The Vietnam table mounted water purifiers market is projected to grow at a double digit CAGR until 2030, reaching USD 544.92 million by 2030 from USD 177.25 million in 2019. Growing health awareness among consumers regarding the benefits of clean drinking water is driving demand for water purifiers in Vietnam. The government is also working with companies to promote awareness of clean water through seminars and exhibitions. Young consumers are increasingly interested in purified water due to its health advantages. Water purifier companies expect significant market growth in Vietnam in the coming years.

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
2011- 2030
Vietnam Table Mounted Water Purifiers
Market
FORECAST AND OPPORTUNITIES
Published: October 2020

2. © TechSci Research2© TechSci Research 2
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Preferences
4.2. Preferred Point of Purchase
4.3. Factors Influencing Purchase Decision
5. Vietnam Table Mounted Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Price Segment (Low, Medium, High)
5.2.2. By Technology (RO, UF, NF, UV and Others)
5.2.3. By Sales Channel (General Trade and Modern Trade)
5.2.3.1. Vietnam Table Mounted Water Purifiers Online Sales, By Top 3
Online Players (Market Share, 2019)
5.2.4. By Company
5.2.5. By Region (North Vietnam, Central Vietnam and South Vietnam)
5.3. Vietnam Consumer Appliances Retail Market Share (By Consumer Appliances Type)
5.4. List of Best-Selling Models Sold Through Offline & Online Channel
5.5. Market Attractiveness Index (By Technology & By Region)
Table of Contents

3. © TechSci Research3© TechSci Research 3
S. No. Contents
6. Vietnam RO Table Mounted Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Sales Channel
7. Vietnam UF Table Mounted Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Sales Channel
Table of Contents
8. Vietnam NF Table Mounted Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Sales Channel
9. Vietnam UV Table Mounted Water Purifiers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value

4. © TechSci Research4© TechSci Research 4
S. No. Contents
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Sales Channel
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
12. Policy & Regulatory Landscape
13. Vietnam Economic Profile
14. Impact of COVID-19 on Vietnam Water Purifier Market
15. Competitive Landscape
15.1. Karofi Group Joint Stock Company
15.2. The Kangaroo Group
15.3. SUNHOUSE Vietnam Co., Ltd.
15.4. A.O. Smith Vietnam Company Limited
15.5. Carpa Vietnam Trade Joint Stock Company(Coway)
15.6. Unilever Vietnam International Company Limited
15.7. Water Supply and Sewerage Technology Development Joint Stock Company (HTECH)
15.8 3M Vietnam Co., Ltd
15.9 Best Water Technology
15.10 DuPont Vietnam Limited
16. Strategic Recommendations
17. About Us & Disclaimer
Table of Contents

5. © TechSci Research5© TechSci Research 5
Figure No. Title
Figure 1:
Vietnam Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Units), 2011- 2030F
Figure 2: Vietnam Municipal Water Demand, 2016 & 2030F (Billion Cubic Meter/Year)
Figure 3: Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Value, 2011- 2030F
Figure 4: Vietnam Table Mounted Water Purifiers Market Share, By Technology, By Value, 2011- 2030F
Figure 5: Vietnam Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
Figure 6:
Vietnam Table Mounted Water Purifiers Market Share, By Online Sales, By Top 3 Online Players,
By Volume, 2019
Figure 7: Vietnam Table Mounted Water Purifiers Market Share, By Company, By Value, 2019
Figure 8: Vietnam Table Mounted Water Purifiers Market Share, By Region, By Value, 2011- 2030F
Figure 9:
Vietnam Consumer Appliances Retail Market Share, By Value, By Consumer Appliances Type, By
Value 2019
Figure 10:
Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Technology, By Value,
2020E-2030F
Figure 11:
Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Region, By Value, 2020E-
2030F
Figure 12:
Vietnam RO Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume
(Thousand Units), 2011- 2030F
Figure 13:
Current Wastewater Treatment Plants by Total Installed Capacity (Million m3/day) and Target of
Establishment of New Wastewater Treatment Plants by 2020
Figure 14:
Vietnam RO Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011-
2030F
Figure 15: Vietnam – Percentage of Household Having Hygienic Water, By Region, 2019
List of Figures

