of Bahrain
is to provide academic programs of high quality,
delivered through excellent teaching, informed by
research and scholarship, that transform lives.
aventisgraduateschool
To offer world-class degrees, Exeed College has
struck the right chord with top-ranked global
universities committed to providing exceptional
student experience.
mywestford.com
Asia's
in 2023
Top
Most Leading
B-Schools
The Modern College of
Business and Science
Exeed College
University College
of Bahrain

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AVENTIS
Our vision as a graduate
school is to empower future
leaders for global excellence
and positive impact.
“
“

lobalization has
Ginterconnected Asian
economies with the rest of the
world, leading to increased
international trade and investment.
This has encouraged Asian businesses
to seek globally competent
professionals, further boosting the
demand for business education.
This demand gave rise to some of the
finest business schools in Asia,
fostering globally competent
professionals.
Aventis Graduate School is one of
Asia’s Leading Business Schools,
contributing highly to this sector.
Aventis Graduate School has a strong
academic reputation, offering high-
quality graduate programs that are
relevant and up-to-date with industry
demands.
Its distinguished faculty, with a
combination of academic qualifications
and industry experience, provides
students with valuable insights and
practical knowledge.
Aventis Graduate School is a member
of the GRI Community, a global
community jointly advancing
sustainability reporting and an active
participant in the United Nations
Global Compact initiative, which
enables students to engage with a
global network of sustainability
practitioners and collaborate with
overseas institutions, attracting a
diverse and international student body.
Aventis Graduate School's successful
alums play a significant role in
enhancing the school's reputation,
offering mentorship, networking
opportunities, and career support to
over 3,000 alums and 60,000 learners
in its ecosystem.
Attracting Aspiring Innovators
With an emphasis on fostering
innovation and digital transformation,
st
Aventis is the 1 graduate school to
establish a Metaverse campus that
attracts aspiring innovators, faculty,
and learners to come together to take
on new initiatives.
As a graduate school dedicated to
working professionals across Asia,
Aventis only offers executive education
to senior professionals and executives.
Leveraging the latest technology,
Aventis Graduate School aims to make
executive education affordable and
accessible to professionals across Asia.
Some of its most notable programs
include the Graduate Diploma in
Business Sustainability and
Environment, Social & Governance,
which aims to prepare Professionals
and Businesses for a Sustainable

Future in the emerging green sector.
Other popular programs include its
Graduate Diploma in Data Science &
AI and Masters in AI and Data
Analytics, which provide credentials
for professionals seeking to advance
their careers in frontier technology.
Aventis is proud to announce its latest
project – a cutting-edge Metaverse
experience that will allow users to
explore a virtual world like never
before. Aventis Graduate School
established the partnership on 20 April
2023 with Frame, a subsidiary of
Virbela, one of the world’s leading
developers of Metaverse technology,
to leverage the power of the
Metaverse to deliver quality training
experiences. Together, the two
companies will work to create
immersive training environments that
will allow learners to experience
immersive learning and training
experience in a safe, virtual
environment.
Fostering a Diverse and Inclusive
Learning Environment
Aventis Graduate School reaffirms its
dedication to fostering a diverse and
inclusive learning environment that
celebrates the richness of individual
perspectives and backgrounds. As part
of its ongoing commitment to
promoting diversity and inclusion,
Aventis Graduate School continues to
champion initiatives that nurture a
sense of belonging and empower all
students to thrive academically and
professionally.
Some key initiatives include diverse
and holistic admissions policies that
consider diverse backgrounds,
experiences, and perspectives that can
lead to a more inclusive student body.
It also provides scholarships and
financial aid for underrepresented
groups that help to ensure students
from diverse backgrounds have access
to higher education through the launch
of its 1 Million USD Scholarship.
Aventis also provides diversity and
inclusion training for faculty, staff, and
students to raise awareness of biases,
promote understanding, and develop
inclusive behaviors. It actively recruits
and retains diverse faculty and staff
members to contribute to a more
inclusive learning and working
environment.
Souvenir of Superiority
The alums of Aventis Graduate School
are thriving in their respective fields.
Dr. Patrick Liew, Executive Chairman
of Singapore-based GEX Ventures, an
investment and property company, is
one of the prominent names among
them.
Dr. Patrick Liew co-founded Junior
Achievement Singapore, a part of the
Nobel Prize-nominated JA Worldwide
st
network, which equips youth with 21 -
century skills such as financial and
environmental literacy.
He is a Goodwill ambassador and
philanthropist who has served in
numerous charities and NGOs,
including Co-Chairman of Responsible
Gambling Forum (Ministry of Social
and Family Development), Patron of
Kebun Baru Grassroots Organisation,
Mentor of Rossier School of
Education, University of Southern
California.
Mr Delane Lim, Managing Partner and
Principal Consultant, FutuReady Asia
Singapore, received the President's
Volunteerism & Philanthropy Awards
2020 given by the President of
Singapore, Ms Halimah Yacob, for his
contribution to society and the
community.
In 2021, Mr Delane Lim started an
initiative, #OpsHandsOn, to provide
free masks and hand sanitizers to
seniors and vulnerable residents in
neighborhoods across Singapore and
was commended by the Prime Minister
of Singapore, Mr Lee Hsien Loong, for
his contribution.
Increasing Educational Accessibility
As a graduate school dedicated to the
professional development and
networking of professionals across
Asia, Aventis Graduate School
recognizes the vital importance of
tapping into the immersive experience
of the Metaverse to allow its learners,
faculty, and alums to learn, connect,
and network.
It enhanced accessibility and
affordability for prospective learners.
For the benefit of prospective learners,
it aspires to make education accessible
and affordable to its learners across
Asia. Accessible because the
Metaverse Campus allows it to bring
its campus to learners regardless of
where they may be instead of making it
a requirement for them to attend the
physical campus in Singapore. This has
enabled Aventis Graduate School to
expand its outreach of providing
quality learning experiences on an
international level, starting from the
ASEAN region.
As a graduate school dedicated to
senior executives, Aventis also focuses
heavily on Applied Research over
traditional academic research. It
believes that applied research helps in
addressing practical problems and
finding solutions that can be
implemented in real-world settings,
with the main goal being to have a
direct impact on society, industries,
and communities.
Aventis also believes that applied
research offers more relevance for its
faculty and students since it is driven
by the need to find answers to specific

