Following is the Proposal for Branding/ advertising on Indore City Buses and i-Buses. Branding is done via vinyl wraps.
Advertisement can be displayed on Driver side, conductor side, back side and Inside the buses as well.
20. Brief about this innovative media:
1. The I-bus service starts from 6 AM and ends daily at 11.30 PM.
2. In every 2 minutes I-Bus arrives.
3. Approximately 1,50,000 people see a bus daily from outside when
it is on road.
4. Approximately 50,000 passengers travel in the city per day.
5. A total of 50 buses are roaming in Indore.
21. • Per Bus would cost @ Rs. 70,000/- P.M.
• + Production & Pasting extra @ Rs.15,000/- (SAV & One way vision
• Vinyl).
• + 18% GST shall be applicable on the total billing amount.
Commercials for I-Bus
28. MEDIA TO CREATE ETERNAL RELATIONSHIP BETWEEN THE BRAND AND THE CONSUMER.
29. MEETING THE NEEDS
Large Captive audience.
Larger campaign coverage due to reduce costs.
Unique display of marketing communication.
Brand recognition.
Interacting brand visibility.
30. BRIEF ABOUT THIS INNOVATIVE MEDIA:
The city bus service starts from 7 AM and ends daily at10.30PM.
There are 24 routes in Indore to cover the entire city.
Approximately 75,000 people see abus daily from outside when it is on road.
Approximately 1,20,000 passenger travel in the city per day.
34. COMPLETE BUS BRAN D ING RATES
Average Display area approx. 500 Sq. Ft.(Inside &Outside)
City Bus @ Rs.55,000 Rental.
SAV & One WayVinyl Printing and mounting Charges @ Rs.15,000/- Per Bus.
GST 18% shall be applicable on the bill amount.