The 10 most recommended aws solution providers 2018

October 2018
www.insightssuccess.com
SIMPLIFYING DIGITAL
EVOLUTION WORLDWIDE
s
Sameer Zaveri
Director - Cloud Practice
Editor’s Pick
The Impressive Impact
of Organic Networking
Revenue Tips
Can Create Business
Developments With Diﬀerent
Revenue Streams SaaS
Solution Providers 2018

f you are a billion dollar organization and you are willing to expand the business, you have taken a
Idrive in a unique, enormously capable but equally stimulating sector, and decided to choose a partner
to accelerate the processes; on which of their traits will you emphasize? May be the vision, credibility
and a never say never attitude of the partnering enterprise, right? The factors may vary as per the business
requirements, but it’s an unwavering truth that you will not invest your money and pride in the company
leading to slip-ups.
Let’s reveal the fact that the billion dollar organization is Amazon and the capitalizing sector is web
service. In November 2012, AWS hosted its first customer event in Las Vegas. Amazon Web Services
(AWS) is a subsidiary of Amazon.com that provides on-demand cloud computing platforms to individuals,
companies and governments, on a paid subscription basis. The technology allows subscribers to have at
their disposal a virtual cluster of computers, available all the time, through the Internet. AWS’s version of
virtual computers emulate most of the attributes of a real computer including hardware (CPU(s) & GPU(s)
for processing, local/RAM memory, hard-disk/SSD storage); a choice of operating systems; networking;
and pre-loaded application software such as web servers, databases, CRM, etc.
In 2017, AWS comprised more than 90 services spanning a wide range including computing, storage,
networking, database analytics, application services, deployment, management, mobile, developer tools,
and tools for the Internet of Things. The most popular include Amazon Elastic Compute Cloud (EC2) and
Amazon Simple Storage Service (S3). Most services are not exposed directly to end users, but instead
offer functionality through APIs for developers to use in their applications. Amazon Web Services’
offerings are accessed over HTTP, using the REST architectural style and SOAP protocol.
Editor’s Note
Inciting Seamless
Possibilities

Amongst the features The AWS Partner Network (APN) is the global partner program from AWS. It
is focused on helping APN Partners build successful AWS-based businesses or solutions by providing
business, technical, marketing, and go-to-market support. There are over 150,000 registered
developers and more than 1800 companies which are utilizing AWS platforms. Almost every
partnered company has its unique identity and there solutions have evidently revolutionized
respective industries. To highlight wide ranging capabilities of AWS and admire some of the AWS
partners Insights Success has come up with this exciting issue.
An annual listing of The 10 Most Recommended AWS Solution Providers 2018 appreciates the
effort of some innovative AWS partners which have provided seamless solutions with an inventive
approach and revolutionized various sectors right from its emergence.
Featuring as a Cover Story we have Trianz which is simplifying digital evolutions through effective
strategies and excellence in execution. Collaborating with business and technology leaders, Trianz
helps formulate and execute operational strategies to achieve intended business outcomes by bringing
the best of consulting, technology experiences and execution models.
The magazine also recognizes the effective contribution of CloudHesive, a cloud solution consulting
and managed services provider with a focus on security, reliability, availability and scalability;
ElephantDrive is a complete cloud storage solution, offering secure cloud functionality tightly
integrated with leading storage hardware solutions; Enimbos offers advanced technology developing
and integrating highly innovative solutions based on Cloud; HATech LLC is an AWS Consulting
Partner, with specialist AWS certifications in Server less Cloud Applications and DevOps; Kendoo
Solutions is a company specializing in cloud computing and big data solutions; Nextlink is
professional, fast paced, detail oriented, and dedicated to provide ultimate solutions to all customers
with cloud needs.
We have also included articles penned from our in-house editorial team and industry leaders
encompassing the key features and future of AWS solutions.
Let’s flip shall we?
Kedar Kulkarni

SM
10Cover Story
Energy Eﬃcient
Technology
Green Cloud Computing
Saving Energy
through Technology
Editor’s Pick
The Impressive Impact of
Organic Networking
Revenue Tips
Can Create Business
Developments With Diﬀerent
Revenue StreamsSAAS
463628
Article

CONTENTS
Leverage Existing SAP
Solutions with
Cloud Procurement
CXO Standpoint
Using AI to Automatically
OptimizeCloud costs
Cloud Insights
Enimbos
Expert in Migration and
Exploitation of Cloud
ElephantDrive
Keeping it Simple, Secure
and Aﬀordable
20
18
40
22

Kendoo Solutions
A Specialized Cloud Computing
and Big Data Solutions Provider
HATech
DevOps Transformation
Done Right
Vmengine
Global Leaders of Cloud
Computing and AWS Solutions
Nextlink
Glorifying
AWS Services
44
34
26
32

sales@insightssuccess.com
Corporate Ofces:
October, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Managers Robert, Tanaji
Research Analyst Chidiebere Moses
Steve, Joe, Alan, Vishal
Anish MillerManaging Editor
Jenny Fernandes
Art & Design Director Amol Kamble
Associate Designer Kushagra Gupta
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager John Matthew
Executive Editor
Assistant Editors
Shubham Khampariya
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Sales Executives
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SME-SMO Executives
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Online Marketing Strategists
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Digital Marketing Manager Marry D’Souza
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Contributing Editors
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Editor-in-Chief Pooja M. Bansal

Sameer Zaveri
Director - Cloud Practice
-
Cover Story

SM
Trianz’ holistic approach towards cloud
adoption helps accelerate the realization of
your digital agenda, resulting in better growth
and business outcomes.
”
”

One of Trianz key skills is
in helping enterprises
reconstruct their business
strategies to take advantage
of the operational agility,
e ciency, and cost benefits
that the Cloud o ers.
One of the many solution providers in the crowded
digital technology and digital migration field,
Trianz has catapulted to the top in recent years
with its top-notch practice team by attaining best-in-class
capabilities. While Trianz may not be a household name
yet, it is garnering a well-deserved reputation among
industry experts for its relentless pursuit of excellence,
particularly through the firm’s innovative solutions as an
Amazon Web Services (AWS) partner.
Trianz is among the leading AWS solutions
experts in secure cloud services platforms
that improve computing power, database
storage, content delivery and other
functionality to help businesses scale
and grow.
By accurately recognizing and
harnessing the benefits of AWS, Trianz
has accomplished something that many
other firms are still only beginning to
comprehend – how to deliver Cloud
platform technology as an on-demand
utility rather than continuing to promote
static investments in expensive hardware
to its customers.
When they founded the company in 2001,
Trianz leaders were light-years ahead of
other management consultants. They chose
to reconstruct their strategic business
consulting model and align it with cloud-