questions or challenges, often in
collaboration with industry partners or
governmental agencies. Lastly, its
emphasis on applied research helps it
drive innovation and technological
advancements, leading to the development
of new courses, services, and learning
solutions for the community.
Fostering Ideal Partnerships
Industry partnerships and collaborations
that extends globally are of paramount
importance for Aventis as a graduate
business school. AACSB Business
Education Alliance, Global Reporting
Initiative, United National Global
Compact, International Association for
Counselling, EC Council, AI Singapore,
Institute H R
for uman esource
Professionals (Singapore), and many more
collaborations oﬀer numerous advantages
that enrich the learning experience for
students, enhance the relevance of
education, and contribute to the overall
success and reputation of Aventis.
This partnership also helps Aventis
Graduate School align its curriculum with
current industry trends, challenges, and
demands. By collaborating with industry
partners and professional bodies across the
world, Aventis can ensure that its
programs are up-to-date and equip
students with the practical skills and
knowledge required in the real world.
Aventis also provide Guest Lectures and
Masterclass where it invites guest
speakers, experts, and executives to
deliver lectures and conduct workshops.
This exposure to real-world insights and
experiences enriches the learning
environment and broadens students'
perspectives.
Building Sustainable Futures
As the world faces pressing environmental
challenges, Aventis Graduate School is
taking decisive steps to equip future
leaders with the knowledge, skills, and
values needed to drive positive change and
build a sustainable future. With a deep

understanding of the interconnection
between business and the environment,
Aventis Graduate School recognizes
the importance of incorporating
sustainability principles into its
academic offerings. The school's
curriculum places a strong emphasis on
sustainable business practices, green
technologies, environmental
stewardship, and social responsibility.
Aventis Graduate School is launching a
series of courses in Business
Sustainability and Environment, Social
& Governance (ESG). The course is
intended for professionals, business
owners, senior management, and senior
executives from SMEs and MNCs who
want to expand their knowledge of the
rapidly growing Green Economy.
This comes as Singapore gears up to
reskill its workforce amid a quickly
evolving economy. The SkillsFuture
Singapore’s Skills Demand for The
Future Economy Report pinpointed
clusters of skills in the digital, green,
and care sectors most needed in the
next one to three years.
Offering an Immersive Learning
Journey
One key success story is Aventis’
collaboration with Institute for Adult
Learning to create an Immersive
Learning Experience through the
innovDev initiative. Conceptualized as
a multi-agency effort between
SkillsFuture Singapore (SSG),
Infocomm Media Development
Authority (IMDA), and IAL, this effort
was aimed to support Training
Providers and Enterprises with existing
stop-gap measures or further iterate on
their blended approach and plug
existing shortcomings and weaknesses.
Through innovDev, Aventis will also
receive expertise and guidance from
blended learning coaches to ensure the
pedagogical soundness of the programs
put through innovDev. AGS will focus
on leveraging education technology
tools to enhance the quality of its
program delivery through the use of
interactive quizzes, scenario-based
storytelling, and engaging discussions.
The use of these new tools and
solutions will greatly enhance the
learning experience and offer students
a well-rounded immersive learning
journey.
“Aventis Graduate School sees
inovDev as a step forward to improve
blended learning to be immersive and
easy to deliver for its faculty and
learners. It is important that it enables
adult educators to continue deepening
their professional skills through quality
learning that will help them to apply
what they learn at work,” shared
Professor Malick Sy, Aventis Graduate
School’s Academic Director.
Another successful initiative was the
launch of new courses in alignment
with the latest Skills Demand for the
Future Economy Report 2022 across
three key growth sectors in frontier
technologies, business sustainability,
and the care sector.
To meet the growing demand in the
digital economy for data analysts,
threat analysis managers, and cyber
security specialists, Aventis offers a
suite of Graduate Diplomas and
master’s Degrees in cyber security,
artificial intelligence, business
automation, data science, and digital
marketing.
For the care sector, Aventis now offers
an extensive suite of Master’s Degrees
and Graduate Diplomas in child
psychology, organizational psychology,
integrative counseling, and
psychotherapy.
Lastly, for the green sector, Aventis
now offers a suite of ESG and Business
sustainability short courses and

