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Social Networking for Music Educators - Using the Four "C's" of Social Networking to Help You and Your Program


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This session from the 2012 TI:ME/JEN Conference provided a brief introduction to the many social networking resources available to music educators. It focused on the “4 Cs” (Creation, Connection, Conversation, Collaboration) that can help teachers use these resources in a safe way to help with organization in the program. More important, however, the session is focused on how these resources can be used to enhance students’ learning. This session gave examples of social networking use in all levels and disciplines, so it was applicable to all grade levels.

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Social Networking for Music Educators - Using the Four "C's" of Social Networking to Help You and Your Program

  1. 1. Using the Four “C’s” of Social Networking to Help You and Your Program Andrew Zweibel South Dade Senior HS
  2. 2. Using the Four “C’s” of Social Networking to Help You and Your Program Andrew Zweibel South Dade Senior HS
  3. 3. Housekeeping Session Materials:   QR Code
  4. 4. Housekeeping
  5. 5. Housekeeping Session Materials:   QR Code  Handout  Slides  Embedded Presentation Audio Recording – available afterwards On Twitter? Use #timejen12 for discussion!  Not on Twitter yet? Just text to “40404” Questions? Ask away!
  6. 6. What IS Web 2.0 Anyway? Features of “Web 1.0”:  Static, One-Way Content  “Webmaster” creates content, public consumes content  Think of it as a scholarly journal  Example: FAQ Page, Contact Page Web 2.0 is…  Dynamic and Two-Way!  Content is created by all parties who access a site  Think of it as a professional conference  Example: YouTube, Wikipedia, Blogs
  7. 7. What is “Social Networking?” “Social Networking” describes a group of Web 2.0 services that help you meet people, and share ideas! Examples of Social Networking sites:  Facebook  MySpace  Flickr  LinkedIn  Twitter  Google+  Blogs  MusicPLN
  8. 8. In Other Words… Social Networking allows us to engage in the “4 C’s”:  Creation  Connection  Conversation  CollaborationThis style of tool isn’t just about posting information, it’s about sharing it and discussing it!
  9. 9. The Layout For Each of the “4 C’s”:  Resources  In-depth explanation  How can it help YOU and THEM  Layman’s terms!  Examples of real application by real music educators REMEMBER: All links are available at
  10. 10. Creation Social Networking is based around content Importance of content creation:  For students: creativity, group work  For teachers: sharing with other teachers (new ideas) Resources:  Blogs  Podcasts  RSS and Syndication
  11. 11. Blogs What are they?  Short for “web log” – online journal  My definition: “A tool for content creation and sharing” How can they help…  … YOU:  Write a blog with your ideas  Subscribe to others’ blogs for their ideas  … THEM:  Have students contribute to blogs as part of class  Rehearsal Reflections, Listening Lessons, etc. Examples:,
  12. 12. Podcasts Video or Audio Blogs How can they help…  … YOU:  Subscribe to resource-sharing podcasts  Professional Development on your morning commute!  … THEM:  Create a podcast of your students’ work  Share with parents, friends, community – ADVOCACY! Not so fast! Legal considerations discussion coming later.
  13. 13. Podcast Examples Jim Frankel – Managing Director of SoundTree:  Scott Watson – Composer, Music Tech Teacher:  What Music Means: Larry Marra – Retired Music Teacher  MusicTeachers’ 911:
  14. 14. RSS/Syndication What is it??  RSS Syndication brings the information to you RSS Feeds – List of updates Feed Readers—Google Reader, Bloglines iOS Apps – FeedlerRSS, Flipboard
  15. 15. Syndication Examples Blog Syndication  Integrated in Blog Platform!  FeedBurner – Advanced Features  Analytics  Email Subscription  Adsense Podcast Syndication  Blog Integration—Plugins  iTunes Integration!
  16. 16. RSS/Syndication Resources OPML – File containing multiple RSS Feeds  Import into RSS Reader  Music Education OPML Project Web-based RSS Aggregation  Professional Development in a Box!
  17. 17. Connection Social Networking is all about meeting people to share ideas! Connecting with other music educators helps create a PLN: Professional Learning Network  More on this to come… This is more for YOU than THEM Resources:  Facebook  LinkedIn
  18. 18. FacebookBefore we begin…IT IS POSSIBLE TO BE SAFE ON FACEBOOK!
  19. 19. Facebook Personal Pages vs. Fan Pages Personal Pages – DON’T FRIEND THE STUDENTS  Control Default Privacy (Public, Friends, Custom)  How You Connect – Who can find you  Tagging, Apps, Past Posts, etc.  Benefits:  Connection with other music educators  “I Teach Music Technology” Group:  “Band Directors” Group:  Connecting with Resource Providers (specials)
  20. 20. Facebook Fan Pages NO personal communication is possible  NO Chat  NO Private Messages One-Way “Relationship”  You don’t need to approve who “Likes” your page  You can’t contact anyone who “Likes” your page directly Fan Page for Your Program  News from your program  Links worth reading (for students)  Media (photos, videos) of your program – PR!  Create events for your concerts using the page  Post the event on your page, students can invite their friends