based, digital platforms when it was
new and unfamiliar technology. The
company’s early success in a global,
highly-competitive marketplace gave
them the confidence to pursue new
digital advancements in the field.
Trianz appears to be perpetually
reaffirming its commitment to helping
clients stay both relevant and
competitive through Cloud, analytics,
digitalization, infrastructure, and
security solutions. Its AWS practice
team is a natural extension of this
commitment, offering custom AWS
cloud and cloud-hybrid products and
solutions that provide more advanced,
secure frameworks. Among other
benefits, this helps clients improve
networking, database access,
sophisticated applications, and
analytics processes with increased
flexibility, scalability, and reliability.
Trianz exceptional client satisfaction
scores in surveys over the past two
years have helped businesses to rapidly
improve and thrive—gaining ROI
along the way—through transitioning
to scalable AWS platforms that don’t
require large equipment expenditures
and can assimilate into existing
architecture. Trianz even incorporates
robust data analytics programs to
improve marketing, sales, and
operational goals.
Digital Transformation as a
Benchmark
While most of today’s start-ups are
launched with a data-driven, digital
business model in mind from the very
beginning, incumbent businesses bring
a legacy of complex processes
designed around human interactions
between business and customer.
Trianz has deliberately developed its
expertise in AWS services to help both
start-ups and established businesses
discover what their enterprises want to
be when they grow up, from a digital,
data-driven point of view. This could
involve a large organization responding
strategically to digital transformation,
or a transformation to defend its
position in the market. For some
businesses, the strategy may focus on
taking a more offensive approach and
launching a start-up or transforming to
disrupt the market.
Regardless of how the Cloud is
structured for both start-ups and
existing organizations — using public,
private, or hybrid architecture —
Trianz stresses that digital
transformation is a complex
undertaking, and therefore requires
careful orchestration and collaboration.
It has proven again and again that it
has the capability, experience and
bandwidth to deliver digital
transformations and create more
dependable decision support systems
based on real-time information.
Trianz envisions helping clients:
1) become more agile and resilient to
unexpected business fluctuations with
digital frameworks that facilitate
innovation for new capabilities and
create a rapid-release pipeline for
moving ideas from inception to
production
2) build a more customer-focused
enterprise, aligning business products,
services, and touchpoints around
customer requirements
3) leverage data and data analytics
tools to most effectively address these
requirements through better decision-
making capabilities.
Building Superior Partnerships
Trianz tireless efforts as an Amazon
Web Services (AWS) Advanced
Consulting Partner, Managed Service
Provider and Global Strategic Go-To-
Market partner reflect the firm-wide
belief that due diligence in evaluation,
client facilitation, and strategic
improvement are key elements in
creating and implementing successful
AWS service migrations.
After thoroughly assessing a client’s
specific circumstances, existing
technology and infrastructure, Trianz
expert AWS practice leaders
recommend one or a combination of
the following services, enabling its
“business strategy first” approach that
helps client partners envision future
benefits and competitive gains specific
to their unique organization. This
serves to disrupt the status quo and
ensure commitments to support change
management from company leadership
and vested client partners.
AWS Infrastructure Migration
Trianz expertise in AWS Infrastructure
Migrations services and correlating
AWS managed services modules
encapsulate true end-to-end
infrastructure migration services to
help clients with business-IT
alignment, tools selection, and
accelerated migration of legacy
infrastructure.
Part of Trianz mission in this area is
educational — guiding clients toward
new business practices in which legacy
systems are things of the past. Trianz
teams give organizations the flexibility
to innovate, test and deploy their ideas
on the fly at a fraction of the costs
normally associated with building and
maintaining heavy infrastructure.
Trianz specializes in orchestrating and
executing roadmaps through the
different phases of the migration
process, discovering opportunities and
cloud readiness, and providing
roadmap development, infrastructure
migration and eventually operations to
ensure migration success.
Application and Database Migration
With Application and Database
migration, Trianz recognizes that rapid
digitalization in every industry is
changing the business ecosystem for
most enterprises. Trianz leverages its
unique ACCEL methodology to
simplify migration and scaling of
enterprises’ most complex workloads
that require high uptime, long
migration hours, and have stringent
regulatory requirements, all on AWS
Cloud environments with no disruption
or downtime.
The
Most Recommended
10

Trianz has a proven track record in
speeding up complex application
portfolios such as Linux and Windows
applications in conjunction with
relational databases such as Oracle,
MySQL, PostgreSQL, and other
NoSQL and on-premises database
workloads and data warehouses, to
100% or hybrid cloud. Trianz ensures
that business value is delivered
throughout the migration process.
Financial Services
Trianz has outstanding experience in
the Financial Services sector relating to
AWS solutions. To help these
enterprises stay ahead of the
competition and address rising
customer expectations, banking and
financial services companies are
turning to latest and emerging
technologies like machine learning,
cognitive and robotic process
automation, IoT, big data and advanced
analytics. Trianz combines these
innovative business solutions with
AWS’ advanced technologies to help
banking and financial institutions
maximize value from their customer
relationships, transform business
processes, and rationalize product
portfolios.
Within the banking industry, Trianz has
helped emerging financial
organizations with customer
operations, back office management,
payments processing, online banking,
risk management, compliance,
business insights, and technology
services.
Trianz experience includes services to
major business lines such as life and
health insurance, property and casualty,
pensions and retirement, workers’
compensation, and reinsurance. It has
proven expertise in core insurance
areas like policy administration,
claims, annuities, pension processing,
agency management, billing, customer
relationship management (CRM),
disbursement, sales and distribution,
and underwriting. The firm’s dedicated
President and CEO, Sri Manchala and
Zaveri are among several influential
leaders of the firm who launched it
from a small office in Silicon Valley in
2001. Manchala, Zaveri and the
talented management team currently
oversee a global, 1500-person staff of
professionals, which has a record of
over 2,500 successful client
partnerships and engagements thus far.
Although the firm has grown
exponentially, Trianz maintains a one-
firm culture, adhering to a common set
of professional principles, client
service standards, and global values.
Forbes Magazine recently named
Trianz among “America’s Best
Management Consulting Firms 2018.”
Trianz values this recognition and
appreciates the regard and trust clients
continue to place in the firm.
The company has offices in Silicon
Valley, Washington DC Metro,
Rosemont, Chicago, Austin, Boston,
Denver, Irvine, Raleigh, San Francisco,
Seattle, New York, Dubai, Bengaluru,
Hyderabad and Chennai. In addition to
building up its in-house data analytics
enterprise, Trianz future plans include
strategically expanding its global
presence to serve customers in
emerging markets.
development centers
deliver a range of
technology services
spanning cloud, analytics,
digital, infrastructure, and
security paradigms.
Outstanding Client Service
Trianz engages only accomplished
consultants with advanced subject
matter expertise. They are chosen for
their familiarity with the operations,
product/sales metrics, and reporting
and compliance regulations of their
respective industries. These might be
technology, media, manufacturing,
retail, healthcare, life science, logistics,
and the public sector.
Trianz ability to provide on-demand
computing capabilities through AWS
services, with security, storage,
analytics and other IT infrastructure
services pertaining to these unique
business needs, kickstarts forward
momentum within this technology
paradigm.
Director of Cloud Practice, Sameer
Zaveri brings a motivational approach
to his work in continually growing
Trianz Cloud practice and promoting
mutually-beneficial partnerships with
both new and existing clients. He
explains that Trianz goal is to ‘enable
organizations to structure their
businesses on a strong, scalable,
foundational layer, with ease-of-access
in mind and the flexibility to grow in a
secure environment.’
Using a ‘business needs
come first’ approach, Trianz
delivers solutions guided by
the firm’s three tenets of
digital transformation:
Agility, Customer
Centricity, and Data.

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CORPORATE OFFICE

Management BriefCompany Name
Cloud.in
cloud.in
Rahul Kurkure
Director
Cloud.in offers various Cloud Services that can be utlised as
standalone entities or as a cohesive end-to-end offerings.
CloudHesive
cloudhesive.com
Jim Walker
CEO
CloudHesive is a cloud solution consulting and managed
services provider with a focus on security, reliability,
availability and scalability.
ElephantDrive
elephantdrive.com
Michael Fisher
CEO & Co-founder
ElephantDrive is a complete cloud storage solution, offering
secure cloud functionality tightly integrated with leading
storage hardware solutions.
Enimbos Global Service
senimbos.com
Javier De La Cuerda
Founder & CEO
Enimbos offers advanced technology developing and integrating
highly innovative solutions based on Cloud.
Kendoo Solutions is a company specializing in cloud computing
and big data solutions.
Nextlink is professional, fast paced, detail oriented, and
dedicated to provide ultimate solutions to all customers with
cloud needs.
Trianz simplifies digital evolutions through effective strategies
and excellence in execution.
Vmengine is a visionary company that can enhance Enterprises
and SMBs to integrate cloud computing into their IT strategies.
HATech LLC
hatech.io
Jon Hathaway
Founder & CEO
HATech LLC is an AWS Consulting Partner, with specialist
AWS certifications in Serverless Cloud Applications
and DevOps.
Kendoo Solutions
kendoo.com.br
Pedro Pisa
CEO
Filipe Barretto
Chief Sales Officer
Nextlink
nextlink.com.tw
Shasta Ho
CEO
Nimbis Services
nimbisservices.com
Robert Graybill
CEO
Trianz
trianz.com
Sameer Zaveri
Director
Vmengine
vmengine.net
Fabio Cecaro
CEO
Nimbis Services is fully integrated online technical computing
marketplace comprising several stores hosting HPC and cloud
modeling, simula.
The
Most Recommended
10