academic programmes. This includes
the Graduate Diploma in Business
Sustainability and Environment, Social
& Governance (ESG) and a 10-month
part-time MBA that incorporates
sustainable business strategy.
Another successful milestone is the
groundbreaking Metaverse Learning
Festival. This exclusive event will
feature a series of talks and interactive
sessions that explore the different
aspects of the latest in AI Technology,
Metaverse, and its potential for
education. Attendees will have the
opportunity to learn from some of the
leading experts in the field and explore
the latest innovations in Metaverse
education.
To provide a continuous learning
journey for mid-career professionals,
Aventis leverages an IBM AI Powered
Course Recommendation system to
provide valuable skills insights that will
help mid-career professionals to plan
their skills development journey better.
Aventis also has a team of dedicated
and experienced career consultants to
provide 1-to-1 advice on the most
suitable courses for mid-career
professionals across different sectors.
Establishing Stronger Corporate
Connections
Corporate networking plays a pivotal
role in the success and growth of
Aventis Graduate School. Establishing
and maintaining strong connections
with the corporate world offers
numerous benefits that enrich the
educational experience, enhance the
employability of students, and elevate
the overall reputation of the institution.
It also helps to facilitate alumni
engagement, many of whom are
established professionals in various
industries. This engagement creates a
strong alum network that offers
ongoing support and career
opportunities for current students.
We provide diversity and inclusion training
for faculty, staff, and students to raise
awareness of biases, promote understanding,
and develop inclusive behaviors.
“ “

November 2023 | 14 | www.theknowledgereview.com

future
Adapting to Change
Embracing the
importance of adaptation and
innovation.
Unleashing the Power of Connectivity
One of the remarkable aspects of the
digital age is the unprecedented
connectivity it oﬀers. Businesses can
now connect with customers, suppliers,
and partners on a global scale, fostering
collaboration and expanding market
reach.
n today's fast-paced and
Iinterconnected world, the
landscape of business is
continually evolving. The digital age
has ushered in a new era of
opportunities and challenges,
prompting businesses to adapt and
thrive in an environment that is
increasingly shaped by technology.
This article explores the positive
aspects of business evolution in the
digital age, highlighting the
Business Evolution in
the Digital Age

The rise of social media platforms, e-
commerce, and digital communication
tools has enabled companies to engage
with their audience in real-time,
gaining valuable insights and building
stronger relationships.
Embracing this connectivity allows
businesses to stay agile and responsive
to changing market dynamics. Real-
time data and analytics empower
decision-makers with the information
needed to make informed choices,
driving efficiency and strategic growth.
Revolutionizing Customer
Engagement
In the digital age, customer
engagement has become a cornerstone
of successful businesses. The ability to
understand and respond to customer
needs has never been more crucial.
Digital platforms provide businesses
with tools to personalize interactions,
tailoring products and services to
individual preferences.
Through social media, businesses can
engage directly with their customer
base, receiving feedback and
addressing concerns promptly. This
level of interaction not only enhances
customer satisfaction but also builds
brand loyalty. The digital landscape
has transformed the traditional
customer-business relationship into a
dynamic and collaborative partnership.
The Rise of E-Commerce
E-commerce has revolutionized the
way businesses operate and consumers
shop. The convenience of online
shopping has reshaped consumer
behavior, and businesses are quick to
adapt. Establishing an online presence
is no longer a luxury but a necessity for
sustained success.
to tap into a global talent pool. This
shift in the traditional office setup
enhances diversity and brings together
individuals with varied skill sets,
fostering a creative and innovative
work environment.
Navigating the Digital Horizon
In conclusion, the business evolution in
the digital age is a journey marked by
innovation, connectivity, and
adaptability. Embracing change is not
just a survival strategy but a pathway
to sustainable growth. Businesses that
leverage the opportunities presented by
the digital landscape find themselves
well-positioned to thrive in an ever-
changing global economy.
Adapting to change is not without its
challenges, but the rewards are
substantial. The digital age offers
businesses the chance to connect with a
global audience, revolutionize
customer engagement, and streamline
operations through innovation. As we
navigate the digital horizon, the key
lies in a proactive approach, where
businesses continuously evolve to meet
the demands of an ever-changing
landscape.
In this era of limitless possibilities, the
businesses that thrive are the ones that
understand the importance of staying
nimble, responsive, and always ready
to embrace the next wave of digital
transformation. Adapting to change is
not just a business strategy; it's a
mindset that propels companies
forward into a future filled with endless
possibilities.
The digital marketplace opens up new
avenues for businesses to showcase
their products and services, reaching a
wider audience than ever before. E-
commerce platforms streamline the
purchasing process, making
transactions efficient and user-friendly.
This evolution in retail not only
benefits businesses but also provides
consumers with unparalleled access to
a variety of goods and services.
Embracing Innovation for Efficiency
In the digital age, innovation is a
driving force behind increased
efficiency and productivity.
Automation, artificial intelligence, and
data analytics are transforming
traditional business processes, reducing
manual workloads and minimizing
errors. Businesses that embrace these
technologies find themselves at the
forefront of their industries, gaining a
competitive edge.
Automation not only streamlines
routine tasks but also allows
employees to focus on more complex
and strategic aspects of their roles. This
shift in focus fosters a culture of
continuous learning and professional
development, as employees adapt to
and embrace the evolving digital
landscape.
Adapting to Remote Work
The digital age has redefined the
concept of the workplace, with remote
work becoming a norm rather than an
exception. Cloud computing and
collaborative tools enable employees to
work seamlessly from different
locations, promoting flexibility and
work-life balance.
Remote work not only benefits
employees but also allows businesses

