How to Utilize Analytics to Better Understand Your Donors.pdf

© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ask the experts: How to
utilize analytics to better
understand your donors
Angela Tsai
Solutions Architect
Amazon Web Services
Mike Yun
Sr. Program Manager
Amazon Web Services

Over 15 years
supporting nonprofits

So, what’s possible?

• Understand donor
demographics and activities
• Analyze retention rate
• Demonstrate impact
• Unlock actionable insights
4
Why is analyzing donor data important?

Becoming data driven
99% of businesses want to
be data driven
26.5%
of businesses have
been successful
Harvard Business Review

© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. 6
Key challenges nonprofit organizations are facing
Explosion of data Explosion of personas
Demand for faster
decision-making
Keeping data in sync is
complicated and expensive
Unlocking value of
data
Data is stored
in silos

Low-code/no-code
data analytics

® 2022 Amazon Web Services Inc. or its Affiliates. All rights reserved.
Girls Who Code driving engagements with data hub on AWS
By accessing real-time data in a centralized
solution, GWC staff can ultimately use data
insights to drive better engagement for
students , alumni, and instructors.
Data analyst spent up to 40 hours cleaning the
data and making sure it was ready for analysis.
Needed make the data easily accessible for all
staff members across the organization.
GWC worked with AWS and Salesforce to create
a data hub that provides a 360-degree view of
how alumni engagement as well as current
program performances
Challenge
Solution
Outcome
A nonprofit organization that is
seeking to close the gender gap
in technology and computer
science. The organization strives
to increase the number of
women working in IT by giving
young women the skills they
need to become computer
scientists and engineers.

We have real-time, dynamic data coming in
through the data hub, so we can do our
reporting weekly and not just annually.
We can quickly find out which alumni are
attending workshops or opening emails, for
instance. This will help us optimize our
fundraising campaigns because if a one-time
donor responds well to a campaign, we can
possibly turn them into a recurring donor by
optimizing our efforts.
– Feargus Leggett, Chief Financial
Officer, Girls Who Code
“
”

Data Ingestion: Amazon AppFlow
A N A P P L I C A T I O N I N T E G R A T I O N S E R V I C E T H A T E N A B L E S B I - D I R E C T I O N A L D A T A F L O W S B E T W E E N S A A S
A P P S A N D A W S S E R V I C E S
12
Build data pipeline in a few clicks using console or through APIs –
easy to use for business users and developers.
With zero licensing fees, AppFlow offers significant cost-savings over
building connectors in-house or using other 3rd party services
Create data flows in minutes. Easy to reconfigure to meet the ever
changing needs of the business.
Transfer millions of records over AWS PrivateLink with supported SaaS
partners and prevent exposure of data to the public internet.
No / Low Code
Cost Savings
Speed & Agility
Secure &
Scalable

How it works?
User Amazon AppFlow
User defines the data flow
requirements using UI
AppFlow executes the flow
AppFlow provisions
compute, storage and
networking resource

How it works?

AppFlow supported connectors
N E W C O N N E C T O R S B E I N G A D D E D F R E Q U E N T L Y , R E V I E W M O S T C U R R E N T L I S T H E R E
Amazon Lookout
for Metrics
Amazon Connect
Amazon
Redshift V2
Amazon
S3
Amazon
EventBridge
Amazon
RDS
Amplitude
Asana
Braintree
CircleCI
DataDog
Delighted
DocuSign Monitor
Domo
DynaTrace
Facebook Ads
Facebook Page Insights
Freshdesk
Github
Gitlab
Google Ads
Google Analytics V4
Google Calendar
Google Search Console
HubSpot
InforNexus
Instagram Ads
Intercom
JDBC Small Data Scale
Jira Cloud
LinkedIn Ads
LinkedIn Pages
MailChimp
Marketo
Microsoft Dynamics 365
Microsoft Teams
Mixpanel
Oracle HCM
PayPal
Pendo
Productboard
Quickbooks online
Recharge
Salesforce
Salesforce Marketing Cloud
Salesforce Pardot
SAP OData / ODP
Sendgrid
ServiceNow
Singular
Slack
Smartsheet
Snapchat Ads
Snowflake
Stripe
SurveyMonkey
TrendMicro
Typeform
Upsolver
Veeva Vault PromoMats
WooCommerce
Zendesk (Ticketing)
Zendesk Chat
Zendesk Sell
Zendesk Sunshine
Zoho CRM
Zoom Meetings

Automatically ingest donor data into AWS

Data Cleansing: AWS Glue DataBrew
Clean and
normalize data
Over 250 built-in
transformations
Understand
data quality
Understand patterns
and detect anomalies
using profiles
Visually map
data lineage
Understand steps
that the data has
been through
Automate
at scale
Save transformations
and apply to new data
as it comes in

Clean and normalize data up to 80% faster

Standardize, clean, and prepare donor data

Unified BI for all your analytics needs
Lower costs with
consumption-based pricing
Augmented analytics with ML-
insights and NLQ
Consistent high performance with
auto scaling
U N I F I E D B I S E R V I C E A T H Y P E R S C A L E

Visualizing donor data

Demo
How to visualize your donor
data with Amazon QuickSight

Get started
AWS Blog: Why Small and Medium Businesses Are
Missing Out on the Full Benefits Data Can Provide
Guidance for Integrating Third-Party SaaS Data
using Amazon AppFlow
Additional Resources Contact Us
Ready to start a conversation with us? Fill out
a contact form by scanning the code below
Questions, feedback, or thoughts? Reach out to us
at AWS-Nonprofit-Programs@amazon.com
Getting started with Amazon Quicksight
Video Demo: Transfer Data from Salesforce
Marketing Cloud using Amazon AppFlow

nonprofits
AWS Powering Purpose in the Cloud guide
AWS Nonprofit Credit Program
AWS IMAGINE Grant
IMAGINE: Nonprofit Conference

Thank you!

How to Utilize Analytics to Better Understand Your Donors.pdf

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