C
ompanies that have already invested in SAP find
that they can achieve even better results from their
existing investment with cloud technology and
eProcurement. After the initial investment, companies find
certain roadblocks preventing mass user adoption and
diminishing cost savings. Issues such as inability to stay
connected, lack of insight into data, and complex and
fragmented business rules stop businesses from using the
full power of SAP. As cloud application technologies
advance, companies gain the benefits of rapid deployment
cycles, increased self-service tools, and faster performance.
Vroozi delivers on the promise and power of eProcurement
in the Cloud with seamless integration into SAP.
SAP users looking to the cloud generally face a few
questions, including:
· How can I benefit from using cloud procurement?
· Will my transition to the cloud be cost-effective?
· How will my business processes be affected by cloud
technology?
To understand the benefits of cloud technology to existing
SAP users, let’s evaluate three procurement strategies that
highlight the power of cloud procurement.
Value Realization
Return on Investment (ROI) is a central factor in any
procurement strategy. Buyers and trading partners of cloud
procurement solutions need to feel confident that solutions
will lead to cost savings and higher productivity and
efficiency. Users quickly see returns by focusing on user
adoption, compliance, and spend management. Spend
Management allows companies to visualize purchasing
spending patterns and usage and drives employees to
leverage preferred pricing with contract suppliers. To
increase user adoption and compliance, the cloud empowers
a mobile workforce with the right resources and experience
so everyone stays connected and available so that business
is not disrupted. As user adoption and compliance
frameworks increase with cloud-based systems,
organizations gain immediate cost savings in procurement
by decreasing transaction costs and preventing spend
leakage with your supply chain.
Efficiencies
Process efficiency is key for a successful, healthy business.
Cloud technology enables better processes by keeping
everyone connected through a mobile experience and
automating transaction tasks through the use of machine
learning and pattern matching. With a centralized, unified
system, cloud automation can yield immediate benefits in
requisition to invoice and payment business processes and
reduced errors and issues leading to higher productivity and
decreased processing costs. Further, by allowing employees
CXO Standpoint
Leverage Existing
SAP Solutions
with Cloud Procurement
18 | 2018|October

Brad Hill, Director of Global Sales & Marketing
of Vroozi is a passionate leader and is
responsible for expanding the Vroozi Product
Suite, Brand Adoption, Partnership Network &
ensuring our customers receive an unparalleled
experience with Vroozi. Brad spent the last 20
years building Enterprise Sales and Product
strategies with leading IT Services
organizations. His entrepreneurial strategies
have served a vast number of Fortune 500
industries and verticals. He is also an aspiring
mechanic and frustrated golfer, two good
reminders to keep his day job.
to interact with cloud procurement via smart
Phones and tablets, business can continue to
move with efficiency and speed.
IT Cost Savings
Perhaps no determinant is more important in
realizing the benefits of cloud technologies
versus traditional on premise software is in IT
Cost Savings. Systems and applications which
required large physical infrastructure and
monetary investments can now provide
inexpensive and scalable solutions through the
Cloud and cloud infrastructure providers. A
procurement solution that integrates with SAP is
easier to access, less expensive, and takes a
fraction of the implementation time companies
once faced with traditional software solutions.
Cloud technology relieves the user of hidden
costs such as hardware, consultants,
infrastructure, maintenance, and costly upgrade
cycles, providing lower risk and lower total cost
of ownership.
Conclusion
The cloud offers little upfront expense, automatic
upgrades, and pre-integrated best practices which
allow organizations to focus on business growth
and improved operating margins. Vroozi’s
eProcurement solution that takes SAP solutions
to the cloud empower users with better returns,
better processes and higher savings, so their
overall SAP investment’s ROI is accelerated.
According to IDC, spending on Cloud
computing is growing at 4.5 times the rate of IT
spending since 2009 and is expected to continue
growing at more than 6 times the rate of IT
spending from 2015 through 2020. (via Forbes)
This massive growth is easily understood when
businesses understand the power and value of
cloud solutions. With the Vroozi Platform,
companies can take advantage of robust
eProcurement technology delivered in the Cloud
and integrated seamlessly with SAP.
Brad Hill
Director of Global Sales & Marketing
Vroozi
19|October 2018|

Network-Attached Storage also known as NAS
was first started in the early 1980s by Brian
Randell and his colleagues at Newcastle
University. Since then, NAS has been growing by leaps
and bounds only to give a better experience to the users.
One company which has mastered the art of delivering
quality solutions for NAS devices over the years is
ElephantDrive.
ElephantDrive provides cloud backup, sync, and sharing
solutions for data on all of a customer’s devices. It aims
to provide these valuable services in a simple, secure,
and affordable manner.
Diversifying its Solutions
ElephantDrive differentiates its solutions in three key
ways:
● It not only provides backup and sync for laptops, desktops,
servers, and mobile devices, but also specializes in backing up
Network-Attached Storage (NAS) devices. ElephantDrive’s
software comes pre-installed or readily available via app on
nearly every major personal and SMB NAS platform.
● It provides both backup and sync in a single plan and piece of
software. Most others in the same space offers focus on one or
the other.
● It takes a user-centric approach by providing a single web
portal, enabling users to allocate their storage across multiple
devices without any per device add-on fees.
Plotting the Course for Innovation
To drive change and innovation in the company, some early
choices made by founding team Michael Fisher and Ben
Widhelm made a lasting impact.
First, they were very early adopters of infrastructure-as-a-service
to help achieve fast scale without capital intensive data center
investment. ElephantDrive was one of the first cloud backup and
storage solutions ever built on the now ubiquitous Amazon Web
Services S3. ElephantDrive was featured by Intel and AWS way
back in 2006 as a Technology Partner, highlighting the
integration with S3.
Second, the founders were strong proponents of the ‘Hybrid
Storage’ model from the very beginning. From the outset
viewing cloud storage as a resource that eventually everyone
will use, but not as a solution that will totally replace local
storage.
On the contrary, the company has always maintained that the
two must work hand-in-hand to achieve the best end-product for
users - it’s this cooperative attitude coupled with a technical
acumen developed over a decade that convinced massive and
long-tenured hardware firms to trust a small startup to deliver
software for their systems.
Lessons that have shaped the Journey
Before ElephantDrive was broadly marketed directly to
consumers, it was primarily distributed through partnerships
with storage hardware makers. Those early relationships with the
Network-Attached Storage also known as NAS
was first started in the early 1980s by Brian
● It not only provides backup and sync for laptops, desktops,
servers, and mobile devices, but also specializes in backing up
Network-Attached Storage (NAS) devices. ElephantDrive’
software comes pre-installed or readily available via app on
nearly every major personal and SMB NAS platform.
● It provides
software. Most others in the same space offers focus on one or
the other
● It takes a user
portal, enabling users to allocate their storage across multiple
devices without any per device add-on fees.
Plotting the Course for
To drive change and innovation in the companyTo drive change and innovation in the companyT
choices made by
Widhelm
First, they were very early adopters of infrastructure-as-a-service
to help achieve fast scale without capital intensive data center
investment. ElephantDrive was one of the first cloud backup and
storage solutions ever built on the now ubiquitous
Services S3. ElephantDrive was featured by Intel and
back in 2006 as a
integration with S3.
Second, the founders were strong proponents of the
Storage’
ElephantDriveKeeping it Simple, Secure and Affordable
20
Michael Fisher
Founder & CEO
| 2018|October

world’s leading makers of NAS devices allowed
ElephantDrive to develop a highly reliable, robust, and
efficient toolset.
Not only did ElephantDrive need to meet rigorous standards
for software shipped on-board, but in the early days the
devices themselves were resource-constrained so it needed
to run efficiently on systems with slower processors and
smaller memory footprints.
The company’s efforts were then refined into an easy-to-use
interface for everyday consumers. This path of product
development provides today’s ElephantDrive user with a
simple interface built upon sophisticated technology.
Core Strengths
ElephantDrive’s unique strengths: NAS backup, dual-
“Elephants never forget and we work for
peanuts
purpose software for both backup and sync, and delivering
the solution via operating-system-agnostic tools for use
across multiple devices.
ElephantDrive also emphasizes on security and privacy,
offering a variety of different encryption options and
working to meet the various standards for privacy and
compliance across a variety of industries and geographies.
Pluses for Partners
Because of the experience in working with major hardware
manufacturers, ElephantDrive has always been held to
enterprise-class standards for software development and
delivery. The same level of care and detail is applied to its
solutions designed for MSPs and value added resellers who,
through ElephantDrive, can offer top-tier cloud backup
solutions to their customers. The little guys benefit from the
demands of the big guys from a quality control and best
practices perspective.
ElephantDrive also provides VARs and MSPs with an
administrative Partner Portal that gives them fast access and
granular control over their users and their subscriptions. For
partners who want an even more customized product, they
can offer full white-label customization.
Plans for the Upcoming Future
ElephantDrive has three major initiatives in the near future:
continue to develop and evangelize the hybrid storage
model with its hardware partners, launch its specialized
long-term archiving data protection solution, and continue
the international expansion.
The hybrid storage solutions that couples with
ElephantDrive’s cloud backup which access tightly with
industry leading on-premise devices is the most effective
means of data protection for small businesses. The ‘belt and
suspenders’ approach of maintaining both fast, reliable
disk-redundant storage on site and a secure cloud backup
offsite with point-in-time restore capability provides
defense-in-depth. It protects against disk failure locally and
from natural disaster, digital threats like ransom ware or
viruses, and nefarious actors in the cloud. ElephantDrive
needs to continue to push this message out and expand
across other storage device types like Direct Attached
Storage (DAS).
Many of ElephantDrive customers have massive libraries of
data and are looking for long-term archiving solutions,
without the need for our standard rapid access and sync
models. The company is preparing to roll out a low-cost
cold-storage solution designed specifically to meet the
needs of content creators with large libraries.
A key area of growth for ElephantDrive is the expansion
abroad. They already have customers all over the world,
who offer their solutions in several languages.
ElephantDrive realizes there is a great opportunity to add
more happy customers by supporting even more languages
and accepting more foreign payment currencies.
The adoption of their Brazilian brand GoDrive has been
quite successful. Once ElephantDrive starts offering more
international options in languages and payments, the early
overseas adopters will be joined by their neighbors in being
happy ElephantDrive customers.
21|October 2018|
The
Most Recommended
10

