Joshua Ryf's (TCDD's communications director) presentation on how to leverage Council Meetings on social media, including getting Council members involved.
2. What, Why & How?
Leverage content: presentations, guest visits,
discussions, and Governor-appointed board
members
Raise awareness about TCDD and what we do
Projects
Opportunities to get involved
Post information on social media
4. Activity: Connect!
Take a minute to follow and/or like TCDD
Friend/follow the other people in the room
Any or all channels
5. Ideas of Examples?
• Go Live on Facebook – presentations
• Fellows post content – learning
• Four questions related to questions – to engage
• FB Live – Disability Policy Academy
• Travels to the meeting
6. Examples: Photos
presenter
slide
room/group
discussions
selfies with other members/guests
binder
large group meeting
7. Examples: Text
status update (great to be at the council meeting…)
interesting quote or data point
ask a question
12. Not Best Practices (Don’ts)
Post blurry or poorly framed photos
Talk about confidential information
Use foul language
Live tweet your night at the bar
Dive into drama
Post anything with grammatical errors
Take position on pending legislation
13. Activity: Get Social!
1. Take a picture with someone else
2. Open app
3. Add image
4. Add text
5. Tag friend and TCDD
6. Add hashtag
7. Post/tweet!
14. Other Content to Leverage
In addition to today’s social media strategy:
Video of presentations
Share PowerPoints
Wrap-up blog post
Sign-in sheet: A/V permission
Editor's Notes
All about leveraging
Council Meetings have a lot of content that can be leveraged. We have guests, presentations, discussions, and our Governor-appointed board members – all of this and more can be leveraged on social.
When you post information about the Council Meeting on social media, you are raising awareness about TCDD and what TCDD does. Specifically, you could raise awareness about our projects and/or entice people to get involved with the Council.
Before we get into do’s and don’ts, know that TCDD is safe – it is objective, unbiased, grammatically correct, accurate, etc.
Post info that pre-empts notifications (e.g., funding awards or continuations)
Post info about discussions about funding decisions
Post info about comments that may seem biased for/against a public figure or legislation
Post photo that depicts member in unflattering light (e.g., yawning, slouching, etc.)