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MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
THAILAND WATER PURIFIER MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027
© TechSci Research
2
© TechSci Research 2
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Source of Awareness
5. Thailand Water Purifier Market Outlook, 2017-2027F
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1.
By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart
Purifier})
5.2.2. By Technology (RO, UF, UV, Media & Others {Nanofiltration})
5.2.3.
By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber,
Contractor})
5.2.4. By Region
5.2.5. By Company (2021)
5.2.5.1. By Company, By Sales Channel
5.2.5.2. By Company, (Top Two Selling Models) By Model, Selling Price
5.3. Market Map (By Type, By Technology, By Sales Channel and By Region)
Table of Contents
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S. No. Contents
6. Thailand Counter Top Water Purifier Market Outlook, 2017-2027F
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Technology
6.2.2. By Sales Channel
6.2.2. By Company (2021)
7. Thailand Under Sink Water Purifier Market Outlook, 2017-2027F
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Technology
7.2.2. By Sales Channel
7.2.2. By Company (2021)
8. Thailand Faucet Mount Water Purifier Market Outlook, 2017-2027F
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Technology
8.2.2. By Sales Channel
Table of Contents
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S. No. Contents
8.2.3. By Company (2021)
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends and Developments
11. Policy and Regulatory Landscape
12. Thailand Economic Profile
13. Impact of COVID-19 on Thailand Water Purifier Market
14. Competitive Landscape
14.1. Thiensurat Public Company Limited
14.2. Mazuma Thailand Company Limited
14.3. Coway Thailand Co., Ltd.
14.4. Mitsubishi Rayon Cleansui Co., Ltd.
14.5. Amway Thailand Ltd.
14.6. Smart Electronic Supply Co., Ltd.
14.7. Filter Mart Co., Ltd.
14.8. Panasonic Management (Thailand) Co., Ltd.
14.9. Aqua Cheme Co., Ltd.
14.10. Filter Vision Public Company Limited
15. Strategic Recommendations
16. About Us & Disclaimer
Table of Contents
© TechSci Research
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List of Figures
Air Coolers
S. No. Title
Figure 1: Thailand Water Purifier Market Size, By Value (USD Million), 2017-2027F
Figure 2: Thailand Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F
Figure 3: Thailand Water Purifier Market Share, By Type, By Volume, 2017-2027F
Figure 4: Thailand Water Purifier Market Share, By Technology, By Volume, 2017-2027F
Figure 5: Thailand Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F
Figure 6: Thailand Water Purifier Market Share, By Region, By Volume, 2017-2027F
Figure 7: Thailand Water Purifier Market Share, By Company, By Volume, 2021
Figure 8: Top 5 Companies Market Share, By Sales Channel, By Volume, 2021
Figure 9:
Thailand Water Purifier Market Map, By Type, By Volume, Market Size (Thousand Units) & Growth Rate (%),
2021
Figure 10:
Thailand Water Purifier Market Map, By Technology, By Volume, Market Size (Thousand Units) & Growth
Rate (%), 2021
Figure 11:
Thailand Water Purifier Market Map, By Sales Channel, By Volume, Market Size (Thousand Units) & Growth
Rate (%), 2021
Figure 12:
Thailand Water Purifier Market Map, By Region, By Volume, Market Size (Thousand Units) & Growth Rate
(%), 2021
Figure 13: Thailand Counter Top Water Purifier Market Size, By Value (USD Million), 2017-2027F
Figure 14: Thailand Counter Top Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F
Figure 15: Thailand Counter Top Water Purifier Market Share, By Technology, By Volume, 2017-2027F
Figure 16: Thailand Counter Top Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F
Figure 17: Thailand Counter Top Water Purifier Market Share, By Company, By Volume, 2021
5
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List of Figures and Table
Air Coolers
S. No. Title
Figure 18: Thailand Under Sink Water Purifier Market Size, By Value (USD Million), 2017-2027F
Figure 19: Thailand Under Sink Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F
Figure 20: Thailand Under Sink Water Purifier Market Share, By Technology, By Volume, 2017-2027F
Figure 21: Thailand Under Sink Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F
Figure 22: Thailand Under Sink Water Purifier Market Share, By Company, By Volume, 2021
Figure 23: Thailand Faucet Mount Water Purifier Market Size, By Value (USD Million), 2017-2027F
Figure 24: Thailand Faucet Mount Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F
Figure 25: Thailand Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2017-2027F
Figure 26: Thailand Faucet Mount Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F
Figure 27: Thailand Faucet Mount Water Purifier Market Share, By Company, By Volume, 2021
6
S. No. Title
Table 1: Top Two Selling Models, By Top Five Companies
© TechSci Research
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PRODUCT
OVERVIEW
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Scope of Report
Product of Interest (POI): Water Purifier
Review Period
2017 – 2020
Base Year
2021
Estimated Year
2022
Forecast Period
2023 – 2027
Year Range
Market Segmentation
BY TYPE
• Counter Top
• Under Sink
• Faucet Mount
• Others (Tankless,
Smart Purifier)
A water purifier is a device used for removing unwanted chemicals and biological contaminants from water
obtained from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human
consumption or for industrial use. Based on type, water purifiers can be classified into counter top, under
sink, faucet mount, others. Water purifiers based on technology are segmented into RO, UF, UV, media, etc.