In an interview with Insights Success, Founder and
CEO of Enimbos Global Services S.L., Javier De
La Cuerda shed a light on Enimbos, its services and
vision. He also notes future aspects of the organization
and some of the pivotal experiences that shaped his
noteworthy journey.
Below are the highlights of the interview conducted
between Javier De La Cuerda and Insights Success:
1 Give a brief overview of Enimbos Global Services
and its solutions and services?
Enimbos is a Spanish company expert in the migration
and exploitation of the cloud created in 2016. With a
team of 55 professionals with the highest certifications in the
cloud, the company has a portfolio of more than 80 clients and
has established strategic alliances with the most innovative cloud
like Amazon Web Services, Microsoft Azure and Google Cloud
Platform.
Regarding its services, Enimbos has a value proposal based on 2
axes:
The first axis focuses on managed services in the cloud. Enimbos
gives the best support to the development and exploitation
technical team of the client. This service helps on the
development of the strategy regarding the cloud of companies by
incorporating the most powerful tools for the management of
costs and resources in the cloud and with control policies
through alarms, personalized reports and optimizing resources
and expenses. On the other hand, Enimbos offers 24/7
monitoring services, implementing alerts and automating the
administration and deployment of applications, providing the
dedication of AWS certified engineers, Azure and GCP. All in
order to optimize the cloud platform of its customers. This
supports an advanced automation and control solutions,
integrating DevOps tools and processes. All this ensuring the
highest safety standards.
The second axis is a commitment to innovation in the SaaS
environment in the Cloud. Skytuneup is a platform that helps
companies by saving, automating and protecting cloud
infrastructures. The platform has a cloud price prediction
analysis engine that allows decision-making in real time and the
management of self-escalation groups in different areas of
availability and different types of instances. The client will pay
based on the savings achieved, benefiting from a one-stop-shop
platform that will help automate the tasks of turning on, off or
sizing of machines according to the tagging and applying the
policies and plans defined by the business itself.
2 How do you diversify your product offerings to appeal to
your target audience?
The structure of Enimbos provides the company with an agility
that larger companies do not have, benefiting customers in terms
of implementation times and cost savings. The target market is
large corporations or companies that are born fully leveraged in
Expert in Migration and Exploitation of Cloud
22
Javier De La Cuerda
Founder & CEO
Enimbos:
| 2018|October

the “new economy” and that maximize their activity in
ecommerce solutions or large content distribution.
The business strategy of Enimbos is based on the hyper-
verticalization of its value proposition, being able to have a
highly differentiated proposal in the Media, Retail, Industry,
Assurance, Utilities, Public Administration, Education and
Healthcare sectors.
3 What are the core strengths of Enimbos Global
Services offerings?
Enimbos is distinguished by the application of an
innovative operating model that is fully scalable and close
to customers. Enimbos solutions offer incorporates the
benefits of the most innovative tools in cloud management
and saving.
4 What historical forces, achievements or learning
have shaped the journey of the company?
Most of our team comes from large multinational providers
of “traditional” IT outsourcing services. On top of that, our
model is infinitely more evolved, close and agile than the
one used by those "Traditional Players". Our proposal is
based on an industrialized model ready-to-wear but always
tailored for our clients.
5 Give a detailed explanation regarding the
Founder/CEO/Management’s contribution in the
industry and the company?
Javier De La Cuerda Pérez - CEO of Enimbos
Founder and CEO of Enimbos. Electronic Engineer and
Industrial Organization, DEA in Business Administration,
master’s in business management by ESADE, PDG by
IESE and SEP by the London Business School. He started
his professional career at GEA Tuchenhagen as Electrical
and Automation Engineer. He has held the positions of
Director of Business Development at Interxion and
Principal Consultant at Equant (France Telecom). In the
year 2005 enters Telvent. Since 2011, he has assumed the
responsibilities of Executive VP, President and CEO of
Telvent Global Services. At the end of 2016, Enimbos was
created. A company focused on the Transformation to the
Cloud of Medium and Large Corporations in Spain.
6 Where does Enimbos Global Services sees itself in
the near future and what are its future goals?
Enimbos wants to consolidate itself as the reference in
migration and exploitation of the cloud in Spain and grow
internationally in Europe and the United States. The
objective of accelerating its growth and reaching 20 million
euros of turnover in 2020.
7 How do integrators/managed service
providers/value-added resellers and public sector
partners benefit by doing business with your
company?
In all the projects in which we participate, we managed to
reduce the costs of our customers in more than 40%.
Additionally, we provide them with tools to
improve control.
8 Give us some testimonials of your clients that
accurately highlights company name’s standing in
the market.
We work with more than 80 clients, among which we can
mention GrupoZeta, San Juan de Dios, ICEX, Homeserve,
Hawaiianas Group, AIREF, the Metropolitan Transport of
Malta.
With Enimbos we understood each other from the
beginning. They knew how to design the project we were
looking for, the right mix between public and private
Cloud, and incorporate all those differential solutions that
make our architecture unique. Maribel Monge, CIO-
at HOMESERVE
23
at HOMESERVE
“We use the most innovative technologies and develop our own
Software as a Service platform, to increase control, automate
and secure the hybrid and multi-cloud environment for large
Corporations, reducing their costs over a 40%.”
|October 2018|
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Most Recommended
10

Business success can be an enigma. It often
happens that several companies of the same size
and in the same industry are established at the
same time but only one succeeds for seemingly no
obvious reason.
However, the reasons are certainly there; the trick is to
learn to recognize them before the competition does. If
you are not very good at detective work yourself, all is
not lost - you can always get in touch with HATech.
Holistic Solutions
HATech is a business transformation specialist located in
Las Vegas, NV. They describe themselves as a full-
service DevOps consultation company. In the three short years
that they have been in operation, the company has attracted
nationwide attention for a series of stunning successes with
clients from a range of industries.
In a rather competitive field, HATech stands out with its
emphasis on a culture-first mentality driven by concepts and an
extraordinary focus on employees.
Their goal is to offer piercing insights that clients can leverage to
transform their work culture, maximize the effectiveness of
people and processes, and ensure the glitch-free performance of
platforms and products.
A client can expect HATech to work in sync with them at every
stage of their business cycle, from product inception, design, and
build to deployment and getting it into customers’ hands in the
shortest possible time.
Pinpoint Focus
Contrary to the popular trend in the consultation industry,
HATech chooses not to diversify its target audience. The appeal
of diversification is greater market share and, consequently,
increased revenue. For HATech, those concerns are secondary.
“We are one of the few companies that specialize in the DevOps
cultural transformation facet of business development,” reveals
Jon Hathaway, the Founder and CEO of HATech. “We add
new features and capabilities and that helps us help other
companies adopt DevOps in a reliable and scalable way.”
Jon sees that unwavering focus on their core offering as the
greatest strength of the company. It is a perspective honed by
many years in the industry. He has worked with big enterprises
and small ones, and seen the concept succeed and fail for both.
“Our customers can see that we do not simply push theory and
ideas that have worked for one company onto them. We don’t
cobble together products to attract clients,” Jon emphasizes. “We
regard every customer as an opportunity to demonstrate why we
are uniquely successful.”
DevOps Transformation Done Right
26
Jon Hathaway
Founder & CEO
HATech:
| 2018|October

