According to #TechSci Research report, India Online Grocery Market was valued USD3.95 Billion in 2021 and is anticipated to project robust growth by 2027, with an impressive CAGR of 33%. Gain More Insight: https://bit.ly/3n3CmUC Get Sample Report: https://bit.ly/3qdgdp4 Press Release: https://bit.ly/331KcY9 Website: https://www.techsciresearch.com/ Market Research News: https://techsciblog.com/

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
INDIA ONLINE GROCERY MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027

2. © TechSci Research 2
Table of Contents
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Frequency of Ordering
4.3. Factors Affecting Purchase Decision
4.4. Challenges Faced Post Purchase
5. India Online Grocery Market Overview
5.1. India Online Grocery Market Vs. Offline Grocery Market
6. India Online Grocery Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1.
By Product Category (Packaged Food & Beverages, Personal Care,
Household Products, Fruits & Vegetables, & Others {Pet Care, Baby Care,
etc.})
6.2.2. By Platform (Mobile Application and Desktop Website)
6.2.3. By Region
6.2.4. By Company (2021)
6.3. Market Map (By Product Category, By Region)

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S. No. Contents
7. India Online Packaged Food & Beverages Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1.
By Category (Food Grains & Pulses, Snacks, Bread & Bakery, Others
{Dairy Products, Confectionery, Meat & Poultry Products, etc.})
7.3. Pricing Analysis
8. India Online Personal Care Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Category (Face Care, Body Care, Hair Care & Others (Oral & Lip Care))
8.3. Pricing Analysis
9. India Online Household Product Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Category (Laundry, Kitchen & Others (Bathroom & Floor Cleaner)
9.3. Pricing Analysis
10. India Online Fruits & Vegetables Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Category (Fresh & Frozen)
Table of Contents

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S. No. Contents
10.3. Pricing Analysis
11. Supply Chain Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Policy and Regulatory Landscape
15. India Economic Profile
16. Impact of COVID-19 on India Online Grocery Market
17. Competitive Landscape
17.1. Grofers India Private Limited
17.2. Innovative Retail Concepts Private Limited (BigBasket)
17.3. Amazon Retail India Private Limited
17.4. Flipkart Internet Private Limited
17.5. Paytm E-Commerce Private Limited
17.6. Nature’s Basket Limited
17.7. Omnipresent Retail India Private Limited (Spencer's)
17.8. Future Retail Limited
17.9. Reliance Retail Limited
17.10. Godfrey Phillips India Limited (24SEVEN)
17.11. Bundl Technologies Private Limited
18. Strategic Recommendation
19. About Us & Disclaimer
Table of Contents

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List of Figures
Figure No. Title
Figure 1: India Online Grocery Market Size, By Value (USD Billion), 2017-2027F
Figure 2: India Online Grocery Market Share, By Product Category, By Value, 2017–2027F
Figure 3: India Online Grocery Market Share, By Platform, By Value, 2017–2027F
Figure 4: India Online Grocery Market Share, By Region, By Value, 2021 and 2027F
Figure 5: India Online Grocery Market Share, By Company, By Value, 2021
Figure 6:
India Online Grocery Market Map, By Product Category, Market Size (USD Billion) & Growth Rate
(%), 2021
Figure 7: India Online Grocery Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2021
Figure 8: India Online Packaged Food & Beverages Market Size, By Value (USD Billion), 2017-2027F
Figure 9:
India Export Statistics of Processed Vegetables in Quantity (In Metric Tons) and in Value (USD
Million), FY2016 – FY2021
Figure 10: India Online Packaged Food & Beverages Market Share, By Category, By Value, 2017–2027F
Figure 11: India Online Personal Care Market Size, By Value (USD Billion), 2017-2027F
Figure 12: Internet Penetration in Percentage (%) of India, 2015-2019
Figure 13: India Urban Population as a Percentage of Total Population (%), 2015-2020
Figure 14: India Online Personal Care Market Share, By Category, By Value, 2017–2027F
Figure 15: India Online Household Products Market Size, By Value (USD Billion), 2017-2027F
Figure 16:
Break up of Rural-Urban Internet Subscriber Base (Million), By Leading State/Union Territory in
India, FY2020
Figure 17: India Online Household Products Market Share, By Category, By Value, 2017–2027F
Figure 18: India Online Fruits & Vegetables Market Size, By Value (USD Billion), 2017-2027F

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List of Figures and Tables
Figure No. Title
Figure 19: Estimated Production of Major Crops, 3rd Advance Estimates (Million Tons), 2021
Figure 20: India Online Fruits & Vegetables Market Share, By Category, By Value, 2017–2027F
Table No. Title
Table 1: India Packaged Food & Beverages Pricing Analysis (USD), 2021
Table 2: India Personal Care Pricing Analysis (USD), 2021
Table 3: India Household Products Pricing Analysis (USD), 2021
Table 4: India Fruits & Vegetables Pricing Analysis (USD), 2021
List of Tables

7. ProductOverview

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Scope of Report
Product of Interest (POI): Online Grocery Products
Review Period
2017 – 2020
Base Year
2021
Estimated Year
2022
Forecast Period
2023 – 2027
Year Range
Groceries provided by standalone e-commerce services, brick-and-mortar supermarkets, or grocery
stores via online channels are considered under online groceries. They usually charge or provide
free service for online deliveries. The market is mainly categorized in packaged food & beverages,
personal care, household products, fruits & vegetables and others.
Packaged Food & Beverages - This category covers food grains & pulses, snacks, bread & bakery
and others.
Personal Care - This category covers body care, face care and hair care and others.
Household Care - This category covers laundry products, bathroom products, floor cleaning
products.
Fruit & Vegetables - This category covers fresh or frozen fruits and vegetables.
Market Segmentation
PRODUCT CATEGORY
• Packaged Food & Beverages
• Personal Care
• Household Products
• Fruits & Vegetables
• Others
• South
• North
• West
• East
REGION
PLATFORM
• Mobile Application
• Desktop Website
INDIA ONLINE GROCERY MARKET

