Social Media And Your Business

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Presentation by Maryanne Karamagi at the 360° Social Media Forum on 4 June 2010,Garden City Rooftop, Kampala

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Social Media And Your Business

  1. 1. SOCIAL MEDIA AND YOUR BUSINESS fireworks Advertising 4 th June 2010
  2. 2. www.google.com WHAT IS SOCIAL MEDIA: media that is generated with the intention of distribution through social interaction Transforms people from consumers of information to content producers
  3. 3. WHAT IS SOCIAL MEDIA: Categories of Tools Networking tools Profiling tools Sharing tools Bookmarking & Publishing tools www.google.com
  4. 4. THE EDGE OVER CONVENTIONAL MEDIA <ul><li>Peer to peer </li></ul><ul><li>Cheaper </li></ul><ul><li>Referrals </li></ul><ul><li>Targeted </li></ul><ul><li>Live feeds </li></ul><ul><li>Interactivity </li></ul><ul><li>Timeliness </li></ul><ul><li>Unlimited space </li></ul><ul><li>Permanent </li></ul><ul><li>Trendy </li></ul>www.google.com
  5. 5. WHERE SHOULD SOCIAL MEDIA FALL? www.google.com
  6. 6. WHERE SHOULD SOCIAL MEDIA FALL? www.google.com Public Relations
  7. 7. WHERE SOCIAL MEDIA FALLS: Why PR? www.google.com
  8. 8. <ul><li>Social media is a method of communication </li></ul><ul><li>SM tools facilitate communication </li></ul><ul><li>Communication is key </li></ul><ul><li>By default PR = communication </li></ul>WHERE SOCIAL MEDIA FALLS: Why PR? www.google.com
  9. 9. http://www.facebook.com/Nestle?v=feed&story_fbid=107128462646736 WHERE SOCIAL MEDIA FALLS: Why PR? www.google.com
  10. 10. WHY US? www.google.com
  11. 11. PR SHOULD BE SOCIAL MEDIA READY <ul><li>Promote traditional media </li></ul><ul><li>Online communication skills </li></ul><ul><li>Web savvy </li></ul><ul><li>Facts at hand </li></ul>www.google.com
  12. 12. SOCIAL MEDIA IS GOOD FOR YOUR BUSINESS Return On Investment (ROI) comes through offline sales uplifts driven by awareness and relationships built online… www.google.com
  13. 13. SOCIAL MEDIA: Harsh Reality <ul><li>Social Media will not reflect on your business if: </li></ul><ul><li>Your facebook page is empty </li></ul><ul><li>Your twitter stream is boring </li></ul><ul><li>Nobody reads your blog </li></ul><ul><li>Your great idea does not go viral </li></ul><ul><li>Your users do not generate content </li></ul><ul><li>Your social network site is not used/viewed </li></ul><ul><li>Your employees will not help </li></ul>www.google.com
  14. 14. GETTING STARTED <ul><li>Quality content </li></ul><ul><li>Time </li></ul><ul><li>Engagement </li></ul><ul><li>Resources </li></ul><ul><li>Expertise </li></ul>
  15. 15. Thank you and welcome to PR 2.0
  16. 16. PR 2.0

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