In fact, if a client visits the company, they can see for
themselves that HATech is the personification of the
concepts they promulgate.
Louder than Words
Much of the company’s distinctive culture is a reflection of
Jon’s personal mentality. There is no separate CEO’s office
and he is with the team out on the office floor every day.
The difference in attitude has a lot to do with Jon’s
background. He is not a business school graduate; in fact,
he has never been to university. Everything that he knows
about the industry is the product of personal experience,
getting his hands dirty, and working his way up.
“Every day is a competition,” he says, “Not having formal
training is neither better nor worse – it’s simply a unique
opportunity that you have to leverage to make it work.”
This simplicity and honesty is contagious. In the three years
that he has run the company, there has never been a single
instance where Jon has had to ask an employee to stay late
or work over the weekend. Everyone appreciates the
importance of the projects as a unit and they all invest their
time voluntarily.
The credit is due in large part to the leadership team at
HATech, which Jon has imbued with a very management-
light philosophy. They get their hands dirty with the rest of
the office and this sets a great example for everyone else to
follow.
The emphasis on company culture is the product of Jon’s
observations of industry and economic downturns over the
past two decades.
From the dot-com crash of the 90s to the recent housing
market collapse, he realized that the survivors were not the
companies with stellar reputations or exceptional products –
they comprised cohesive teams that pulled together in the
face of adversity.
“That is the very heart of DevOps. Sure, it is my vision and
my strategy, but every individual on the team has a voice
and the opportunity to contribute and be creative. You
cannot beat a company where employees feel valued and
know that their input makes a difference.”
Charting Success
The organic growth that has marked HATech’s progress
over the past 18 months has piqued the interest of more
established players.
“Others are seeing that we are different and that this
difference delivers real results. They are keen to resell us,”
Jon explains, “The next two to three years will see those
companies selling us or white-labelling us.”
This is a significant development for HATech. They can
now leave marketing and sales to their partner network and
focus exclusively on DevOps R&D and building up their
technical solutions.
To Jon, it is just as much about maintaining the reputation
for excellence that HATech has already established as it is
about new successes.
“We have 24/7 support in place but few clients ever use it
for malfunctioning apps or similar issues. That is a
fantastic statistic and a great incentive to get it right the
first time, every time.”
27
“We regard every customer as an opportunity to
demonstrate why we are uniquely successful.”
|October 2018|
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Most Recommended
10

Green
Cloud Computing
Saving Energy through Technology
The rapid expansion in data centers, due to the exponential growth of the cloud computing has
caused the dramatic increase in energy consumption and its effect on the environment in terms of
the carbon footprints. To reduce the power consumption, it is required to develop some energy
efficient solutions. The Green Computing is the practice of executing policies and the procedures to
improve efficiency of the computing resources in such a way as to reduce the energy consumption and
environmental impact of their utilization. Green Cloud Architecture is rising from these trends leading, not
only to energy efficiency, but also a carbon emission aware concept. In order to reduce energy
consumption, a greener environment needs to be built.
Among all industries, the information communication technology (ICT) industry is arguably responsible
for a larger portion of the worldwide growth in energy consumption. The goal of green cloud computing is
to promote the recyclability or biodegradability of defunct products and factory waste by reducing the use
of hazardous materials and maximizing the energy efficiency during the product's lifetime.
Energy to be saved
The objective is to reduce power consumption of the data center. It offers the features like
online monitoring, live virtual machine migration, and optimization of Virtual Machine
Placement. Through this proposed Green Cloud Architecture, energy up to 27% can be
saved. The need to manage multiple applications in a data center creates the challenge of
on-demand resource provisioning and allocation in response to time-varying
workloads. Data center resources are statically possessed to applications, based on
the peak load characteristics, in order to provide performance guarantees and to
maintain the isolation.
Energy-efficient resource management has been first introduced in the context of
battery fed mobile devices, where energy consumption has to be reduced in
order to improve the battery lifetime. Techniques which are developed for
mobile devices also can be applied or adapted for servers and data centers; this
kind of systems requires specific methods.
The primary method is to consolidate the Dynamic Voltage Frequency Scaling
technique in an efficient way to maximize the resource utilization and to
minimize energy consumption of the datacenters which will result in the reduced
Energy Efcient Technology
28 |October 2018|

carbon footprints and thus will help more in achieving
the Green Computing.
The Green Benefits
Cloud computing is the way to save money and
energy for the business. Users emphasize
Infrastructure as a Service (IaaS) and can improve
their manageability and facilitate the maintenance
of the resources. It means that benefit of business
enterprises implicates to avoid spending on
software and infrastructure resources, and allow
business clients to focus on earning money rather
than being weighted down with infrastructure
concerns. Therefore, operating this model allows
reducing the consummation of the power energy
without spending money on running the servers.
Moreover, with no servers to repair, the absence of
hardware to upgrade and no software to install, labor
costs are also reduced.
With SaaS software accesses usually through a browser-
based client, i.e., it can run on virtually any authorized
computer, making desktop and laptop resources easily
replaceable. Thus, when the user also saves on the support, it doubles
the impact and in fact increases green role in business. The employees can
work remotely, traveling and moving from one place to another because they have
fast access to the internet and the ability to use all the services at hand, on the other hand, it reduces the consumption of fossil
fuels and the harmful pollution that results from vehicle emissions as well.
The reduction of energy and power consumption has become a first-order objective in the design of modern computing
systems. The roots of energy-efficient computing, practices can be traced back to 1992, when the U.S. environmental
protection agency had launched Energy Star, a voluntary labeling program which was designed to identify and promote the
energy-efficient products in order to reduce the greenhouse gas emissions. Computers and monitors were the first labeled
products. This has led to the widespread adoption of the sleep mode in electronic devices. The term “green computing” was
introduced to refer to the energy-efficient personal computers.
Interesting Research Findings
While deploying data center, the sole concern is high-performance, and this demand has been fulfilled without paying much
attention to the energy consumption. An average data center guzzles energy as much as 25,000 households. There is a
necessity to move the focus to optimizing for energy efficiency while maintaining high service level performance than
optimizing data center resource management for pure performance, as the energy cost is increasing while the availability
dwindles. According to certain reports, the total estimated energy bill for data centers in the year 2010 was $11.5 billion and
energy costs in a typical data center doubles every five years.
For the development of cloud computing and it to sustain green technologies is exceedingly essential. Of the numerous green
methodologies enquired, the DVFS technology is a highly hardware oriented approach and hence it is less flexible.
Cloud computing is a highly scalable and cost-effective infrastructure for running an enterprise and the web applications. But
the critical issue is the drastic surge in the energy consumption of data centers which is triggering by the growing demand for
cloud infrastructure. Hence, the energy-efficient solutions are required which results in less number of carbon footprints and
thus help in achieving greener computing.
30 |October 2018|

In an interview with Insights Success, Filipe
Barretto, Chief Sales Officer and Pedro Pisa,
CEO of Kendoo Solutions shares their interesting
experiences and gives resourceful insights on industrial
evolutions. In addition to this Filipe and Pedro has also
noted about Kendoo Solutions, its products, and vision
along with the future goals in revolutionizing the Cloud
Computing industry.
Below are the highlights of the interview conducted
between Filipe, Pedro and Insights Success:
Give a brief overview of Kendoo Solutions and its solutions
and services?
Kendoo Solutions is a Cloud Computing consulting company
that focuses on supporting clients in their journey to the cloud
and implementing Big Data and DevOps solutions. As an AWS
Advanced Consulting Partner, the company has a team of highly
qualified professionals and many success cases with clients of
several industries.
How do you diversify your product offerings to appeal to
your target audience?
We believe that not always the state of the art solution is the best
solution for each client’s reality, sometimes because of costs and
sometimes because of operational complexity. With that in mind,
we deeply understand each client’s challenges and with a highly
qualified team of experts that know the best practices, we plan
and implement the solution that is best for the clients’ reality.
Give a detailed explanation regarding the
Founder/CEO/Management’s contribution in the industry
and the company?
The founding partners have a strong technical background and
have always focused on using the technologies in the best
possible way to help clients. Nowadays, Filipe focuses on
understanding the client’s business and technical challenges, and
developing new deals while Pedro, with several AWS
certifications, focuses on developing complex solutions and
managing Kendoo’s technical team. Besides, we organize Rio de
Janeiro’s Cloud Computing Community that has more than 2000
members, with free events every month to discuss technologies,
concepts, tools and case studies related to cloud computing.
What historical forces, achievements or learning have
shaped the journey of the company?
The company was founded by students from the Federal
University of Rio de Janeiro (UFRJ), one of the best engineering
schools in the country that made research on virtualization,
security, and networks, with a strong technical background. In
A Specialized Cloud Computing and Big Data Solutions Provider
32
Filipe Barretto
Chief Sales Officer
Kendoo Solutions:
Pedro Pisa
CEO
| 2018|October| 2018|October