9. ResearchMethodology

10. 10
© TechSci Research
Research Methodology
10
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing list
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
India online grocery
market, overall market size
and segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
India online grocery market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Final Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Secondary
Research
Primary Research

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© TechSci Research 11
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India online grocery market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising Internet
penetration and adoption of e-commerce among ‘Millennials and Generation Z’, increasing health and hygiene awareness due to
COVID-19, growing expenditure on groceries including household care & hygiene products and increasing household income. The
study includes market forecasting, which would enable our clients to take better decision while planning their strategy to achieve
sustainability in India online grocery market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders such as online
grocery companies, channel partners, market influencers & end users, industry experts and other industry participants.
• The team interviewed more than 15 online grocery companies, 300 end users and 20 industry experts and other value chain
stakeholders in India online grocery market to obtain the overall market size between FY2017 and FY2021, which was validated
by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at the market
size data for the historical period.
Research Methodology

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© TechSci Research 12
• Respondents were asked about the current and future market growth rates, market shares by product category, by platform, by
region and by company. Removing the outlier response, the geometric mean of growth estimates and supplier wise revenue
shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated
across various segments were further triangulated based on response received from other stakeholders depending on the
product category of online grocery products.
Methodology Followed for Forecasting:
• Market shares by product category, by platform, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue
generated from various types of grocery product segments. The final shares were calculated by taking the geometric mean of
the responses gathered from key opinion leaders after eliminating the outliers.
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
India online grocery market, TechSci Research used various forecast techniques such as:
 Moving Average
 Time Series Analysis
 Regression Analysis
 Econometric and Judgmental Analysis
Note: (a) Sum of some shares may not be exactly 100% due to round off till two decimal places.
(b) The data given for any year represents the market during the period, i.e., 1st April of the previous year to
31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022.
Please note that all the macro economic indicators in the economic profiles are for Calendar year
Research Methodology

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© TechSci Research 13
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand
scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD billion.
Partial List of Companies Interviewed Key Secondary Sources
 Innovative Retail Concepts Private Limited
(BigBasket)
 Grofers India Private Limited
 Nature’s Basket Limited
 Omnipresent Retail India Private Limited
(Spencer's)
 Future Retail Limited
 Reliance Retail Limited
 Paytm E-commerce Private Limited
 Amazon Retail India Private Limited
 Flipkart Internet Private Limited
 Godfrey Phillips India Limited (24SEVEN)
 Bundl Technologies Private Limited
 World Bank
 TechSci Research Proprietary Database &
Knowledge Repository
 Company Annual Reports
 Industry Magazines
 BP Statistics
 Industry Reports
 News Dailies
 Credible Paid Databases
Research Methodology

14. © TechSci Research 14
Industry Brief
Rising need for convenience, growing e-commerce industry and increasing disposable income to drive India
online grocery market
According to TechSci Research report, “India Online Grocery Market By Category, By Platform , By Region, By
Company, Competition, Forecast & Opportunities, 2024”, the online grocery market in India is projected to
reach $ 3.6 billion by 2024 on account of growing internet penetration, expanding smartphone user base, rising
disposable income and busy lifestyle. Shift towards buying products through online platforms is gaining highest
traction among young and working millennials. Also, increasing investment by leading global players is
expected to positively influence the country’s online grocery market during the forecast period.
On the basis of platforms being employed by online grocery players, the online grocery market in India is
categorized into Mobile Application and Desktop Website segment. Mobile Application segment accounts for
the majority share of India online grocery market. The share of mobile application segment is expected to
further rise during the forecast period due to ease of access offered by mobile apps and growing smartphone
user base. In terms of region, India online grocery market is categorized into South, North, West and East. In
2018, South India grabbed the largest share in the country’s online grocery market, followed by North, West
and East regions.
Major players operating in India online grocery market include Innovative Retail Concepts Pvt Ltd (Big basket),
Grofers India Private Limited (Grofers), Amazon Retail India Pvt. Ltd (Amazon Pantry & Amazon Now) and
Paytm E-Commerce Pvt. Ltd. (Paytm Mall). These players are expected to continue their dominance in the
country’s online grocery market through 2024.
“India Online Grocery market is expected to grow at an aggressive CAGR due to the rising need for
convenience, heavy discounted products and high product quality and increasingly safe online transactions.
Nuclear and dual-income families, working-class and working females are the primary buyers of online grocery,
and consequently, they are also the target consumer segments for the major market players.”, said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

15. © TechSci Research 15
Sample Data - Snapshot
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Value (USD Billion)
India Online Grocery Market Size, By Value (USD Billion), 2017-2027F
CAGR 2017-2021
By Value: xx%
CAGR 2022E-2027F
By Value: xxx%
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Packaged Food & Beverages 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
Personal Care 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Household Products 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Fruits & Vegetables 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
India Online Grocery Market Share, By Product Category, By Value, 2017–2027F
India Online Fruits & Vegetables Market Share, By Category, By Value, 2017–2027F
2017 2018 2019 2020 2021 2022E 2023F 2024F 2025F 2026F 2027F
Fresh 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Frozen 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%

16. © TechSci Research 16
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Report Name: INDIA ONLINE GROCERY MARKET
FORECAST AND OPPORTUNITIES
2017 – 2027
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17. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality
analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it
considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible
for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the
subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this
document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior
approval of TechSci Research.
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