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Entrepreneurial MBA Program By AMSoM - Ahmedabad University - Online Brochure

AMSoM
AMSoM

Entrepreneurial MBA is exclusively designed for entrepreneurs and is a unique initiative taken up by Ahmedabad University. AMSoM welcomes you to EMBA, a dedicated course to train and harness the potential of brilliant entrepreneurs of tomorrow.

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ENTREPRENEURIAL MBA
Entrepreneurial MBA Program By AMSoM - Ahmedabad University - Online Brochure
indexIntroduction 1
Messages from the President and Academicians 3
Why do you need an Entrepreneurial MBA? 5
How does the Programme Address the need of an Entrepreneur? 5
Programme Philosophy 6
Unique Features of the Programme 6
EMBA Curriculum Drivers 9
The Course Curriculum 10
Non- Credit Courses and Flow of the Programmeme 11
Curriculum Differentiators for the Entrepreneurs 12
Academic Requirements And Admission Criteria 13
Reflections from Alumni and Current Students 14
Beyond the Curriculum 16
AU Governors 16
VISION
A temple of higher learning, engaged in gathering, generating, extending, storing and
disseminating knowledge relevant to the societal needs, offering multidisciplinary
programmestostudentswithemphasisontheirall-rounddevelopment.
AHMEDABADEDUCATIONSOCIETY
Ahmedabad Education Society (AES) is established in 1935. Ever since then, it has spread
the light of knowledge and wisdom in diverse fields of education and established new
benchmarks of excellence. AES and its promoters have directly and indirectly been
instrumental in pioneering many institutions of higher learning, to become one of the best
educationsocietiesofWesternIndia.
Over the last 75 years AES and its promoters have been directly and indirectly
instrumental in pioneering many institutions of higher learning such as Ahmedabad Textile
Industries Research Association (AURA), Physical Research Laboratory (PRL), National
Institute of Design (NID) Ahmedabad, Indian Institute of Management, Ahmedabad (IIMA)
etc. It has also promoted Centre for Environmental Planning and Technology University
(CEPT University) focusing on architecture, urban planning and related faculties. It was
amongst the first ones to start a Commerce college (H.L. College of Commerce) and the
firstinIndiatostartaCollegeofPharmacy(L.M.CollegeofPharmacy).
01
AHMEDABADUNIVERSITY(AU)
In June 2009, Ahmedabad Education Society established the Ahmedabad University, with the philosophy to
provide International Standards of education. The University strives to provide professional, contemporary and
career-oriented education that is rooted in Indian ethos. Through various Undergraduate and Post-graduate
programmes and courses, the University continues to live up to its motto of providing “GLOBAL EDUCATION AT
LOCALCOST,CONTEXTANDETHOS'.
AhmedabadUniversity(AU)isrecognizedbyUGCasastateprivateUniversity.
THECAMPUS
Ahmedabad University- AMSoM campus is situated in "Gujarat" the country's most dynamic industrial state that
contributes significantly to the economic development of the nation. The AMSoM campus is centrally located at
the heart of the vibrant city of Ahmedabad neighboring premium educational institutes such as ATIRA, CEPT, IIM,
PRL etc. This provides a thriving and pulsating academic ambience. The classrooms are designed to meet
international standards; each classroom is equipped with high-speed wireless internet access and high-end
presentation facilities. The campus also includes a state-of-the-art computer center and a library providing both
printed and electronic resources to facilitate research activities and the use of contemporary learning methods.
Students can also tap into the networks and resources of other related institutes associated with AES like the
IndianInstituteofManagement,Ahmedabad(IIM-A)andNationalInstituteofDesign(NID)andothers.
02
MESSAGES FROM THE PRESIDENT
AND ACADEMICIANS
"Gujarat is the home of the
entrepreneurial spirit. We have so
many second and third generation
entrepreneurial businesses that need
professionalism to guide them into the
new business age. The EMBA
programmeme will give students with
entrepreneurial ambitions and
students coming from business
backgrounds the opportunity to
explore diverse facets of
professionalism that they can utilize
to successfully grow their businesses
beyond boundaries."
Shri Sanjay Lalbhai
(CMD, Arvind Ltd.) President,
Governing Body, Ahmedabad University
Family businesses are the backbone of
the Indian economy. However, sooner
or later they face challenges relating
to accountability, generational change,
renewal and professionalism, among
others. How these challenges are
handled oſten makes the difference
between success and failure.