BY TECHNOLOGY
• RO
• UV
• UF
• Media
• Others (Nanofiltration)
BY SALES CHANNEL
• Retail
• Distributor
• Direct
• E-Commerce
• Others (Plumber,
Contractor)
THAILAND WATER PURIFIER
MARKET
BY REGION
• Bangkok
• North East Region
• Northern Region
• Southern Region
• Eastern Region
• Western Region
• Central Region
© TechSci Research
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RESEARCH
METHODOLOGY
10
© TechSci Research 10
Research Methodology
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing list
of respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the Thailand water purifier
market, overall market size
and segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the Thailand water purifier
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Final Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Secondary
Research
Primary Research
11
© TechSci Research 11
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the Thailand water purifier market. The team
has analyzed the outlook of various segments of this market, while considering the major influencing factors such as scarcity of clean
drinking water, rising health awareness in the region and water pollution level in Thailand. The study includes market forecasting,
which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Thailand water purifier
market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information
collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water
purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts, and other industry
participants.
• The team interviewed 12 water purifier manufacturers, suppliers and distributor companies, 300 end users, and 10 industry experts
and other value chain stakeholders in the Thailand water purifier market to obtain insights and market size data, which was further
validated by Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the
market size data during the historical period.
• Respondents were asked about the current and future market growth rates, market shares by type, by technology, by sales channel
and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares
Research Methodology
12
© TechSci Research 12
generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across
various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by technology, by sales channel, and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from
various segments of the Thailand water purifier market. The final shares were calculated by taking the geometric mean of the
responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
Thailand Water Purifier market, TechSci Research used various forecast techniques such as:
 Moving Average
 Time Series Analysis
 Regression Analysis
 Econometric and Judgmental Analysis
Research Methodology
13
© TechSci Research 13
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries.
TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach
accurate market numbers. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD
million.
Partial List of Companies Interviewed Key Secondary Sources
• Thiensurat Public Company Limited
• Mazuma Thailand Company Limited
• Coway Thailand Co., Ltd.
• Mitsubishi Rayon Cleansui Co., Ltd.
• Amway Thailand Ltd.
• Smart Electronic Supply Co., Ltd.
• Filter Mart Co., Ltd.
• Panasonic Management (Thailand) Co.,
Ltd.
• Aqua Cheme Co., Ltd.
 World Bank
 TechSci Research Proprietary Database &
Knowledge Repository
 Company Annual Reports
 Industry Magazines
 Industry Reports
 News Dailies
 Credible Paid Databases
Research Methodology
14
© TechSci Research 14
Industry Brief
Rising primary pollutant content in water bodies and affordable rental water purifier services to fuel the Thailand water purifier market through 2027F.
According to TechSci Research report, “Thailand Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier, etc.}), By Technology (RO,
UF, UV, Media & Others {Nanofiltration, etc.}), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.}), By Region, Competition Forecast &
Opportunities, 2027F”, the Thailand water purifier market is anticipated to grow at a CAGR of 6.98% in the forecast period to reach USD401.24 million by 2027F. Improved living
standards, rapid industrialization and globalization, and increasing health-consciousness among the consumers are the key factors driving the demand for the Thailand water purifier
market in the forecast period.
Water purifier eliminates the presence of harmful bacteria, virus, and other impurities from the water bodies. It also removes chlorine by-products and chlorine, lowering the chances of
getting affected by rectal and bladder cancer. The benefits of consuming clean drinking water include improvement in the body's metabolic and immune system, enhanced skin health,
weight reduction, and keeping the energy level high in an individual.
