Metro Kolkata is the 1st Underground tube Railways in the country Which started operating way back in 1984. It’s the fastest, comfortable and economical mode of public transportation System which is hugely popular with the masses ‘n’ classes for their Daily commuting. Metro Railway trains offer some stunning opportunities both at interior and exterior of the trains which has extremely high OTS and is an ideal and Most effective reminder medium.

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2. KOLKATA METRO RAILWAY TRAIN Branding

4. OUR PROPOSAL
 Metro Railway Kolkata the 1st Underground tube Railways in the country Which
started operating way back in 1984.
 It’s the lifeline of the city of Kolkata as it connects New Garia in the Extreme south
to DumDum(near Airport) in the extreme north and covers Distance of 25.3 km
with 23 stations route.
 It’s the fastest, comfortable and economical mode of public transportation System
which is hugely popular with the masses ‘n’ classes for their Daily commuting.
 Metro Railway trains offer some stunning opportunities both at interior and exterior
of the trains which has extremely high OTS and is an ideal and Most effective
reminder medium.
 We present you some important facts and the costs for your kind consideration

6. IMPORTANT FACTS
 1.5 Crore Commuters per month
 Commuter Profile – Executives, Professionals, Self Employed,
 Students etc. belonging to SEC A, B & C
 Strategically located advertising panels
 Captive Audience
 High OTS- High retention- High recall
 Zero Distraction
 Total City coverage- North to South
 Total Dominance

7. IMPORTANT FACTS
 Total route length : 25.3 Km
 Total number of Stations : 23
 Travel Time: 50 Minutes
 Frequency 6-8 minutes in peak time & 10 – 15
Minutes in non peak time.
 Additional Services: Day & Night services operated during Durga Puja

8. AC Train - Metro Railway - Kolkata
Advertisement Display Area : Exterior Branding
Size (In)
Nos. Of Stickers Per Coach
Total No. of
Stickers
Total Area (Sq.
In.)
Total Area (Sq.
Ft.)
H W Driving Motor Coach Non Driving Motor Coach
BESIDE WINDOW WITH COACH NO 31 31 8 24 32 30752 214
BESIDE WINDOW WITHOUT COACH NO 42 31 20 72 92 119784 832
BELOW WINDOW 33 118 16 36 52 202488 1406
WINDOW BIG(ONE WAY VINYL) 37 58 12 36 48 103008 715
BESIDE WINDOW WITHOUT COACH NO 42 42 4 0 4 7056 49
WINDOW SMALL(ONE WAY VINYL) 37 47 4 24 28 48692 338
BESIDE WINDOW WITHOUT COACH NO 42 29 0 24 24 29232 203
BESIDE MOTOR MAN'S DOOR 74 30 4 0 4 8880 62
BELOW WINDOW 33 103 0 24 24 81576 567
ABOVE WINDOW 4.5 61 16 0 16 4392 31
ABOVE WINDOW 4.5 50 0 60 60 13500 94
84 300 384 649360 4509

9. AC Rake - Metro Railway - Kolkata
Advertisement Display Area : Interior Branding
Sl. Location Type of Coach
No. of Sticker Per
Coach Size (In)
Area (Sq.
In.)
No. of
Coach
Total No. of
Stickers
Total Area (Sq.
In.)
Total Area (Sq.
Ft.)
W H
1
On the panels by the side of the doors & above seats excepting
PH & Sr. Citizen seat
Driving Motor Coach
10 30 21 6300
2
20 12600 88
2
On the panels by the side of the doors & above P H & Sr. Citizen
seat
2 26 21 1092 4 2184 15
3
On the panels by the side of the doors & above seats excepting
PH & Sr. Citizen seat
Non Driving Motor
Coach
10 30 21 6300
6
60 37800 263
4
On the panels by the side of the doors & above P H & Sr. Citizen
seat
4 26 21 2184 24 13104 91
15876 8 108 65688 456

10. AC Rake - Metro Railway - Kolkata
Cost Details
Sl. Description Display Charge PM Printing Charges
1
Exterior Rake Branding : 1 (One) AC Rake - Metro Railway; Kolkata 3,25,000.00 150000
2
Interior Rake Branding : 1 (One) AC Rake - Metro Railway; Kolkata 2,75,000.00 50000