Therefore it is of utmost importance
that the new generation that is poised
to take over these businesses is
educated about these challenges. Our
flagship EMBA programmeme is
designed to help the participants
confront precisely these challenges. It
is an innovative design that combines
domestic and international learning as
well as theory and practice. It is the
perfect setting for participants to think
about scaling new heights in their
personal and professional lives.
Dr. Shailendra Raj Mehta
Provost, Ahmedabad University
03

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Entrepreneurial MBA Program By AMSoM - Ahmedabad University - Online Brochure

  • 3. indexIntroduction 1 Messages from the President and Academicians 3 Why do you need an Entrepreneurial MBA? 5 How does the Programme Address the need of an Entrepreneur? 5 Programme Philosophy 6 Unique Features of the Programme 6 EMBA Curriculum Drivers 9 The Course Curriculum 10 Non- Credit Courses and Flow of the Programmeme 11 Curriculum Differentiators for the Entrepreneurs 12 Academic Requirements And Admission Criteria 13 Reflections from Alumni and Current Students 14 Beyond the Curriculum 16 AU Governors 16
  • 4. VISION A temple of higher learning, engaged in gathering, generating, extending, storing and disseminating knowledge relevant to the societal needs, offering multidisciplinary programmestostudentswithemphasisontheirall-rounddevelopment. AHMEDABADEDUCATIONSOCIETY Ahmedabad Education Society (AES) is established in 1935. Ever since then, it has spread the light of knowledge and wisdom in diverse fields of education and established new benchmarks of excellence. AES and its promoters have directly and indirectly been instrumental in pioneering many institutions of higher learning, to become one of the best educationsocietiesofWesternIndia. Over the last 75 years AES and its promoters have been directly and indirectly instrumental in pioneering many institutions of higher learning such as Ahmedabad Textile Industries Research Association (AURA), Physical Research Laboratory (PRL), National Institute of Design (NID) Ahmedabad, Indian Institute of Management, Ahmedabad (IIMA) etc. It has also promoted Centre for Environmental Planning and Technology University (CEPT University) focusing on architecture, urban planning and related faculties. It was amongst the first ones to start a Commerce college (H.L. College of Commerce) and the firstinIndiatostartaCollegeofPharmacy(L.M.CollegeofPharmacy). 01
  • 5. AHMEDABADUNIVERSITY(AU) In June 2009, Ahmedabad Education Society established the Ahmedabad University, with the philosophy to provide International Standards of education. The University strives to provide professional, contemporary and career-oriented education that is rooted in Indian ethos. Through various Undergraduate and Post-graduate programmes and courses, the University continues to live up to its motto of providing “GLOBAL EDUCATION AT LOCALCOST,CONTEXTANDETHOS'. AhmedabadUniversity(AU)isrecognizedbyUGCasastateprivateUniversity. THECAMPUS Ahmedabad University- AMSoM campus is situated in "Gujarat" the country's most dynamic industrial state that contributes significantly to the economic development of the nation. The AMSoM campus is centrally located at the heart of the vibrant city of Ahmedabad neighboring premium educational institutes such as ATIRA, CEPT, IIM, PRL etc. This provides a thriving and pulsating academic ambience. The classrooms are designed to meet international standards; each classroom is equipped with high-speed wireless internet access and high-end presentation facilities. The campus also includes a state-of-the-art computer center and a library providing both printed and electronic resources to facilitate research activities and the use of contemporary learning methods. Students can also tap into the networks and resources of other related institutes associated with AES like the IndianInstituteofManagement,Ahmedabad(IIM-A)andNationalInstituteofDesign(NID)andothers. 02
  • 6. MESSAGES FROM THE PRESIDENT AND ACADEMICIANS "Gujarat is the home of the entrepreneurial spirit. We have so many second and third generation entrepreneurial businesses that need professionalism to guide them into the new business age. The EMBA programmeme will give students with entrepreneurial ambitions and students coming from business backgrounds the opportunity to explore diverse facets of professionalism that they can utilize to successfully grow their businesses beyond boundaries." Shri Sanjay Lalbhai (CMD, Arvind Ltd.) President, Governing Body, Ahmedabad University Family businesses are the backbone of the Indian economy. However, sooner or later they face challenges relating to accountability, generational change, renewal and professionalism, among others. How these challenges are handled oſten makes the difference between success and failure. Therefore it is of utmost importance that the new generation that is poised to take over these businesses is educated about these challenges. Our flagship EMBA programmeme is designed to help the participants confront precisely these challenges. It is an innovative design that combines domestic and international learning as well as theory and practice. It is the perfect setting for participants to think about scaling new heights in their personal and professional lives. Dr. Shailendra Raj Mehta Provost, Ahmedabad University 03