With diverse environments
and various tourist
attractions, particularly
adventure and cultural tourism
Oman also boasts of a robust
education system. Encouraging
equal opportunity, quality
education and professionalism while
preserving the Omani culture is The
Modern College of Business and
Science (MCBS) in the Sultanate
of Oman. It is a private College
licensed by the Ministry of Higher
Education.
Important Milestones
The college was established in 1996.
It was among the very first private
institutions of higher education to
be established in Oman. The first
batch graduated in 1998. In 2002,
Bachelor’s degree program was
offered through UMSL, USA. In
2004, the first accreditation self-
study was completed, and
provisional accreditation was
granted by OAC. In 2006, the
college applied for full
accreditation. In 2007, the college
moved to new facilities in Bausher.
In 2012, the college began offering
master’s degree program offered
through Franklin university, USA. In
2016, Master’s programs in
information technology and Islamic
and finance began. In 2017, it
acquired ASIC Accreditation, UK
and Master’s program in Public
Administration in Arabic. In 2018, it
acquired OAAA Institutional
Accreditation (local accreditation).
In 2019, the college launched
undergraduate Arabic programs in
public and business administration.
Person Behind the Success
The college was founded by Dr.
Muneer Al-Maskery (Executive
Chairman), a graduate of political
science from the University of
Missouri Saint Louise, USA. MCBS
opened in 1996 in rented
accommodation at Al Khuwair with
56 students and offering two-year
associate degrees. Today, MCBS
has its own campus at Baushar
Muscat and enrolls more than 3000
The Modern College of
Business and Science
Encouraging Experiential Learning and Entrepreneurial Skills

students with several options for
Bachelor and Master degrees and
stands alongside 27 other private
institutions of higher education in
the Sultanate of Oman.
When Dr Muneer was studying for
his bachelor’s degree in the USA, he
had a dream to teach and
disseminate knowledge which was
always in his heart and all the jobs
that he had cocupied did not fulfill
his ambitions. “I believed that I had
more to give to the society, improve
the quality of education, make a
distinctive and positive difference,
inspire young people, and have a
positive impact on human lives
through building a transformational
educational journey for the youth
with the required employability
skills,” he shared.
Upon completing his PhD, he
returned to Oman and started
teaching and focusing on
establishing MCBS. His dream was
realized in 1996 by establishing the
college in Muscat, where his
educational journey has begun.
As Executive Chairman Dr Muneer
advises the Dean on the
implementation of decisions made
by the Board of Governance. He
has the final authority in setting the
strategic direction of the college
and the final accountability for its
efficiency and effectiveness. He
has the overall responsibility for
resource mobilization required to
accomplish the strategic vision of
the college.
Educational Programs
Postgraduate Degree Programs
Ÿ MBA by Franklin University, USA
Ÿ Master’s in Islamic Banking &
Finance
Ÿ Master’s in Information
Technology
Ÿ Master of Public Administration
in Arabic
Ÿ Master’s in Human Resource
Management in Arabic
Ÿ Master’s in Commercial Law
Undergraduates Degree
Programs
Ÿ Bachelor of Science in
Management of Design,
Innovation and Entrepreneurship
Ÿ Bachelor of Science in Aviation
Management
Ÿ Bachelor of science in Airport
Management
Ÿ Bachelor of Science in Business
Administration with the following
majors:
Ÿ Marketing
Ÿ Finance
Ÿ Management and
Organizational Behaviour
Ÿ Management Information
System
Ÿ Bachelor of Science in Health
and Safety Management
Ÿ Bachelor of Arts in Economics
Accounting

Ÿ Bachelor of Science in Risk
Management and Insurance
Transport and Logistics
Management
Ÿ Bachelor of Public
Administration in Arabic
Business Administration in:
Ÿ Human Resources in Arabic
Ÿ Accounting in Arabic
Information Security
Statistics
Commercial law
Information systems
Computer science
General Foundation Program
Executive Education Certiﬁcates
Vision
To be a prominent institution of
higher education in the region.
Mission
Modern College of Business and
Science is to facilitate learning and
growth in knowledge, skills,
innovation, and technical know-how
that will best serve the community
st
in the 21 Century.
Standing Apart
MCBS is an academic oasis in the
heart of Muscat with modern
buildings enabling students to forge
direct interactions with their
professors and supporting staff.
MCBS is highly innovative in the
market where its programs are
aligned with the country’s vision and
applicable to the market needs and
st
competencies skills of the 21
century. MCBS has a diverse
population of students and faculty
from across the globe where
exchange of knowledge and culture
becomes part of daily discussion.
MCBS offers support that covers
physical as well as psychological
health issues, academic and
ﬁnancial struggles. You never feel
lonely, but rather surrounded by
caring family members. MCBS
where academic and industry
professionals meet with a common
goal of offering the best education
in preparing students for a
successful career and help them to
become an entrepreneurial thinker
through different extracurricular
activities. The college management
believes that all these will contribute
to building a nurturing environment
and produce global citizen who are
passionate and have the desire to
succeed and offer new thinking.
I believed that
I had more to
give to the
society and
have a positive
impact on
human lives
through
building a
transformational
educational
journey
with the
required
employability
skills.
“
“

