IFRC on Social Media - How the largest humanitarian network in the world uses social media
This document discusses the IFRC's social media strategy and presence across different platforms. It provides statistics on follower counts for each platform - Facebook has the most at 507k, followed by Twitter at 179k. The key points made about each platform are: Facebook - Used to connect with volunteers and reach millions, 165 National Societies have a presence. Engagement is high when content features volunteers. Twitter - Used for real-time conversations and shaping media narratives during disasters or sensitive situations. LinkedIn - The professional network where colleagues and partners engage with content like reports and courses. Instagram - Focuses on the next generation of volunteers, uses trends like emojis and vertical video.
Recommended
More Related Content
Similar to IFRC on Social Media - How the largest humanitarian network in the world uses social media
Similar to IFRC on Social Media - How the largest humanitarian network in the world uses social media (20)
Recently uploaded
Recently uploaded (13)
IFRC on Social Media - How the largest humanitarian network in the world uses social media
- 1. 26 February 2019 IFRC Social Media February 2019
- 2. 2 Presence Everywhere for everyone. Every day in every screen. Consistency Aligned with our priorities, with the right tone for every platform. Shareability On social media, we want people’s attention. How to make our key messages more shareable? What do we want on social?
- 4. Facebook Where we connect with thousands of volunteers Where we reach millions of people
- 5. 5 Facebook 165 National Societies have a presence on the platform. In 2019, our messages have reached over 3 million people. We highlight the work that IFRC and National Societies do in every corner of the world. On social media, we’re building a digital community.
- 6. 6 Volunteers, members of the Red Cross / Red Crescent family are constantly engaging with our content. Identity and relatability, a bigger sense of purpose. Just as it happens in face-to-face interactions, our volunteers have digital exchanges. That’s why when we post content showcasing their contributions. As a result, the engagement is high. Facebook
- 7. 7
- 8. Twitter Where real time conversations happen Where we can help shape the media narrative
- 9. 9 Twitter The most widely used platform for real-time communications. All IFRC regional offices have an account. Senior Leadership are active users. When disasters hit, when there’s high media attention on a sensitive situation, we communicate here to a wider audience. Our daily work in the platform helps us build a stronger audience that may amplify our messages when needed.
- 10. 10
- 11. 11
- 12. Linkedin The professional network where our colleagues and partners are
- 13. 13 Linkedin One of the most dynamic social media platforms today. For all 2019, we’ve had the highest engagement rate among humanitarian organizations. More and more IFRC colleagues are joining, and sharing their professional expertise. The best place for sharing courses, reports, findings, opinion articles.
- 14. 14
- 15. Instagram Where we talk to the next generation of volunteers
- 16. 16 WHAT WORKS ON INSTAGRAM 40% of our followers are between 13-24 years old. Emojis, emojis, emojis Adapting to new (and not so new) trends and forms of information consumption. Vertical video? We are all in.
- 17. 17
- 18. Youtube Where we tell long-form stories, and tutorials!
- 19. 19 youtube Today, we host a large collection of video: from emergency response, to DIY Can you guess on which topic our most watched video is? We want to tap into the “Youtube” magic. It’s the second largest search engine in the world.