  • 7. "What family driven businesses or entrepreneurial ventures need is progressive professionalism. That is what transforms them from SMEs to Industry Champions. The AU EMBA is designed to deliver this." Shri Prafull Anubhai Chairman, Board of Management, Ahmedabad University "The EMBA programmeme will shape the world view of its students to operate in a globalised economic environment. Budding entrepreneurs and scions of family managed businesses will be sensitised to the need to blend entrepreneurship with professionalism, risk with systems and process, intuition and judgment with analysis, change with continuity, leadership with humanity and creativity with everything. Students will develop insights that will help them lead their organizations to a higher orbit." Achal Bakeri Chairman and Managing Director, Symphony Limited “Several new ventures and new initiatives of family businesses do not see the light of the day. The reasons may be many; but important among them could be the lack of formal and relevant education that is weaved together with the dream of a potential entrepreneur and facts of business. We sincerely and successfully attempt to bring many supporting hands together for “the learning by doing” of the budding entrepreneurs and wards of family business owners.” Dr. Bhavesh Patel Dean Amrut Mody School of Management, Ahmedabad University 04
  • 8. WHYDOYOUNEED ANENTREPRENEURIALMBA? Entrepreneurs are the creators of wealth in the society. The development of any economy is largely dependent on entrepreneurs of the country. Gujarat being the hub of entrepreneurs, there is a deep rooted need to become an entrepreneur in today’s young generation. The role of education is highly crucial to develop and nurture entrepreneurial and innovativecapabilitiesinanindividual. Entrepreneurial MBA programmeme is designed for those who aspire to start a new business or expand and diversify the existing business. This unique two year programmeme brings out the entrepreneurial thinking, passion and action orientation in an individual with the required knowledge and lifelong skills to becomeasuccessfulentrepreneur. To bring about this difference, EMBA has joined hands with Cambridge University in the development and design of the course structure to live up to its commitment of providing education of international standards locally. To the aspiring entrepreneur, this courseisanonerouslearningplatformthatingrainstheconfidence and ability to ideate, strategize and develop a business model. While for a student with family business background, it is a master training programmeme to capitalize on family strengths and professionalize a family business to drive high performances, ensure shareholder loyalty and sustain healthy family relationships. To sum up our philosophy, we’re creating job creators,notjob-seekers. HOW DOES THE PROGRAM ADDRESS THE NEED OF AN ENTREPRENEUR? The curriculum of the programmeme is designed aſter closely understanding the needs of an entrepreneur. Broadly, an individual needs i). Entrepreneurial thinking ii). Knowledge and skill set and iii). Support and mentoring by experts, to start and be successful in the businessendeavors.Thecurriculumhastakencareofall three elements in the programmeme by focusing activities such as out bound training and self-learning modules, wide coverage of functional knowledge and skill development courses, summer internship in the related industries, international immersion for global exposure and Light House Project as a pilot project to develop a business plan a new start-up or to expand the existingbusiness. • Developingentrepreneurialthinking • Gaining required knowledge and skills to start and runabusiness • Triple mentoring by family, faculty and industry mentorsontheLightHouseProject 05