Technology for Better Learning
At MCBS, the following systems
allow it to function properly:
• EduPortal is a web and mobile-
based application that provides a
simple Graphical User Interface
(GUI) interaction with users.
EduPortal is developed and
maintained by the MCBS ICT
Department and has been
developed using different
versions of Microsoft.Net and
SQL server. Eduportal is a fully
functioning system which is
updated regularly depending on
user requirements.
• Eduoasis is a professional model-
based e-learning management
system. This tool is used for
posting learning materials,
assignments, quizzes, forums,
chats. Instructors can also create
virtual classroom using this tool
through integration with WizIQ.
Eduoasis has integration with ‘Turn
it in’ for plagiarism detection.
• Microsoft Teams which is cloud-
based team collaboration
software that is part of the Office
365 suite of applications. This is
used for interaction between
faculty/staff and also between
students with their faculty or their
fellow students.
• The college has recently
introduced ITC (interactive
teaching consoles) to simulate
actual classroom in a virtual
setting.
Preparing Students for the
Business World
MCBS students are provided with
several opportunities to interact
with real world industry. The
Internship is an opportunity for
students to gain "hands-on"
experience. It allows students to
have the opportunity to work in
industry before graduation.
Students who take advantage of
internships generally mature faster
in their problem-solving skills and
become more serious about their
education. Capstone project is
another opportunity in which
students identify a real-life problem
and think critically to solve such
problems. It helps them to develop
essential industry required skills
such as teamwork, project
management skills, critical thinking
skills, research skills, oral and written
communication skills etc. Students
are also encouraged to earn
industry relevant certification while
completing the programs. MCBS
has partnered with SAP to offer
dual study programs to gain SAP
certifications, BTEC and IATA that
may open employment
opportunities. The Industry Liaison
Office at MCBS assists students to
link to industry and employers and
align their plans to best address the
present and upcoming needs of the
industry.
Campus(s) At: Muscat
• Accreditation: OAAA and ASIC
• Placement Percentage (last
Academic Year): 100%
• Most Popular Course:
Commercial Law and Aviation
Management
T R

S
How
Mission-Driven
The Power of Purpose
Business Thrives
beyond profit margins. Companies with
a clear sense of purpose have a unique
advantage in today's competitive
market. This purpose becomes the
driving force that fuels innovation,
inspires employees, and connects with
customers on a deeper level.
Fostering Employee Engagement
One of the greatest assets of a mission-
driven business is its people. When
employees understand and believe in
the company's purpose, they are more
likely to be engaged, motivated, and
committed to their work. Purpose
creates a sense of belonging and pride,
n a rapidly evolving business
Ilandscape, where digital
advancements shape the future,
one key factor stands out as a guiding
force for success – a strong sense of
purpose. As companies navigate the
complexities of the digital age, those
driven by a clear mission find
themselves not only surviving but
thriving. Let's explore how businesses
are harnessing the power of purpose to
not just adapt but to flourish.
The Essence of Purpose
At the heart of every thriving business
is a compelling mission that goes

turning the workplace into more than
just a job but a community where
individuals are aligned towards a
shared goal.
Customer Connection
In an era where consumers are not just
buying products but investing in
values, a purpose-driven business
resonates with its audience. Consumers
are increasingly making choices based
on the impact a company has on
society and the environment. A clear
mission establishes trust, loyalty, and a
genuine connection with customers
who appreciate the larger cause they
contribute to by choosing a particular
product or service.
Driving Innovation
Purpose acts as a catalyst for
innovation. Businesses anchored in a
meaningful mission are more likely to
embrace change and explore
innovative solutions to address societal
or environmental challenges. The
pursuit of a greater purpose sparks
creativity and drives companies to find
sustainable and responsible ways to
meet the needs of the market.
Navigating Challenges with
Resilience
The digital age brings both
opportunities and challenges. Mission-
driven businesses are better equipped
to navigate uncertainties and setbacks.
A clear purpose provides a guiding
light during difficult times, helping
businesses stay focused on their long-
term goals and values. This resilience
is a crucial factor in the ever-changing
landscape of the business world.
Inspiring Leadership
Leadership in a mission-driven
business goes beyond profit targets. It
involves inspiring and guiding teams
towards a common purpose. Purpose-
Harnessing Technology for Good
In the digital age, technology is a
powerful tool that can be harnessed to
amplify a company's mission. From
leveraging social media platforms to
share impactful stories to using data
analytics to measure and improve
social and environmental outcomes,
technology becomes an enabler for
positive change. Mission-driven
businesses are at the forefront of
utilizing technology not just for profit
but for making a meaningful difference
in the world.
Embracing Diversity and Inclusion
A purpose-driven business recognizes
the value of diversity and inclusion. By
embracing a broad spectrum of
perspectives and backgrounds, these
companies cultivate an environment
where creativity and innovation
flourish. The commitment to a higher
purpose often translates into a
commitment to creating a workplace
that reflects the diversity of the global
community, fostering an inclusive
culture that benefits employees and the
business as a whole.
The Everlasting Impact of Purpose
As we navigate the complexities of the
digital age, the significance of purpose
in business cannot be overstated.
Mission-driven companies are not just
surviving; they are thriving by
embracing change, fostering employee
engagement, connecting with
customers, driving innovation,
navigating challenges with resilience,
inspiring leadership, and making a
positive impact on society. In a world
where purpose is the new currency,
businesses that understand the power
of their mission are the ones that will
shape a sustainable and successful
future.
driven leaders are more likely to foster
a positive workplace culture, attract top
talent, and create a lasting impact.
Employees look up to leaders who are
not just focused on the bottom line but
are driven by a commitment to a higher
cause.
A Positive Impact on Society
Beyond the walls of the company,
mission-driven businesses actively
contribute to positive social change.
Whether it's through sustainable
business practices, charitable
initiatives, or community involvement,
these businesses recognize their role in
creating a better world. This societal
impact not only aligns with consumer
values but also attracts socially
conscious partners and investors.
Expanding the Ripple Effect
The impact of purpose extends far
beyond the confines of the business
itself. Mission-driven companies often
create a ripple effect, inspiring other
businesses to adopt a similar approach.
This collaborative movement towards a
more purposeful business environment
contributes to a positive shift in the
corporate landscape. As purpose
becomes a central theme, industries
collectively move towards a more
sustainable, ethical, and socially
responsible future.
Nurturing Long-Term Relationships
In the realm of business, relationships
are paramount. Mission-driven
businesses, by their nature, foster
genuine connections with stakeholders.
Whether it's suppliers, partners, or
investors, aligning with a common
purpose builds trust and strengthens
long-term relationships. This
interconnected network of support
enhances the overall resilience of the
business, creating a foundation for
enduring success.

