Marketing Plan for n Android app application that helps you with career planning guidance etc.

2. Career Mate
Counsellor in your pocket

3. So, here’s the
plan.

4. Executive Summary.
Situation analysis.
Goals.
Strategy.
Tactics.
Implementation.
Control.
Exhibit.

6. It acknowledges
you with various
different career
options with details.
Gives preparation tips and provides
every short detail related to every
career option..

7. Aims to solve all your career
related problems and provide
you with everything at one
single platform.
It further inspires through daily
success and hardwork quotes

10. •The app detects your location and
shows a list of all the coaching centers
associated with the career option you
choose.
•It also provides you with career advice
and will solve all of your query.
•it also shows the list of colleges all
over the world for the career option you
chose and displays everything
according to its rank.
•It also gives free tips and ways for self
study
•it illustrates stories highlighting their
struggle of famous people successful in
that stream
Objectives.

12. •Company Overview
•Market Overview
•Target Customers

13. Company Overview
Strong
Customer
demand
Customer
relationship
management
practices
Diverse
content and
reliable
sources

14. Potential Customers
School Students
college students
young professionals
others

17. Career
Planning.
3
Step
Process
Assess Yourself
Explore Career Options
Set Career Goals

18. LEADER CHALLENGER NICHER
MARKET POSITIONING

21. 1 lac Downloads this year.
Monthly Revenue $50,000.
Market share value $50.

23. THREATS.

24. • LOT OF APPS IN THE SAME INDUSTRY.
• COMPETITORS LIKE MIXBIT JUMPCAM.
• NEW ENTRANTS.

42. This presentation was created by Tejas Shetty
as a part of a assignment given by Prof .
Sameer Mathur during the 2017 internship.
Tejas Shetty Prof Mathur