6. © TechSci Research6© TechSci Research 6
Figure No. Title
Figure 16:
Vietnam UF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Units), 2011- 2030F
Figure 17: Vietnam Population, 2014-2019 (Million)
Figure 18: Vietnam UF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
Figure 19: Vietnam Number of Internet Subscribers (ADSL), 2011-2019 (Million)
Figure 20:
Vietnam NF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Units) 2011- 2030F
Figure 21: Percentage of Urban Household Having Hygienic Water, 2014- 2019
Figure 22: Vietnam NF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
Figure 23: Monthly Average Income per Capita at Current Prices (USD), By Region, 2019
Figure 24:
Vietnam UV Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand
Units), 2011- 2030F
Figure 25: Vietnam Urban Population % of Total Population, 2014-2019
Figure 26: Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F
Figure 27: Percentage of Rural Household with Hygienic Water, 2014 - 2019
List of Figures
Table No. Title
Table 1: Vietnam Table Mounted Water Purifiers Market, List of Best-Selling Models Sold Through Offline
Table 2: Vietnam Table Mounted Water Purifiers Market, List of Best-Selling Models Sold Through Online
Table 3:
Permissible Content Limits of Hazardous Substances in Homogeneous Materials Used in
Manufacturing Electronic Equipment, By Weight (%)
List of Tables

7. Product
Overview

8. 8© TechSci Research 8
Scope of Report
Product of Interest (POI): Table Mounted Water Purifiers
Review Period
2011 – 2018
Base Year
2019
Estimated Year
2020
Forecast Period
2021 – 2030
Year RangeTABLE MOUNTED WATER PURIFIERS
Market Segmentation
The Vietnam table mounted water purifiers market is expected to grow at a double digit CAGR until 2030 on account of
rapidly improving economic conditions and financial status of the consumers, technological advancements, usage and
application across different sectors. Moreover, Vietnam water purifier market is recognized as one of the fastest growing
water purifier markets in Asia-Pacific, which has resulted in emergence of one of the largest consumer and manufacturing
bases in the country. Furthermore, global players are planning and have set up their subsidiary companies to cater the
demand for water purifiers in Vietnam.
Sales Channel
• General Trade
• Modern Trade
Price Segment
• Low
• Medium
• High
Region
• North Vietnam
• Central Vietnam
• South Vietnam
Technology
• RO
• UF
• UV
• NF
• Others (Media etc.)

9. 9© TechSci Research 9
A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies
such as rivers, lakes, etc., to obtain pure drinking water, which is fit for human consumption or for industrial use. Water purifiers are
segmented based on function and technology used such as RO, UF, UV, media, etc. Water purifiers are categorized into ‘point of use’
and ‘point of entry’. Point of use (POU) water purifiers are those which can be directly installed at the tap water supply point, whereas,
point of entry (POE) water purifiers are installed at main water supply.
Water Purifiers
Based on
Technology
Membrane
Based Water
Purifiers
Ultrafiltration
(UF) Water
Purifiers
Reverse Osmosis
(RO) Water
Purifiers
Nanofiltration
(NF) water
Purifiers
Ultraviolet Based
Water Purifiers
Media Based
Water Purifiers
Scope of Report
Product of Interest (POI): Table Mounted Water Purifiers

10. 10© TechSci Research 10
Research
Methodology

11. 11© TechSci Research 11
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing list
of respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the water purifier market,
overall market size and
segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the water purifier market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

12. 12© TechSci Research 12
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Vietnam Table Mounted Water Purifiers Market . The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors, such as contamination of water, water borne
diseases, and growing awareness towards health & wellness. The study includes market forecasting, which would enable our clients to take better
decisions while planning their strategy to achieve sustainability in Vietnam Table Mounted Water Purifiers Market .
Methodology Followed for Calculation of Market Size:
• Market Size, by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary
research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers, importers, suppliers, distributors
and industry experts.
• The team interviewed more than 15 manufacturers/suppliers/importers, 20 distributors/retailers and 5 industry experts in Vietnam water purifiers
market to estimate the overall market size during 2011-2019, which was validated by the Delphi technique. Taking standard deviation into
consideration, the market size was averaged out, to arrive at the market size data for 2011-2019.
• Respondents were asked about the current and future market growth rates, market shares by price segment, by technology, by sales channel, by
region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated
across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders depending upon the type of water purifier.