Kingdom of Bahrain is unique
in the gulf region.
Renowned for its culture
supporting openness and tolerance
and displaying economic prosperity,
it has earned itself the nickname
‘Pearl of the Gulf’. With a major
emphasis on natural geographic and
human capital development, the
Bahrainis have crafted a business
environment that nurtures foreign
companies’ prosperity.
In turn, this has created a steady
ﬂow of jobs for the people, who are
widely known as the Gulf’s most
educated and skilled, enabling
businesses to minimize spending on
expatriate packages. Bahraini
women are highly educated as well,
and well represented in all major
professions.
One such revered institution to
promote the values of quality
education and encourage the
evolving business culture is the
(UCB).
Established in 2002, UCB is a
modern, private, and co-ed
university college at Saar, in the
kingdom of Bahrain, well-known as
one of the best private universities,
specializing in business
management, information
technology, communication and
multimedia. UCB offers Bachelor of
Science degrees and MBA
programs.
UCB was founded in 2002 by Dr.
Shaikh Khalid bin Mohamed
AlKhalifa, licensed by the Ministry
of Education of the kingdom of
Bahrain. The university is one of the
oldest universities in the kingdom,
embracing local and international
quality assurance standards,
educating students from over 70
nationalities.
The university is designed to
provide an international teaching
and learning experience entirely
conducted in the English language,
Guiding Entrepreneurs of the Future

particularly specializing in business
administration, communication and
multimedia, and information
technology.
The university provides a rigorous
curriculum based on a semester
credit hour system in the American
liberal arts tradition, mostly
attracting students from the Gulf
region.
UCB works with a vision to provide a
modern, quality-enhanced learning
and teaching environment for
students to ensure successful entry
anywhere in the global economy.
UCB’s success lies in developing
undergraduates and postgraduates
equipped with competencies, skills,
and graduate attributes, who are
ready, able, and equipped to
engage in business, industry, and
government. The university remains
focused on delivering a caring and
individualized student experience.
To date, UCB has graduated over
2000 students from its
undergraduate (UG) and
postgraduate (PG) programs. UCB
alumni are the largest stakeholder
community and ambassadors of the
university in Bahrain and abroad.
UCB alumni are active members of
their business communities.
Vision
The vision of UCB is to be the
leading private university of choice
in the kingdom of Bahrain for
students, and other stakeholders,
providing a quality assurance driven,
and market-focused, education in
the fields of the liberal arts and
sciences.
Mission
The mission of UCB is to provide
academic programmes of high
quality, delivered through excellent
teaching, informed by research and
scholarship, that transform lives and
equip graduates with the skills,
knowledge, and competencies, to
enable them to have fulfilling
careers and meet the needs of
society, government, business, and
the economy.
Programs and Courses
UCB offers three programs at the
undergraduate level, and students
are able to opt for a choice of
concentrations. The available
programs and concentrations are as
follows:
• Business Administration program
with five concentrations
(Management, Islamic Finance,
Accounting, Marketing, Finance)
• Communication and Multimedia
(Graphic Design, Public relations,
Multimedia)
• Information Technology

As mentioned before, the founder and chairman of the board of trustees is Dr. Shaikh Khalid bin
Mohamed AlKhalifa. His role is to provide UCB with strategic leadership, carrying forth the vision
of promoting the well-being of students in terms of education and providing excellent
opportunities for learning and research, whilst upholding and representing UCB's academic
credibility.
In his current position, Dr. Khalid has expanded the University College of Bahrain's external
relations locally, nationally, and internationally and played a key role in maintaining healthy
relationships with the external bodies such as other higher educational institutes and the
governmental departments. He has worked hard to create and implement a vision that has
positioned UCB as an exceptional institution across Middle East.
As Chairman of UCB, Dr. Khalid works vigorously to sustain its existing operations, plan for
growth, and maintain its competitiveness and leadership in the marketplace all the while making
sure to provide quality education, so UCB graduates are equipped with the needed skills to be able
to impact the economic and social development of the region.
The
Holistic
Leadership
UCB courses are
developed
in a way to fulﬁl
the current
job market needs
and is of
the most
superior quality.
UCB curriculum
are reviewed
and updated
regularly
according
to the
market needs.
“
“
Dr. Shaikh Khalid bin Mohamed AlKhalifa

