Social Media Demystified A Presentation by Danielle A. Jones
y R U here?
 
This is y I am here...
Social Media... <ul><li>38,000,000  purchase bc of it </li></ul><ul><li>59%  of Internet users use it </li></ul><ul><li>95...
Let's Learn from a PRO <ul><li>http://www.youtube.com/watch?v=QzZyUaQvpdc </li></ul>
Social Media Defined :    “ Social media is an umbrella term referring to websites that allow the user to create, edit and...
<ul><li>Social media defines web 2.0 – which gives users what they want, when they want it and in a variety of ways.”   </...
Fastest growing segment on social media....
 
Social Media Growth <ul><li>2010 Global Growth:  http://www.youtube.com/watch?v=mgp7GwHxV14&feature=related </li></ul><ul>...
 
 
Why Blog? <ul><li>Free </li></ul><ul><li>Targeted </li></ul><ul><li>Talk to audience without filter </li></ul><ul><li>Incr...
One thing to remember is that blogs are so much more than just text. What Southwest does best is mix up their media. They ...
 
DAJ's Blogging Tips for Business <ul><li>(Nike Already trade marked Just Do It) </li></ul>
Be personal
Be engaging
Listen...
tag & anchor your messages  ( keywords )
Link it, like it, Tweet it, Feed it
 
World's 2nd Largest Search Engine
You Tube Tips <ul><li>NOT an ad channel…unless Ur Ads are like Volkswagon </li></ul><ul><li>Cool = Young. Good = All ages ...
Invest for success & showcase your customers Link  to your Facebook/ Blog/ Call to action  Encourage investor stories FROM...
User applicable and user generated content on multiple customized channels.  http://m.youtube.com/#/watch?v=-mrIGysYHOg
 
 
 
I love  Analytics
I love  Privacy  Settings  (images from 33 rockers)
I love  For cheap & simple geotargetted ads
 
I love  For Apps and MOBILE Apps
Can Social Media Work for Business <ul><li>Harvard Business Review July/Aug 2011: </li></ul><ul><ul><ul><li>Predictive Pra...
Predictive Practitioner <ul><li>Businesses seeking to avoid uncertainty & to deliver results that can be measured with est...
Tied to existing activities to engage new audiences <ul><li>Schools' Parang live feed = 800 new fans  </li></ul><ul><li>Ey...
Social Media Champion <ul><li>This involves initiatives designed for predictable results but involves risk. </li></ul><ul>...
Risks of Being a Social Media Champion <ul><li>Fans </li></ul><ul><li>Policy Creation </li></ul><ul><li>Backfiring </li></...
No experience No Credibility No product No customers Research + Product Positioning + Real Life Examples + KYC + Monitorin...
Be bold with Calls to Action on Facebook.  Ask and you Shall  Receive.
 
x x x x MOBILE  PLATFORMS
 
y mobile is a game changer <ul><li>Customers reach has more than tripled </li></ul><ul><li>Ability to share on the move </...
In Summary <ul><li>http://www.youtube.com/watch?v=3SuNx0UrnEo&NR=1 </li></ul><ul><li>Social Media can help You business </...
Stay Connected <ul><li>[email_address] </li></ul><ul><li>Facebook: Danielle A. Jones </li></ul><ul><li>Twitter: danijones9...
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Social Media Demystified

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Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!

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  • Wilson, Parise &amp; Weinberg
  • Each Project has a clear business objective We can measure each project’s objective with existing metrics:
  • July 13 – August 13 2011 – 931,000 page views 2500 costumes sold – in 1 week. Online sales – 1 hour. Hair It Is – busiest sales days are days the page is updated
  • Social Media Demystified

