According to #TechSci Research report, India Bottled Water Market was valued over USD2434 million in FY2021 and expected to grow at impressive CAGR of 13.25% on account of increasing disposable income. Gain More Insight: https://bit.ly/3d5DQs7 Get Sample Report: https://bit.ly/3pfxX1a Press Release: https://bit.ly/3D5Pa3O Website: https://www.techsciresearch.com/ Market Research News: https://techsciblog.com/

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
INDIA BOTTLED WATER MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027

2. © TechSci Research 2
Table of Contents
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Frequency of Purchase
4.3. Factors Affecting Purchase Decision
4.4. Challenges Faced Post Purchase
5. Impact of COVID-19 on India Bottled Water Market
6. India Bottled Water Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L)
6.2.2. By Packaging (Bottles, Barrels, Glasses)
6.2.3. By End-User (Individual and Commercial)
6.2.4. By Region (North, West, South, East)
6.2.5. By Company (2021)
6.3. Market Map (By Stock Keeping Units, By Region)

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S. No. Contents
7. North India Bottled Water Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Stock Keeping Units
7.2.2. By Packaging
7.2.3. By End-User
8. West India Bottled Water Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Stock Keeping Units
8.2.2. By Packaging
8.2.3. By End-User
9. South India Bottled Water Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Stock Keeping Units
9.2.2. By Packaging
9.2.3. By End-User
10. East India Bottled Water Market Outlook
10.1. Market Size & Forecast
Table of Contents

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S. No. Contents
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Stock Keeping Units
10.2.2. By Packaging
10.2.3. By End-User
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends and Developments
13. Policy and Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
15.1. Bisleri International Pvt. Ltd.
15.2. Varun Beverages Ltd
15.3. Coca-Cola India Pvt. Ltd
15.4. Parle Agro Private Limited
15.5. Tata Consumer Products Limited
15.6. Indian Railway Catering and Tourism Corporation Limited
15.7. RMD Foods & Beverages Pvt. Ltd.
15.8. United Breweries Limited (UBL)
15.9. Picasona Agriculture Products Private Limited
15.10. Narang Group (RN)
16. Strategic Recommendation
17. About Us & Disclaimer
Table of Contents

5. ProductOverview

6. © TechSci Research 6
Scope of Report
Product of Interest (POI): Bottled Water
Review Period
2017 – 2020
Base Year
2021
Estimated Year
2022
Forecast Period
2023 – 2027
Year Range
Bottled water is water packaged in plastic bottles, and glass bottles & barrels which is safe for
drinking and is certified by FSSAI. The bottled water market is mainly categorized into less
than 1L, 1L-2L and more than 2L based on stock keeping units. The most dominant stock
keeping unit is 1L-2L as it is the most convenient, easy to carry and widely available in the
country. India bottled water market has also been segmented based on packaging where
bottles are the dominant packaging since bottled water is consumed by individuals at a higher
rate.
Market Segmentation
STOCK KEEPING UNITS
• Less than 1L
• 1L-2L
• More than 2L
• South
• North
• West
• East
REGION
PACKAGING
• Glasses
• Bottles
• Barrels
INDIA BOTTLED WATER MARKET
END USER
• Individual
• Commercial

7. ResearchMethodology

8. 8
© TechSci Research
Research Methodology
8
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing list
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
India bottled water market,
overall market size and
segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
India bottled water market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Final Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Secondary
Research
Primary Research

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© TechSci Research 9
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India bottled water market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising health and
hygiene awareness, growing demand for flavored drinking water bottles and increasing household income. The study considered
the adverse impact COVID-19 induced lockdown had on tourism and hospitality sectors and consequently on bottled water market
in India. The study includes market forecasting, which would enable our clients to take better decision while planning their strategy
to achieve sustainability in the India bottled water market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders such as bottled
water companies, channel partners, market influencers & end users, industry experts and other industry participants.
• The team interviewed more than 10 bottled water companies, 300 end users and 12 industry experts and other value chain
stakeholders in India bottled water market to obtain the overall market size between FY2017 and FY2021, which was validated
by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at the
historical market size data.
• Respondents were asked about the current and future market growth rates, market shares by stock keeping units, by
packaging, by end user, by region and by company. Removing the outlier responses, the geometric mean of growth estimates
and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.
Revenue shares generated across various segments were further triangulated based on response received from other
stakeholders depending on the various segments of bottled water market.
Research Methodology