(Computer Science, Management
Information Systems)
UCB also offers a Master of
Business Administration program
(MBA) with an emphasis on
management and Islamic finance.
All the programs have been
developed to suit the current job
market in the fields of finance,
Islamic finance, management,
accounting, marketing, media,
graphic design, and information
technology (IT).
Campus Culture
In a time of intensive competition in
the higher education sector, UCB is
continuously working on presenting
itself as a unique university in the
region. UCB campus is equipped
with modern facilities, sound
educational infrastructure, and very
good student services.
UCB builds up its capacity to
provide excellent service to its
students and alumni. It provides
students with a liberal education
culture in a relaxed co-ed
environment and a student-centred
administration very sensitive to
student needs.
UCB courses are developed in a
way to fulfil the current job market
needs and are of the most superior
quality. The curriculum is reviewed
and updated regularly according to
market needs.
Preparing Technologically and
Business-logically
Students at UCB are connected to
the latest technologies and online
services available today. The IT
services and online platforms are
offered to enhance students’
abilities in academics as well as their
social interactions with other
students, faculty, and staff.
• Microsoft Office 365 Education
– Available freely to the students,
faculty and staff, this Office suite
collaboration and sharing of
services for all its users.
• Microsoft Teams – acts as the
main learning management
system at UCB.
• Turnitin – The automated web-
based application aids majorly in
assignments, proper revision
habits, and also helps in detecting
plagiarism.
• Questia – provider of innovative
teaching, learning, and research
solutions for the professional,
library, and academic audiences
worldwide.
• Adobe Creative Cloud –
Empowers students to think
creatively and communicate
expressively, helping them
convert classroom ideas into
college and career opportunities.
When it comes to the business
orientation and the relevant know-
how, UCB does not leave a stone
unturned.
The academic departments and
student affairs office at UCB work
collaboratively in providing students
with a substantial exposure to the
professional world through guest
lectures, webinars, exhibitions,
conferences, workshops, and field
trips aimed to enhance their
knowledge in both academic and
professional aspects.
These events and activities are
tailored to empower students to
develop the knowledge and skills
they need to succeed in rapidly
altering fields of study, which
qualifies UCB alumni to work in the
kingdom of Bahrain, the Gulf
region, and globally.
Further, UCB integrates aspects of
entrepreneurship and innovation
into the curriculum and associated
assessment regimes to prepare
graduates for innovation and
change in their professional working
lives.
UCB students also benefit from
formal and pre-approved internship
placements in business and
industry, the students benefit from
Internship support, provided
through a dedicated internship unit
coordinator.
All students on internship receive
academic supervision and visits
whilst on their placement in
business or industry. The internships
provide an opportunity for students
to practice and implement the
theory they have acquired from
academic study in the real world;
and enable students to develop
additional skills in the workplace.
Futureproofing
In the near future, UCB plans to
introduce new specialized courses,
that are geared to the needs of the
labour market locally and regionally,
such as cybersecurity, healthcare
management, entrepreneurship,
and family business.
The future for the University
College of Bahrain and its students
looks truly bright, illustrious, and
prosperous.
T R

In the gulf region, if Dubai is just
too glamourous for you, you
should try that metropolis’ low-
key and ‘arty’ little brother –
Sharjah. Capital of the Emirate of
Sharjah, the city sits near the
Persian Gulf, wherein the city centre
has a rich fusion of culture that is
worth discovering too. In the heart
of this sprawling city is situated its
unique, reputed and inspiring
college - the Westford University
College.
Westford University College was
founded as the Westford School of
Management in 2009, with a
humble beginning of three
employees and one program from
Pearson. The institute is the result
of a vision of its young
founders who were educational
enthusiasts, with an entrepreneurial
mindset. They identified the gaps in
education services in the Middle
East and decided to do something
about it.
As part of the founding vision, the
college believes in providing
graduates with experiences and
opportunities that will make them
‘corporate ready’. Quite early on, it
was identified that the institute’s
strength is in providing executive
education to professionals looking
for career enhancement. Hence, it
focused on executive education
and developed an educational
curriculum that is different from any
other institute in the region.
It aims to be student-oriented,
providing a 360-degree
perspective of the business, its
working environment, and the
community it operates in.
Furthermore, it retains a
multicultural environment
conducive to learning as students
from all around the world enrol here
for their career advancement.
The programs and curriculums are
designed to bridge the gap
between industry and academia.
The aim and objective of the
institution have been to provide
access to affordable quality higher
education for the learners globally
Westford University College
A Safe Haven for Holistic Education

Vision:
To be a global institution that offers
affordable quality education to all
learning aspirants. They ‘AIM’ to –
Aspire, Innovate and Master – the
fundamentals of management
education, and carve a niche in a
variety of disciplines through
constant research, experiential
learning, and impactful teaching.
The institution strongly advocates in
intensifying the knowledge
contribution by linking the
knowledge gained in academia to
the industry.
Mission:
Westford firmly believes that
people and partnerships make a
huge difference to growth. It is key
to create and communicate a
people’s first culture; being inclusive
in attitude as well as behaviour,
An effective
campus culture
is one of the key
factors required
for success of
any educational
institution.
“
“
being respectful of differences,
enjoying and delivering work
together. They are committed to
transforming how individuals,
organizations and the society
consumes knowledge. The
programs at Westford are designed
to enhance individuals’ skills and
competencies.
The college facilitates a lifelong
learning experience to its global
community of learners. Westford
also provides programs starting
from the L3 foundation program,
HND, BABM, MBA, DBA, and other
professional courses. Having more
than 10 years of experience in the
education sector, Westford has an
edge over the much younger e-
Universities and has collaborated
with international universities and
awarding institutions,
and to contribute to the growth of
talent. It focuses on being the
region’s leading provider of
certified industry-relevant skills.