the beginning of the company, besides the consulting
services, the company developed its own startups. The
startups won several prizes, such as the Young
Entrepreneurs Award in Rio de Janeiro, Desafio Brasil and
TOP 10 Seedstars World. After a strategic decision on
focusing only in cloud consulting services, the learning
from the startups developed a big sense of ownership and
frugality in the company, understating by its own
experiences the importance of doing more with less that we
take to our clients’ solutions on daily bases.
What are the core strengths of Kendoo Solutions
offerings?
Kendoo has a highly specialized technical team, where even
interns have to accomplish an AWS Associate Certification
in 6 months in the company, even without a prior
knowledge of AWS services. The company aims to always
implement the best technology solution to each client’s
reality.
Where does Kendoo Solutions sees itself in the near
future and what are its future goals?
Kendoo Solutions plans to be a reference company in Latin
America for Cloud Computing and Big Data solutions. We
aim to expand our offices in Brazil and have commercial
presence in other countries in the next five years.
How do integrators/managed service providers/value-
added resellers and public sector partners benefit by
doing business with your company?
Other companies may benefit by doing business with
Kendoo Solutions by being able to delivery highly complex
technological solutions to their clients, generating more
value.
Give us some testimonials of your clients that accurately
highlights company name’s standing in the market.
It was then that we decided to study new solutions for a
more efficient infrastructure. Then through one employee
participated in a cloud computing event we met Kendoo
Solutions. In a very transparent, honest and committed way,
Kendoo immersed in our project, deeply understood our
needs and presented a migration project for AWS.
From the beginning of our partnership we felt a lot of safety
in Kendoo and as the actions were taken and the project
evolved we were witnessing the exponential improvement
of performance, stability and the best - reduced cost. Today
we can say that we have a trustworthy AWS infrastructure,
and Kendoo does the whole operation thinking about the
performance but without forgetting our costs. – Luan
Seixas, Director of Digital Business in Folha Dirigida
About the Leader
Being the CEO of Kendoo Solutions, Pedro Pisa is
specialized in information technology solutions such as on-
demand software development and hosting of cloud
computing systems. In the business field, he has an
experience in project management and financial &
administrative management. In the field of computer
engineering, he works on the requirements analysis,
architecture and software development, database modeling,
cloud computing, and computer networks.
Filipe Barretto started working at the age of 17 and at the
age of 20 he had already started his first business. In the
academic world, he took part in research in the areas of
cloud computing and network virtualization. Currently, at
Kendoo Solutions, Filipe dedicates his efforts in
prospecting new projects in the areas of cloud computing,
big data and software development.
33
“Kendoo Solutions deeply understands each client's
challenges to deliver the best cloud computing,
big data or DevOps solution to each client.”
|October 2018||October 2018|
The
Most Recommended
10

C
loud Computing is amongst one of the fastest
growing industries in the world of technology. It
offers better cost effective security and more
flexibility to enterprises. The global cloud market is
around $178 billion and is estimated to grow at the rate
of 22%. One of the key factors behind the growth of this
industry is big technology firms showing interest in cloud
computing. Companies like Amazon Web Services
(AWS), Google and Microsoft are about to capture 76%
of the market.
AWS in specific has emerged as a reliable source for
cloud solutions. It started by offering enterprises an IT
infrastructure in 2006 and now it provides cloud computing
service in more than 180 countries around the world. AWS offers
cost effective, flexible and secure services to enterprises by
collaborating with one of the best service providers in the
industry. One of them is Nextlink Technology.
Nextlink is an authorized AWS Premier Consulting Partner for
the Greater China region (GCR), voted as the most promising
AWS reseller in Asia Pacific. It sets out to assist enterprises to
maximize benefits, listen to its clients for their customized
requirement, and provide full range services to meet their
diverse needs. It is also actively importing international
resources in order to provide its clients with complete one stop
cloud hosting services. Nextlink marks itself as a cloud
technology expert. It has many certified developers and team of
experienced international experts which strives to provide its
clients professional, diverse, and worldwide cloud solutions and
excellent services. The offered solutions are renowned for their
ability to improve business operation efficiency, to resolve
networking issues, and to ensure smooth business operations
with advanced technical support.
Nextlink believes in providing the best working environment to
optimize the integrity of team’s spirit and sense of mission
accomplishment, best services to clients, and maximize overall
benefits with customers. It emphasizes on both, technology
professionals and employee benefits. Moreover, the company
continues to integrate and provide international and domestic
cloud infrastructure as per the evolving requirements of its
global client base.
Story of Eminence
Shasta Ho is the CEO of Nextlink Technology. Shasta holds an
extensive knowledge of various industries including Gaming
industry, Media industry to Internet of Things. He has provided
the best advice for customer needs, and on top of that, he helps
customers effectively manage IT expenditures, and ensures
Glorifying AWS Services
34
Shasta Ho
CEO
| 2018|October

customers have no concerns when developing their
business. Under his supervision, Nextlink was recognized
by the leading business magazine as one of Top 10 APAC
IT Service Companies (2017).
Strengthening Customers
AWS is enabling scalable, flexible, and cost-effective
solutions from startups to global enterprises. To support the
seamless integration and deployment of these solutions,
AWS established the AWS Competency Program to help
customers identify Consulting and Technology Partners in
the APN with deep industry experience and expertise.
Nextlink offers a one stop experience for all the solutions. It
enables the customers to save resources. The company
“Nextlink is the cloud expert, and we
link you to the cloud.”
offers high quality managed services, including billing
service, monitoring service, migration service, and
customized integration/development service. This makes it
one of the first APN partners to achieve AWS Mobile
Competency status. The recognition is a proof that Nextlink
Technology provides prominent solutions for developers or
has deep experience working with developers, mobile-first
business to help build, test, analyze and monitor to help
customers successfully achieve their mobile goals on AWS.
Achieving the same, the company has become an AWS
Partner Network member that possess deep domain
expertise in one or more of the following core mobile
categories – Developer Tools, Testing & Performance
Monitoring, or App Development & Consulting, having
developed innovative technology and solutions that
leverage AWS services.
Journey of Excellence
In 2010, information technology underwent through a phase
of technology transfer. At that time, a group of users started
using the Elastic Compute Cloud (hereafter EC2) such as
AWS, or cloud services such as Google Gmail. Host
virtualization was the mainstream of that time as the
enterprises enjoyed potential advantages. For example, a
host with more computing power could create virtual hosts
operating on this host through virtualization technology.
In 2017, the virtualization platform still required enterprise
users to purchase multiple physical servers and set up and
manage these servers on their own. Some companies also
chose IDC operators to rent equipment room and equipment
to place and manage these physical servers and devices.
Companies were expected to invest a large amount of funds
in advance to build a computer room, data center,
procurement host, and hire a professional team to manage
the maintenance of physical machines.
Nextlink Technology is the first AWS Next-Generation
Managed Services Partner (MSP) in Greater China region.
(GCR) to receive AWS strict third-party audit certification,
with cloud infrastructure and application development and
migration ability to provide customers with active
monitoring and alerting services, as well as partial or full
management of various internal business applications. The
certification of AWS managed services is a comprehensive
and rigorous program, with more than 80 audit items and
fair third-party audit certification, which reflects the full
capabilities of managed service partners.
Bringing More Possibilities
Nextlink Technology has been recognized in Gartner’s
March, 2018 Magic Quadrant for Public Cloud
Infrastructure Managed Service Providers (MSP),
Worldwide report as well as Gartner Magic Quadrant 2018.
Nextlink has a professional team with rich industry insights,
listening to customer needs, providing customers with
comprehensive solutions and cloud service consulting, and
bringing more possibilities for customers’ business
opportunities. It has a portal for customer to manage
multiple cloud platforms will be the key tool in the future.
35|October 2018|
The
Most Recommended
10