A large number of Thailand residents drink unhealthy contaminated water, which causes water-borne diseases including typhoid, dysentery, and diarrhea and adversely affects the health
of their bodies. The rise in pollution levels in the water bodies is deteriorating water quality. Consumers are willing to spend a significant amount on improving the water quality and making
it suitable for drinking purposes. Pollutants present in the water bodies are harmful and need to be treated efficiently to lower their environmental impact and affect an individual's health.
However, high product costs and water shortage may restrain the Thailand water purifier market growth in the forecast period.
Thailand water purifier market is segmented based on type, technology, sales channel, company, and regional distribution.
Based on technology, the market is divided into RO, UF, UV, media & others. RO technology is expected to dominate the Thailand water purifier market in the next five years. RO filters
can eliminate 99% of the contaminants present in the water and treat hard water efficiently. They can produce bottled quality water, and the water purifiers incorporating RO technology
are readily available in the market. The other benefits of RO technology include low electricity consumption performance efficiency and are highly advanced.
Based on the sales channel, the market is divided into the retail, distributor, direct, e-commerce, and others. The retail sector is expected to hold the largest market share covering 30.44%
of the Thailand water purifier in 2027. Consumers prefer to buy the water purifier through the physical stores as they can easily compare the prices and specifications and make the right
purchasing decisions based on requirements and budget constraints.
On the basis of regional analysis, Bangkok is expected to account for the highest market share in the next five years. The increased purchasing power of consumers and the availability of
many retail stores selling water purifiers drive the region's market demand. Consumers are highly aware of maintaining the quality of life and investing in products that add convenience
and comfort. Highly polluted water bodies are bolstering the need to purchase bottled water every day. Consumers prefer to invest in water purifiers to make daily drinking easier.
Major market players operating in the Thailand water purifier market are Thiensurat Public Company Limited, Mazuma Thailand Company Limited, Coway Thailand Co., Ltd., Mitsubishi
Rayon Cleansui Co., Ltd., Amway Thailand Ltd., Smart Electronic Supply Co., Ltd., Filter Mart Co., Ltd., Panasonic Management (Thailand) Co., Ltd., Aqua Cheme Co., Ltd., Filter Vision
Public Company Limited
“Investment in research and development activities by the market players to find an innovative solution and introduce new features in the water purifier is expected to create lucrative
opportunities for Thailand water purifier market. The launch of smart water purifiers in the market due to the rise in internet penetration and growing disposable income of consumers is
expected to witness huge demand due to easy usage and multi-filtration technology. Adoption of attractive marketing strategies and online sales channels by the market players for
increased visibility and expansion of consumer base is expected to propel the Thailand water purifier market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based global management consulting firm.
15
© TechSci Research 15
Sample Data - Snapshot
Thailand Water Purifier Market Size, By Value (USD Million), 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Value (USD Million)
CAGR 2017-2021
By Value: xx%
CAGR 2022E-2027F
By Value: xx%
Thailand Water Purifier Market Share, By Type, By Volume, 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Counter Top 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Under Sink 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Faucet Mount 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
UF 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
RO 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Media 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
UV 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Thailand Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2017-2027F
16
© TechSci Research 16
Report Ordering
Report Name: THAILAND WATER PURIFIER MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027
To View Sample OR Purchase Report
License Type Price
Single User License $3500
Multi-User License $4500
Custom Research License $7500
About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality
analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
Related Reports
• Vietnam Water Purifiers Market. By Type (Under Sink, Counter Top, Faucet Mount, etc.), By Technology (RO, Media, UF, UV, etc.),
Competition Forecast & Opportunities, 2015 – 2025.
• Vietnam Air Conditioners Market. By Product Type (Splits, VRFs, Chillers, Windows and Others), By End Use (Residential &
Commercial/Industrial), By Region (North Vietnam, Central Vietnam and South Vietnam), Competition, Forecast & Opportunities,
2025.
• Malaysia Air Conditioner Market, By Product Type (Splits, VRFs, Chillers, Windows, and Others (Portable, Floor Standing, etc.)), By
End Use Sector (Residential Vs Commercial/Industrial), By Region, Competition, Forecast & Opportunities, 2025.
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it
considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible
for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the
subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this
document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior
approval of TechSci Research.
