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Beginners SEO - A Forum at BYU-Idaho
Skylar Hillebrant is an Internet Marketing Manager at Barton Consulting with 5 years of experience in developing online marketing strategies and expertise in SEO. The document discusses the importance of SEO, how search engines work, and offers tips on on-page optimization, keyword usage, and link building strategies. It also emphasizes the significance of responsive web design and provides resources for monitoring and improving website performance.
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Beginners SEO - A Forum at BYU-Idaho
- 1. Skylar Hillebrant Internet MarketingManager at Barton Consulting BEGINNERS SEARCH ENGINE OPTIMIZATION Image & Content Asset Credit: MOZ.com
- 2. • Born andraised in Idaho Falls • Bachelors in Computer Information Technology. • Have been in the internet marketing industry for 5 years. • Developed online marketing strategies for dozens of websites, companies and brands. WHO ARE YOU?? Skylar@bartonseo.com
- 3. FOLLOW US TOLEARN MORE • facebook.com/bartonconsulting • bartonseo.com/blog • linkedin.com/company/barton-consulting
- 4. WHY SHOULD YOUCARE ABOUT SEO? Image Credit: NBC
- 5. One Search Engineto Rule Them all HOW SEARCH ENGINES WORK
- 6. HOW SEARCH ENGINESWORK • Crawling and building an index. • News, Pages, Documents, Files, and much much more!! • Provide users with a list of ranked websites • Lists of rankings, videos, images, etc
- 7. THE INDEX Image Credit:electrictv.com
- 8. THE INDEX • Googlecrawls the internet to build the index • The index contains Video, Pages, Images, and more • Google uses the index in their algorithm to determine rankings
- 9. CRAWLERS (GOOGLE BOTS) ImageCredit: Optimum7.com
- 10. CRAWLERS • Scans theweb to build/update the index • Follows links to new web pages • Stores select information in the index • Like sites that are easier to crawl & index
- 11. Cool kids callit SERP THE SEARCH ENGINE RESULT PAGE
- 12. THE SEARCH ENGINERESULT PAGE
- 13. ORGANIC LOCAL RESULTS NearbyResults Google Maps Rankings
- 14. • Search ads •Shopping ads • Display ads • Advertisers pay on a CPC or CPM (impressions) model • Paying for ads has NO EFFECT on SEO and Rankings PAID RESULTS
- 15. What you cando to kiss Google's jewel encrusted toes ON-PAGE OPTIMIZATION
- 16. KEYWORD RESEARCH • GoogleKeyword Planner • Analyze the competition • Look at long tail keyword
- 17. THINK LIKE ASEARCH ENGINE
- 18. IT’S ALL ABOUTTHE INDEX • Crawlers can’t see Videos, Images, animations • Use seo-browser.com to see your site the way a search engine does.
- 19.
- 20. WAYS YOU CANIMPROVE • Supplement Flash/Java Plug-ins with on-page text. • Provide video transcripts • Use alt text for images • Always provide a complete link structure. • Avoid Just using a search bar
- 21. Effective keyword usage= Good Keyword Stuffing = Bad ON-PAGE KEYWORD USAGE
- 22. KEYWORD USAGE • Havea target keyword • Broad keyword use in mega tags • Keyword should be used across the page content. • Use keyword in URL if possible • Avoid keyword stuffing
- 24. KEYWORD STUFFING ISNOT NATURAL
- 25. META TAGS &OTHER MARKUPS • Page Titles • Meta Descriptions • Schema Tags • Image Tags • Meta Keywords (Useless)
- 26. ANATOMY OF ASEARCH LISTING
- 27. PAGE TITLES • Thetitle for your listing in the SERP • 50-60 characters long • Primary Keyword - Secondary Keyword | Brand Name • moz.com/learn/seo/title-tag
- 28. META DESCRIPTION • Notas important for rankings • Important for CTR which can effect rankings • Write compelling text to encourage clicks • No longer than 155 characters
- 29. <a href=“/success”>SEO success</a> INTERNALAND EXTERNAL LINKS
- 30. INTERNAL LINKS • Canimprove usability when done right • Optimize the anchor text • Will help your on-page stats • Bounce rate • Average time on site • Pages/visit
- 31. LINK BUILDING • Processof getting external links • Use optimized anchor text • Look for relevant links • Partner with other sites to help usability • Avoid “black hat” link building tactics • Buying links • Link networks • Link exchanges
- 32. THE TWO BIGGOOGLE UPDATES Image Credit: DreamworksImage Credit: Lunchboxmonkey
- 33. KNOW YOUR TOOLS •Webmaster Tools • MOZ • IFTTT.com • Google Keyword Planner • Google Trends • Google Analytics
- 34. RESPONSIVE WEB DESIGN •Unresponsive design is bad for the user experience • Google just pushed an update that helps mobile friendly websites • Keep your website on one URL • Responsive design combats bounce rates
- 35.
Editor's Notes
- #7 Search engines serve two major functions. 1 Crawling and indexing 2. Providing a ranked list of websites they determine to be relevant.
- #18 The site on the left is what you and me see The one on the right is what search engines see.
- #25 Are you okay simon? Yeah I’m Fine. Everything is fine, why do
- #31 Turning keywords into anchor text for links will help the keyword relevance. Can be done right or abused.