PPT Showing STP Analysis and 4P's Analysis of a car.

1. Presenting…
Panther motors H5X
its not just a car

2. WHY H5X?

3. FEATURES ALTO SANTRO H5X
 ENGINE TYPE 800CC 1086CC 1300CC
 LENGTH 2360mm 2400mm 2500mm
 FUEL CAPACITY 35L 35L 35L
 MILEAGE 24.7KM/L 20.3KM/L 25KM/L
 PRICE 3.05L 4.15L 3.4L

4. SEGMENTATION
HATCH-BACK
SOCIAL CLASS
AGE GROUP
GEOGRAPHIC
ENTRY LEVEL HATCH-BACK
LOWER MIDDLE CLASS
26-30 Years
CITY SIZE – SMALL CITIES &
TOWNS
DENSITY OF AREA - RURAL
TARGETING
MARKET NICHE MARKET
POSITIONING
COST & BENEFITS LOW COST & HIGH BENEFITS

5. PRODUCT PRICE PLACE PROMOTION
Stylish Body Design Competitive Price Many showrooms and
service centres across
India
Celebrity Endorsements
Spacious 3.4 Lakhs*/- Headquarter:
Gurugram,India
Print Media(Car
Magazines,newspapers),
Digital Media(TV,
advertisements),Social
Media,OOH(Bill Boards
& hoardings)
Transmission: Manual &
Automatic
Location:India,
China,Nepal &
Bangladesh
Fuel Variation: Diesel &
Petrol
Supply Chain:
Manufacture>Retailer>C
ustomer
Variants: E, E+, S
*Introductory

6. PRIMARY
IMPORTANCE
SCORES WEIGHT*SCORE
Mileage 4 3 5 0.52 0.39 0.65
Price 4 3 4 0.56 0.42 0.56
Safety 2 3 4 0.22 0.33 0.44
Engine &
Transmission
3 3 4 0.36 0.36 0.48
Comfort 3 4 4 0.3 0.4 0.4
SECONDARY
IMPORTANCE
Brand Name 5 4 2 0.3 0.24 0.12
Resale value 5 4 _ 0.4 0.32 0
Warranty 4 4 5 0.28 0.28 0.35
Dimension 3 4 4 0.18 0.24 0.24
Capacity 3 3 3 0.18 0.18 0.18
Service 3 4 4 0.21 0.28 0.28
TOTAL 3.51 3.44 3.7
ASSETS ALTO SANTRO H5X ALTO SANTRO H5X

7. PRIMARY
IMPORTANCE
MILEAGE PRICE SAFETY
ENGINE AND
TRANSMISSION
COMFORT
13% 14% 11% 12% 10%
1 VERY POOR
2 POOR
3 AVERAGE
4 GOOD
5 VERY GOOD
LIKERT SCALE
WEIGHTAGE
SECONDARY
IMPORTANCE
BRAND NAME RESALE VALUE WARRANTY DIMENSION CAPACITY SERVICE
6% 8% 7% 6% 6% 7%

8. PRESENTED BY:
SHIVAM SHARMA