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Thailand Water Purifier Market - Industry Size, Share, Trend, Opportunity and Forecast 2027 | TechSci Research

  • 1. MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com THAILAND WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES 2017 – 2027
  • 2. © TechSci Research 2 © TechSci Research 2 S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Voice of Customer 4.1. Brand Awareness 4.2. Factors Influencing Purchase Decision 4.3. Source of Awareness 5. Thailand Water Purifier Market Outlook, 2017-2027F 5.1. Market Size & Forecast 5.1.1. By Value & Volume 5.2. Market Share & Forecast 5.2.1. By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier}) 5.2.2. By Technology (RO, UF, UV, Media & Others {Nanofiltration}) 5.2.3. By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor}) 5.2.4. By Region 5.2.5. By Company (2021) 5.2.5.1. By Company, By Sales Channel 5.2.5.2. By Company, (Top Two Selling Models) By Model, Selling Price 5.3. Market Map (By Type, By Technology, By Sales Channel and By Region) Table of Contents
  • 3. © TechSci Research 3 © TechSci Research 3 S. No. Contents 6. Thailand Counter Top Water Purifier Market Outlook, 2017-2027F 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Share & Forecast 6.2.1. By Technology 6.2.2. By Sales Channel 6.2.2. By Company (2021) 7. Thailand Under Sink Water Purifier Market Outlook, 2017-2027F 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Technology 7.2.2. By Sales Channel 7.2.2. By Company (2021) 8. Thailand Faucet Mount Water Purifier Market Outlook, 2017-2027F 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Technology 8.2.2. By Sales Channel Table of Contents
  • 4. © TechSci Research 4 © TechSci Research 4 S. No. Contents 8.2.3. By Company (2021) 9. Market Dynamics 9.1. Drivers 9.2. Challenges 10. Market Trends and Developments 11. Policy and Regulatory Landscape 12. Thailand Economic Profile 13. Impact of COVID-19 on Thailand Water Purifier Market 14. Competitive Landscape 14.1. Thiensurat Public Company Limited 14.2. Mazuma Thailand Company Limited 14.3. Coway Thailand Co., Ltd. 14.4. Mitsubishi Rayon Cleansui Co., Ltd. 14.5. Amway Thailand Ltd. 14.6. Smart Electronic Supply Co., Ltd. 14.7. Filter Mart Co., Ltd. 14.8. Panasonic Management (Thailand) Co., Ltd. 14.9. Aqua Cheme Co., Ltd. 14.10. Filter Vision Public Company Limited 15. Strategic Recommendations 16. About Us & Disclaimer Table of Contents
  • 5. © TechSci Research 5 © TechSci Research 5 List of Figures Air Coolers S. No. Title Figure 1: Thailand Water Purifier Market Size, By Value (USD Million), 2017-2027F Figure 2: Thailand Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F Figure 3: Thailand Water Purifier Market Share, By Type, By Volume, 2017-2027F Figure 4: Thailand Water Purifier Market Share, By Technology, By Volume, 2017-2027F Figure 5: Thailand Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F Figure 6: Thailand Water Purifier Market Share, By Region, By Volume, 2017-2027F Figure 7: Thailand Water Purifier Market Share, By Company, By Volume, 2021 Figure 8: Top 5 Companies Market Share, By Sales Channel, By Volume, 2021 Figure 9: Thailand Water Purifier Market Map, By Type, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021 Figure 10: Thailand Water Purifier Market Map, By Technology, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021 Figure 11: Thailand Water Purifier Market Map, By Sales Channel, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021 Figure 12: Thailand Water Purifier Market Map, By Region, By Volume, Market Size (Thousand Units) & Growth Rate (%), 2021 Figure 13: Thailand Counter Top Water Purifier Market Size, By Value (USD Million), 2017-2027F Figure 14: Thailand Counter Top Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F Figure 15: Thailand Counter Top Water Purifier Market Share, By Technology, By Volume, 2017-2027F Figure 16: Thailand Counter Top Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F Figure 17: Thailand Counter Top Water Purifier Market Share, By Company, By Volume, 2021 5
  • 6. © TechSci Research 6 © TechSci Research 6 List of Figures and Table Air Coolers S. No. Title Figure 18: Thailand Under Sink Water Purifier Market Size, By Value (USD Million), 2017-2027F Figure 19: Thailand Under Sink Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F Figure 20: Thailand Under Sink Water Purifier Market Share, By Technology, By Volume, 2017-2027F Figure 21: Thailand Under Sink Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F Figure 22: Thailand Under Sink Water Purifier Market Share, By Company, By Volume, 2021 Figure 23: Thailand Faucet Mount Water Purifier Market Size, By Value (USD Million), 2017-2027F Figure 24: Thailand Faucet Mount Water Purifier Market Size, By Volume (Thousand Units), 2017-2027F Figure 25: Thailand Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2017-2027F Figure 26: Thailand Faucet Mount Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F Figure 27: Thailand Faucet Mount Water Purifier Market Share, By Company, By Volume, 2021 6 S. No. Title Table 1: Top Two Selling Models, By Top Five Companies
  • 7. © TechSci Research 7 © TechSci Research 7 PRODUCT OVERVIEW