  • 9. PROGRAMPHILOSOPHY The curriculum of EMBA programmeme is specially designed for aspiring entrepreneurs. It is a master training programmeme to capitalize on entrepreneurial strengths of the participants and family strengths if the participant belongs to a family business background and to professionalize a family business to drive high performances while ensuringshareholderloyaltyandsustaininghealthyfamilyrelationships 3R’sincoursesandresources To ensure the right outcomes through the course curriculum, all the courses are developed keeping at the centre the coursephilosophywhichrevolvesaroundthree‘R’s.I)RigourII)RelevanceIII)Relationships. • Rigour in the curriculum • Relevance to the entrepreneurship and family businesses • Relationships with all the stakeholders and generations involved in the business venture This philosophy has been kept in mind while designing the entire EMBA curriculum. The courses offer projects and theories that are relevant to the participants’ businesses, in a highly rigorous manner. The third ‘R’ is about strengthening the relations of all stakeholders of the programmeme. The provisions are made in each course to provide opportunities to strengthen the relations amongst different stakeholders of the programmeme. The curriculum is designed to help the next generation entrepreneurs to take their businesses to the next level. The curriculum focuses on developing a complete understanding of one’s own business, confidence to take it ahead and ability to strategize for furthergrowth. UNIQUEFEATURESOFTHEPROGRAM CurriculumFeatures à Curriculumwiththephilosophyofrigour,relevanceandrelationships à Credit and non-credit courses delivered in the format of classroom delivery, experiential learning, field work, projects,workshopsetc. à The courses are grouped for focus in three critical areas: Building Foundation (BF) courses, Know-Your-Business (KYB)coursesandGrow-Your-Business(GYB)courses à Thereareskillsandattitudebuildingcoursesinadditiontoknowledgebasedcourses. à Uniquely designed Initial one month of self-development programmeme “Project Gulliver (let the journey begin)“ with a focus on self-awareness, leadership development, team building and overall development of a balanced personality. This programmeme will have residential component anywhere in India along with other actively engagingactivities. à Internship of 6 to 8 weeksdurationinarelatedorunrelatedindustry(differentfrom thecandidatesownfirm) à International immersion with focus on the academic and cultural experience needed for shaping family business and for nurturing entrepreneurship zeal. Currently the International Immersion is at the Centre for Entrepreneurial Learning(CfEL),JudgeBusinessSchool,andUniversityofCambridge,whoalsogivecertificateofattendance. à The heart of the programmeme is “The Light House Project (LHP)”, specially designed for budding entrepreneurs as well as family business members, which involves preparing a business plan either for a new start up or for expansionordiversificationofanexistingbusiness.ItencompassesphasesinIndiaandabroadandculminatesintoa businessplan,whichcanbepresentedforfunding. Rigour Relationships Relevance 06
  • 10. 07
  • 11. DeliveryFeatures à Wide options for pedagogy such as case discussions, project based learning, simulation exercises and so on, for making the topic interesting andrelevant à Business Rendezvous – a uniquely designed course to understand the journey of one’s own business and the struggle of the family members. (Relevanceforbuddingentrepreneurs?) à Workshops – such as Creativity and Innovation, Personal Growth and ProfessionalDevelopment ProgrammemeFeatures à 2 year full time programmeme divided into four semesters. Each course has a credit weightage and one credit is equivalent to 15 class room teaching hoursduringthesemester. à Creditsystem à Continuousevaluation à A detailed and well-focused International Immersion Programme for global cultural and academic exposure, designed for the benefits of potential entrepreneurs and family business members. Academic part of the programmemeiscompulsoryforallstudents. EnablingFeatures à KYB-GYBprojectsineverycourse à Mentoringsupport àFacultymentor àFamilymentor àIndustrymentor à Industrialvisits à Networkingsessions à Entrepreneuriallectures à International Immersion: Every student will undergo the International Immersionprogrammeme 08
  • 12. EMBACURRICULUMDRIVERS The AU EMBA curriculum is designed to help the next generation entrepreneurs to take their businesses to the next level. A complete understanding of one’s own business, confidence to take it ahead and ability to strategize and therefore grow one’s businessaretakencareofindesigningthecurriculum.Thecourseworkissegregatedintothefollowingmodules: 1. BuildingFoundation(BF) 2. Knowyourbusiness(KYB)Component 3. Growyourbusiness(GYB)Component Building Foundation These modules aim to enhance the ability to communicate and conduct one's self in a confident and professional manner. These courses will build the attitude of inquisitiveness, consistent self-development, and entrepreneurial motivation in the participants Know Your Business The Know your business (KYB) module is delivered with a specific focus of enabling the