he main reason for the invention of website,
TInternet and technology devices that provides the
platform for software to run and connect with each
other is mainly to make networking of services, products
and people possible. Technology leaders such as Cisco,
Arista and Apple are dedicating their resources to provide
various business enterprises and the masses the ability to
communicate their values through technology mediums
called as Networking.
The works and provisions of these organizations are very
outstanding, and are believed to last for ages. This is
because the growth of technology is not going out of style
so soon, but rather it is believed to continue into the future.
Technology networking strategies is good, but to make it
more eﬀective there is the incessant need to incorporate
organic strategies.
You may be asking what I mean by Organic Networking or
Strategies. The organization that will survive in the market
in the near future, considering the increasing rate of
competition are the ones who take the necessary steps, to
develop more human connection for their business, more
than they do for machines such as provided by AI.
The Factors to Consider for an Eﬀective Organic
Networking:
Even as our age is encouraging more of technology
strategies, if we must survive the future of it all, then we
must connect more people, than we do for machines. As an
The
Impressive Impactof
Organic
Networking
Editor’s Pick
36 |October 2018|

innovative networking solution
provider, it is going to pay more, when
you include human intelligence and
physicality in your networking
strategies over machines.
Imagine a day that the machines are
going to have a serious breakdown,
and the owner organization do not have
the capable persons to figure out the
cause of the breakdown and possibly
provide a feasible solution? What will
be the fate of the organization? This
means that, there will be a great loss of
value and possibly a strike off the
industry. I know you would never want
that to happen. So, plan from now, to
never pay for the loss in the future.
Balance Your People to machine
Deployment.
Social Medias are for networking,
Newspapers and various Medias are
also for networking, but there are
people behind the arc of this
innovation. The more you incorporate
AI and machine learning strategies,
always remember the need for Control
Engineers and those are human beings.
The most successful organizations
identify the major importance of
people networking and how best to
utilize human intelligence in their
business quest.
For example; if you write an article
and share it on a website, who do you
expect to read your article; human
beings or machines? It is obvious that
the organic networking aspect of
computing will never go out of style;
else, there will be a day in the future
that digital connection and values will
be measured on the number of bots that
read your articles and/or that paid for
your services. So, remember to balance
the rate of your people to machine
deployment, by acknowledging the
need of human networking over
technology networking.
The Need for Organic Sense in
Networking and the Future:
Technology is the miracle of our age,
Artificial Intelligence is a major
molding factor of this development,
IoT is the liberator from machine
isolation by providing the platform to
interconnect millions of them over the
virtual platforms, but humans make
these things possible.
Networking is an innovative concept
with high profile technology terms. If
one does not implore deep interest and
concentration while exploring this
realm, there may be a serious distortion
of original motive of indulgence, and
this can lead to serious breakdown of
enterprise infrastructure. Sometimes, it
maybe direct and other times, it will be
indirect, but in all, it will always have
an impact. The future of technology is
very bright, and that is mainly
dependent on how available we make
the resources to help manage what we
have today in the near future. For this
to be possible, the networking solution
providers must incorporate more of
organic sense in their solutions and
industry advancements.
Technology will advance, more
machines will be connected, devices
will be programmed to run
independently, but in all these things,
the humans in the network will still
rule the universe. The more organic
you make your networking strategies,
the lesser the fear of a disastrous future
for your organization.
37|October 2018|

The birth of Spotinst: Rising cloud costs
Today, there is a similar revolution beginning in the
world of cloud computing. One still in its early stages,
but seemingly destined to grow just as quickly as AWS.
“Spotinst aims to be the largest provider of cloud
infrastructure without running any servers,” says
Amiram Shachar, CEO & Founder of Spotinst. The
statement is bold on its own, but when you dive a bit
deeper, not much bolder a claim than had you asked
Andy Jassy the same back in 2003.
Just as Jassy found an internal struggle today, Spotinst
began with Shachar’s identification of a problem at his
company, then Lycos Global Group. As Director of
DevOps, Shachar was pressed with the task of migrating
all Lycos’ servers to the cloud, but costs quickly jumped.
“Within a couple of months of moving to the cloud, our
costs had actually risen dramatically, way beyond any
calculator that we used to predict it” continued Shachar.
“To the point where we were actually planning to move
everything back to on-premise.”
Just around that time, Shachar encountered the relatively
unused offering at AWS, called Spot Instances. Spot
The Birth of Cloud Computing
Back in the early days of cloud computing, if we would
tell you that every business and consumer would
eventually be running their entire compute and storage
infrastructure digitally, we would sound crazy. But just
17 years later, it seems inevitable that the old world of
data centers and on-premise servers will go the way of
the physical newspaper and radio.
Indeed, even Andy Jassy, CEO of AWS, didn’t envision
this future back in 2000. At the time, Amazon was
simply struggling to scale despite hiring a lot of new
developers. Jassy, who was Amazon’s Chief of Staff at
the time, dove into the problem to discover that the
hardware and infrastructural needs simply were not
being met fast enough. Jassy set out to speed up this
process internally, allowing the internal R&D team to
access a pool of common compute and storage resources,
making it easier for each to launch their own projects
without needing to deal with the underlying
infrastructure. Eventually, at a team summit in 2003,
they realized this was a need for every other company on
the planet, and so AWS was born.
Using AIto
Automatically Optimize
Cloud costs
Cloud Insights
40 | 2018|October

Amiram Shachar is CEO & Founder of Spotinst,
which leverages excess cloud capacity to
help customers save ~80% on cloud costs.
Before Spotinst, he was Director of DevOps at
Ybrant Media and led the Israeli Defense
Forces migration to the cloud.
Amiram Shachar
Chief Executive Ofﬁcer
Spotinst
About the CEO
41|October 2018|

ensure that your applications are always running on the
most cost-effective servers, given your performance
requirements. Instead of exploring the long list of
alternatives within and across the different cloud
providers, Spotinst will take care of it all under the hood.
Today, their platform recognizes any workload that could
be run on a cheaper server. Just put those workloads
under Spotinst’s control and their algorithms will take
care of the rest - those workloads will forever run on the
cheapest servers available. All without compromising
performance or availability.
Using a new Serverless offering, where developers can
simply write code without dealing with any of the
underlying infrastructure, Spotinst aims to deliver on this
promise in a major way. “All you should ever have to do
is write code,” says Shachar. “Our algorithms will make
sure it is always running on the most cost-effective
infrastructure, across all cloud providers, for your
performance and availability needs.” In other words, just
write the code, and Spotinst will make sure it always
runs at the lowest cost possible for your performance
needs.
As Shachar says, “in 10 years, just as everyone is
making the shift to cloud today, they will be making the
shift to Serverless computing. Only with Spotinst, they’ll
be able to also ensure they are paying the best possible
price, all without doing anything.” The promise of
companies all running a perfectly optimized cloud
without ever dealing with the infrastructure seems bold.
But as we learned from Jassy and AWS, in another 10-15
years, it may just be an inevitability.
Instances were spare server capacity at AWS, cleverly
packaged to enable monetization of these servers. AWS
offered these idle servers for massive 90% discounts
with one major caveat - they’ll kick you off once a
customer wants to pay full price for those servers.
Shachar smelled opportunity. “By building algorithms
that could predict the spare capacity terminations in
advance, we could then migrate to another spare server
beforehand, saving us 80% on our cloud costs.” After a
few months, Shachar and his team were running nearly
75% of their compute power on AWS spare capacity. Just
like Jassy back in 2003, the lightbulb eventually went off
- there was a far larger opportunity at hand here.
The virtual cloud: run code without dealing with
cloud providers
“All companies running on cloud struggle to keep costs
down,” Shachar says. “But with a long list of priorities
including security and maintaining site reliability,
DevOps teams often don’t have the time to do all of the
work required to optimize cost.” But while Spotinst’s
first product was aimed at helping companies reliably
leverage spare capacity to reduce costs, Shachar and his
co-founders, Liran Polak and Aharon Twizer, had a
bigger vision.
Today, managing cloud infrastructure has become just as
complex as running on-premises. With a plethora of new
AWS, Google, and Azure offerings launching every
month, along with an increasingly vast list of companies
that build off these offerings, figuring out the balance
between cost and performance is a major challenge. But,
Shachar envisions a world where you don’t have to.
The promise of the virtual cloud
The promise of Shachar’s vision is simple at heart - a
virtual cloud. Spotinst will leverage machine learning to
42 | 2018|October