  • 8. © TechSci Research 8 © TechSci Research 8 Scope of Report Product of Interest (POI): Water Purifier Review Period 2017 – 2020 Base Year 2021 Estimated Year 2022 Forecast Period 2023 – 2027 Year Range Market Segmentation BY TYPE • Counter Top • Under Sink • Faucet Mount • Others (Tankless, Smart Purifier) A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human consumption or for industrial use. Based on type, water purifiers can be classified into counter top, under sink, faucet mount, others. Water purifiers based on technology are segmented into RO, UF, UV, media, etc. BY TECHNOLOGY • RO • UV • UF • Media • Others (Nanofiltration) BY SALES CHANNEL • Retail • Distributor • Direct • E-Commerce • Others (Plumber, Contractor) THAILAND WATER PURIFIER MARKET BY REGION • Bangkok • North East Region • Northern Region • Southern Region • Eastern Region • Western Region • Central Region
  • 9. © TechSci Research 9 © TechSci Research 9 RESEARCH METHODOLOGY
  • 10. 10 © TechSci Research 10 Research Methodology  Identifying Key Opinion Leaders  Questionnaire Design  In-depth Interviews Data Collection Developing list of respondents Formulating Questionnaire Market Profiling Data Validation Data Analysis In-depth secondary research was conducted to determine top players in the Thailand water purifier market, overall market size and segmental market size. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. TechSci conducted interviews with industry experts and industry players for data collection and verification. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Thailand water purifier market. Data Collection Data Filter & Analysis Research & Intelligence Actionable Insights Business Solution Primary Research Desk Research Company Analysis  Recent Developments  Market Changing Aspects/Dynamics  Government Policies  Final Conclusion  Market Participants  Key Strengths  LinkedIn  TechSci Internal Database  Factiva  Hoovers Paid Sources  Company Websites  Company Annual Reports  White Paper Study  Financial Reports  Investor Presentations  Regulatory Body  Associations, etc. Secondary Research Primary Research
  • 11. 11 © TechSci Research 11 Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the Thailand water purifier market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as scarcity of clean drinking water, rising health awareness in the region and water pollution level in Thailand. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Thailand water purifier market. Methodology Followed for Calculation of Market Size: • Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed 12 water purifier manufacturers, suppliers and distributor companies, 300 end users, and 10 industry experts and other value chain stakeholders in the Thailand water purifier market to obtain insights and market size data, which was further validated by Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during the historical period. • Respondents were asked about the current and future market growth rates, market shares by type, by technology, by sales channel and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares Research Methodology
  • 12. 12 © TechSci Research 12 generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by type, by technology, by sales channel, and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of the Thailand water purifier market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Thailand Water Purifier market, TechSci Research used various forecast techniques such as:  Moving Average  Time Series Analysis  Regression Analysis  Econometric and Judgmental Analysis Research Methodology
  • 13. 13 © TechSci Research 13 TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources • Thiensurat Public Company Limited • Mazuma Thailand Company Limited • Coway Thailand Co., Ltd. • Mitsubishi Rayon Cleansui Co., Ltd. • Amway Thailand Ltd. • Smart Electronic Supply Co., Ltd. • Filter Mart Co., Ltd. • Panasonic Management (Thailand) Co., Ltd. • Aqua Cheme Co., Ltd.  World Bank  TechSci Research Proprietary Database & Knowledge Repository  Company Annual Reports  Industry Magazines  Industry Reports  News Dailies  Credible Paid Databases Research Methodology
  • 14. 14 © TechSci Research 14 Industry Brief Rising primary pollutant content in water bodies and affordable rental water purifier services to fuel the Thailand water purifier market through 2027F. According to TechSci Research report, “Thailand Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier, etc.}), By Technology (RO, UF, UV, Media & Others {Nanofiltration, etc.}), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.}), By Region, Competition Forecast & Opportunities, 2027F”, the Thailand water purifier market is anticipated to grow at a CAGR of 6.98% in the forecast period to reach USD401.24 million by 2027F. Improved living standards, rapid industrialization and globalization, and increasing health-consciousness among the consumers are the key factors driving the demand for the Thailand water purifier market in the forecast period. Water purifier eliminates the presence of harmful bacteria, virus, and other impurities from the water bodies. It also removes chlorine by-products and chlorine, lowering the chances of getting affected by rectal and bladder cancer. The benefits of consuming clean drinking water include improvement in the body's metabolic and immune system, enhanced skin health, weight reduction, and keeping the energy level high in an individual. A large number of Thailand residents drink unhealthy