participant in knowing his/her own business thoroughly. The courses taken up under this umbrella ensure that through the correct blend of theory and practice/project work the participants are exposed to the business practices prevalent in their industry. At the end of this module the participant is likely to understand the business as an owner would generally do. The participant is required to make presentations in front of family members and Industry experts in order to prove the learning value. Grow Your Business The Grow your business (GYB) module is directed towards expanding one's existing business. The participant is expected to have an eye for detailing which will lead to the confidence for formulating and implementing growth strategies related to the existing business or the start up. 09
  • 13. 10 THECOURSECURRICULUM Following are all compulsory courses for all students. Each course has a credit weightageandonecreditisequalto15classroomteachinghoursduringasemester. The list of credit courses is given below: Area Course Name Communication BusinessCommunication ProfessionalDevelopment Entrepreneurshipand EntrepreneurshipTheoriesandPractices FamilyBusinessManagement FamilyBusinessManagementandPolicies SuccessionPlanningandProfessionalization BusinessRendezvous FinancialManagement AccountingforBusiness FinancialManagement ManagementAccounting NewEnterpriseFinancingandBusinessValuation EnterpriseRiskManagement Taxationforbusinessdecisions GeneralManagement BusinessEconomics PersuasionandNegotiations EthicalLeadership BusinessEnvironment BusinessSustainabilityandGrowth CreativityandInnovation(workshop) IPRandBusinesslaws StatisticsforBusinessDecisions StrategyFormulationandImplementation OperationsManagement SupplyChainandLogisticsManagement LeanEnterpriseManagement(field/projectbased) HumanResourceManagement HumanBehaviouratwork HumanResourceManagement OrganizationalDevelopment PersonalityMappingandLeadershipdevelopment InformationSystem ITforentrepreneurs ManagementInformationsystems LightHouseProject Preinternationalimmersion Atinternationalimmersion Postinternationalimmersion MarketingManagement BasicsofMarketing MarketingforEntrepreneurs InternationalMarketingEnvironment andOpportunities ImportExportdocumentationandprocedures ExperientialModules PersonalGrowth ProjectGulliver BusinessShadowingandInternship OptionalCourses JourneyofanEntrepreneur
  • 14. NONCREDITDEVELOPMENTCOURSES In addition to the credit courses each student is required to complete the non-credit required courses with ‘satisfactory’levelperformance.Thelistofnon-creditrequiredcoursesisgivenbelow: CreativityandBusinessInnovationWorkshop EntrepreneurialTalks PersonalGrowthWorkshop BusinessRendezvousAssignment Reader’sNest ManagingDiversitiesandCrossCulturesWorkshop THEFLOWOFTHEPROGRAM JulyEnd–OrientationWeek August–Dec–1 Semester Jan–April–2ⁿ Semester May–June –SummerInternship(6to8Weeks) July–MidAugust –PreCambridge(LHPclassroompreparations,mentoring) Mid-August–MidSept–Internationalimmersion Oct–Dec–PostCambridge(Reportpreparationsandpresentation) Jan–April–4Semester In the first year a net of one month of outbound programmeme -“Project Gulliver” will be conducted (Subject to the availabilityoftheaccommodationandprofessionalexperts.) FlowoftheProgrammemeisindicativeonlyandmaybesubjecttoneedbasedvariations. EVALUATION ContinuousApplicationofLearning Abilitytoapplytheclassroomlearningintheirownbusinessorbusinessideasthroughassignments Periodicpresentationinvarioussubjectsinfrontofthementors CulminatingLightHouseProjectpresentationandreportinfrontofFamily,IndustryandFacultyMentors. 11
  • 15. 12 CURRICULUM DIFFERENTIATORS FOR THE ENTREPRENEURS PROJECT GULLIVER Project Gulliver (Let the Journey Begin) is an integral part of the EMBA programmeme that aims to give participants an exposure to the less realized but important realities and practices of everyday life. From participants doing their own daily chores to travelling with a backpack for adventure anywhere across the country, to practicing yoga and meditation, the "EMBA Gullivers" will learn skills such as team work, time management, leadership and self help. Various activities in Project Gulliver shall imbibe self realization, a sense of self respect and appreciation for others in all its participants. Project Gulliver is module based, is spread across all semesters and may have a residentialcomponentanywhereinIndia. PERSONAL GROWTH AND PROFESSIONAL DEVELOPMENT Analytical techniques and subjective managerial knowledge, when put to practice, requires soſt skills and a professional understanding of routinely dealing with colleagues, sub-ordinates and delegates, in order to succeed. Keeping this simplest of knowledge in mind, we have inculcated workshops, seminars and lectures to create ‘live’ opportunities for students to observe, reflect