13. 13© TechSci Research 13
Research Methodology
Methodology Followed for Calculation of Market Shares:
• Market shares by price segment, by technology, by sales channel, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various
types of water purifiers. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after
eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Vietnam Table
Mounted Water Purifiers Market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis

14. 14© TechSci Research 14
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),
with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Kangaroo Vietnam
▪ SUNHOUSE Vietnam Co., Ltd.
▪ A.O. Smith Vietnam
▪ Water Supply and Sewerage Technology
Development Joint Stock Company (HTECH)
▪ Karofi Group Joint Stock Company
▪ Best Water Technology
▪ Unilever Vietnam International Company
Limited
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases

15. 15© TechSci Research 15
Industry Brief
According to TechSci Research report, “Vietnam Table Mounted Water Purifiers Market By Price Segment (Low, Medium, High), By
Technology (RO, UF, NF, UV and Others), By Sales Channel (General Trade and Modern Trade), By Region (North Vietnam, Central
Vietnam and South Vietnam), Competition, Forecast & Opportunities, 2011 – 2030”, Vietnam table mounted water purifiers market
was valued USD 177.25 Million in 2019 and is forecast to reach USD 544.92 Million by 2030, growing at a CAGR of 11.58% during
the forecast period. In past few years, people have become quite concerned about their health and hygiene. Owing to increasing
health risks due to the consumption of contaminated water, awareness among people about the health benefits of clean and safe
bottled water is growing in Vietnam. Water purifier demand is experiencing high year-on-year growth rate of approximately 10-12% in
the country. Moreover, young population is becoming more inclined towards clean & safe water, owing to its health benefits. With
growing health awareness, water purifier business is expected to bloom in Vietnam in the coming years.
Government of Vietnam in collaboration with water purifier companies are encouraging seminars and exhibitions to promote
awareness about clean and safe drinking water. For instance, 10th edition of Vietwater exhibition organized by UBM Asia during
November 6-8, 2019 was mainly intended to boost awareness towards the consumption of clean and safe water in the country.
Vietnam table mounted water purifiers market can be segregated based on price segment, technology, sales channel and region.
RO, UF and media are the key technologies used for water purification in Vietnam. In 2019, RO technology accounted for the largest
share in Vietnam due to its property of effectively removing impurities, germs and dissolved salts from water. Additionally, the TDS
levels in Vietnam are high, which makes end users to procure RO water purifiers as they give better results as compared to other
available technologies.
Some of the major players operating in Vietnam table mounted water purifiers market are Karofi Group Joint Stock Company, The
Kangaroo Group, SUNHOUSE Vietnam Co., Ltd., A.O. Smith Vietnam Company Limited, Carpa Vietnam Trade Joint Stock
Company(Coway), Unilever Vietnam International Company Limited, Water Supply and Sewerage Technology Development Joint
Stock Company (HTECH), 3M Vietnam Co., Ltd, Best Water Technology, and DuPont Vietnam Limited, among others.
“Northern region contributes to more than half of demand in Vietnam water purifier market and is expected to continue dominating the
country during the forecast period. Northern region in Vietnam comprises of 25 provinces including cities such as Hanoi, and the
region has seen significant development in the past five to 10 years. Furthermore, majority of water purifier companies operating in
the country are importing water purifier systems from Asian markets, especially China. The outbreak of COVID-19 pandemic in China
accelerated the shift of companies from China towards South East Asian nations. The proximity of this region to China is particularly
suitable for companies that want to move manufacturing operations to Vietnam amidst COVID-19 pandemic.”, said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management consulting firm.

16. 16© TechSci Research 16
Sample Data - Snapshot
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F
Value (USD Million) Volume (Thousand Units)
CAGR 2013-2019
By Value: xx%
By Volume: xx%
CAGR 2020E-2030F
By Value: xx%
By Volume: xx%
Vietnam Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units) 2011- 2030F
Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Volume, 2011- 2030F
30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
High (More than USD500) Medium (USD250-USD500) Low (Less than USD250)
60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%
40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Modern Trade General Trade
Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F

17. 17© TechSci Research 17
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FORECAST AND OPPORTUNITIES
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18. About Us & Disclaimer
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to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
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global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
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