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Social Media and Online Community: Learn the Keys to Event Fundraising Success

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Tendenci's own Ann Olivo, along with presenters Michael Wilson and Jeffrey Montegut, discuss unlocking the secret to online event fundraising.

The presentation features information on the different types of event participants and how to utilize them to kickstart your cause's fundraising efforts.

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Social Media and Online Community: Learn the Keys to Event Fundraising Success

  1. 1. Social Media and! Online Community Learn the Keys to Event Fundraising Success Michael Wilson Ann Marie Olivo #14NTCevent
  2. 2. The Presenters Ann Marie Olivo •  Programming Manager •  Tendenci •  Open Source CMS Michael Wilson •  CEO & Founder •  Small World Labs •  Online Community Jeffrey Montegut •  Manager, Digital Platforms •  American Cancer Society •  Relay For Life Slide 2#14NTCevent @annieolivetree @wilsonmichael
  3. 3. The Presenters Ann Marie Olivo •  Programming Manager •  Tendenci •  Open Source CMS Michael Wilson •  CEO & Founder •  Small World Labs •  Online Community Jeffrey Montegut •  Manager, Digital Platforms •  American Cancer Society •  Relay For Life Slide 3#14NTCevent
  4. 4. #14NTCevent Personal relationships drive ! event fundraising success! ! Your organization can significantly influence participant behavior! ! Think of the event as an engagement ! tool to lock in a relationship Flickr: eschipul
  5. 5. #14NTCeventFlickr: eschipul Different types of participants will affect your fundraising goals in unique ways. Source: Braiterman. “2012 donorCentrics Peer-to-Peer Event Fundraising Benchmarking Insights” Blackbaud.
  6. 6. The Alpha Team Leader #14NTCeventFlickr: lubright
  7. 7. The Tagalong Participant #14NTCeventFlickr: didbygraham
  8. 8. The Loner Individual Participant (not on a team) #14NTCeventFlickr: danhuby
  9. 9. The Donor Supporters #14NTCeventFlickr: kodamakitty
  10. 10. #14NTCevent Why do people get involved in fundraising events? Flickr: eschipul
  11. 11. #14NTCevent Motivations for getting involved in fundraising events 0 0.125 0.25 0.375 0.5 27% 31% 20% 18% 49% 47% Felt a personal connection to the cause A friend or family member asked me to participate The beneficiary org. asked me to participate Wanted to be a part of a company or other group team Physical challenge To benefit the local community !11 Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council.
  12. 12. You must enable your participants to connect with friends and family members! #14NTCeventFlickr: didbygraham
  13. 13. http://www.komen-houston.org/case-studies/
  14. 14. http://www.komen-houston.org/case-studies/jan-morrison/
  15. 15. #14NTCevent How can your organization influence participant behavior? Flickr: eschipul
  16. 16. –Hank Rosso “Fundraising is the gentle art of teaching the joy of giving.” #14NTCevent!16
  17. 17. #14NTCevent Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council. 64% of participants weren’t asked to raise funds and didn’t know they were expected to do so.
  18. 18. Directly ask your participants to raise funds! #14NTCevent!18
  19. 19. 80% of participants who set a goal raised exactly or more than their goal. #14NTCevent Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council.
  20. 20. Set a fundraising goal for participants #14NTCevent!20
  21. 21. Give your participants the tools they need to be successful fundraisers! #14NTCevent!21
  22. 22. Schipul’s Web Marketing Fundamentals • Use effective calls to action! • Use a strong headline • Use photos to tell your story • Generate dynamic content • Showcase your [event] as the hero #14NTCevent http://www.schipul.com/articles/web-marketing-fundamentals-increase-sales-lead-generation/ • Make it easy to contact you • Test your contact forms • Keep UX (user experience) in mind • Make sure your website is mobile-optimized • Use logos to establish credibility !22
  23. 23. #14NTCevent!23
  24. 24. #14NTCeventh/t Alec Bieniawski
  25. 25. #14NTCeventh/t Alec Bieniawski
  26. 26. #14NTCevent ENABLE! SHARING !27
  27. 27. #14NTCevent How does your event foster a relationship with your participants? Flickr: eschipul
  28. 28. –Peter Farquharson “Relationships of trust depend on our willingness to look to our own interests & the interests of others.” #14NTCevent!29
  29. 29. On average, organizations only retain 25% of fundraising participants each year. #14NTCevent Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council. !30
  30. 30. • Share your content strategically • Say “Thank You” • Send out a survey • (and adapt according to feedback) #14NTCevent!31
  31. 31. Self-Reflection • Are you doing all you can to enable your participants to leverage their personal relationships? ! • What are some simple ways your organization can influence what your event participants do so they are more effective fundraisers for you? ! • Are you focused on staging a successful event or are you thinking strategically about how the event addresses your organization’s long-term needs? !32 #14NTCevent
  32. 32. #14NTCevent Personal relationships drive ! event fundraising success! ! Your organization can significantly influence participant behavior! ! Think of the event as an engagement ! tool to lock in a relationship Flickr: eschipul

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