upon, and develop knowledge necessaryfortheirownpersonalgrowth. BUSINESS RENDEZVOUS ASSIGNMENT “Business Rendezvous” is introduced with a though that “History is a great teacher” where participants dig deep into the journey of their own businesses and the struggle of their family. This diary of their business motivates them to achieve higher goals for the business by keepingtheirfamilyvaluesandethicsatheart. SUMMER INTERNSHIP TheEMBAthink-tankbelievesthat,Itisimportanttoworkinsomeotherorganizationbeforejoiningyourown.However,itismorerelevant if this experience is in some related organization. The institute facilitates Internship in any related firm (other than own) for about 6 to 8 weeksattheendofthefirstyearanditisacompulsoryrequirementoftheprogrammeme. CAMBRIDGE MODULES IMMERSION PROGRAMMEME International exposure is needed for shaping any family business, taking it to greater heights and thus nurturing entrepreneurship zeal. Currently, Judge Business School, Cambridge University hosts EMBA participants for four weeks under International Immersion Module. The participants undergo class room sessions, industrial visits, networking sessions with related industry leaders and individual mentoring for the business plan with international experts at Cambridge University. However, the immersion module likely to get extended incountrieslikeJapanandChinaforenhancedperspectiveofinternationalmarkets. Project GulliverField trips Industry Visits Entrepreneurial talks Summer Internship International Immersion Light house project LIGHT HOUSE PROJECT The heart of the programmeme is “The Light House Project (LHP)”, for preparing a business plan for either a new start up or expansion or diversification of existing business. The module offers guided sessions by experts for preparing a business plan and is closely monitored by industry experts, faculty mentors and family mentors. It encompasses phases in India and abroad and culminates into a business plan. The eligible participants get an opportunity to present their plan in-front of funding agencies at the end of the course. Apart from the graded courses, the programmeme also offers opportunities to network with related industry leadersthroughrightkindofplatforms. ENTREPRENEURIAL TALKS Direct interaction with leaders of pioneering business houses, business oriented workshops and seminars, guest lectures and group talks by successful and eminent business personalities enable students to closely examine the personality of an entrepreneur and their ways of dealing with business situations. Apart from different leadership and management styles, secrets of the trade, the darker side of leadership and the failure storiesarealsoimportantareasofthesetalks.
  • 16. 13 ACADEMIC REQUIREMENTS AND ADMISSION CRITERIA For Whom Best suited for University graduates and postgraduates in various academic disciplines, who either have a family business background or who wish to start anentrepreneurialventureoftheirown. Important Dates ApplicationformsforJuly2015-2017batch AvailableNow AdmissionProcess-rollingadmissions Open CommencementofProgrammeme July,2015 Eligibility Criteria à The candidate must hold a Bachelor's Degree, or an equivalent qualification recognized by the Ministry of HRD, Government of India, with at least 50% marks (45% for SC/ST candidates) or equivalent CGPA, of any University incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to bedeemedasaUniversityundersection3ofUGCAct,1956. à CandidatesinthefinalyearofBachelor'sdegreecoursemayalsoapply. à AvalidCMAT/CAT/GMAT/MATorequivalentMBAentrancetestscore. à Candidates who have not appeared for any of the above entrance tests will berequiredtoappearfortheinstitute'sentrancetest. Programmeme Fees The tuition fee for the programmeme is Rs.9, 00,000 including academic charges fortheCambridgemoduleandreadingmaterial.Accommodation,foodandtravel costforboththemodulesarenotincluded. Admission Process TheadmissiontoAMSoMEMBAfollowsa3-stepmeritbasedapproach: 1. Submitting result of the bachelor's / previous degree along with submitting the duly filled application form and essay. The essay is supposed to be a brief personal write up and a write-up on the candidate's family business or theintendedentrepreneurialventure. 2. Appearing for an entrance test which will check the Entrepreneurial Quotientofthecandidate. 3. Appearing for a Personal Interview at AMSoM Campus or through teleconference, specifically to judge the leadership potential, interpersonal skillsandinvolvementinthecurrentbusiness. Notes: The tuition fees is payable in 4 installments over two years The Ahmedabad University reserves the right to revise the programmeme fees The refund of any fee is subject to the refund policy prevailing at the time of seeking are fund It is mandatory for all to live in the accommodation arranged by the school during the International Immersion module and out bound programmeme under Project Gulliver module Additional Cost: Visa and Travel (Airfare / local conveyance) for the International Immersion Module Lodging and Boarding for the International Immersion Module and Project Gulliver Accommodation during field trips and travel associated with field trips at India or abroad Field trip related expenses The Benefits Aunique3-in-1advantage 1. Entrepreneurial-MBAdegreefromAhmedabadUniversity,Certificateofinternationalimmersion 2. Animplementablebusinessplanattheendofthe2ndyearwithanopportunitytopresentin-frontoffundingagencies. 3. Amplenetworkingopportunitieslocallyaswellasglobally
