Australia water purifier market is anticipated to grow at a CAGR of 4.53% during the forecast period to reach around USD235 million by 2027F on account of water crises impacting the quality of water, increasing disposable income, innovation in luxury product offerings. https://bit.ly/3jfjNKS

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
AUSTRALIA WATER PURIFIER MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027

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S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Source of Awareness
5. Australia Water Purifier Market Outlook, 2017-2027F
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1.
By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart
Purifier})
5.2.2. By Technology (RO, UF, UV, Media & Others {Nanofiltration})
5.2.3.
By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber,
Contractor})
5.2.4. By Region
5.2.5. By Company (2021)
5.2.5.1. By Company, By Sales Channel
5.2.5.2. By Company, Top Two Selling Models, Selling Price
5.3. Market Map (By Type, By Technology, By Sales Channel & By Region)
Table of Contents

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S. No. Contents
6. Australia Counter Top Water Purifier Market Outlook, 2017-2027F
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Technology
6.2.2. By Sales Channel
6.2.2. By Company (2021)
7. Australia Under Sink Water Purifier Market Outlook, 2017-2027F
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Technology
7.2.2. By Sales Channel
7.2.2. By Company (2021)
8. Australia Faucet Mount Water Purifier Market Outlook, 2017-2027F
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Technology
8.2.2. By Sales Channel
Table of Contents

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S. No. Contents
8.2.3. By Company (2021)
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends and Developments
11. Policy and Regulatory Landscape
12. Australia Economic Profile
13. Impact of COVID-19 on Australia Water Purifier Market
14. Competitive Landscape
14.1. Brita Water Filter Systems Distributors PTY Ltd.
14.2. Amway of Australia Pty. Ltd
14.3. Waters Co Ltd.
14.4. TAPP Water Australia Pty Ltd
14.5. Philips Electronics Australia Limited
14.6. Breville Pty Ltd
14.7. Healthway Pure Pty Ltd
14.8. Panasonic Australia Pty Ltd
14.9. Purifiers (AUST) Pty Ltd
14.10. The Water Shops (Aust) Pty Ltd
15. Strategic Recommendations
16. About Us & Disclaimer
Table of Contents

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PRODUCT
OVERVIEW

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Scope of Report
Product of Interest (POI): Water Purifier
Review Period
2017 – 2020
Base Year
2021
Estimated Year
2022
Forecast Period
2023 – 2027
Year Range
Market Segmentation
BY TYPE
• Counter Top
• Under Sink
• Faucet Mount
• Others (Tankless,
Smart Purifiers)
A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained
from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human consumption.
Based on type, water purifiers can be classified into counter top, under sink, faucet mount, others.
BY TECHNOLOGY
• RO
• UF
• UV
• Media
• Others (Nanofiltration)
BY SALES CHANNEL
• Retail
• Distributor
• Direct
• E-Commerce
• Others (Plumber, Contractor)
AUSTRALIA WATER PURIFIER MARKET

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RESEARCH
METHODOLOGY

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Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing list
of respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the Australia water purifier
market, overall market size
and segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the Australia water purifier
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

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Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the Australia water purifier market. The team
has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing water
borne diseases and water pollution level in Australia. The study includes market forecasting, which would enable our clients to take
better decisions while planning their strategy to achieve sustainability in Australia water purifier market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information
collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water
purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts, and other industry
participants.
• The team interviewed 10 water purifier manufacturers, suppliers and distributor companies, 300 end users, and 10 industry experts
and other value chain stakeholders in the Australia water purifier market to obtain insights and market size data, which was further
validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the
market size data during 2017-2027F.
• Respondents were asked about the current and future market growth rates, market shares by type, by technology, by sales channel
and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares
generated across various segments were considered, to arrive at the final revenue shares.
Research Methodology

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Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by technology, by sales channel, and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from
various segments of the Australia water purifier market. The final shares were calculated by taking the geometric mean of the
responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
Australia Water Purifier market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
Research Methodology

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries.
TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach
accurate market numbers. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD
million.
Partial List of Companies Interviewed Key Secondary Sources
• Brita Water Filter Systems Distributors PTY Ltd.
• Amway of Australia Pty. Ltd
• Waters Co Ltd.
• TAPP Water Australia Pty Ltd
• Philips Electronics Australia Limited
• Breville Pty Ltd
• Healthway Pure Pty Ltd
• Panasonic Australia Pty Ltd
• Purifiers (AUST) Pty Ltd
• The Water Shops (Aust) Pty Ltd
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
Research Methodology