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Methodology Followed for Forecasting:
• Market shares by stock keeping units, by packaging, by end user, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about the market
shares or revenue generated from various types of bottled water segments. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
India bottled water market, TechSci Research used various forecast techniques such as:
 Moving Average
 Time Series Analysis
 Regression Analysis
 Econometric and Judgmental Analysis
Note: (a) Sum of some shares may not be exactly 100% due to round off till two decimal places.
(b) The data given for any year represents the market during the period, i.e., 1st April of the previous year to
31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022.
Please note that all the macro economic indicators in the economic profiles are for Calendar year.
(c) In Individual segment, we have captured bottled water retail sales i.e sales generated by the individual
customers through channels such kiosks, shops, unorganized/small restaurants, airports and railway stations,
etc. In Commercial segment, the bulk sales of bottled water purchased by offices, hotels, malls, chained quick
service restaurants, premium dining restaurants, entertainment industry, etc are captured.
Research Methodology

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand
scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
 Bisleri International Pvt. Ltd.
 Coca-Cola India Pvt. Ltd.
 Varun Beverages Ltd
 Narang Group (RN)
 Picasona Agriculture Products Private Limited
 RMD Foods & Beverages Pvt. Ltd.
 Indian Railway Catering and Tourism Corporation
Limited
 United Breweries Limited (UBL)
 Parle Agro Private Limited
 Tata Consumer Products Limited
 World Bank
 TechSci Research Proprietary Database &
Knowledge Repository
 Company Annual Reports
 Industry Magazines
 BP Statistics
 Industry Reports
 News Dailies
 Credible Paid Databases
Research Methodology

12. © TechSci Research 12
Industry Brief
Lack of availability of clean water to drive Bottled Water market of India in the forecast period.
According to TechSci Research report on, “India Bottled Water Market - By Region, Competition Forecast & Opportunities, FY2017 - FY2027F”, India bottled water market was valued at
over USD2434 million in FY2021 and the market is anticipated to grow at impressive CAGR of over 13% through FY2027 to reach USD4781 million by FY2027. Rising awareness
pertaining to drinking clean water and increasing disposable income are driving the demand for the bottled water market. Due to increased focus on health and hygiene, demand for
bottled water surged amid COVID-19, and therefore, people purchased more and more bottled water. Also, the number of water-borne diseases, including fluorosis, malaria, typhoid,
diarrhea, and viral fever, is on the rise, further pushing the demand for India bottled water market. In addition, flavored bottled water is gaining prominence as it contains fruit essence and
artificial sweeteners; therefore, it is replacing plain water bottles. This transition is creating an opportunity for bottled water market players in India to increase their product portfolio and
expand their consumer base.
The outbreak of COVID-19 had a negative impact on the country's bottled water industry as demand for bottled water disappeared from hotels, restaurants, and corporate offices due to
lockdown. This negatively impacted the volumes of bottled water as compared to pre-COVID months. Moreover, the bottled water industry reported a massive decline in revenues during
the April-June 2020 quarter due to the closure of restaurants and workplaces.
India bottled water market is segmented based on stock keeping units, packaging, end user, region and competitive landscape. Based on the stock keeping units, market is further
fragmented into less than 1L, 1L-2L and more than 2L. 1L-2L accounted for a share of over 45% in the India bottled water market in FY2021. Since it is the preferred volume by the
majority of the customers, therefore, all the companies offer bottled water in this category, contributing to the significant share of the segment.
Key market players operating in the Bottled Water market of India include Bisleri International Pvt. Ltd., Varun Beverages Ltd, Coca-Cola India Pvt. Ltd, Parle Agro Private Limited, Tata
Consumer Products Limited, Indian Railway Catering and Tourism Corporation Limited, RMD Foods & Beverages Pvt. Ltd., United Breweries Limited (UBL), Picasona Agriculture
Products Private Limited, Narang Group (RN).
India bottled water market is highly competitive, thereby the companies need to maintain the quality of the products being delivered to consumers. Many market players are focusing on
expanding their bottled water range to meet the consumers' ever-growing demand by offering products such as flavored water, fruit water, etc. Such products are gaining immense
popularity among consumers. These factors are anticipated to play a significant role in attracting and expanding the consumer base of India bottled water market.
“The bottled water market is witnessing an expansion in rural areas, owing to multiple factors, including a growing awareness of health and hygiene and the lack of availability of clean
water. Other factors that contribute to the growth of this market are water contamination from agricultural chemicals, industry, waste disposal, lower income and technological solutions,
poor community water management and so on. According to research by the National Statistical Office, the percentage of rural families using sealed bottles for drinking water increased
from 0.5% in 2008 to 4% in 2018.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Value (USD Million)
India Bottled Water Market Size, By Value (USD Million), 2017-2027F
CAGR 2017-2021
By Value: xx%
CAGR 2022E-2027F
By Value: xx%
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
1L-2L 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
More than 2L 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Less than 1L 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
India Bottled Water Market Share, By Stock Keeping Units, By Value, 2017–2027F
East India Bottled Water Market Share, By Packaging, By Value, 2017–2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Bottles 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Barrels 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Glasses 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

14. © TechSci Research 14
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Report Name: INDIA BOTTLED WATER MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027
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15. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality
analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it
considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible
for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the
subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this
document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior
approval of TechSci Research.
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