  • 17. 14 REFLECTIONS FROM ALUMNI AND CURRENT STUDENTS Enrolling in EMBA is a valuable investment for me. In addition to broadening my perspective on family business management, it has helped me to grow both professionally and personally. I have gained a lot of experiences since I came here. There is always the desire to learn new things and acquire the growth. It has also helped me to strength all the veins that is required to nourish roots of my business. The spirit of co-operation and competitive environment on campus encourages me to interact, brainstorm and accomplish my goals. It has been a truly valuable learning experience for me. I am determined to become a successful entrepreneur and AMSoM is the best campus to get myself organized for it. Sunny R Parihar EMBA – 2014 – 2015 Batch, H.K Malvi Industries Private limited When I commenced the programmeme, I gave myself fiſteen months to challenge my thinking, change my outlook and choose my next step. The EMBA gave me the opportunity to put myself on the forefront in dealing with strategic business issues and professional coaching which refined my leadership and management skills, engaged with interactive academic lectures with strong credible industry links. Also programmeme's focus on problem solving using real life scenarios was the perfect grounding for working in any fast-paced and dynamic business environment. AU EMBA’s immersion programmeme with JUDGE BUSINESS SCHOOL, CAMBRIDGE UNIVERSITY was a life-changing experience for me. Studying at CAMBRIDGE UNIVERSITY gave me access to one of the world’s greatest universities – providing best atmosphere to study, networking, and a resourceful platform for budding entrepreneurs. The Cambridge module has provided a deep understanding of the classic and new disciplines of business management, prepared me to walk into any business or function and add value. It has developed my capacity to transform business and ensured me to have real opportunity to test those skills at my business. Rushabh Shah EMBA 2013-14 A year of E-MBA programmeme is very important for me because this programmeme had helped me to choose the correct business model for my existing business, this programmeme made me able to extend my family business to the higher level.as well as doing something of my own. Core faculties of AU as well as Guest faculties are very good. Learning from leaders was one of the best experiences during My E-MBA journey. Faculty mentoring had helped us till the end in Light House Project. And a month of Cambridge immersion Is like cherry on the top of cake. Cambridge has lots of inspiration and enthusiasm in its air. Every day in Cambridge University had taught us a lot. Zeel Raval EMBA Batch 2013-14 Of the 52 years of my life ,I have been a first generation entrepreneur for 33 years Although having considerably made my name in the Industry I belong to , I realized that in today’s competitive and ever changing business environment, my traditional knowledge and experience of working would not be enough to take the business to the next level. Hence, I decided to join AMSoM - EMBA along with my 23 year old daughter. The objective was simple – understanding the complexities of business management in a structured manner . Bottom line is I wanted to be as updated as the next generation. With all honesty, what I have learnt at AMSoM - EMBA is truly an eye opener. I realized that I knew just one perspective to business management really well! The rest were either things I discounted in value or which I had never explored - even aſter being in business for so long. AMSoM - EMBA offers all that is required to shape students into fine entrepreneurs – however, students too need to take the initiative and absorb all of it. The Know your business - Grow your business model is simple but profound. The more you know your business and learn about it, the more you will earn by bringing in the best of practices. As an EMBA entrepreneur, I call it the ‘Save Money – Earn Money’ model. I can literallyimaginethemillionsIwouldhavesavedhadIhadthisknowledgewhenIstartedintobusiness. Himanshu Shah, EMBA 2014-2015 Batch, Chief Mentor, SOI Live Marketing and Events
