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Social Media Are a Square

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Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.

Included are three successive steps to make a viral Facebook application.

Published in: Business, Technology

Social Media Are a Square

  1. SocialMedia AreA Square Panos Sambrakos | Executive Creative Director OgilvyOne Athens September 2012
  2. Social Mediaare a square!A place where people come to talk with their friends. Toshare their news and exchange opinions about issues thatmatter to them, and to even make new friends.
  3. Social Mediaare a square!Brand pages are like info-kiosks, that provide informationabout brands without actually selling them. They try to gainthe attention of people in the square, with various methods.
  4. Run a Contest
  5. After participating in a contest, people will soon go back to theconversation they were having with their friends, which is thereason they came to the square in the first place.
  6. Provide Content
  7. Content is relevant to a fraction of people, with specific needs andinterests. So, although it can sustain a relationship with a brandpage, it can’t easily create buzz.
  8. Stand for a Cause
  9. Only people with certain beliefs will “sign” for a causethat a brand supports; thus, you cannot create buzzaround the square with this method, either.
  10. Design an Experience
  11. We should be designing amazing experiences that excitepeople with their fun and technical wizardry, and have themrunning in the square, telling their friends to go play, too!
  12. How to make a viralFacebook applicationIn three successive steps!
  13. Use a technologicalgimmick Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results.
  14. Make users partof the brand story Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends.
  15. Enhance withtheir Social connections Leverage Like “magic mirrors” in a fun house, you have to dazzle audiences Technology with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results. Make users Instead of urging people to share your content, you should part of the story prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends. Use Social Use Facebook’s building blocks to your advantage, by letting connections people bring their friends into your experiences. That way, you will gain a greater audience for your messages
  16. Make users talk aboutyour brand, by talkingabout themselves!
  17. Thank youPanos SambrakosExecutive Creative Director | OgilvyOne Athenspanos.sambrakos@ogilvy.comTwitter. @panos

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