    1. 1. Social Media Demystified A Presentation by Danielle A. Jones
    2. 2. y R U here?
    3. 4. This is y I am here...
    4. 5. Social Media... <ul><li>38,000,000 purchase bc of it </li></ul><ul><li>59% of Internet users use it </li></ul><ul><li>95% of babies exposed in first year </li></ul><ul><li>52m iPads sold since 2010 </li></ul><ul><li>40% Internet penetration in TT </li></ul>
    5. 6. Let's Learn from a PRO <ul><li>http://www.youtube.com/watch?v=QzZyUaQvpdc </li></ul>
    6. 7. Social Media Defined :    “ Social media is an umbrella term referring to websites that allow the user to create, edit and upload information that may be accessed/ viewed by www users.
    7. 8. <ul><li>Social media defines web 2.0 – which gives users what they want, when they want it and in a variety of ways.”   </li></ul><ul><li>Jones, 2010 danijones98.wordpress.com </li></ul>
    8. 9. Fastest growing segment on social media....
    9. 11. Social Media Growth <ul><li>2010 Global Growth: http://www.youtube.com/watch?v=mgp7GwHxV14&feature=related </li></ul><ul><li>Local growth? Ask TSTT/ Flow OR ask your kids & neighbours </li></ul>
    10. 14. Why Blog? <ul><li>Free </li></ul><ul><li>Targeted </li></ul><ul><li>Talk to audience without filter </li></ul><ul><li>Increase SEO </li></ul><ul><li>Expected </li></ul><ul><li>&quot;A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal.&quot; The term is actually weblogs coined by Jorn Barger in 1997 </li></ul>
    11. 15. One thing to remember is that blogs are so much more than just text. What Southwest does best is mix up their media. They use written articles, videos, photos, polls and surveys to capture the interest of their many readers. They often lead with images to draw in the reader, a great strategy for any business blog
    12. 17. DAJ's Blogging Tips for Business <ul><li>(Nike Already trade marked Just Do It) </li></ul>
    13. 18. Be personal
    14. 19. Be engaging
    15. 20. Listen...
    16. 21. tag & anchor your messages ( keywords )
    17. 22. Link it, like it, Tweet it, Feed it
    18. 24. World's 2nd Largest Search Engine
    19. 25. You Tube Tips <ul><li>NOT an ad channel…unless Ur Ads are like Volkswagon </li></ul><ul><li>Cool = Young. Good = All ages </li></ul><ul><li>Give them a reason to come back </li></ul><ul><li>Give them a reason to make their own video </li></ul>
    20. 26. Invest for success & showcase your customers Link to your Facebook/ Blog/ Call to action Encourage investor stories FROM customers
    21. 27. User applicable and user generated content on multiple customized channels. http://m.youtube.com/#/watch?v=-mrIGysYHOg
    22. 31. I love Analytics
    23. 32. I love Privacy Settings (images from 33 rockers)
    24. 33. I love For cheap & simple geotargetted ads
    25. 35. I love For Apps and MOBILE Apps
    26. 36. Can Social Media Work for Business <ul><li>Harvard Business Review July/Aug 2011: </li></ul><ul><ul><ul><li>Predictive Practitioner </li></ul></ul></ul><ul><ul><ul><li>Creative Experimenter </li></ul></ul></ul><ul><ul><ul><li>Social Media Champion </li></ul></ul></ul><ul><ul><ul><li>Social Media Transformer </li></ul></ul></ul>
    27. 37. Predictive Practitioner <ul><li>Businesses seeking to avoid uncertainty & to deliver results that can be measured with established tools: </li></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>awareness/ engagement </li></ul></ul><ul><ul><li>Increase on Social Media Following </li></ul></ul>
    28. 38. Tied to existing activities to engage new audiences <ul><li>Schools' Parang live feed = 800 new fans </li></ul><ul><li>Eye for energy = 300% growth in page and image gallery </li></ul><ul><li>Tagging & supporting CSR activities </li></ul><ul><li>Simple page has a reach of > 50k </li></ul>
    29. 39. Social Media Champion <ul><li>This involves initiatives designed for predictable results but involves risk. </li></ul><ul><li>Has dedicated social media resources who coordinate and manage social media projects </li></ul><ul><li>Usually multiplatform. </li></ul><ul><li>Gives customers/ public a voice. </li></ul>
    30. 40. Risks of Being a Social Media Champion <ul><li>Fans </li></ul><ul><li>Policy Creation </li></ul><ul><li>Backfiring </li></ul><ul><li>Constant focus on the future </li></ul>
    31. 41. No experience No Credibility No product No customers Research + Product Positioning + Real Life Examples + KYC + Monitoring & Evaluation = Success Creative Experimenter: NOTHING TO LOSE Customer you tube contest Information sharing Random thoughts Partnering with bloggers
    32. 42. Be bold with Calls to Action on Facebook. Ask and you Shall Receive.
    33. 44. x x x x MOBILE PLATFORMS
    34. 46. y mobile is a game changer <ul><li>Customers reach has more than tripled </li></ul><ul><li>Ability to share on the move </li></ul><ul><li>Inexpensive but effective ESP. When combined with location marketing </li></ul><ul><li>mobiles will soon be payment devices </li></ul><ul><li>Have a business? Have an app </li></ul>
    35. 47. In Summary <ul><li>http://www.youtube.com/watch?v=3SuNx0UrnEo&NR=1 </li></ul><ul><li>Social Media can help You business </li></ul><ul><li>Reach New Customers </li></ul><ul><li>Build/ Protect Brand </li></ul><ul><li>Have Targeted, Inexpensive, measurable Campaigns </li></ul><ul><li>Re engage existing customers in new ways </li></ul><ul><li>Recommended Approach? </li></ul><ul><li>Have a Strategy </li></ul><ul><li>Build Your Community </li></ul><ul><li>Blog, Facebook & You Tube – make sure its mobile </li></ul><ul><li>Evaluate, Measure and Keep Trying (Social Media is about people) </li></ul>
    36. 48. Stay Connected <ul><li>[email_address] </li></ul><ul><li>Facebook: Danielle A. Jones </li></ul><ul><li>Twitter: danijones98 </li></ul><ul><li>Blog: Communication Questions ( danijones98.wordpress.com ) </li></ul>

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