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Industry Brief
Increasing water borne diseases and rising water pollution level in the country to fuel the Australia water purifier market through 2027.
According to TechSci Research report, “Australia Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier,
etc.}), By Technology (RO, UF, UV, Media & Others {Nanofiltration, etc.}), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor,
etc.}), By Region, Competition Forecast & Opportunities, 2027F”, the Australia water purifier market is anticipated to grow at a CAGR of 4.53% in the forecast
period, 2023-2027, to reach USD 235.75 million by 2027F.
Increasing disposable income of consumers, rising consumer awareness about the benefits of consuming clean drinking water, and rising number of market
players offering affordable products are the key drivers influencing the growth of the Australia water purifier market. The rapid surge in pollution, scarcity of
freshwater, and growing pollution levels fuel the demand for quality drinking water. Water purifiers eliminate the unsafe virus, bacteria, pollutants, and other
impurities from the water and make it suitable for consumption. Water purifiers also improve the water quality, taste, and flavor of raw water.
With growing internet penetration and the proliferation of smart devices, the e-commerce industry is expected to witness a massive growth in the forecast
period. Adoption of the online sales channel allows manufacturers to reach every corner of the country without needing to invest in opening physical stores.
Market players provide discounts on the purchase of water purifiers through an online platform to lure customers and offer additional benefits like free
doorstep delivery, exchange, and warranty options, which is expected to accelerate Australia's water purifier market growth.
The launch of smart purifiers, which can send real-time alerts about water consumption and offer water quality monitoring facilities in water purifiers, is
expected to garner customer attention. These purifiers have a multi-stage purification process and are easy to operate. Smart purifiers send notifications to
customers at the end of their maintenance cycle. However, the high demand for tap water and lack of awareness about the benefits of installing water purifiers
may restrain the market growth in the forecast period.
Australia water purifier market is segmented based on type, technology, sales channel, company, and regional distribution.
Based on type, the market is divided into counter-top, under sink, faucet mount, and others. The counter-top water purifier segment is expected to account for a
significant market share in the upcoming five years. The ease of installing counter-top water purifiers and their compact size enables them to connect with a
tap. Water filtration cartridges in counter-top purifiers can be replaced without any hassle, and they are affordable compared to other types of water purifiers.
Counter-top water purifier eliminates harmful pollutants and foul odor from the water, thereby cleaning the water suitable for drinking purposes.
Based on the sales channel, the market is divided into the retail, distributor, direct, e-commerce, others. The retail sector is expected to dominate the Australia
water purifier market in the forecast period. It provides the flexibility to customers to try the product physically before making the purchasing decision. Also, the
presence of customer executives and salespeople who can solve queries and doubts aids in enhancing the shopping experience for customers.
Major market players operating in the Australia Water Purifier Market are Brita Water Filter Systems Distributors PTY Ltd., Amway of Australia Pty. Ltd, Waters
Co Ltd., TAPP Water Australia Pty Ltd, Philips Electronics Australia Limited, Breville Pty Ltd, Healthway Pure Pty Ltd, Panasonic Australia Pty Ltd, Purifiers
(AUST) Pty Ltd, The Water Shops (Aust) Pty Ltd
“Market players are making investments to introduce innovative features in water purifiers to meet consumer requirements and stay ahead in the market. The
introduction of advanced filters such as activated carbon purifiers for places where the water supply cannot provide the required pressure to support the
functioning of both UV and RO technology is expected to create growth opportunities for market growth. Also, the adoption of attractive marketing strategies
by the market players such as free product demonstrations, no installation fees, development of efficient distribution channels is expected to propel the
Australia water purifier market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management
consulting firm.

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Sample Data - Snapshot
Australia Water Purifier Market Size, By Value (USD Million), 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Value (USD Million)
CAGR 2017-2021
By Value: xx%
CAGR 2022E-2027F
By Value: xx%
Australia Water Purifier Market Share, By Type, By Volume, 2017-2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Counter Top 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Under Sink 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Faucet Mount 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
RO 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
UF 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
UV 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Media 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Australia Water Purifier Market Share, By Technology, By Volume, 2017-2027F

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Report Name: AUSTRALIA WATER PURIFIER MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027
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15. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market
size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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