Single View of Data

1. © 2023, Amazon Web Services, Inc. or its affiliates. © 2023, Amazon Web Services, Inc. or its affiliates. Matt Moore Sr Manager Technology Partnerships Data and AI Category APJ AWS Single View of Data #DataInMotionTour

2. © 2023, Amazon Web Services, Inc. or its affiliates. © 2023, Amazon Web Services, Inc. or its affiliates. Agenda 2 ❑ Know and Apply your data? ❑ Democratise your data ❑ Challenges ❑ Value outcomes ❑ Where is the leading edge?

3. © 2023, Amazon Web Services, Inc. or its affiliates. Know and Apply your data? All Data In A Single Platform • Complete, accurate and consistent view of all data that a business collects, stores and processes • Comprehensive insights to all stakeholders across the organisation • Gain understanding of data that may have been missed or ignored previously Encapsulate Your Total Environment • Define data standards • Integrate data sources • Clean and transform data • Enable access Project Your Outcomes • Improved decision making • Increased efficiency • Enhanced data quality • Better customer service 3

4. © 2023, Amazon Web Services, Inc. or its affiliates. Democratise your data Ethos • Create a data culture • Provide training • Empower users • Implement data governance Business outcomes • Greater business agility • Improved collaboration • Increased innovation • Better decision making 4

5. © 2023, Amazon Web Services, Inc. or its affiliates. Challenges Data silos • Disparate data Data quality • Known and unknown • Don’t apply it everywhere Resistance to change • Culture • People Security and privacy • Infrastructure • People 5

6. © 2023, Amazon Web Services, Inc. or its affiliates. Value outcomes • Essential for staying relevant • Competitive advantage • Improve cross team functionality • Faster and better innovation • Time to value • Speed of decision making 6

7. © 2023, Amazon Web Services, Inc. or its affiliates. Where is the leading edge? = • Prompt Engineering (ChatGPT) • Anthropic AI • AI Co-pilots • AI Workﬂows • Chatbots • Take a look at Poe in the app store on IOS • With AI, the best idea will win over market capacity and $$ • Are we going to run out of Data? 7 “Data and AI addressable market for APJ is $934B” - Gallop 2023 High quality data will run out by 2026 - Epoch

8. © 2023, Amazon Web Services, Inc. or its affiliates. Confluent + AWS: Accelerate Customer Business Outcomes Topline Impacting New Experiences ● Event-driven & real-time ● Unify data across org. w/ Kafka data fabric (Schema Reg,..) ● AWS Analytics, Redshift, ML connectors Mitigate Risk ● Higher Service Quality & Resilience with 99.99% SLA ● Deep Kafka expertise & innovation ● Elastic billing/pricing Developer Agility ● Focus on innovation (not data infrastructure) ● Leverage full Kafka OSS ecosystem + AWS services Faster Time to Market ● ~50-75% faster time to market* ● Streamline hybrid cloud migration with no complex lift-n-shift ● Maintain business continuity Lower Kafka TCO ● ~25-50% lower TCO * ● GBps-scale & fast deployments for global expansion ● Deploy Kafka at scale in 1 week Maximize ROI ● ~200% ROI per Forrester study ● Save 10s of $Ms with legacy offload to AWS with Confluent Replicator * For customers that don’t already have Kafka based system in-market * TCO assessment to be analyzed for specific customer scenarios

9. © 2023, Amazon Web Services, Inc. or its affiliates. Rich front-end customer experiences Real-time Event Streams and Analysis A Sale A shipment A Trade A Customer Experience Real-time backend operations Event streaming with Kafka to set Data in Motion: Continuously processing evolving streams of data in real time with Confluent

10. © 2023, Amazon Web Services, Inc. or its affiliates. Amazon Redshift Warehousing with Confluent Cloud Serverless with AWS and Confluent Cloud Real-time Sentiment Analysis with Confluent Amazon ElastiCache and Confluent Cloud conﬂuent.awsworkshop.io Try it out yourself

15. © 2023, Amazon Web Services, Inc. or its affiliates. Conﬂuent – AWS Partner 15 AWS SaaS Rev-Rec Program Co-sales 80+ ACE co-sell deals / $20M Confluent TCV 40+ MP private offer deals / $12M TCV 450+ co-sell deal registrations in ACE Confluent launch blog / AWS launch blog Serverless streaming & Analytics AWS joint blog Customer References 58+PB/month into S3 Top 5 S3 ISV -not to share with public, for speaker reference only

16. © 2023, Amazon Web Services, Inc. or its affiliates. Derive insights from data in real-time Ingest & Process Capture event streams with a consistent data structure using Schema Registry, develop real-time ETL pipelines with a lightweight SQL syntax using ksqlDB & unify real-time streams with batch processing using +100 Conﬂuent Connectors Mobile Web IoT Data store AWS & On-prem Amazon S3 S3 Sink ANALYZE Amazon Redshift AWS Lake Formation Amazon Athena Redshift Sink TRANSFORM Amazon EMR AWS Data Pipeline AWS Glue Source connectors Store & Analyze Stream data with Conﬂuent pre-built Connectors into your AWS data lake or data warehouse to execute queries on vast amounts of streaming data for real-time and batch analytics VISUALIZE Amazon Elasticsearch Schema Registry ksqlDB Events

17. © 2023, Amazon Web Services, Inc. or its affiliates. Modern data strategy journey Innovate by inventing new experiences and reimagining existing processes Modernize data infrastructure to a scalable, trusted, and secure cloud provider Unify data by breaking down silos

18. © 2023, Amazon Web Services, Inc. or its affiliates. Federated Query Amazon Redshift Spectrum query Amazon S3 Data lake export Operational databases Query live data and maintain materialized views BI and analytics apps Connect apps to analyze and visualize your data Amazon S3 data lake Keep up to exabytes of data in Amazon S3 SQ L Amazon Redshift ML Amazon Redshift Materialized views Data sharing Data marketplaces for third-party data ML and analytics services Analyze open standards- based data formats No ETL! No data movement Secure and consistent data sharing Billions of predictions right within your data warehouse No data duplication ML in SQL Use your favorite BI tool 1,300+ third-party datasets, 350+ data providers Break thru data silos, analyze data across AWS services

19. © 2023, Amazon Web Services, Inc. or its affiliates. What is a data mesh pattern? • Decentralized • Domains ownership • Data as a product • Self-service data platform • Federated governance AWS Control Tower

20. © 2023, Amazon Web Services, Inc. or its affiliates. Producer/Consumer Producer/Consumer Producer/Consumer Producer/Consumer Data mesh Lake Formation Data Catalog AWS Data Exchange Data mesh pattern on AWS

Single View of Data

Single View of Data

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