contaminated water, which causes water-borne diseases including typhoid, dysentery, and diarrhea and adversely affects the health of their bodies. The rise in pollution levels in the water bodies is deteriorating water quality. Consumers are willing to spend a significant amount on improving the water quality and making it suitable for drinking purposes. Pollutants present in the water bodies are harmful and need to be treated efficiently to lower their environmental impact and affect an individual's health. However, high product costs and water shortage may restrain the Thailand water purifier market growth in the forecast period. Thailand water purifier market is segmented based on type, technology, sales channel, company, and regional distribution. Based on technology, the market is divided into RO, UF, UV, media & others. RO technology is expected to dominate the Thailand water purifier market in the next five years. RO filters can eliminate 99% of the contaminants present in the water and treat hard water efficiently. They can produce bottled quality water, and the water purifiers incorporating RO technology are readily available in the market. The other benefits of RO technology include low electricity consumption performance efficiency and are highly advanced. Based on the sales channel, the market is divided into the retail, distributor, direct, e-commerce, and others. The retail sector is expected to hold the largest market share covering 30.44% of the Thailand water purifier in 2027. Consumers prefer to buy the water purifier through the physical stores as they can easily compare the prices and specifications and make the right purchasing decisions based on requirements and budget constraints. On the basis of regional analysis, Bangkok is expected to account for the highest market share in the next five years. The increased purchasing power of consumers and the availability of many retail stores selling water purifiers drive the region's market demand. Consumers are highly aware of maintaining the quality of life and investing in products that add convenience and comfort. Highly polluted water bodies are bolstering the need to purchase bottled water every day. Consumers prefer to invest in water purifiers to make daily drinking easier. Major market players operating in the Thailand water purifier market are Thiensurat Public Company Limited, Mazuma Thailand Company Limited, Coway Thailand Co., Ltd., Mitsubishi Rayon Cleansui Co., Ltd., Amway Thailand Ltd., Smart Electronic Supply Co., Ltd., Filter Mart Co., Ltd., Panasonic Management (Thailand) Co., Ltd., Aqua Cheme Co., Ltd., Filter Vision Public Company Limited “Investment in research and development activities by the market players to find an innovative solution and introduce new features in the water purifier is expected to create lucrative opportunities for Thailand water purifier market. The launch of smart water purifiers in the market due to the rise in internet penetration and growing disposable income of consumers is expected to witness huge demand due to easy usage and multi-filtration technology. Adoption of attractive marketing strategies and online sales channels by the market players for increased visibility and expansion of consumer base is expected to propel the Thailand water purifier market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
  • 15. 15 © TechSci Research 15 Sample Data - Snapshot Thailand Water Purifier Market Size, By Value (USD Million), 2017-2027F 2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F Value (USD Million) CAGR 2017-2021 By Value: xx% CAGR 2022E-2027F By Value: xx% Thailand Water Purifier Market Share, By Type, By Volume, 2017-2027F 2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F Counter Top 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Under Sink 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Faucet Mount 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F UF 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% RO 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Media 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% UV 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% Thailand Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2017-2027F
  • 16. 16 © TechSci Research 16 Report Ordering Report Name: THAILAND WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES 2017 – 2027 To View Sample OR Purchase Report License Type Price Single User License $3500 Multi-User License $4500 Custom Research License $7500
  • 17. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports • Vietnam Water Purifiers Market. By Type (Under Sink, Counter Top, Faucet Mount, etc.), By Technology (RO, Media, UF, UV, etc.), Competition Forecast & Opportunities, 2015 – 2025. • Vietnam Air Conditioners Market. By Product Type (Splits, VRFs, Chillers, Windows and Others), By End Use (Residential & Commercial/Industrial), By Region (North Vietnam, Central Vietnam and South Vietnam), Competition, Forecast & Opportunities, 2025. • Malaysia Air Conditioner Market, By Product Type (Splits, VRFs, Chillers, Windows, and Others (Portable, Floor Standing, etc.)), By End Use Sector (Residential Vs Commercial/Industrial), By Region, Competition, Forecast & Opportunities, 2025. The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research. TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com