Westford is different
from the rest mainly
because we ensure to go
the extra mile
to embrace diversity
and include the
best learning
environment
with state-of-the-art
infrastructure.
“
“
Hanil Das
Executive Director
As one of the co-founders of Westford
Education Group, and the Executive
Director of Westford University College,
Hanil Das plays a vital role in all aspects of
strategic planning, operations, and business
development. Das is of the opinion that an
education should equip individuals with
application-based skills and competencies,
and the western higher education system
fulfils that to a great extent.
“I believed this system provides a holistic
learning experience for students in today's time
and age. Being in the education industry is not
just a profession but also a passion of mine,”
said Das, “I find it extremely rewarding and
humbling to be able to dedicate to the
educational sector.”
to bring together the most valuable blend of career
development certifications and opportunities.
The undergraduate aspirants are offered a three-year
bachelor’s program with a unique blend of
qualifications from Liverpool John Moore’s University
(LJMU) ranked in the top 50 universities in the UK,
Canterbury Christ Church University (CCCU) UK and a
higher national diploma from one of the most
renowned awarding body- Pearson. The BA (Hons) in
Business is awarded by LJMU, UK while BSc (Hons) in
Business is awarded by CCCU, UK.The MBA aspirants
in 2020 were offered a ‘triple crown MBA’ which
focusses on professional networking and practitioner
training apart from academic qualifications that come
from reputed universities in the UK and Spain, namely
Cardiff Metropolitan University (UK),
UCAM (Spain), CCCU (UK), and Girne (Kyrenia)
American University (Cyprus).
A prestigious addition to WUC’s existing portfolio is the
newly launched Doctorate of Business Administration
(DBA) program from UCAM, Spain. DBA is one of the
highest academic degrees tailor-made for
practitioners. It paves the way for progress in career

paths both as a practitioner as well
as a scholar. Westford has also
collaborated with University of
California, Los Angeles Extension
(UCLA Extension) to provide an
outstanding online “Leadership and
Management Development
Program” for the industry players of
today. The current success rate of
students is at 98.3 percentage, one
of the highest in the region.
In the period between 2015-19, the
institution was recognized for its
excellence in educational delivery
and successful teaching
pedagogies, resulting in several
awards being offered. In 2019,
Westford won the Forbes Middle
East ‘Higher Education Award’, the
MENAA award for ‘Best Corporate
Brand’, the Asian Leadership Award
for ‘Asia's Best Emerging Business
School’ and the ‘Best Foreign
Business College’ in the Middle East
in 2017. The illustrious college has
also been recognised as the
region’s valued e-learning Institute
in 2020 by Forbes, touting Westford
as the way forward in online
executive education.
Campus Life
Westford has an instinctive
awareness that an effective campus
culture is one of the key factors
required for success of any
educational institution. Embodying
this belief by being inclusive,
collaborative, and progressive in our
outlook, the college strives to
ensure that their students feel
included, supported, motivated,
and determined to succeed.
Westford is different from the rest
mainly because it ensures to go the
extra mile to embrace diversity and
include the best learning
environment with state-of-the-art
infrastructure.
Tech and Trends
Westford has its indigenous and
innovative ‘learning management
system’ that caters to all of its
geographically dispersed learners
around the globe. Westford’s
interactive classrooms are also
available as a delivery platform
integrated within their very own
learning management framework.
Along with the infrastructure and
facilities, the learners at Westford
have access to a wide range of
academic journals, textbooks, and
other contemporary and relevant
learning materials through e-
libraries and other e-learning
platforms.
Going Above and Beyond
The Westford University College
has steadfast belief in educating
learners beyond the classroom and
campus, and thus they initiate
varied experiences and excursions,
to continue to bridge the gap and
bring together the industry’s best
performers, speakers, and leaders
to explore and share their thoughts
and ideas, enabling students to gain
fresh perspectives and stay up to
date with the current business
landscape. These leaders also
influence learners to understand
the need for accountability and the
numerous challenges needed for
today's leading executives and how
these leaders generate value in
their organization.
In addition to academic support,
the development of learners' soft
skills is also of prime importance to
the faculty. The members of the
faculty serve as mentors, so
student interactions at Westford are
often meaningful. Westford also has
a strong network of alumni who
serve as ambassadors and engage
in all alumni events.
Making Giant Strides
In the year 2020, Westford took a
giant leap of faith and launched the
distinguished Doctorate of Business
Administration (DBA),
demonstrating their foresight in the
higher education sector.
It is one of the most coveted
academic degrees tailored for
professionals, entrepreneurs,
advisors, and executives, who are
oriented towards making a
significant contribution in the
corporate world.
Graduates from the program are
expected to make a key
contribution by practical approach,
so program work will relate to
leadership, change, and process
management as well as research
methodologies. Learning methods
such as experiential learning and in
some cases, craft-based learning is
used within this curriculum to
ensure that learners stay attached
to the topic within their business
line.
Through their partnerships with
reputed universities and awarding
bodies in the UK, US, and Europe,
the college has launched 13 new
specialization programs across
undergraduate and postgraduate
levels.
“Chase your dreams and follow your
passion,” a statement Westford
deeply resonates with as an
institution; it is demonstrated by
their 11 years of successful operation
and contribution to higher
education.
“We encourage everyone to find
their inner passion and pursue it with
zest and commitment.” T R

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