  • 18. 15 REFLECTIONS FROM ALUMNI AND CURRENT STUDENTS I can honestly say my EMBA experience has been one of the best experiences I have had during my post- graduation. Not only was the entire programmeme interesting, but also the fact that students from various business backgrounds were brought together in a discussion based setting challenged us to listen to viewpoints that we otherwise may have never thought of. Kartik Mamlatdarna EMBA Batch 2011-12, Director, Duracon Cement Pvt. Ltd. My one month at the University of Cambridge during the EMBA programmeme was undoubtedly the most exhilarating, life changing and defining experience. It revealed a world of unlimited opportunities to me. It definitely ranks as the best education offered anywhere in the world. I met students from dozens of countries and scholars who fueled my intellectual curiosity. I support AMSoM in gratitude for the experience it gave me and also to enable it to afford the same experience to future generations. Anoli Shah EMBA Batch 2011-12, Director, PPEC Ltd. (Plastic Products Engineering Company Ltd.) EMBA to me is a complete package of formal business oriented education that would position me better in the field of family business. International exposure at one of the best universities in the world, This course has granted me good industry interaction which would enable me to connect the theory with the practical application. Awe-inspiring list of professors have made the learning process simpler and effective. Being from the field of hospitality and retail, certain business techniques, both qualitative and quantitative were lacking in me. This course helped me bridge the divide between my work experience and my deficiencies in being a successful entrepreneur Malav J Varu EMBA Batch 2010-2011 The EMBA programmeme has given me a mix of personal and professional growth which in turn will help me in shaping myself for the long professional life that lies ahead of me. I can see an overall difference in me and l am confident of my abilities which I would use to take my family business to newer, unconquered heights. A Light House project in one's own business is a blessing in disguise, which on completion of the course can be actually applied and developed into a totally new business. Many concepts have become clearer and I have become strategically sound. Aayushi Shah, EMBA Batch 2010-2011, Director, Sakar Healthcare Pvt. Ltd. An MBA degree in itself is of no use until it comes with the proper skills. Education and networks. These were my exact expectations from this programmeme. The chance to study at the world renowned Cambridge University is indeed an added advantage. The course has added to my skill-set, some of the most essential skills needed to become an entrepreneur not just a businessman. A better understanding of the functions of an organisation as a whole is what I got by the end of this progamme. Being able to have a holistic view of things along with better analytical skills and improvement in presentation and communications is howIcouldsumupmyexperienceofthisprogrammeme. Tanmay Karande, EMBA Batch 2010-2011
  • 19. BEYOND THE CURRICULUM With the objective of wholesome student development, the programmeme takes several initiatives in the form of class room, non-class room and field visit AHMEDABAD UNIVERSITY Board of Governors à Shri Sanjay S Lalbhai , Chairman à Shri Prafullbhai Anubhai à Dr. Shailendra Mehta à Dr. R. A. Mashelkar à Dr. Mohan Kaul à Shri Sudhirbhai Mehta à Secretary, Higher and Technical Education, Government of Gujarat à Shri Naishadh Parikh à Shri Saurabh Soparkar à Dr. Pankaj Patel à Dr. Alok Dhawan à Shri BM Shah Board of Management à Shri Prafull Anubhai, Chairman à Dr. Shailendra Mehta à Shri Naishadh Parikh à Professor Pankaj Chandra à Shri Kiran Karnik à Dr. Alok Dhawan à Dr. Mita Suthar à Shri B. M. Shah Advisory Committees, AMSoM à Shri Prafull Anubhai à Dr. Bhavesh Patel à Dr. Bakul Dholakia, Chairman à Dr. Prakash Mody à Shri Acahal Bakeri à Professor Havovi Trivedi à Shri C. K. Koshy à Shri B. K. Sharma à Shri Kaushal Mehta à Shri Anang Lalbhai à Dr. Shailendra Mehta à Dr. A. H. Kalro à Shri B. M. Shah à Professor Parag Patel KEIO University, Japan at AMSoM Entrepreneurship Conclave NEN Event Visit to Blind People’s Association Industrial Visit Entrepreneurial Lecture Rural exposure visit: Dahod Visit to Saw Mill 16
  • 20. www.ahduni.edu.in | www.facebook.com/ahmedabaduniversity Programme Officer, Entrepreneurial MBA AMRUT MODY SCHOOL OF MANAGEMENT Vikram Sarabhai Marg, Opp. IIM-A, Navrangpura, Ahmedabad 380 009, Gujarat, India. Phone: +91 79 2630 1302, 2630 0048, Etn:124, 101, 104 Mobile: +91 99090 50338 Email: emba@ahduni.edu.in • Web: www.emba.ahduni.edu.in