In an interview with Insights Success, the CEO &
AWS Senior Solutions Architect of VMengine,
Fabio Cecaro shares his key insights on Cloud
computing and AWS solutions, and most importantly,
leadership.
Below are highlights from the interview conducted
between Tom and Insights Success:
How do you diversify your product offerings to appeal
to your target audience?
The first meeting with the customer is essential. We must
know how to listen to their needs. Only then can we
move on to building a solid project tailored to these needs. In
carrying out the project, we intensify our relationships with the
customer’s technical staff, so as to minimize waste of time and
resources. Once the project is completed, thanks to specific
automation and our expertise, we take care of monitoring and
implementations, ensuring SLAs of over 99%.
What are the core strengths of VMengine offerings?
We have chosen to characterize our work with three key points:
● Customized solutions
● Continuous updating of skills
● Security standards compliance
In addition, the experience gained on the Amazon Web Services
platform gave us the opportunity to obtain the status of Public
and Reseller Partner of the best cloud provider in the world.
What historical forces, achievements or learning have
shaped the journey of the company?
Certainly the partnership with Amazon web services has been
the turning point, because it has allowed us to have the best
technological partner in the world for our sector. So we are able
to offer our expertise to Companies with higher quality and
security standards.
Where does VMengine sees itself in the near future and what
are its future goals?
Our first goal is to spread the cloud computing culture, both
among our potential customers but also among our potential
employees. We are expanding our staff to increase in the short
term the quality of our offer, but also to invest in the long run our
major resources in research and development of new cloud based
solutions that we have already started to design.
How do integrators/managed service providers/value-added
resellers and public sector partners benefit by doing business
with your company?
Global Leaders of Cloud Computing and AWS Solutions
44 | 2018|October
Vmengine:
Fabio Cecaro
CEO

As we said before, the keyword in our era is Security. This
means reliability, updating and continuous monitoring. We
are compliant with the common security standard and we
provide a strong documentation to avoid future problems to
our partner.
Give us some testimonials of your clients that accurately
highlights company name’s standing in the market.
“Thanks to VMengine we have finally found a flexible,
secure and reliable solution for our web infrastructure.” –
CMO, Sogeit Solutions Srl, Vodafone Italia Cloud Project
“Saving and scalability is the perfect combination we have
obtained from the partnership with VMengine.” – CTO,
Filoblu srl
“Thanks to the potential of the AWS cloud we finally have
the possibility to realize all our ideas.” – CTO, Quadronica
srl, Fantagazzetta Project
“With the support of VMengine we have reduced energy
consumption by 70% and the scalability allows us to face
seasonal sales with confidence.” – CEO, 12Print srl
About the Company
Founded in 2008, VMengine is specialized in Cloud
Infrastructure, Disaster Recovery, Cloud Migration and
Data Security. It believes in Cloud Computing as a business
model. For this reason it proposes solutions increasingly
oriented to energy and cost savings. For VMengine,
scalability is the keyword. The company takes charge of the
design, implementation, and monitoring of its client’s
infrastructure and takes care of know-how, experience,
contacts with vendors, design, implementation, monitoring
and selection of the best Cloud Provider. VMengine helps
companies to grow up and reduce infrastructure
management costs, ensuring scalability, energy and cost
savings.
Completing a decade long journey, VMengine studies and
realizes virtual infrastructures exploiting the extraordinary
opportunities offered by Cloud Computing, building
solutions tailored to the customer needs. In parallel, it
carries out evangelization activities through events (Called
Napoli Cloud Camp), seminars, associations and
communities with the ultimate aim of telling how, through
the Cloud, it is possible to build the foundations for
sustainable development together.
About the Leader
Fabio theorized the business model of Cloud Computing
during his experience in Vodafone, even before it was
called in this way. As often happens with disruptive ideas,
few took it seriously, and this prompted him in 2008 to
found the start-up that we know today as VMengine. He
was the president and founder of the EuroCloud association
and now is one of the most experienced Cloud Architects in
Italy. His work start from a simple question: How I can
simplify, generate savings and reduce environmental
pollution through IT transformation?
During his work period in Vodafone, Fabio developed
passion for Server Virtualization. He is a Cloud Solution
Architect, and an expert visionary of Cloud Computing
model. He began his career in studying physics and
computer engineering and is primarily known as a lifetime
researcher.
45|October 2018|
The
Most Recommended
10
“Cloud is our passion. Realize your
project is our mission.”

Can
Create
Business Developments
With Different
Revenue Streams
S
aaS or ‘Software as a Service’ is being used rigorously in current business ventures as it provides
more accuracy and vision to any business project. Interestingly, with this solution, the importance
of installing the hardware devices to run the data and different applications has lost its
importance. It is a very selective section of cloud computing, through which the future business data
collection process can be simpler than ever. SaaS is a very profitable genre in the field of futuristic
business ventures, and thus a question may arise about the SaaS business, and that is what could be the
revenue stream for such business enterprise, or in general words, the earning process for the SaaS
business!
Unfortunately some people believe that there are no such good ways of earning revenue for Saas
business and if there are some sources, those are very minor in their conducts. Interestingly, the reality
and the current situation are otherwise, and there are a number of ways in which the SaaS business can
earn its revenue. ‘Payment’ to get the software is not the only mode of earning, and the enterpriser of
this business can earn great revenue with multiple options, without stressing out on particular section of
the business venture. Here are some of the solutions:
Set-up Cost and Upsell
A Set-up cost is one of the common ways to earn the revenue and it gives clarity to the providers about
the authenticity of the users and determines the commitment too, thus it is a great way to explore the
minds of the customers and the possible future relationship with the users. On the other hand the set up
earning can actually lead to the upsell market for the SaaS providers. It is one of the easiest ways to
enhance the revenue through the existing customers, and it is a great business opportunity, as this way
of earning lessens the dependency of the brand on the pressure of adding up new customers. To
maintain the continuity with the existing customers certain facilities like offering additional storage,
speed, data, bandwidth or the frequency are enlisted as 'services'. Though, this process of earning is
largely dependent on the benefit of the product or the service, along with the need or requirement of the
client.
Affiliate Marketing
It is another great way to boost the earning for the SaaS business as, through this process, it becomes a
two-way system to get business, where the users advertise or sell the product. As the process is
SAAS
Revenue Tips
46 |October 2018|

dependent on the users, it is not dependent on any
other external way from the business providers'
side. The SaaS providers are only responsible to
pay the commission after getting the revenue. So
it is definitely a win-win situation for the SaaS
providers.
Customer Service and Information Charges
Saas providers are on the verge of adding a new
structure for great revenue, which are customer
service and information charges. As with this
system, the business providers offer to sale some
of the researched information to the clients. It is
not very difficult for the clients to value them by
paying the money as they are getting a great help,
and interestingly it can work for the clients to
cling to the services which can create the path for
more business. Basically, a great customer service
is the key to earn good money and with the
satisfaction of the customers; the process can be
on the loop for a great revenue system.
Advertisement
Advertisements are the most common sector of
earning money, and it is the best way of earning through
the free version users, but not very apt for the paid
customers. As the paid customers already pay a certain
amount, adding advertisements can create a negative
impact on them. So even if the ads are there, they must
be in a way that looks less annoying for the users.
API Model
This is rather a complicated but effective method of
earning lucrative revenue. If the SaaS can coordinate or
work with other software applications, the importance
of it can rise to a whole new level. This work model can
do magic for some of the users and it can have a great
value or earning in the future. But this great system
comes with certain risks, and the reason is, the amount
of money invested to create and run it. But if the
developers can be assured of its service and the demand
of the customers, it can turn out to be a great money-
making option.
Reselling
When some of the SaaS is so apt that the potential
customers want to avail it for their business purpose,
the tie-up with the providers or the reselling of the
product can be beneficial form the point of view of the
revenue. This process is known as the White Label
Licensing.
At the end of this discussion, the conclusion is, a better
service can open up new trails for Revenue Streams for
SaaS Business. SaaS is not a new concept, but the vast
implication is definitely new. So there are a number of
scopes yet to be explored by the developers of this new
business. Thus, the future and the success of SaaS
business is dependent on exploring various ways for
SaaS revenue, and with more innovative ideas for the
revenue, the market of SaaS business will be more
strengthened to touch the zenith.
47|October 2018|

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