  21. 21. LinkedIn Online PROFESSIONAL Social Network “Connections,” NOT “Friends” Your Online Resume:  Summary, Experience (Current, Past), Education  AND: Websites, Online Presences Recommendations Groups Resume Generator Job Applications (Sometimes)
  22. 22. Now… Take Out Your Phones!
  23. 23. Conversation As separated as we are, we need ways to continue learning Conversation tools can also enhance your curriculum Resources:  Twitter  Google+  MusicPLN  Skype
  24. 24. Twitter: Micro-Blogging Twitter Basics  140-character “Tweets” to followers  Don’t need to accept a new follower  Replies, Retweets (FWD) Twitter is NOT about telling people what you ate for breakfast! Twitter IS a blogging platform Twitter IS a tool for content creation and sharing. Twitter IS an incredible medium for professional development
  25. 25. Hashtags on Twitter In Twitter lingo… Hashtag = Keyword Hashtags let you search for specific topics Some examples:  #followfriday  #musiced  #mpln  #edchat
  26. 26. #MusEdChat on Twitter The Problems:  Teachers are Secluded  Not many music teachers at each school  This makes Professional Development hard! The Solution:  #MusEdChat  Weekly Twitter Chat on Music Education
  27. 27. #MusEdChat: The Chat Monday During the day:  Search for “#musedchat” to find topic poll (@jguarr) Monday Nights, 8pm Eastern Time:  Sign on Twitter (or use an app!)  Search for “#musedchat”  Read the Tweets  Respond using #musedchat hashtag  Reply  Retweet  Ask Questions!
  28. 28. Other Twitter Resources: Lists Twitter List: Follow multiple users at once  Coworkers  Friends/Family  Interest Groups (Miami Hurricane Sports) Dr. J. Pisano ( Top Music Educators  @pisanojm/mused Make your own list!  Twitter Homepage -> Lists -> Create a List
  29. 29. Twitter for Your Program Updates to the general public (PR/Advocacy) Updates to students (changes in plans) Updates to parents on trips  TwitPic Memorable Moments Links back to your program’s website
  30. 30. Google+ What is it?  Google’s “social network”  Centers around sharing What’s the buzz all about?  Control over who you share with  No character limit (more in-depth conversations)  Circles – “Groups” of friends  Hangouts – Group Video Chat
  31. 31. #MusEdChat Extensions on G+ Extension of #MusEdChat Twitter discussions Lets you elaborate more fully (remember, no character limit!) Find me on Google+ (Link on my Website) for more information
  32. 32. PLN = Professional Learning Network MusicPLN = Facebook for Music Teachers! Groups, Forums, Events, and more“The two things about MPLNthat set it apart are the amazingamount of integration withother social networks and thecaliber of the people who areinvolved in this PLN.” -Thomas J. West
  33. 33. Music PLN Forums
  34. 34. Skype Audio / Video Chat Educational Implications:  Elementary: Skype in another class  Middle: Skype in a colleague for a private lesson  High: Skype in a composer!
  35. 35. Collaboration Social Networking is about working together towards a common goal! Benefits of collaboration for students:  Helps build interpersonal skills  Teamwork/Leadership skills  Differentiated Instruction Resources:  Google Docs  Wikis
  36. 36. Docs
  37. 37. Google Docs 3 Main Points:  Stored “On the Cloud”  Real-Time Collaboration  Revision History Document Types:  Documents  Spreadsheets (Forms)  Presentations  Drawings
  38. 38. Google Docs Applications for Teachers:  Collecting Information  Contact Information  Absence Request Form  Music Library Check-Out  Grade Book: On The Go!  Festival Management Applications for Students  Collaborative Group Projects!
  39. 39. Google Forms
  40. 40. Google Docs for Students Group Projects (Docs, Presentations):  Multiple Authors, One Doc  Real-Time Collaboration  Revision History  You can play big brother! Student Leadership:  Uniform Check-Out  Music Library Additions  List of Equipment Needed
  41. 41.
  42. 42. Wikis Group-Edited Website Great for projects requiring multiple pages Safe and Secure (Contained) YOU have total control
  43. 43. Legal Considerations* Posting Student Content:  NEVER Full Names  First Names Only  Initials  Consent Form From Parents Posting Media of Students  NEVER Full Names  Consent Form From Parents Consult Your Administration* I am NOT a lawyer!
  44. 44. Legal Considerations* Closed Access Tools  Google Docs – Google Apps  Blogs – Edublogs  Wikis – WikiSpaces, PBWiki General Rules of Thumb:  No Open Account Creation  NO Full Names!  No images/videos/recordings without consent* I am NOT a lawyer!
  45. 45. To Recap: Creation  Conversation  Blogs  Twitter (#MusEdChat)  Podcasts  Google+ Connection  MusicPLN  Facebook  Skype  LinkedIn  Collaboration  Google Docs  Wikis
  46. 46. Final Thoughts The use of social networking tools should ALWAYS be used to enhance your curriculum, and NEVER be used to replace your curriculum. “Teach Music: The Technology Will Follow” -Barbara Freedman, TI:ME Mike Kovins Teacher of the Year
  47. 47. Questions?For more information: Twitter: @Zweibz7 Facebook: Email: Don’t forget! Materials/Audio available at: